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ELS Journal on Interdisciplinary Studies in Humanities
Published by Universitas Hasanuddin
ISSN : 26210843     EISSN : 26210835     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
ELS-JISH is, a journal on Interdisciplinary Studies in Humanities: Linguistics, Literature, Language Teaching, Translation, and Culture, a scholarly peer-reviewed international scientific journal published quartely by the Faculty of Cultural Sciences Hasanuddin University Publication, focusing on theories, methods, and materials in Linguistics, Literature, Language Teaching, Translation, and Culture (study and research). It provides a high profile, leading edge forum for academics, professionals, educators, consultants, practitioners and postgraduate students in the field of English Language Studies (ELS) to contribute and disseminate innovative new work on the disciplines. JISH was started in 2017 and first published in 2018. It invites original, previously unpublished, research and survey articles, plus research-in-progress reports and short research notes, on both practical and theoretical aspects of Linguistics, Literature, Language Teaching, Translation, and Culture.
Arjuna Subject : -
Articles 650 Documents
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The Social Condition of England’s Women in 18th Century Reflected in Pride and Prejudice by Jane Austen Bahri A. Bohang, Muthmainnah; Magfirah, Sulmi; Adi Nugroho, Dwi
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43533

Abstract

This paper aims to: (1) know what the intrinsic aspects of Pride and Prejudice, (2) describe how the social condition of England’s women is in 18th century reflected in “Pride and Prejudice” and (3) analyze what the economical influence towards England’s women in “Pride and Prejudice”. This study employs a qualitative research method with a literary analysis approach. The analysis of this thesis uses genetic structuralism. It is conducted by analyzing the intrinsic elements which consists of plot, characters, setting, and theme. Besides, the writer also analyzes the extrinsic elements by observing from the sociology, history and other aspects outside the literary work. The genetic structuralism analysis used to find the intrinsic elements in this novel, the social condition of England’s women in 18th century reflected in “Pride and Prejudice” and also the economical influence towards England’s women in “Pride and Prejudice”. This analysis shows that in the 18th century, England’s women get inequality gender in the society. Education, politic, and occupation are not allowed to them.  Economical matter pushed them to marry with a rich and high-status men to lead a secure life.
Romance Formula in Zoulfa Katouh’s Novel As Long As The Lemon Trees Grow Rizkyane Machmuri, Alya; Nurulaen, Yuyun; Priyawan, Pepen
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43544

Abstract

Romance formula is one of the genres that we often encounter around us. The novel As Long as the Lemon Trees Grow by Zoulfa Katouh is one of the novels that represent a romance formula. This research aims to analyze the romance formula in Zoulfa Katouh's As Long as the Lemon Trees Grow and to determine how the novel conforms to Janice A. Radway's theory of the ideal romance narrative structure. This research uses a qualitative approach with narrative analysis to examine the novel's conformity to Radway's 13 functions of the ideal romance. The result of this research shows that the novel As Long as the Lemon Trees Grow fulfills 13 functions of ideal romance, according to Janice A. Radway. The findings demonstrate how the characters’ emotional journeys and the narrative progression align with Radway's theoretical framework. Additionally, the research highlights the cultural and social dynamics embedded in the romance formula, offering insight into how it reflects broader societal themes. This study contributes to a deeper understanding of the adaptability and relevance of the romance genre in contemporary literature.
Depiction of Masculinity in the Advertisement 'PRUFuture Prudential Life Insurance, #SimpleButMeaningful Protecting Families Now and in the Future' Aulia Herdani, Diza; Prasetya, Hendri; Setiawati, Titin
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43570

Abstract

Traditional masculinity remained deeply embedded in society, associating values such as strength, independence, power, and work primarily with men. This study aimed to examine the portrayal of masculinity in the male lead character of Prudential Indonesia’s advertisement titled "PRUFuture Prudential Life Insurance: #SimpleButMeaningful Protecting Families Now and in the Future." The research employed a qualitative descriptive method, utilizing data collection techniques such as documentation, observation, and interviews with gender observers. The findings revealed that the advertisement depicted six out of seven characteristics of traditional masculinity, including physical appearance, functionality, sexuality, intellect, interpersonal skills, and personal character. These portrayals reinforced conventional gender norms that continued to shape societal expectations of men. Understanding such representations was essential in analyzing the broader impact of advertising on gender perceptions.
Potential of Ambient Media Use as Advertising Media in the Future Taffarul Rizky, Mohamed; Prasetya, Hendri; Mustiawan, Mustiawan
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43571

