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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Analisa Kecacatan Produk Menggunakan Metode Statistical Process Control (SPC) dan Failure Mode and Effects Analysis (FMEA) Hardianto, Achmad Davit; Sulistiyowati, Wiwik
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2017

Abstract

The purpose of this study is to determine the causes of product defects and provide suggestions for improvement and find out how to control defects in product quality. The research method is carried out by combining 2 (two) methods, namely: Statistical Process Control and Failure Mode and Effects Analysis. The results show that the highest defects occurred in October 1,319 out of 154,800 bags and the lowest occurred in November 1,209 out of 144,900 bags. Types of defects, namely: imperfect sealing as many as 2,175 bags; loose stitches as many as 4,241 bags; and bulging bags as many as 1,169 bags. The analysis suggests improvements in production, worker skills, machine maintenance, SOP (standard operating procedures), and working conditions.
Marketing Analysis of Product-Harm Crises on Brand Switching (Case Study on Honda eSAF Frame) Mulyadi, Mulyadi; Ariska, Emalia; Azhari, Azhari; Muchsin, Muchsin
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2194

Abstract

This research aims to analyze the impact of marketing factors, such as brand equity and product quality, on Brand Switching behavior through Product-Harm Crises, with a case study of the Honda eSAF motorcycle frame fracture incident. This crisis not only affects technical aspects but also damages the reputation and consumer trust in Astra Honda Motor (AHM). The study uses the SEM-PLS method with a sample of 160 respondents. Results show that brand equity and product quality have a significant influence on product crises, but do not directly or indirectly trigger consumers to switch brands through these product crises. The decision for Brand Switching turns out to be more complex and influenced by factors other than product crises. Therefore, companies need to develop effective crisis mitigation strategies to maintain consumer loyalty and reduce the risk of brand switching, in addition to strengthening brand equity and product quality.
The Influence of Social Media, Financial Literacy and Quality of Information on Students' Interest in Investing In The Capital Market Putri, Hana Tamara; Ahmadi, Ahmadi; Mutiqum, Rabia Surya Mauna
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2462

Abstract

This study aims to analyze the effects of social media, financial literacy, and the quality of information on students' investment interest in the capital market. The research method used is descriptive and quantitative analysis. The data used is primary data. The population in this study consists of students at Jambi University. The analytical techniques include simple regression analysis, hypothesis testing, correlation, determination coefficient, and t-test. Jambi University is one of the public universities in Jambi Province. It is the oldest public university, established in March 1963, and currently has nine faculties and ninety-two study programs. The results show that the independent variables (social media, financial literacy, and quality of information) significantly and simultaneously affect the dependent variable (investment interest). Furthermore, the independent variables can explain 89.3% of the influence on the dependent variable, with a determination coefficient (R²) of 0.893. In conclusion, social media, financial literacy, and quality of information significantly influence investment interest.
Comparative Study Analysis of the Effect of Protectionism Policy on Indonesian Cocoa Exports to Destination Countries: India, United States, Malaysia, China, Australia Sofyan, Agus; Apriliana, Tria
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2401

Abstract

Protectionist policies are taken by some countries such as Indonesia with the aim of protecting and improving the quality of domestic products. Indonesia is one of the largest cocoa producers in the world and plays an important role in the global supply chain. This study aims to analyze the effect of protectionist policies implemented by the Indonesian government on the volume of cocoa exports to five main destination countries, namely India, the United States, Malaysia, China, and Australia, during the 2019-2023 period. Protectionist policies such as export duty tariffs and non-tariff regulations are implemented to encourage domestic processing to increase the added value of cocoa products. The research method uses a quantitative approach with comparative analysis. Data was obtained from reliable secondary sources, such as the Central Statistics Agency (BPS). The results show that protectionist policies have a significant impact on the competitiveness of Indonesian cocoa exports in the global market. The practical implication of this study is the importance of market diversification and product quality improvement to face international competition. In addition, the government needs to balance between protecting the domestic industry and increasing global competitiveness to maintain the sustainability of Indonesian cocoa exports.
Pengaruh Lingkungan Kerja, Motivasi Kerja, dan Kompensasi Kerja terhadap Produktivitas Kerja Karyawan PT Madu Baru Bantul Heldianto, Savenda Tenma; Septyarini, Epsilandri; Purnamarini, Tri Ratna
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2019

Abstract

The aim of this research is to determine the influence of the work environment, motivation and compensation on employee work productivity at PT Madu Baru Bantul. The population and sample used were all 80 employees of PT Madu Baru Bantul using the saturated sampling method. Data obtained from the questionnaire was then processed and analyzed using multiple linear regression analysis. The research results show that simultaneously and partially there is a positive and significant influence between work environment variables, motivation and work compensation on the work productivity of PT Madu Baru Bantul employees.
Perspektif Generasi Z terhadap Pemanfaatan E-Commerce, Sosial Media, Influencer dan Testimoni Ariani, Jihan; Simamora, Virgo; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2047

