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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
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Articles 11 Documents
Search results for , issue "Vol. 19 No. 2 (2025)" : 11 Documents clear
STRATEGI PENGEMBANGAN BISNIS BERBASIS SWOT DALAM MENINGKATKAN DAYA SAING PADA FOURKEYS STUDIO NGANJUK Rahmadhani, Ika Puspitasari Dyah; Nugraha Putri, Tiara Ayu
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53718

Abstract

Industri kreatif fotografi mengalami perkembangan pesat seiring kemajuan teknologi digital dan meningkatnya kebutuhan konten visual. Persaingan yang semakin ketat menuntut pelaku usaha untuk terus berinovasi dan menyusun strategi bisnis yang adaptif. FourKeys Studio Nganjuk memiliki potensi yang signifikan dalam industri fotografi. Potensi ini diimbangi dengan adanya tantangan yang dihadapi seperti munculnya teknologi AI hingga selera dan tren visual konsumen. Penelitian ini bertujuan mengidentifikasi faktor internal dan eksternal yang mempengaruhi daya saing FourKeys Studio Nganjuk serta merumuskan strategi pengembangan bisnis berbasis Analisa SWOT yang aplikatif sesuai dengan kondisi lapang usaha. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan pengambilan data menggunakan teknik purposive sampling melalui observasi dan wawancara. Analisis data dilakukan menggunakan matriks SWOT melalui pendekatan IFAS dan EFAS. Hasil penelitian menunjukkan nilai IFAS FourKeys Studio memiliki nilai sebesar 1,35 dan nilai EFAS sebesar 0,8. Berdasarkan matriks IE yang dihasilkan, FourKeys Studio Nganjuk berada pada kuadran I (growth-oriented strategy), yang mendorong penerapan strategi agresif Strength–Opportunity (S–O) dengan memanfaatkan kekuatan internal dan peluang eksternal untuk memperkuat daya saing dan keberlanjutan di industri kreatif.  Penelitian ini memberikan kontribusi akademik terhadap pengembangan kajian manajemen strategis di sektor industri kreatif, serta manfaat praktis sebagai rujukan dalam merumuskan strategi pengembangan usaha fotografi yang responsif terhadap dinamika pasar.
ANALISIS SALURAN PEMASARAN IKAN LELE DUMBO (CLARIAS GARIPINUS) DI DESA WATES, KECAMATAN TANJUNGANOM, KABUPATEN NGANJUK Fibriani, Suwinda; Putri Sunaryanti , Dwi
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53719

Abstract

Lele dumbo (Clarias gariepinus) adalah ikan air tawar yang banyak diminati dan memiliki nilai jual tinggi. Untuk meningkatkan keuntungan pembudidaya diperlukan strategi pemasaran yang tepat agar distribusi berjalan lancar. Keberhasilan budidaya lele tidak hanya bergantung pada pembibitan dan pembesaran, tetapi juga pada sistem pemasaran yang baik. Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran serta tugas dan fungsi lembaga pemasaran lele dumbo di Desa Wates, Kecamatan Tanjunganom, Kabupaten Nganjuk. Penelitian ini menggunakan metode deskriptif dengan lokasi yang ditentukan dan dikelompokkan ke dalam wilayah pedesaan dan perkotaan. Responden pembudidaya dipilih menggunakan metode purposive sampling, sedangkan konsumen menggunakan random sampling. Data primer dikumpulkan melalui wawancara menggunakan kuisioner sedangkan data sekunder diperoleh dari instansi terkait serta BPS Kabupaten Nganjuk. Hasil penelitian menunjukkan adanya empat pola saluran pemasaran. Saluran pertama adalah yang paling efisien dengan margin Rp2.700/kg dan Farmer Share sebesar 89,90%. Sementara itu, keuntungan tertinggi terdapat pada saluran kedua yaitu sebesar 10,48%. Setiap lembaga pemasaran memiliki peran penting dalam mendukung proses distribusi ikan lele dumbo diantaranya adalah pembudidaya, pedagang pengepul, pedagang besar, dan pedagang eceran memiliki peran dalam fungsi pertukaran, fisik, dan fasilitas.
ANALISIS PERILAKU KONSUMTIF SANTRI DALAM PENERAPAN CASHLESS PAYMENT PERSPEKTIF MAQASHID SYARIAH (STUDI KASUS PONDOK PESANTREN MADURA) Maulana, Nor Mohammad; Fahrurrozi; Alfarisi, Moh. Rizal
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53720

