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k@ta
Published by Universitas Kristen Petra Surabaya
ISSN : 14112639     EISSN : 23026294     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
k@ta: a biannual publication on the study of language and literature is a refereed journal published twice a year in June and December by the English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia. It presents articles on the study of language, literature and culture.
Arjuna Subject : -
Articles 143 Documents
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‘Not Too Hot, Not Too Cold, Just Right’: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic Luik, Jandy E.; Aritonang, Agusly Irawan
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.23-30

Abstract

This article is based on an exploratory study of YouTube videos related to the COVID-19 pandemic released by the official accounts of several big brands in Indonesia. By analyzing the videos released by these companies, a combination of key messages that are professionally conveyed to present the actions taken by the brands, in response to the pandemic, with an empathetic feel was found. While there is ample evidence to map out the creative processes behind these videos, our findings show that the brands aim to cover up the techniques they employ in achieving their goals, such as the sending of excessively sympathetic messages. The findings of this study provide initial empirical evidence of Indonesian companies’ tendency to assimilate the local culture of mutual assistance and the existence of branding activities that continue to be carried out during the pandemic. This article ends with a discussion of the communication processes carried out by commercial entities in challenging times.
Board Game Prototype About the Historical Period of Japanese Colonialism in Indonesia for Middle School Students Soebakti, Jonathan Winfredo Wongso; Tanudjaja, Bing Bedjo; Salamoon, Daniel Kurniawan
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.31-44

Abstract

The teaching method used in history subjects usually needs a lot of memorizations, considered less interesting and less important compared to other subjects leading to difficulties to memorize the topic. The other reason the students think that history is not too important is because they are more interested in other countries' cultures. This prototype is made mainly for middle school students so that they are motivated and more interested to learn Indonesian history. This prototype uses qualitative research and uses 5W+1H data analysis. With the creation of the Koloni board game, we hope that the students can be more interested in learning and understanding Indonesian history.
Text and Practice in Teaching Translation: Documenting the Process Rini, Julia Eka
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.45-52

Abstract

Documenting the process of translation has several advantages for both teachers and students in a translation class in an English, or any language, department. It is not only useful for preventing the students from using translation applications in doing the assignments, but also useful for teaching them to evaluate and to revise their translation. Besides making students accustomed to expressing their thoughts in writing, process-oriented teaching inspires them to think in detail and inspires lecturers to conduct process-oriented translation research.
Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities Tjahyana, Lady Joanne
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.53-62

Abstract

Cryptocurrency as a digital decentralized currency has attracted many investors and obtained a lot of support from communities. Previous studies have concluded that there were indeed connections between community sentiment and cryptocurrency price movement. However, most of the research was conducted using sophisticated methods that are difficult to utilize by cryptocurrency investors. This research objective was to find practical ways to identify bullish sentiment during price upward trend especially during the Covid-19 omicron variant outbreak that started in the last quarter of 2021. Netnography method was used as a qualitative approach for this research to get insight from cryptocurrency communities. LunarCrush web application as a more user-friendly tool, was being used to analyze bullish sentiment and price data. During December 2021 until January 2022, 303 price upward trend data from 264 coins had been collected and analyzed. The result of this research revealed 5 categories of bullish sentiment messages from top influencers which are community booster, official information, project updates, achievement, and trading plan. However, it can be concluded that price movements were not always related to bullish sentiment. Thus, bullish sentiment should not be used as the sole factor to identify price upward trends. Furthermore, investors should join the cryptocurrency community to understand the characteristics of bullish sentiment and not just rely on data from monitoring tools. Interestingly, there were no Covid-19 related topics on bullish sentiment collected. Hence, it did not necessarily need to publish good news related to Covid-19 handling to create bullish sentiment among the investors.
Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic Natadjaja, Listia
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.63-74

Abstract

From the beginning of the Covid-19 pandemic in 2020 until 2022, Indomie has consistently issued advertisements during the fasting month of Ramadan. During this period, it is a challenge for food manufacturers to promote their products. In the case of Indomie’s advertisement, which started with an idea that visually displays an empty plate and is broadcast during the fasting month, is quite viral because it dares to advertise without displaying the products it sells. Interestingly, Indomie is still holding up empty plates for their advertisement in 2021. The continuity of the story that started with empty plates is what prompted me to continue the analysis of Indomie instant noodle ads that were aired during the fasting months of Ramadan during the pandemic in 2020, 2021, and 2022. The purpose of this research is to reveal the meaning and ideology of what is to be conveyed through these ads. Rolland Barthes' semiotic analysis method is considered suitable to analyze the mythology and ideology behind them. The presence of an empty plate shows the meaning of tolerance for fasting Muslims. Each advertisement describes this form of tolerance differently. Even though it is covered by religious, social, cultural, and economic discourses, the ideology of capitalism is still sensed in all the advertisements that are displayed.
Anti-Hero Design to Grow the Meaning of Heroes from the Comic Entitled "Second Shot" Robianto, Louis Arthur; Waluyanto, Heru Dwi; Asthararianty, Asthararianty
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.75-82

