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Solidaritas
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 685 Documents
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ANALISIS FRAMING PEMBERITAAN MEDIA ONLINE MEDIAINDONESIA.COM DAN TVONENEWS.COM TENTANG PENGESAHAN RANCANGAN UNDANG-UNDANG CIPTA KERJA (PERIODE BERITA BULAN MARET-MEI 2023) Monica Puspitaningrum, Veronica; Riyanto, Buddy; Maserona, Lukas
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The approval of the Creation of Work Act, which was implemented on March 21, 2023 by the DPR RI, has reaped many pro-contracts in the middle of society. This issue is not out of the media highlight. Including Mediaindonesia.com and Tvonenews.com who also massively report the issue. The ownership of the two media is under the auspices of government figures. As well as the framing differences presented by the two media, the reason for the researchers to choose both media as the object of research. In this research, use qualitative descriptive methods with data collection techniques through documentation. Then analyzed using the framing theory of Zhongdang Pan & Gerlad M. Kosicki with his four instruments: syntax, script, thematic, and rhetoric. The results of this research show that Mediaindonesia.com frames the issue of the validation of the Creation of Work Act is the right thing, with all it’s usefulness. While Tvonenews.com frames the issue of the validation of the Labour Creation Act is a bad thing and opposed by the workers and society. Keywords: Framing Analysis, Mediaindonesia.com, Tvonenews.com, The approval of the Creation of Work Act
Peran Komunikasi Organisasi dalam Meningkatkan Loyalitas Karyawan McDonalds The Park Solo Baru Islamnudin, Rifky Uchwa; Wangi, Maya Sekar; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The aim of this research is to find out the role of organizational communication in an effort to increase employee loyalty at McDonalds' The Park Solo New. Informer determination technique using purposive sampling. Data collection using interview and documentation techniques. Triangulation is the triangulation of sources and methods. Data analysis techniques use qualitative analysis. The new Park Solo consists of upward communication, downward communication and horizontal communication. Downward communication is a form of instruction and also supervision of its employees, upwards communication is the form of employee participation to the organization while horizontal communications is the coordination in the execution of work at The Park Solo New. Organizational communication plays a role in increasing employee loyalty.
Indonesia ANALISIS PENGGUNAAN MEDIA YOUTUBE TERHADAP IKLAN SHOPEE PADA MASYARAKAT GEN Z DESA BELIK, KECAMATAN PRACIMANTORO, KABUPATEN WONOGIRI TAHUN 2023 Alfarizqi, Mochamad Aldifa
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to analyze the use of YouTube media among Gen Z in BelikVillage, Pracimantoro District, Wonogiri Regency in 2022. The research design used inwriting this thesis is a type of qualitative research using Harrold Lasswell's communicationtheory. The research subjects were Gen Z in Belik Village. There are two types of data used,namely primary data and secondary data using in-depth interview data collection techniquesdirectly or online and related documents. The research results show that the use of YouTubemedia has an impact on determining the Gen Z group in Belik Village in making decisions, inthis case the decision to shop through Shopee. The type of Shopee advertisement that is oftenbroadcast via YouTube is promos or discounts with the same date and month format. Mostchoose this promo to buy make up and electronic equipment.Keyword: Gen Z, Shopee Ads, YouTube Media
KOMUNIKASI INTERPERSONAL FOTOGRAFER PIONEER WEDDINGS PICTURES DENGAN KLIEN Yudhistira, Muhammad Asral Dewangga; Suryo S, Herning; Muadz, Muadz
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACKThis study aims to determine the interpersonal communication that Pioneer Weddings Pictures photographers do with clients to get good photos. This study used descriptive type qualitative methods, researchers also used Miles and Huberman data analysis techniques, namely data collection, data reduction, data presentation, and drawing conclusions. Researchers also used purposive sampling techniques to determine which informants were experts and trustworthy statements to be used to source the data, informants in this study were photographers and clients of Pioneer Weddings Pictures. The results of this study were obtained using interpersonal communication theory with a humanitist approach from Joseph Devito which consists of five aspects, namely, openness, empathy, support, positive attitude, and equality. The interpersonal communication that Pioneer Weddings Pictures photographers have with clients is very good both in and outside the photo shoot. So that photographers and clients can give each other trust and respect so as to minimize debate, good communication is very necessary to get a good photo in accordance with what is desired by both parties. Keywords : Interpersonal Communication, Photographer, Client
Komunikasi, Instagram, Parenting KONTEN EDUKASI PARENTING DI INSTAGRAM @POBEE.ID DALAM MENINGKATKAN PENJUALAN PRODUCT BERMAIN ANAK Ardianto, Roni; Hastuti, Nurnawati Hindra; Astuti I, Andri