Abstract

Ambient media is proven to be more effective in attracting attention and increasing audience recall than conventional advertising so that it overcomes the challenge of ad fatigue in digital advertising. Based on these findings, ambient media has great potential as a more interactive, memorable and unobtrusive marketing strategy which makes it an innovative solution in the face of future advertising industry dynamics. Therefore, advertisers are expected to optimize the creative and experiential elements in the implementation of ambient media in order to enhance the appeal and effectiveness of their campaigns. The aim of this study is to explore the potential of ambient media as an innovative and effective advertising medium in the future. Using the Systematic Literature Review (SLR) method, this research analyzed various studies which discussed ambient media in marketing communication strategies. The results show that ambient media has the advantage of creating creative messages which rely on visual surprise, audience interaction, and integration with the environment, while being able to build emotional engagement through an Experiential Marketing approach that focuses on sensory, emotional, and social experiences.
Symbolism of Victorian Society in the Anthropomorphism of the Peter Rabbit Picture Book (1901) Junaid, Syahruni; Andini, Citra
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43605

Abstract

This paper explores the anthropomorphic elements in Beatrix Potter's Peter Rabbit and their role in reflecting Victorian societal values. Through the depiction of Peter wearing human-like attire, notably his blue jacket, and standing upright, Potter imbues the character with human qualities, making him relatable to young readers. This anthropomorphism serves to symbolize both the innocence and adventurous spirit of childhood, while highlighting the tension between curiosity and the moral lessons of obedience and responsibility. The garden, as a space of both adventure and danger, mirrors the Victorian ideal of childhood exploration within the confines of authority. Peter's journey—marked by disobedience, mischief, and eventual growth—illustrates the duality of childhood: innocence coupled with the need for guidance. By balancing exploration with consequences, Potter’s narrative conveys timeless moral lessons, making Peter Rabbit a relatable, enduring story for both children and adults that transcends its Victorian context. The story’s appeal lies in its ability to speak to universal themes of personal growth and the balance between freedom and discipline. Potter’s use of anthropomorphism, coupled with her nuanced portrayal of childhood, ensures that Peter Rabbit remains an essential piece of literature that continues to resonate across generations.
Typology of Myth Between the Legend of Lake Toba and the Creator of Lake Chala Syach Bustami Harahap, Raihan; Sariyati, Ice; Pramita, Agry
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43611

Abstract

Mythology or myth is an important part of the study of literature. A comparative study of two literary works written in the same language and originating from the same cultural context is not a valid application of this field. This study employs a comparative literature methodology to examine the similarities, differences, and classifications of myths associated with the Legend of Lake Toba and the Creator of Lake Chala. This research utilized a comparative literature framework to analyse the myths associated with the research subjects. This study employed a qualitative research design utilizing descriptive analysis and library research.  Both narratives employed the established plot structure identified as Freytag’s pyramid.  Despite the narrative differences, the plots of the two stories are theoretically analogous.  The Legends of Lake Toba and Lake Chala exhibit significant similarities, particularly in their narrative structures, cautionary motifs, and consequences of unmet obligations.  Based on the noted similarities and differences, particularly in the plot, the authors concluded that both The Legend of Lake Toba and The Creator of Lake Chala fit within the speculative and explanatory (etiological) category of myths.
Conversational Implicature, Grice's Theory of Conversation: A Pragmatic Analysis of Some Qur'anic Narratives Mohammad Nassar, Haifa; Ali Al-Hamzi, Moustafa
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 2 (2025): JUNE
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i2.7078