Abstract

This study aims to determine the influence of e-commerce, social media, influencers and testimonials in increasing the interest in buying Skincare products by Generation Z. The population of this study was all Generation Z who live in the Jakarta area, have purchased skincare products through online media at least 3 times. To obtain a representative sample, the study used a purposive sampling technique. Generation Z who met the requirements and participated as research respondents were 220 participants. The results of this study revealed that the role of e-commerce and influencers was proven to have a positive effect on increasing Generation Z's interest in buying skincare products online. Conversely, the role of social media and testimonials was not proven to have a positive effect on Generation Z's interest in buying skincare products online in the Jakarta area.
Pengaruh Operasional UPT dan Pengembangan SDM terhadap Kesejahteraan Pegawai dalam Meningkatkan Daya Saing pada UPT Samudera Nizam Zachman Jakarta Yani, Ari Soeti; Fauzi, Yoga
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1889

Abstract

This study aims to test and analyze the moderation of the operational system of UPT and HR development on employee welfare in increasing the competitiveness of Samudera Nizam Zachman Jakarta. The population in this study used a sample of 133 respondents who were employees and consumers of Samudera Nizam Zachman Jakarta. The data collection technique used simple random sampling. The data processing method in this study was using smartPLS with the aim of testing the hypothesis. The results of this study concluded that there was a positive and significant influence between the variables of competitiveness, operational UPT and HR development on employee welfare. The competitiveness variable was unable to moderate the influence of operational UPT and HR Development on employee welfare of Samudera Nizam Zachman Jakarta
Peran Motivasi dan Komunikasi dalam Pengaruh Efektivitas Kepemimpinan terhadap Perubahan Organisasi Jeslyn, Jeslyn; Setyawan, Agustinus; Nelson, Alden
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2133

Abstract

This study aims to analyze the relationship between leadership effectiveness and motivation and communication, and its influence on organizational change. Quantitative approach with PLS-SEM and questionnaires on 200 Batam manufacturing employees. The results showed that leadership effectiveness has a positive and significant effect on communication and motivation but not significant with organizational change. This study also proves that motivation and communication are able to mediate the influence between leadership effectiveness and organizational change.
Strategi Komunikasi Pemasaran Digital Pinjam Wifi Global Melalui Pemanfaatan Media Sosial Instagram untuk Membentuk Minat Konsumen Susanto, Agung; Tomohardjo, Irmulansati; Budianto, Heri
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2432

Abstract

This study aims to analyze Pinjam Wifi's marketing communication strategy through Instagram using the AISAS (Attention, Interest, Search, Action, Share) model. Qualitative methods and case studies, data were collected through interviews, observations, and internal company documents. The results of the study indicate that Pinjam Wifi carries out the AISAS stages with strategies such as paid advertising (attention), promo and discount campaigns (interest), use of hashtags (search), creation of various types of content to form engagement (action), and customer reviews shared on Instagram (share). In addition, the push & pull marketing strategy is implemented through paid advertising, retail distribution, and business content. This strategy has succeeded in forming product sales and Pinjam Wifi's Instagram engagement rate.
Analisis Electronic Word of Mouth (e-WOM), Harga, dan Citra Merek terhadap Minat Beli pada Produk The Originote Habibatullah, Nida’ul Firda Azhari; Indayani, Lilik; Pebrianggara, Alshaf
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2046

Abstract

Tujuan penelitian ini adalah untuk mengetahui variabel mana yang paling dominan pengaruhnya terhadap peningkatan minat beli konsumen dalam membeli produk The Originote. Penelitian ini adalah penelitian kuantitatif dengan metode analisis data statistik deskriptif. Populasi pada penelitian ini adalah konsumen yang menggunakan produk The Originote yang berdomisili di Kota Sidoarjo. Pengumpulan data dilakukan melalui kuesioner dengan jumlah responden sebanyak 100 orang. Pengujian dalam penelitian ini menggunakan analisis regresi linear berganda, uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Hasil penelitian ini mengungkapkan bahwa variabel citra merek paling dominan pengaruhnya terhadap minat beli pada produk The Originote di Kota Sidoarjo. Hal ini menujukkan semakin baik atau semakin tinggi citra merek membuat konsumen cenderung lebih percaya dan termotivasi untuk membeli produk yang ditawarkan sehingga, dapat meningkatkan minat beli pada produk The Originote

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