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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In the digital era like now, there are many applications that can be used as a field to make money, for example such as Instagram social media, which has now become an alternative media in the field of marketing and promotion. Broadly speaking, everyone can do business through Instagram social media. Instagram disseminates photos and videos with the features presented and the most popular social media. Pobee.id is present as a brand of children's toy manufacturers who use Instagram social media for buying and selling purposes to interact with followers. In addition to marketing purposes, what is interesting in this @pobee.id Instagram content is the method of educating how to use products and parenting packaged through videos (reels) and posting several images (carousel). The focus of this study is to find out how parenting educational content on Instagram pobee.id in increasing sales of children's play products. To explain the focus of this research in depth, this study uses qualitative research methods and interviews, in this study using theories from Hoghughi, Masud S, and Long (2004) Provide education and ensure that the education delivered by parents can run and can be carried out by children. The principle of parenting is more concerned with child development and activities related to education than with the child itself. From this study, it is revealed that parenting educational content can Pobee.id help informants in educating children to teach children activities that train stimulation so that it can reduce children's dependence on playing gadgets to be more creative and active. From the version, parents also get insight into how to educate children through play, and how the correct parenting style when children enter pre-school age can then be practiced at home when together with children. Through parenting educational content, pobee.id use it as a promotional medium on Instagram to sell children's play products, from data obtained by researchers every year pobee.id sales have increased, in the 2020 period product sales totaled Rp.70,176,419. for the 2021 period Rp.141,456,751. for the 2022 period Rp.176,472,842. for 2023, it was recorded that until November product sales had reached Rp.254,968,998. Keywords: Communication, Instagram, Parenting, Content Education
PERSEPSI PENONTON CHANNEL YOUTUBE NAJWA SHIHAB PADA KONTEN “30 TAHUN DEWA 19: MENDEKATI KEABADIAN” Wicaksono, Tri Suci Putra; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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"30 Years of God 19: Approaching Eternity" is one of Najwa Shihab's YouTube video content which has been watched more than 1.9 million times and received 6,538 comments. From all the times I have watched the video, each viewer has a different perception. The aim of this research is to find out and describe the perceptions of Najwa Shihab's YouTube channel viewers on the YouTube content "30 Years of Dewa 19: Approaching Eternity". This research is a type of qualitative research with a descriptive approach. The object of this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Eternity" which was uploaded on 12 February 2023. The data in this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Immortality" obtained through interviews with informants selected using purposive sampling techniques. Data collection techniques in this research include in-depth interview techniques, observation and documentation. The data validity technique in this research uses triangulation techniques. Meanwhile, the data analysis technique in this research uses qualitative analysis. The results of this research found that informants perceive Dewa 19 as a legendary band that has been able to maintain its existence to this day. This is proven through Najwa Shihab's documentary video entitled "30 Years of Dewa 19: Approaching Eternity" which is proof of the existence of Dewa 19 which was able to survive up to 30 years, even though in its journey Dewa 19 has changed personnel several times. There are several factors that influence the perceptions of the informants, namely the objects perceived and the experiences of the informants.
Strategi Pengembangan Pariwisata Dalam Mengoptimalkan Pendapatan Asli Daerah Di Dinas Kebudayaan dan Pariwisata Kota Surakarta Partiwi, Widya; Winarti; Suranto, Joko
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Surakarta City Culture and Tourism Office is a government body which has the taskof formulating policies, carrying out government affairs and public services, developingand implementing as well as monitoring, evaluating and reporting all matters relatingto culture, traditional arts, history, cultural heritage, museums, tourism destinations,tourism marketing, creative economy development through the use and protection ofintellectual property rights, and development of tourism and creative economy resources.The city of Surakarta or the city of Solo, known by its slogan as "The Spirit of Java", is acity that has everything to attract tourists. The city of Surakarta has various types oftourism which attract visits from domestic and foreign tourists, so that the SurakartaCity government is able to utilize the tourism sector to support the economy in the Cityof Surakarta. So this sector is expected to have a significant contribution to the RegionalOriginal Income in the City of Surakarta. This research aims to analyze and describetourism development strategies in optimizing local revenue at the Surakarta City Cultureand Tourism Office. The research method used is descriptive qualitative. Data collectiontechniques in this research were carried out through observation, interviews anddocumentation. The data analysis techniques used are data collection, data condensation,data presentation and drawing conclusions. The results of this research indicate that thetourism development strategy at the Surakarta City Culture and Tourism Office has beenquite successful in increasing income from the tourism sector so that it is able to increaselocal original income in Solo City. This can be seen from the nine indicators found byNawawi (2000: 153), namely: Proactivity, Anticipation, Strengths, Weaknesses,Opportunities and Obstacles, Resource Utilization, Control and Service Standards.These nine indicators have been implemented well. Based on the explanation above, theresearcher provides recommendations to the Surakarta City Culture and Tourism Officeto be able to maintain the indicators that have been implemented well.Keywords: Strategy, Development, Tourism, Culture and Tourism Service.
