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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Pengaruh Lingkungan Organisasi, Motivasi Kerja dan Disiplin Kerja terhadap Komitmen Karyawan (Studi pada Kantor BPBD Daerah Istimewa Yogyakarta) Garut, Aloisius Agal; Prayekti, Prayekti; Chandra, Kusuma
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1524

Abstract

This research aims to examine the influence of the organizational environment, work motivation and work discipline on employee commitment. The research took samples at the Yogyakarta Special Region BPBD office. The sampling technique used a non-probability sampling technique using saturated sampling (census). The sample in this study consisted of 50 employees who worked at the Yogyakarta Special Region BPBD office. In this research, multiple regression analysis techniques were used. The results of the research show that simultaneously environmental factors, motivation and work discipline influence employee commitment, but partially only work environmental factors have a significant influence on employee commitment at the Yogyakarta Special Region BPBD Office
Pengaruh Citra Merek, Kesadaran Merek, dan Loyalitas Merek Terhadap Proses Keputusan Pembelian Kopi Janji Jiwa di Kota Bandung Damayanti, Maria Cyntia; Hasbi, Imanuddin
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1315

Abstract

In the current era, drinking coffee is a trend that is carried out by almost all groups, especially among young people. Coffee is part of the lifestyle of modern society so that coffee is a very popular drink in the world, including in Indonesia. Kopi Janji Jiwa is the most popular coffee shop in Indonesia by being ranked first out of seven other coffee shops. Janji Jiwa until now has more than 800 outlets spread across cities in Indonesia including in Bandung. The main objective of this study was to determine the effect of brand image, brand awareness, and brand loyalty on the buying decision process of Kopi Janji Jiwa in Bandung City. The type of research used in this study is a quantitative method. The sampling technique uses nonprobability sampling with purposive sampling in which the number of respondents is 385 people. In this study using multiple linear regression data analysis techniques were processed using IBM SPSS Version 26. Based on the results of the descriptive analysis, it shows that each variable in this study as a whole is in the good category. All of the independent variables are brand image, brand awareness, and brand loyalty and have a positive and significant influence on the dependent variable, namely the purchasing decision process.
Keterkaiatan antara Citra Merek, Kepercayaan Merek, dan Celebrity Endorser Terhadap Keputusan Pembelian dan Peran Minat Beli Sebagai Mediator Natha Prawira, Anak Agung Ngurah Dicky; Suardana, Raka
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.2145

Abstract

The fashion industry in Indonesia has undergone major changes with the development of the athleisure trend, which combines elements of sports with everyday fashion. Puma, as one of the leading brands, faces challenges in expanding its market share amidst increasingly fierce competition. This study aims to examine the impact of Citra Merek, Kepercayaan Merek, and celebrity endorsement on Puma consumers' purchasing decisions, and to evaluate the role of purchase intention as a mediating variable. A quantitative approach was used in this study, with data analysis through SEM-PLS 4.. The results showed that Citra Merek, which emphasizes modern and trendy aspects, has a significant positive effect on purchase intention and purchase decision. Kepercayaan Merek was also proven to have a positive effect on both variables. In addition, celebrities who become endorsers with high reputations also increase purchase intention and purchase decision. Purchase intention plays an important role as a mediator in the relationship between Citra Merek, Kepercayaan Merek, and celebrities with purchase decision. This study provides further insight into the interaction of marketing factors and highlights the importance of exploring further into other factors that influence purchase decisions.
Pengaruh Volume Penjualan Saham, Profitabilitas, Solvabilitas, Earning Volatility dan Tranding Volume terhadap Volatilitas Harga Saham dengan Kebijakan Deviden sebagai Variabel Mediasi Romadhany, Desvyana; Kusumawardhani, Ratih; Rinofah, Risal
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1516

Abstract

This research aims to determine the effect of share sales volume, profitability, solvency, earnings volatility and trading volume on share price volatility with dividend policy as a mediating variable in food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The sample for this research consisted of 55 companies, using a purposive sampling method with the criteria stating dividend payments for 5 consecutive years. The research results show that debt ratio, return on assets, trading volume have an influence on stock price volatility. However, earnings volatility and share sales volume have no effect on share price volatility. Dividend policy is able to mediate share sales volume on stock price volatility, dividend policy is able to mediate profitability on stock price volatility, dividend policy is able to mediate solvency on stock price volatility, dividend policy is able to mediate earnings volatility on stock price volatility and dividend policy is able to mediate volume trending on stock price volatility in food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period.
Analisis Employee Performance Pada Kantor Badan Pertahanan Nasional Kabupaten Muaro Jambi Mustika, Mustika; Mainita, Mainita; Dewi, Lizabeth Sari; Rosita, Ratih
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1706