Abstract

Development of digital era encourages creative industry to continue grow by raising many issues, nowadays many are found in various visual media using anti-hero characters as main character. Anti-hero is hero character who has traits and characters that deviate from depiction of a hero in general (Bagaskara, 2021). They have the same goal of doing good but in a way that may sometimes be wrong or unjustified (Wahyudi, 2020). This character is very appropriate to express human imperfection which in life always has advantages and disadvantages. In contrast to superhero characters who are too perfect to be used as exemplary figures in real life. The media that will be used is comic with theme entitled "The Second Shot" where main character who is half human and alien will be faced with many choices that can determine the future of the world, besides being disappointed or having hidden hatred as well. From past events from both human side who had deceived him and aliens who only took advantage of him. The use of comics media as visual media is based on fact that target audience is younger generation between ages 18-25 years who are more interested in reading picture books than those that contain too many words.
In Search of Public Support Toward Cultural Pluralism Enacted by Chinese “Potehi” Puppetry Acculturation Suarmini, Ni Wayan; Nuswantara, Kartika; Ratu, Aurelius; Prasetyawati, Niken; Agustin, Dyah Satya Yoga
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.83-92

Abstract

Indonesia is a country built from cultural pluralism and multi ethnicities. “Bhineka Tunggal Ika” is a paradigm propagated to build community’s mindset to build understanding among people from different traits, cultures, and religions. Diversities have potentials to increase social tensions, crises, and extremism that are all threatened the community resilience. At the same time, diversities continue to increase together with the increased number of migrations. As such, cultures embedded to migrated people and acculturate into the local people and cultures. One of the products of acculturation is Chinese Glove Puppetry, or Wayang Potehi. There have been so many studies investigating the acculturation process and the efforts of the enthusiasts to make this culture accepted by the local people. This is a good phenomenon as the understanding multiculturalism leading to strong resilience. However, there is a lack of data of how the commitment of public either from a group of local people and Chinese descendants in Indonesia accepting this acculturation and accepting this as a part of cultural pluralism. The present study surveyed 102 respondents revealing their commitment toward pluralism. The findings revealed driving and inhibiting factors. National ideology, the urge to unite, and external dangers are driving forces, while inadequate appreciation of pluralism, tolerance, and social disparity are inhibiting forces.
Solah Bawa Free Movement as a Whole Person Art Practice Kusumaningtyas, Purwanti
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.93-100

Abstract

Solah bawa, a meditative free movement dance, was developed by Sitras Anjilin (the head of Padhepokan Seni (art center and workshop) Tjipta Boedaja, Tutup Ngisor, Kabupaten Magelang, Central Java). A participatory observation towards a group named Komunitas Sabtuan, guided by Sitras Anjilin, and an etic interpretive analysis of the activity’s details found that solah bawa free movement reflects whole person aspects of human quality development. This article explicates how such art activity as free movement dance can be done by individuals to enhance whole person development. It argues that regular art practice can help individuals develop themselves holistically, and thus, it can promote balanced life.
Fears and Challenges of Acting in the Pandemic Time Basuki, Ribut
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.101-110

Abstract

E-learning has become a popular approach today. However, in drama/theater classes where exercises, rehearsals, and ‘productions’ are done on stage, such an approach was considered impossible, until Covid-19 pandemic strike occurred. The purpose of this paper is to reveal how acting classes dealt with the disruption, the process of selecting and implementing online meeting platforms, the new ‘lesson plan’ to finish the classes, the challenges due to the changes, and evaluation for future practices. The nature of the study is both explanatory and evaluative by action research. Primary data were collected using personal observations and questionnaires. Secondary data were taken from library research pertaining drama/theater, e-learning, online teaching, action research, thematic analysis, etc. By flipping from offline to online learning, acting classes turned out to be manageable. Radical and innovative adaptations should be made to make classes work online, including flipping offline to online meetings, implementing screen/camera knowledge, and using online platforms such as Google Meet, Zoom, WA, and LINE. Moreover, despite the fact that initially online meeting was threatening to the students and the teacher alike, using online meeting platforms for acting classes as blended learning was a good challenge, given appropriate situations and purposes.
The Study of Instagram Account of PCU Visual Communication Design Study Program and Its Competitor Sutanto, Ryan P.
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.111-118

Abstract

The goal of this research is to get a general content overview from the Instagram account of Petra Christian University (PCU) Visual Communication Design (VCD) Study Program, and its competitor. The content of the Instagram accounts is analyzed with content analysis then compared. Instagram is seen as one of the media that can influence and reach greater target audiences. Nowadays, Instagram also closely relates to teenagers. The covid-19 pandemic has been hitting hard for every sector, including the educational sector. During the height of the pandemic, traditional marketing tools such as billboards and print ads became obsolete because people stayed at home and used their digital devices more than usual. The result of this research is meant to be a benchmark and strategy guide for the PCU VCD Study Program to manage their Instagram account.

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