Abstract

Though Grice's theory of implicature has been discussed in spoken and written interactions in various languages, studies that examine this theory in the Qur'anic Arabic language have been scarcely conducted. The aim of this paper is to present the flouting of Grice's maxims of conversation in the Holy Qur'an to generate implicatures, identify their types, and understand their functions. A descriptive qualitative method was used. Based on eight selected Qur'anic stories, ten particularized conversational implicatures were found in the Arabic text of the Qur'an which performed various functions. They were triggered via flouting the conversational maxims of Quality, Quantity, Manner, and Relevance. It is also worth noting that the maxims of Quality and Quantity were much more flouted than the Manner and Relevance maxims. As aspects of Arabic Language in the Qur'anic texts are required to be studied in their pragmatic mechanisms, this study may help to provide understanding of implicatures in the Holy Qur'an. This study also gives contribution to the field of pragmatics especially in implicature conception or other rhetorical studies that pertain to the Holy Qur'an.
The Effect of Social Media on the Language Use of Teenagers in Makassar Juwita Yusuf, Marwah; Syamsinar, Syamsinar; Simpuruh, Indrayani
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 2 (2025): JUNE
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i2.43841

Abstract

The rapid rise of social media has significantly influenced how teenagers in urban areas like Makassar communicate. This study investigates the impact of social media platforms—such as Instagram, TikTok, and WhatsApp—on teenage language use, focusing on vocabulary, grammar, and communication styles. Employing a mixed-methods approach that includes surveys of 150 teenagers, interviews, and content analysis, the findings reveal that 85% of respondents frequently use internet slang and abbreviations, while 70% incorporate English loanwords in everyday speech. Common expressions like “DM,” “OOTD,” and “LOL” are now part of their daily lexicon, reflecting a shift toward a more globalized and informal linguistic environment. Qualitative analysis shows a trend toward simplified grammar in casual contexts and a growing reliance on emojis and memes for emotional expression. While these developments promote creativity, adaptability, and digital fluency, they also present challenges to formal language proficiency, especially in academic writing. This study concludes that social media acts as a double-edged sword—encouraging innovative language use while potentially weakening formal communication skills. It recommends integrating digital literacy and language awareness into school curricula to help students navigate and balance the demands of both informal and formal language contexts.
Subtle Allegory within the Sacred Text: Political Motivations behind the Ramayana Manuscript in the 16th-17th Century CE Mughal Empire Andhana Prakosajaya, Abednego
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 2 (2025): JUNE
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i2.43899

Abstract

The Ramayana manuscript is well-known as a text embedded with prominent Hindu religious values. On various occasions, illustrations are added as a visual form that facilitates the narrative of the existing text. This phenomenon is seen in the Ramayana manuscript produced by order of the Emperor, local rulers, also known as Rajputs, or high officials during the Mughal period, where political dynamics are reflected in the manuscript's Illustrations produced in the royal court environment. This paper will use an iconological method that combines a comprehensive formal analysis of an illustration with an understanding of the contemporary socio-political context of the work's creation period. This study found that the depiction of the background, characters, and buildings in the Mughal Empire Ramayana Manuscript is filled with subtle allegorical elements rich in political satire. This work asserts that the Ramayana has a dual position: functioning primarily as a source of wisdom yet subtly hiding an allegorical message corresponding to the context of its creation reflected in the text's visual illustrations.
Using Mind Mapping to Improve Students’ Reading Comprehension Zam Zamia, Nur; Manurung, Konder; Patmasari, Andi; Darmawan, Darmawan
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 2 (2025): JUNE
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i2.44169

Abstract

Reading comprehension plays a pivotal role in students’ academic achievement. However, many learners struggle due to traditional teaching methods and limited strategies. To address this challenge, this research investigates whether the use of mind mapping can improve reading comprehension among eighth-grade students at SMP PT Pasangkayu. This research used a quasi-experimental design. The population consists of eighth-grade students from SMP PT Pasangkayu, totaling 85 students from 3 classes. The sample is class B as the experimental class and class C as the control class. Tests were used to collect data consisting of pre-tests and post-tests. The test results show that the average pre-test score obtained by the experimental class is 35.14, while the average pre-test score obtained by the control class is 43.72. Then the average post-test score of the experimental class was 79.64, while the control class was 53.93. The calculated t-value (3.37) was greater than the t-table value (1.674), which means the hypothesis is accepted. The t-test is used to test the significance and relevance between two unpaired sample groups. Based on the research results, the use of mind mapping can improve the reading comprehension of eighth-grade students at SMP PT Pasangkayu.

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