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DIJB (Diponegoro International Journal of Business)
Published by Universitas Diponegoro
ISSN : 25804987     EISSN : 25804995     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Diponegoro International Journal of Business (DIJB) is a biannually peer-reviewed journal issued by Department of Management, Faculty of Economics and Business, Universitas Diponegoro. DIJB aims to be the media for publishing empirical issues related to business studies. DIJB invites manuscripts in the various topics, but not limited to, functional areas of management, including marketing management, finance management, operation management, human resource management, innovation management, knowledge management, organizational behavior, organizational development, and change management.
Arjuna Subject : -
Articles 111 Documents
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Green banking practices and HRM in enchancing innovation capability: A knowledge management perspective on sharia banking performance Nurcahyo, Satria Avianda; Wikaningrum, Tri; Thoha, Anis Malik
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.28-49

Abstract

This study investigates the influence of green banking practices and human resource management (HRM) on innovation capability and examines the mediating role of knowledge management in enhancing Sharia banking performance. Using a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), data were collected through questionnaires distributed to employees using a saturated sampling technique. The findings reveal that HRM significantly affects green banking, innovation capability, and knowledge management. However, innovation capability does not significantly mediate the relationship between green banking and performance, nor between HRM and performance. In contrast, knowledge management significantly mediates the effect of HRM on Sharia banking performance. The results highlight the critical role of HRM and knowledge management in driving organizational performance, while emphasizing the need for more effective implementation of green banking and innovation strategies to realize their full potential impact.
Building an adaptive selling capability model to improve MSMEs marketing performance Saputra, Murry Harmawan; Ariningsih, Endah Pri
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.76-92

Abstract

This study aims to develop a conceptual model of Adaptive Selling Capability (ASC) to improve marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Central Java, Indonesia. MSMEs have a very important role in the national economy, but there are still many obstacles in sales strategies to meet diverse customer needs and dynamic market conditions. Grounded in the Dynamic Capability Theory, this study explores how ASC affects Value-Based Selling (VBS) and Sales Interaction Quality which in turn impacts the marketing performance of MSMEs. Using a survey method with 242 MSME respondents from various sectors, the data was analyzed using Structural Equation Modeling (SEM-AMOS). The results show that ASC has a positive effect on VBS and SIQ, both of which significantly improve the marketing performance of MSMEs. This study fills a gap in the literature that shows mixed results regarding the influence of ASC. The practical implications of this research underscore the importance of improving adaptive selling capabilities and value-based communication from MSME actors to customers. MSMEs also need to be encouraged to adopt technology in their sales strategies to improve their competitiveness. This research contributes to the marketing and management literature by expanding the application of Dynamic Capability Theory in the context of MSMEs.
Antecedents of export marketing performance: The moderating role of environmental knowledge and government intervention Rohwiyati, R; Haryono, Tulus; Setiawan, Ahmad Ikhwan; Wahyudi, Lilik; Sulistya, S
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.50-62

Abstract

This research aims to investigate effect green market orientation (GMO) and green intellectual capital (GIC) on green innovation (GI) and its impact on export marketing performance (EMP) and testing moderating role effect GI on EMP. Research Methods: samples 116 Micro, Small, and Medium Enterprises (msmes) Central Java Indonesia, Partial Least Squares Structural Equation Modeling (PLS-SEM) used to data analyzing. Findings: GMO and GIC Impact on GI: Both green market orientation and green intellectual capital have a significant positive effect on green innovation. Impact on EMP: Green market orientation and green innovation significantly influence export marketing performance. Green intellectual capital does not have a significant direct effect on export marketing performance. Moderating Role of Environmental Knowledge and Government Intervention: Environmental knowledge and government intervention positively moderate the relationship between green innovation and export marketing performance, strengthening the impact of green innovation on EMP. Values: Insight for msmes: The study provides valuable insights for MSME coffee exporters in Central Java, emphasizing the importance of focusing on enhancing environmental knowledge and leveraging government intervention to achieve better marketing success in the global market.
Corporate restructuring for firm performance improvement: The strategic role of digital transformation and digital human capital Widiyastuti, Inasari; Rahayu, Agus; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.63-75

