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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 9 Documents
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Search results for , issue "Vol. 19 No. 1 (2025)" : 9 Documents clear
BUSINESS TENURE, OPERATING HOURS, AND COMPETITORS: EFFECTS ON CUSTOMERS AND FINANCIAL IMPLICATIONS Prayogi, Oki; Hasanah, Uswatun; Manalu, Royen Rivaldo; Situmorang, Rio; Lubis, Evi; Manik, Kristina
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53766

Abstract

This study aims to examine the effect of business tenure, operating hours, and the number of competitors on the number of customers for street vendors in Medan, along with the financial implications of customer traffic. Using a quantitative approach with a case study method, data were collected through structured questionnaires, involving direct numerical input provided by street vendors. The research was conducted in selected districts of Medan using purposive sampling, with a total sample of 30 respondents. The data were analyzed using multiple linear regression. The findings indicate that, collectively, business tenure, operating hours, and the number of competitors significantly affect customer volume. However, on an individual basis, only operating hours had a statistically significant impact, suggesting that longer operating hours are positively associated with attracting more customers. In contrast, business tenure and competition did not show a meaningful influence. The regression model met the assumptions of normality and showed no signs of heteroscedasticity. From a financial perspective, the results imply that optimizing daily operating hours may enhance customer reach and, subsequently, improve income potential, whereas simply having longer business experience or facing more competitors does not necessarily guarantee higher earnings.
PERAN CONVIVIALITY DALAM MENDUKUNG TRANSFORMASI DIGITAL (STUDI PADA KOMUNITAS RITEL TRADISIONAL DI BARLINGMASCAKEB) Fitra, Joko; Wardoyo, Eko; Reni Suci Wahyuni
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53767

Abstract

Traditional retail in the Barlingmascakeb region of Central Java faces significant challenges in adopting digital technology, primarily due to limited understanding, skills, and infrastructure. This study aims to explore the role of conviviality in traditional retail communities in the Barlingmascakeb region to strengthen social interaction and collaboration among community members to accelerate digital transformation. The study uses a qualitative approach with purposive sampling, with informants consisting of active community members, community mentors, community promoters, and community retail consumers. Data were collected through participatory observation, semi-structured interviews, and documentation, and analysed using Miles and Huberman's interactive model. The results of the study show that the digital transformation process involves five stages: initiation, adoption, adaptation, integration, and transformation. Community support is crucial, including building strong interpersonal relationships, holding digitalisation business training sessions, and sharing resources. Conviviality is demonstrated through close relationships between members, active participation, openness to sharing ideas, taking the initiative to organise activities, forming social networks, and flexible norms to encourage creativity. Ultimately, conviviality plays a role in the success of traditional retail communities in the Barlingmascakeb region of Central Java.
PENGARUH FINANCIAL LITERACY, PEER INFLUENCE, DAN FINTECH PAYMENT TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PADA MAHASISWA PRODI PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO Khotijah, Vina St; Jehan, Adam; Mujahidin, Ali; Rohman, Nur
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53695

Abstract

The research investigates the impact of fiscal acumen, collegial persuasion, and financial technology disbursement on monetary administration conduct among tertiary learners. It addresses the imbalance between the widespread use of financial technology and inadequate financial literacy, along with peer pressure influences. Using an elucidatory methodology with a quantitative paradigm, 73 respondents were selected from a pool of 268 scholars through judgmental sampling. Data were collected via Google Forms and analyzed using multivariate linear regression with SPSS 27, including validity, reliability, classical assumptions, T-tests, F-tests, and determination analyses. Findings indicate that fiscal acumen and financial technology disbursement significantly influenced financial behavior, while collegial persuasion did not. However, all three variables together had a substantial positive impact.
GREEN ON SCREEN, VALUE IN WALLET: HOW INSTAGRAM DRIVES SUSTAINABLE CONSUMPTION BEHAVIOR Potu, Tania Monica
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53701