Abstract

The research of this study is to compare the performance of permanent and temporary workers. 113 workers at the National Land Agency Office in the Muaro Jambi Regency comprise the study's sample. There is a difference in the results between permanent employees (numbering 33) and non-permanent employees (numbering 80). The employee performance results show agreement with the employee's performance. For permanent personnel, the average performance rating is 3.72, while for non-permanent/contractual staff, it is 3.80. Based on the findings of an independent sample t-test, there is no significant difference in the performance of permanent and non-permanent personnel. The significance value (sig) of 0.937, which is less than 0.05, indicates this.
Implementasi Konsep Syirkah Al Amlak dalam Akad Al Musyarakah Al Muntahiyah Bi Al Tamlik (MMBT) pada Produk Pembiayaan Purchase Order (PO) Financing Fintech Syariah (Studi Kasus di PT Alami Fintek Sharia) Fahmi, Zuel; Antonio, Muhammad Syafii; Rahman, Arip
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.2083

Abstract

This research aims to understand the implementation of the syirkah al amlak concept in the al Musyarakah Al Muntahiyah Bi al Tamlik (MMBT) agreement on Sharia fintech purchase order (PO) financing products at PT Alami Fintek Sharia. The method used in this research is a qualitative method, based on a case study and interview approach, combining library research. The results of the research show that although the Fatwa of the National Sharia Council of the Indonesian Ulema Council (DSN-MUI) constructs the use of syirkah al 'inan in MMBT contracts, PT Alami Fintek Sharia prefers to apply syirkah al amlak which is permissible in fiqh, a process that is simpler and can be is a solution to murabahah financing which cannot be carried out, because the prospective recipient of the financing (beneficiary) is deemed to already own the goods, because they have made a transaction with the supplier (supplier) before applying for financing.
Menelusuri Penyebab Ketidakaktifan BUMDesa di Provinsi Jambi Lubis, Tona Aurora; Firmansyah, Firmansyah; Ningsih, Maryati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.2038

Abstract

The purpose of this study is to formulate a model of the inactive BUMDesa factors in Jambi Province. This type of research is a type of qualitative research research with a phenomenological type. This qualitative research analysis will be assisted by using the Nvivo qualitative research software. Based on the research results, it can be concluded that the main factors causing the inactivity of BUMDes in Jambi province can be divided into 3, these are: BUMDes management factors, village officials and the community.
Pengaruh Sales Promotion, Shopping Lifestyle, dan Hedonic Shopping Motivation terhadap Keputusan Impulsive Buying pada konsumen Shopee di Sidoarjo Fahruddin, Redhi; Yulianto, Mochamad Rizal; Febriansah, Rizky Eka
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1730

Abstract

This research aims to determine the influence of sales promotion, shopping lifestyle, and hedonic shopping motivation on impulsive buying decisions among Shopee consumers in Sidoarjo. This research uses quantitative methods. The number of samples in this research was 100 respondents. Samples were taken using a non-probability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression. The results of this research show that simultaneously and partially the sales promotion, shopping lifestyle and hedonic shopping motivation variables have a significant effect on impulsive buying among Shopee consumers in Sidoarjo.
Digital Divide dalam Adopsi Mobile Banking di Kota Purbalingga: Suatu Kajian Ghaniyyah, Az Zahra Sekar; Giri, Refi Rifaldi Windya
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1270

Abstract

One sign of progress in the banking industry is the creation of mobile banking services that provide convenience for customers. However, the use of mobile banking is not evenly distributed in all regions, one of which is Purbalingga City which still has minimal use of digital transactions, especially mobile banking. This research aims to find out whether there is a digital gap regarding the use of mobile banking in Purbalingga City. This research uses digital divide variables consisting of motivation, physical & material access, mobile banking skills and also usage, using quantitative methods using PLS-SEM as a data analysis technique. The sampling technique used in this research is nonprobability sampling with purposive sampling. Data collection uses secondary data and primary data through distributing questionnaires. This research consists of 301 samples taken from the population of the Purbalingga City community who use mobile banking. The results of this research show that there are 4 (four) latent variables consisting of motivation, physical and material access, as well as skills and use of mobile banking have a positive and significant effect on the use of m-banking in Purbalingga City.
Pengaruh Literasi Keuangan dan Motivasi Investasi terhadap Minat Berinvestasi Mahasiswa di Kota Cimahi Nurhaliza, Rahma; Simatupang, Frido Saritua
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1658

Abstract

This research aims to determine the influence of financial literacy and investment motivation on interest in investing in Cimahi City. The research method used is a quantitative method. The population in this study were all students who live in Cimahi City. The sampling technique in this research was non-probability sampling using the G-Power tool and obtained a sample size of 107 respondents. Multiple regression analysis was used, so the research results revealed that simultaneously and partially financial literacy and investment motivation had a significant and positive effect on students' investment interest in Cimahi City.

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