TEKNIK SINEMATOGRAFI PADA INSTAGRAM SEBAGAI STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Pada Cinematic Wedding di Instagram @panic.artwork): Studi Kasus Pada Cinematic Wedding di Instagram @panic.artwork Septiawan, Naufal Rafiif; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research discusses the role of Cinematography Techniques, a method that combines videoand text to produce professional visuals, especially in the context of Wedding Cinematography.One of the service providers that applies Cinematography Techniques is Panic ArtworkPhotography in Surakarta, founded by Rijal Nasyirul Haq in 2014. They use this technique asa marketing communication medium, creating high-quality cinematic weddings to attract theattention of prospective brides and grooms and increase the number of customers they have.Purpose The research is to describe the role of Cinematography Techniques on Instagram asa marketing communication strategy on the @panic.artwork account. Through qualitativeresearch with a case study approach, this research aims to understand how CinematographyTechniques function as marketing communications that attract consumer attention. By usingCinematography Theory and Marketing Mix, this research proves that CinematographyTechniques in cinematic wedding marketing are effective in attracting consumer interest viathe Instagram platform. The research results concluded that Cinematography Techniques onInstagram, especially by @panic.artwork, use angle shot, type shot, composition, continuityand cutting as the main keys to involving the bride and groom and strengthening marketingmessages. Panic Artwork intelligently utilizes Cinematography techniques as the main strategyin the "Promotion" element of the marketing mix, while other elements such as Product, Priceand Place are also well optimized. Innovations in Cinematography Techniques enable PanicArtwork to create stunning and meaningful visual content, increasing the appeal of each workpromoted.
INDEKS KEPUASAN MASYARAKAT PADA PELAYANAN PAJAK KENDARAAN BERMOTOR DI MAL PELAYANAN PUBLIK KOTA SURAKARTA TAHUN 2023 Nur, Aji Muhammad; Suranto, Joko; Suhita, Damayanti
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to describe the Community Satisfaction Index for motor vehicle tax services at the Surakarta City Public Service Mall. This research is quantitative research using descriptive research methods which are analyzed using the Community Satisfaction Index analysis technique. This research uses the Service Triangle theory proposed by Alberch and Zemke which is measured using 10 indicators divided into these three aspects. This research was conducted at the Surakarta City Public Service Mall in January 2024. The sampling technique used a non-probability sampling technique with simple random sampling. The data collection techniques used in this research are Questionnaires, Documentation and Literature Study. From the research results, it was found that the highest interval value or average value of the aspects depicted in the Service Triangle was 3.62 and the lowest interval value or average value was 3.51. These values ​​are found in the aspects: Service Strategy 3.56 is included in the "Very Good" performance category, Service System 3.51 is included in the "Good" performance category, Human Resources 3.62 is included in the "Very Good" performance category. Overall the Public Satisfaction Index for Motor Vehicle Tax Services at Public Service Malls reached 3.56 with a conversion value of 88.88 which is included in the "A" or "Very Good" category. Keywords : Public Service, Community Satisfaction Index.
Hubungan Terpaan Konten Akun Instagram @vinamuliana Dengan Pengetahuan Tentang Dunia Kerja Bagi Followers Hanifah, Nida Firyal; Suryo, Herning; Siswanta, Siswanta
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study has two problem formulations, namely whether there is a relationship between exposure to @vinamuliana Instagram content and knowledge about the world of work for followers. The purpose of this study is to determine and explain whether there is a relationship related to exposure to @vinamuliana Instagram content with knowledge about the world of work for followers. The theory used in this study is the S-O-R Theory by McQuail (Stimulus, Organism, Response). This study also uses quantitative research methods with a type of correlation quantitative research approach. With the results of the study stating the value (rcount) 0.611> 0.196 (rtable) with a significance of 5% for 99 respondents, the working hypothesis (H1) is accepted and the null hypothesis (Ho) is rejected. The correlation coefficient value is 0.611, so there is a positive correlation between the relationship between content exposure (X) and follower knowledge (Y) regarding knowledge in the world of work which has a strong relationship between the two variables. With a coefficient of determination of = r or = 0.373321 (37%). The results show that: The results of related research prove that: (1) There is a relationship between exposure to @vinamuliana Instagram account and knowledge about the world of work for followers, (2) The level of influence of exposure to @vinamuliana Instagram content has a significant effect on knowledge about the world of work for followers by 37%. Keywords: Content Exposure, Instagram, Knowledge

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