Abstract

Social media serves as an important marketing tool in shaping consumer perceptions of sustainable product quality. This study aims to analyze how factors in social media marketing efforts—namely entertainment, interaction, customization, and electronic Word of Mouth—affect Green Perceived Quality and its impact on Willingness to Pay Premium Price. This research focuses on @thebodyshopindo Instagram account, which actively and transparently educates consumers about sustainability and environmentally friendly products. This research model develops five main hypotheses. H1, H2, H3, H4 examined the influence of each variable of social media marketing—entertainment, interaction, customization, and electronic Word of Mouth—on Green Perceived Quality. Furthermore, H5 evaluates whether Green Perceived Quality has a significant effect on Willingness to Pay Price Premium. The research method uses a quantitative approach (survey) that targets Body Shop product customers in Surabaya and have purchased the products. The collected data were analyzed using SPSS 22. The findings of this study are expected to provide insight into the effectiveness of social media marketing, especially entertainment, interaction, and customization, moreover electronic Word of Mouth in shaping green perceived quality and encouraging willingness to pay premium price.
LEVERAGING INITIAL CAPITAL AND INCOME THROUGH HR-DRIVEN INNOVATION: STRENGTHENING HUMAN RESOURCE MANAGEMENT EFFECTIVENESS IN MSMES Dinna Dewi, Almas Farah; Agustiyaningsih, Dea Nova; Handriyono; Fadah, Isti
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53706

Abstract

This study explores how initial capital, when strategically utilized through HR-driven innovation, enhances the effectiveness of human resource management (HRM) in Micro, Small, and Medium Enterprises (MSMEs). Drawing on data from 155 MSMEs and using multiple regression analysis, the findings reveal that both initial capital and HR-driven innovation significantly influence HRM effectiveness, particularly in areas such as talent development, employee motivation, and organizational adaptability. The interaction between initial capital and innovation indicates that financial readiness, when aligned with innovative HR practices, amplifies the capacity of MSMEs to manage and retain human capital effectively. Meanwhile, other variables such as age, number of dependents, working hours, business duration, monthly capital, monthly personal expenditure, education, marital status, and domicile showed no significant impact. These results underscore the importance of integrating financial strategy with human resource innovation to promote sustainable business growth.
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
STRATEGI RANTAI PASOK KOMODITAS CABAI RAWIT DI NGABANG MENGGUNAKAN ANALISA STRUKTUR BIAYA LOGISTIK ARDILLA, AMANDA SANDY; Astrada; Jennifer
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53760

Abstract

Penelitian ini bertujuan untuk menunjukan struktur rantai pasok cabai rawit, struktur biaya logistik dan penyusunan strategi alternatif untuk tier dalam rangka pemerataan dan peningkatan pendapat bagi petani. Total responden yang ada sebanyak 40 orang. Metode yang digunakan dalam analisa biaya logistik adalah Activity-Based Costing. Hasil dalam penelitian ini diketahui bahwa dalam rantai pasok komoditas cabai rawit terdiri dari empat tier yakni: petani, pengepul, pedagang besar, pedagang kecil. Presentase biaya paling tinggi adalah komponen transportasi sebesar 42,98%. Strategi yang di tetapkan adalah membuat tier pengepul di Ngabang baik dikelola secara koperasi desa atau kerjasama dengan pihak swasta.
BUDAYA KERJA AGILE DAN KINERJA PEMASARAN DIGITAL: PERAN MEDIASI KOMPETENSI DIGITAL DAN MODERASI KEPEMIMPINAN TRANSFORMASIONAL Dea Restika; Sulaeman, Maman
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53761

Abstract

This research explores the influence of agile work culture on digital marketing performance at Shopee Indonesia, with employee digital competence as a mediator and transformational leadership as a moderator. Using a quantitative approach with explanatory design, data were collected from 237 Shopee Indonesia employees through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results reveal that agile work culture positively and significantly influences digital marketing performance (β = 0.487, p < 0.05). Employee digital competence proves to function as a partial mediator in this relationship with a significant indirect effect (β = 0.209, p < 0.001). Transformational leadership positively and significantly moderates the relationship between agile work culture and digital marketing performance (β = 0.198, p < 0.05). The mediated moderation analysis reveals that the indirect effect of agile work culture on digital marketing performance through digital competence increases with higher levels of transformational leadership (from 0.153 at low levels to 0.287 at high levels). These findings provide strategic implications for e-commerce companies in optimizing digital marketing performance through the integration of agile culture, development of digital competence, and implementation of transformational leadership style
COVER DAN DAFTAR ISI VOL. 19 NO. 1 MARET 2025 Bisma, Jurnal
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cover dan Daftar Isi Vol. 19 No. 1 Maret 2025

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