Abstract

Corporate restructuring strategies are critical for improving firm performance, yet the effectiveness of such efforts can vary. In today’s dynamic business environment, integrating digital transformation and digital human capital into these strategies has become increasingly important. This study aims to examine the moderating effect of digital transformation and digital human capital on the relationship between restructuring strategies and firm performance. Using cross-sectional data from 78 publicly listed companies that implemented restructuring strategies in 2023, including IPOs, warrants, and delisting actions, this study assesses their impact on firm’s performance. Results show both organizational and portfolio restructuring positively influence firm’s performance, with digital transformation serving as a critical moderator that enhance portfolio restructuring effectiveness. Financial restructuring, however, demonstrate a negative effect on firm’s performance, moderated only slightly by digital human capital, which does not independently improve performance. The findings highlight the need for alignment between digital initiatives and restructuring strategies to optimize firm outcomes.
Connecting for mompreneur success: The essential role of quality of network ties and knowledge sharing across partners Ardyan, Elia; Sentosa, Gwyneth Rachel
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.93-106

Abstract

Knowledge sharing activity and quality of network ties play a crucial role for mompreneurs as it provide essential support, resources, and opportunities for performance growth. This study aims to examine, from the perspective of women entrepreneurs (mompreneurs), the impact of the quality of mompreneur network ties and knowledge sharing across networks on product innovation, and business performance. This study investigates mompreneurs in the tourism industry, particularly several tourist destinations in Yogyakarta, Indonesia. This study's samples consist of 167 mompreneurs in the tourism industry. We analyzed the data using structural equation modeling partial least squares (SEM-PLS) and WarpPLS version 8.0 was used to process the data. We utilize SEM-PLS due to the relatively small sample size of 167 tourism industry owners or managers. The findings of this study indicate that the quality of mompreneur network ties has a significant impact on knowledge sharing across networks, product innovation, and business performance. Other findings indicate that knowledge sharing across networks positively and substantially affects product innovation.  This research offers insights into enhancing the performance of SME enterprises operated by mompreneurs.
Analysing the performance of MSMEs from a marketing perspective Rahman, Sarli; Fadrul, F; Suyono, S; Momin, Mujtaba M.
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.182-194

Abstract

Covid-19 exacerbates various problems previously faced by MSMEs, including a lack of market knowledge. This study aims to determine the relationship between market knowledge, marketing innovation, and marketing performance of MSMEs in the culinary sector in Pekanbaru City. The results of the analysis of 200 MSME actors in the culinary sector in Pekanbaru City using structural equation modeling techniques (SEM-PLS) show that market knowledge influences marketing innovation and marketing performance. Marketing innovation has no direct effect on marketing performance but can mediate the influence of market knowledge on marketing performance.
The moderating role of user engagement on the influence of artificial intelligence on trust and satisfaction in social commerce Febrian, Angga; Husna, Nurul; Amrizal, Nabila Az-Zahra Najwa; Ratuain, Rafika Indi Qut
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.171-181

Abstract

This study aimed to investigate the role of artificial intelligence in increasing trust and satisfaction in social commerce. The moderating role of user engagement was also explored to determine the influence of these two variables. A quantitative method employing a structural equation modeling approach was used to analyze a sample of 384 social commerce user respondents in Indonesia. The study involved two stages: a measurement model and a structural model. The results confirmed that artificial intelligence has a significant influence on trust and satisfaction, which in turn have implications for repurchase intention. User engagement also strengthened the relationship between artificial intelligence and trust, but not satisfaction. These findings suggest that optimizing artificial intelligence and enhancing user engagement are crucial strategies for digital businesses to foster trust, which in turn influences consumer repurchase intention. Increasing user engagement through engaging interactions and AI-based personalization can strengthen the influence of artificial intelligence on trust. These results provide new insights, particularly in social commerce, in positioning artificial intelligence not merely as a tool to facilitate consumers, but rather, the technology must be able to engage consumers to maximize its benefits.
From knowledge to decision: A PLS-MGA investigation of halal fashion purchase behaviour across generation in Indonesia Zahro, Z; Affa, Ahmad Syaiful; Jannah, Kamalina Din; Shofiyuddin, Muhammad; Irawan, Zahri; Fahmi, Laela Nur
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.107-128