Abstract

Artikel ini bertujuan untuk mengkaji perilaku konsumtif santri di dalam penerapan cashless payment di Pondok Pesantren Madura, dengan perspektif maqashid syariah. Penelitian ini menggunakan pendekatan kualitatif dengan metode field research, yang melibatkan wawancara semi-terstruktur dan observasi. Populasi dalam penelitian ini ialah santri aktif, pengurus, asatidz, dan alumni dari beberapa pondok pesantren di pulau Madura yang menerapkan cashless payment. Data dianalisis secara deskriptif untuk mengetahui pola perilaku konsumtif dan dampak penerapan cashless payment system. Hasil kajian menunjukkan bahwa santri cenderung berperilaku konsumtif, terutama dalam pembelian fashion, snack, dan produk skincare, yang dipengaruhi oleh faktor internal dan eksternal. Implikasi dari hasil penelitian ini menekankan pentingnya literasi keuangan dan pemahaman maqashid syariah untuk meminimalisir perilaku konsumtif yang berlebihan di lingkungan santri, serta mendorong manajemen keuangan yang lebih baik.
BANK LIQUIDITY: THE RELEVANCE OF COMMERCIAL LOAN THEORY IN THE CONTEXT OF INDONESIAN BANKING INSTITUTIONS Nur Anita; Muhammad Khafid; Niswah Baroroh
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53763

Abstract

This study investigates the effect of leverage, profitability, and firm size on the liquidity of banking firms listed on the Indonesia Stock Exchange (IDX), with particular attention to the moderating role of firm size. This study uses a quantitative approach. The population of this study is banking companies listed on the Indonesia Stock Exchange from 2020 to 2024. The sampling technique uses purposive sampling, which produces a sample of 235 analysis units. Data collection in this study uses documentation techniques. Data analysis uses panel data regression and moderated regression analysis (MRA). The findings reveal that leverage significantly negatively affects liquidity, supporting the principles of Commercial Loan Theory, which emphasizes maintaining liquidity through short-term, self-liquidating assets. The results demonstrate that firm size significantly enhances liquidity, while profitability shows no significant direct effect. Moreover, firm size moderates the relationship between leverage and liquidity in a positive direction, suggesting that larger banks can better withstand the liquidity risks associated with high leverage. Conversely, firm size negatively moderates the relationship between profitability and liquidity, implying that larger banks may reinvest profits into long-term, less liquid assets. This study contributes to the financial management literature by revisiting the relevance of Commercial Loan Theory in the context of Indonesian banking institutions. By integrating firm size as a moderating variable, the research offers a novel perspective on how internal firm characteristics influence the relationship between financial structure and liquidity. Furthermore, using the quick ratio to measure bank liquidity introduces a conservative and less common approach in banking studies, enriching the methodological diversity in liquidity research.
CHARACTERISTICS OF HUMAN RESOURCES NEEDED BY THE BANKING INDUSTRY IN MAKASSAR Jibril, Nabila Mukmininah; Jibril, Hadira Thumaninah; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53771

Abstract

This study aims to determine the characteristics of human resources (HR) that are needed by banks in recruiting employees. The study was conducted by distributing questionnaires to banks that were the research samples consisting of 10 banks, both conventional and sharia in Makassar. The questionnaire results were then processed using the Cochran Q test analysis tool, to determine the similarity of opinion among respondents regarding the indicators that are considered to be the characteristics of the required HR. Based on the analysis results, the criteria for human resources that are needed by the banking industry are having a high education, having a background in management and other sciences, having work experience or having an internship while studying, having computer and foreign language skills, communication skills, and having work discipline. The implication of this research is on the development of curriculum in higher education so that it is in line with the needs required in the banking industry, and so that college graduates can be absorbed. This research fills the gap by focusing on the specific HR attributes prioritized by  banks in Makassar, a topic that has received limited attention in previous studies.
IMPACT OF CSR DISCLOSURE AND ENVIRONMENTAL PERFORMANCE ON HEALTHCARE PROFITABILITY (IDX 2019-2022) Antono, Gilang; Sudarno; Mulyono, Resha Dwi Ayu Pangesti
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53772

