cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surakarta,
Jawa tengah
INDONESIA
Solidaritas
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 685 Documents
 52   53   54   55   56 
PEMANFAATAN MEDIA SOSIAL AKUN INSTAGRAM @lkp.cakra.surakarta SEBAGAI SARANA INFORMASI BAGI CALON PESERTA PELATIHAN DI LEMBAGA KURSUS DAN PELATIHAN CAKRA SURAKARTA Juvenia T, Chelsea Verro; Kusumo Aji, Haryo; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media Instagram has become a popular medium as a means of information for the general public, one of which is the Instagram account @lkp.cakra.surakarta. The Instagram account @lkp.cakra.surakarta provides information regarding pre-employment wave schedules, training programs, recommendations and tips. This research aims to understand and describe the use of social media Instagram accounts as a means of information for prospective training participants at the Cakra Surakarta Course and Training Institute. This research uses a qualitative approach with descriptive methods. Data collection techniques are carried out using interviews, observation and documentation. Research subjects with 3 informants, namely the foundation owner, Instagram admin and prospective training participants. The validity of the data used is source triangulation. The research results show (1) Information Needs Approach: Utilization of Instagram social media to convey the latest/newest information. (2) Routine Information Approach: Regular posting schedules and relevant content help increase general public awareness about the programs offered (3) In-depth Information Approach: Presentation of call center tools to make it easier for prospective training participants to seek further information from the Instagram admin and present explanation of using the Instagram reels feature. (4) Information at a Glance Approach: Use of short posts such as Instagram stories and responsiveness to interactions via the comments column. Keywords: LKP, Instagram, Information Facilities.
PERAN MARKETING PUBLIC RELATIONSDALAM MEMPERTAHANKAN LOYALITAS PELANGGAN SERVICEMOTOR DI AHASS KINOKI MOTORINDO SRAGEN Hafidah, Hafidah
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In facing business competition, companiesnot only need to increase sales, but also must retain existing customers by maintaining good relationships with them. Rapid development, especially in the motorcyclerepair industry, adds challenges and threats for businesses to compete and survive. This research examines the role of Marketing Public Relations at Ahass Kinoki Motorindo Sragen in maintaining customer loyalty. The main focus of this research is: How is the role of Marketing Public Relations in maintaining customer loyalty at Ahass Kinoki Motorindo Sragen? This research is presented with a qualitative descriptive approach, using data collection methods through interviews, observation, and documentation, and following a purposive samplingprocedure.Dataanalysiswas conductedinthree stages: datareduction, data presentation, and conclusion verification. The results showed that some of the Marketing Public Relations roles applied in maintaining customer loyalty at Ahass Kinoki Motorindo Sragen include problem analysis, planning, action, and evaluation. In addition, additional strategies such as pull strategy and pass strategy are used. However, there are obstacles faced in implementing these roles and strategies, both from internal and external factors of the company.
Komunikasi Interpersonal antara Pimpinan dan Karyawan dalam Membangun Hubungan Kerja yang Harmonis pada Perusahaan Bozcilix Clothing Production Imron, Muhammad
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explain how interpersonal communication is carried out to build harmonious working relationships at the Bozcilix Clothing production company. The problem formulation in this research is how interpersonal communication is carried out to build harmonious working relationships in the Bozcilix Clothing production company. The theory used in this research is interpersonal communication theory which explains how to communicate directly between two people face to face where they exchange messages spontaneously and directly, both through words and body movements. The research method used is a qualitative descriptive method. Data was collected through interviews with leaders and employees as well as analysis of documents related to the company's internal communications. Data analysis is carried out by reducing data, presenting data, and drawing conclusions to find out answers about what is being studied. The results of this research show that the interpersonal communication process carried out by the Bozcilix Clothing Production company uses primary, secondary communication patterns, and uses a transactional communication model which aims to build harmonious working relationships in the Bozcilix Clothing Production company. Researchers found that there were obstacles to interpersonal communication in this research, including differences in perception, errors in conveying messages, delays in response and lack of clarity in the information conveyed.. Keywords: Interpersonal Communication, Primary Pattern, Secondary Pattern, Transactional Model
Persepsi Followers dalam Media Sosial Tiktok Terhadap Akun @Mas Dolan Sebagai Media Referensi Wisata (Studi Kualitatif pada followers di wilayah karanganyar) Yuliana Safitri, Ernawati; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The use of TikTok as a tourist reference media has become an effective role compared to old media so that it raises various perceptions for users who access. The tiktok mas dolan account is an account that can present content for tourist destinations that are hidden gems. So that from the many references available, it often causes perceptions among followers about the use of social media which is not only an entertainment medium. This study aims to analyze how followers perceive the Mas Dolan account on social media TikTok as a tourist reference medium. Using the theory of perception proposed by Bernard Berelson which is divided into 3, namely sensation, attention and interpretation. The research method used is qualitative to observe the phenomenon being studied using interviews, observations and documentation. The result of this study is that informants feel positive about the existence of a mas dolan account with a visual appearance in its content by adding a narrative that is quite interesting so that it can provide detailed information, add insight into tourist attractions that are rarely known, and can open relationships between their followers. Keywords: perception, followers, tiktok social media