Abstract

Halal fashion consumption in Indonesia is rapidly evolving at the intersection of religious identity, modern lifestyle, and ethical consumerism. However, prior research has largely emphasized religiosity, with limited attention to cognitive and lifestyle dimensions across generational cohorts. This study examines the structural relationships between consumer knowledge, halal awareness, lifestyle orientation, and halal fashion purchase decisions, while exploring generational differences among Muslim consumers using Partial Least Squares Multi-Group Analysis (PLS-MGA). A cross-sectional survey of 504 Muslim respondents from Generations X, Y, and Z was analyzed using WarpPLS 8.0. Results indicate that consumer knowledge strongly influences both halal awareness and lifestyle, but has a weak direct effect on purchase decisions. Lifestyle emerges as the strongest predictor of halal fashion consumption. PLS-MGA reveals significant generational differences, particularly in the effects of knowledge on lifestyle and awareness on purchase decisions, with Gen Z showing the strongest behavioral alignment. These findings highlight the need for generation-specific marketing: Gen Z responds to lifestyle and ethical identity, Gen Y to value integration between modernity and tradition, and Gen X to certification and institutional cues. This study advances halal consumer behavior theory by integrating lifestyle as a core construct and validating generational variations in a Muslim-majority context.
The influence of social media marketing activities on hotel brand loyalty: The mediating role of customer engagement and brand trust on the Tiktok Yudha, Aji; Lestari, Lela; Yasmin, Annisa
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.129-144

Abstract

TikTok’s emergence as a social media platform has significantly influenced marketing strategies. Nevertheless, scholarly research on the use of TikTok as a marketing medium remains scarce. Consequently, this study investigates the impact of social media marketing activities on TikTok on brand loyalty, with customer engagement and brand trust serving as mediating factors. This study employs a quantitative research design, utilizing a sample of 300 respondents who actively engaged with the selected hotel on TikTok and stayed at the hotel within the past year. Data were collected through the distribution of a closed-ended questionnaire administered online. Data analysis was conducted using the SEM GSCA Pro. Mediation analysis was performed using the Sobel test. The results demonstrate that social media marketing activities positively influence customer engagement and brand trust. Customer engagement positively affects brand trust and brand loyalty, and brand trust also positively impacts brand loyalty. Additionally, the mediation analysis indicates that customer engagement mediates the relationship between social media marketing activities and brand trust and loyalty. Similarly, brand trust mediates the effect of social media marketing activities on brand loyalty, as well as the effect of customer engagement on brand loyalty. This study contributes to the development of the Stimulus–Organism–Response (SOR) Theory by integrating social media marketing activities with brand loyalty, mediated by customer engagement and brand trust within the hotel industry. Furthermore, this study offers theoretical novelty by applying the SOR framework to emerging tourism regions, demonstrating its relevance in explaining consumer behavior in digital marketing contexts characterized by dynamic but regionally limited markets.
Assessing the impact of credit conditions on household well-being through repayment pressures in Botswana and Zimbabwe. Musandipa, Costa; Nkala, Peter; Malunguza, Noble; Mbedzi, Edson
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.145-155

Abstract

Amidst tightening global monetary conditions, this study investigates how repayment distress functions as a transmission channel between interest rate fluctuations and household financial well-being (HFWB) in Botswana and Zimbabwe. Drawing on Credit Market Theory, Debt Overhang perspectives, the Financial Accelerator and Financial Stability frameworks, the analysis applies a novel tree-based mediation approach to assess the interplay among borrowing costs, loan performance and human development outcomes. Empirical results reveal a pronounced mediating effect in Botswana (Indirect Effect = -0.0581; R² = 0.963), suggesting that non-performing loans (NPLs) amplify the adverse consequences of rising interest rates for households. Conversely, Zimbabwe exhibits a weaker mediation pathway (Indirect Effect = -0.0000; R² = 0.784), shaped by macroeconomic volatility, hyperinflation and dependence on informal credit markets. These findings underscore the importance of context in shaping credit risk and monetary transmission. Policy implications point to strengthening regulatory oversight and NPL management in Botswana, while in Zimbabwe, macroeconomic stabilization and formal credit deepening are critical. By offering one of the first comparative applications of tree-based mediation modelling in Sub-Saharan Africa, this study contributes new empirical evidence to debates on financial inclusion, household vulnerability and development in low- and middle-income economies.

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