Abstract

This research seeks to investigate and assess the impact of Corporate Social Responsibility (CSR) transparency and ecological performance on the financial returns of healthcare firms listed on the Indonesia Stock Exchange (IDX) over the 2019–2022 timeframe. A quantitative methodology was adopted, applying multiple linear regression techniques. The study population encompasses all IDX-listed healthcare entities, with the sample chosen through purposive sampling based on specific benchmarks, such as availability of annual reports, CSR disclosures, and involvement in the PROPER initiative, yielding 37 firm-year data points. Profitability is indicated by Return on Assets (ROA), CSR is evaluated via the CSR Disclosure Index referencing the 2016 GRI guidelines, and environmental performance is determined through PROPER scores. Results demonstrate that CSR and ecological performance jointly exert a meaningful influence on profitability. Individually, CSR shows a notable negative correlation with ROA, whereas environmental performance has a positive yet statistically insignificant impact. The conclusion suggests that despite CSR efforts enhancing corporate reputation, the substantial costs of implementation amid challenging times can dampen short-term profitability.
THE EFFECTS OF WORK–FAMILY CONFLICT AND FAMILY–WORK CONFLICT ON JOB EMBEDDEDNESS : THE MEDIATION OF EMOTIONAL EXHAUSTION Rizana, Dani; Rohyani, Indah
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53773

Abstract

This study investigates the influence of Work–Family Conflict (WFC) and Family–Work Conflict (FWC) on Job Embeddedness, with Emotional Exhaustion serving as a mediating variable. A quantitative research approach was employed, using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. Data were collected through a survey of 300 courier expedition employees in Indonesia using a convenience sampling technique. The findings reveal that both WFC and FWC negatively and significantly affect Job Embeddedness, while simultaneously exerting a positive and significant impact on Emotional Exhaustion. Emotional Exhaustion, in turn, has a negative and significant effect on Job Embeddedness. The mediation analysis further confirms that Emotional Exhaustion significantly mediates the relationship between role conflicts and Job Embeddedness. These results highlight the detrimental effect of work-family conflicts on employees’ emotional well-being and their organizational attachment. The study underscores the importance of organizational strategies that promote work-life balance to sustain employee engagement and reduce turnover.
MODERATING ROLE OF ORGANIZATIONAL COMMITMENT IN THE INFLUENCE OF WORKLOAD AND JOB BOREDOM ON CYBERLOAFING Ni Made Devi Devanthi; Handoyo, Sarwo Edy; Arifin, Andi Harmoko
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53777

Abstract

In this digital era, cyberloafing—using the internet for personal purposes amid working hours—is progressively prevalent within the working environment, including within government institutions. Civil servants, as the backbone of public service, are expected to preserve work efficiency; however, widespread internet access opens opportunities to abuse working hours for personal online activities. This study intends to explore the influence of workload and job boredom on cyberloafing behaviour and the moderating role of organizational commitment among civil servants in Central Jakarta. The research employed a quantitative method with data collected through surveys. The data was analysed using Structural Equation Modelling (SEM) with AMOS 30. The results indicate that both workload and job boredom have a positive and significant effect on cyberloafing behaviour. Conversely, organizational commitment affects cyberloafing negatively and significantly. Furthermore, organizational commitment was found to weaken the positive influence of these variables. These findings highlight the importance of reinforcing organizational commitment to minimize cyberloafing behaviour among civil servants.
PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN MEREK PADA E-COMMERCE Afandi, Mochammad Farid; Christian, Juan Berly; Indraningrat, Ketut; Destari, Fajar
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53809

Abstract

This study investigates the factors influencing online purchasing decisions among university students, with a particular emphasis on the roles of information quality and ease of use. It further examines trust as a mediating variable in the relationship between these factors and purchasing decisions. The rapid growth of online booking applications has shifted consumer behavior, particularly among younger demographics, making it essential to understand how current behavior may predict future trends. An explanatory research design was employed, targeting university students in East Java who had used online booking applications during the 2023–2024 period. Data were collected through an online questionnaire distributed using purposive sampling, resulting in 380 valid responses. The analysis was conducted using path analysis with the support of SPSS version 25.The results indicate that both information quality and ease of use significantly influence students' purchasing decisions through the mediating role of trust. These findings highlight the importance of building user trust to enhance the effectiveness of online booking platforms. The implications, limitations, and recommendations for future research are discussed in detail.
COVER DAN DAFTAR ISI VOL. 19 NO. 2 JULI 2025 Bisma, Jurnal
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cover dan Daftar Isi Vol. 19 No. 2 Juli 2025

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