Komunikasi Interpersonal Barista Dalam Menciptakan Kepuasan Pelanggan: (Studi Kasus Pada Barista Emercel Coffee Studio Surakarta) Milanuari, Winda; Sekarwangi, Maya; Astuti Itasari, Andri
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Data from the Ministry and Data Center show an increase in domestic coffee consumption over the past five years, including in Surakarta City. Emercel Coffee Studio, which has a co-working space theme, has become the main choice for young people and WFA (Work From Anywhere) workers. After implementing the Training of Service program in 2022, Emercel Coffee Studio experienced a 15% increase in the number of customers, and reviews showed a significant increase in satisfaction with the service, indicating a correlation between the quality of interpersonal communication practiced by the baristas and customer satisfaction.This study aims to describe the interpersonal communication between baristas and customers at Emercel Coffee Studio that contributes to customer satisfaction. This research uses the theory of interpersonal communication effectiveness developed by DeVito. The research method used is qualitative, with data collection techniques through observation, interviews, and documentation.The results of the study show that in the component of equality, there is an age-based imbalance, where baristas find it easier to communicate with younger customers compared to older ones. However, in the components of openness, empathy, support, and positive attitude, interpersonal communication has been going well and meets customer expectations. Baristas demonstrate openness by sharing detailed information about the menu and responding honestly to customer feedback; empathy by understanding and meeting customer needs; support by providing personal attention; and a positive attitude through friendliness and warm greetings. Thus, effective interpersonal communication by baristas is key to creating a positive experience and increasing customer satisfaction at Emercel Coffee Studio. Keywords: Interpersonal communication, barista, customer satisfaction
PENGARUH KUALITAS PELAYANAN DAN MOTIVASI MEMBACA TERHADAP KEPUASAN PENGGUNA APLIKASI ISOLO SEBAGAI PERPUSTAKAAN DIGITAL DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA SURAKARTA TAHUN 2024 Isnaini, Isnaini; Suranto, Joko; Wirawan, Riska
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research conducted aims to analyze the influence of service quality and reading motivation on user satisfaction of the iSolo application at the Surakarta City Library and Archives Service. The service quality variables in this research use the service quality theory by Parassuraman Valerie Zeithmal and Leonard Berry 1988 with the dimensions of tangibles, reliability, responsiveness, assurance and empathy. The reading motivation variable uses self-determination theory by Ryan & Deci in 2000 with the dimensions of autonomy, competence and relatedness. The user satisfaction variable is measured using indicators proposed by Tjiptono, namely conformity to expectations, interest in reuse, and willingness to recommend. The research method used is an associative quantitative method in the form of causal relationships. The population used in this research is all the unknown number of iSolo application users. The sampling technique used simple random sampling or random sampling with a sample of 96 respondents. The method used in collecting research data is a questionnaire. The data analysis technique used is statistical testing with validity, reliability, classical assumption tests, multiple linear regression analysis tests, t tests, F tests, and coefficient of determination tests. Based on the research results, it was concluded that service quality had a low influence on iSolo application user satisfaction at the Surakarta City Library and Archives Service, while reading motivation had a very low influence on iSolo application user satisfaction at the Surakarta City Library and Archives Service. Service quality and reading motivation together have a significant effect on user satisfaction of the iSolo application at the Surakarta City Library and Archives Service with an Fcount value of 26.031. The coefficient of determination value is 0.345, which means that 34.5% of the user satisfaction variable can be explained by the service quality and reading motivation variables, while the remaining 65.5% is influenced by other variables not included in this research. Keywords: Service Quality, Reading Motivation, User Satisfaction
STRATEGI KOMUNIKASI PEMASARAN TERPADU TELAGA KUSUMA KARANGANYAR DALAM MENINGKATKAN KUNJUNGAN WISATAWAN: Komunikasi Pemasaran, Integrated Marketing Communication, Telaga Kusuma, Desa Wisata, Karanganyar Indarti, Helga Woro; Hindra Hastuti, Nurnawati; Widiyowati, Widiyowati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently there are 1073 villages that can be developed into tourist villages. This tourist village concept is also used by Karanganyar district to develop the economic sector by involving several villages as tourist villages. One of them is Jumantono sub-district with the Telaga Kusuma tourist village. Telaga Kusuma Agrotourism and Waterpark is one of the newest tourist attractions in Karanganyar Regency, which is located in nggulrejo village, Jumantono District. This research was conducted to reveal matters related to the Telaga Kusuma Karanganyar Integrated Marketing Communication Strategy efforts to increase tourist visits. The type of research used is qualitative with a case study approach which focuses on how the existing Marketing Communication Strategy at Telaga Kusuma increases tourist visits. Data collection in this research was obtained through interviews, observation, documentation with informants. Based on research that has been carried out, the integrated marketing communications strategy at Telaga Kusuma Karanganyar includes planning, implementation and evaluation of integrated marketing communications. Telaga Kusuma has a Marketing Team which doubles as Public Relations. The Telaga Kusuma marketing team has a very important role in promoting Telaga Kusuma tourism which makes Telaga Kusuma have a list of visitors that is never empty. One of the efforts made is by implementing several marketing communication models such as Word of Mouth and Social Media.
KOMUNIKASI INTERPERSONAL ANTARA TOUR GUIDE DAN PENGUNJUNG DALAM MEMBANGUN RASA CINTA KEBUDAYAAN DI PURA MANGKUNEGARAN SOLO Salim, Muhammad; Sarjono, Herning Suryo; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pura Mangkunegaran Solo is one of the cultural heritage sites in Indonesia which has high historical and cultural value. Efforts to preserve culture through education and cultural tourism are one of the focuses of the management of Mangkunegaran Temple. This research aims to analyze interpersonal communication between tour guides and visitors in building a sense of cultural love at Pura Mangkunegaran Solo. The research method used is qualitative with a descriptive approach. The research results show that interpersonal communication between tour guides and visitors at Pura Mangkunegaran Solo plays an important role in building a sense of cultural love. This research also found that there are several factors that influence the quality of interpersonal communication between tour guides and visitors. Tour guides apply several dimensions of communication patterns, including Openness, Trust, Empathy, Caring, Self-Awareness, Clarity, Accuracy, Relevance, Efficiency and Flexibility, to convey information about the history, culture and traditions of Mangkunegaran Temple to visitors.
Pemanfaatan Media Sosial Instagram @agendasolo sebagai Media Informasi bagi Masyarakat Surakarta Safitri, Desi Nur; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Communication and Information Technology reported that by the end of 2023, there were 1,615 hoax issues on social media, including hoaxes about special event purportedly organized by the Ministry of Tourism and Creative Economy (Kemenparekraf RI), which have caused public concern. This study aims to investigate the utilization of the Instagram account @agendasolo as an information medium for the people of Surakarta. The method used is descriptive qualitative. Primary data collection was conducted through observation, interviews, and documentation, while secondary data collection utilized online sources. The data validity technique employed was source triangulation. The theory used is Chris Heuer's 4C Social Media Management Theory, which consists of Context, Communication, Collaboration, and Connection. The findings of this study indicate that the Instagram account @agendasolo is beneficial in providing various types of information about the city of Surakarta by utilizing existing features and considering important aspects of social media management, namely Context, Communication, Collaboration, and Connection. Thus, the Instagram account @agendasolo serves as a valuable social media account and information source for the people of Surakarta. Keywords: Instagram, Social Media, Information Source, Instagram Account @agendasolo
Penggunaan Tema Visual Dalam Feed Instagram Untuk Meningkatkan Keterlibatan Pengikut : Studi Kasus Pada Akun Instagram @Gteamagency Luthfi, Atsilia Rofi'atul; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the effective and interesting forms of communication is Visual Communication Design. Visual Communication Design is a discipline that is closely related to the concept of communication. This research aims to describe how the use of visual themes in Instagram feeds can increase follower engagement. This case study was conducted on the Instagram account of gteam.agency, a social media agency that uses a consistent and attractive visual theme. This research uses descriptive qualitative research. Data collection methods used interviews, observation, and documentation. The data were analyzed using the Uses & Gratification theory. The results show that the use of good and consistent visual themes plays an important role in increasing engagement and success on social media platforms such as Instagram. An attractive visual theme can attract followers' attention, increase brand awareness, and encourage interaction.

Page 54 of 69 | Total Record : 685

 52   53   54   55   56 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 1 (2025): Solidaritas Vol 8 No 2 (2024): Solidaritas Vol 8 No 1 (2024): Solidaritas Vol 7 No 2 (2023): Solidaritas Vol 7 No 1 (2023): Solidaritas Vol 6 No 2 (2022): Solidaritas Vol. 6 No. 1 (2022): Solidaritas Vol. 5 No. 2 (2021): Solidaritas Vol. 5 No. 1 (2021): Solidaritas Vol. 4 No. 3 (2020) Vol 4, No 3 (2020) Vol 4, No 2 (2020) Vol. 4 No. 2 (2020) Vol 4, No 1 (2020) Vol. 4 No. 1 (2020) Vol. 3 No. 2 (2019) Vol 3, No 2 (2019) Vol 3, No 2 (2019) Vol 3, No 1 (2019) Vol. 3 No. 1 (2019) Vol 2, No 3 (2018) Vol. 2 No. 3 (2018) Vol 2, No 2 (2018) Vol. 2 No. 2 (2018) Vol. 2 No. 1 (2018) Vol 2, No 1 (2018) Vol 1, No 1 (2017): Jurnal Solidaritas Vol 1 Vol. 1 No. 1 (2017): Jurnal Solidaritas Vol 1 More Issue