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INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 144 Documents
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WHAT MAKES WOMEN WOMENpPRENEUR? Widya Ardini Prasetya; Noormalita Primandaru; Olivia Barcelona Nasution
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17920

Abstract

This research aims to explain the factors that influence women to become womenpreneurs. The type of research applied in this research is explanatory research by testing the hypothesis that has been formulated. Data is collected through surveys. The sampling technique used in this research was purposive sampling. The hypothesis was tested using multiple regression analysis using IBM SPSS version 22. Financial well-being, self-efficiency, the desire to be independent have a positive and significant effect on interest in becoming a womanpreneur. interest in becoming a womanpreneur, although the need for achievement does not have a significant effect on interest in becoming a womanpreneur. This research only uses female female respondents, for further research you can use female respondents with a more diverse status and also add other variables as antecedents of interest in becoming a womenpreneur. This research can be a reference in looking at the phenomenon of womenpreneurs in the fields of economics, business and entrepreneurship in particular.
THE INFLUENCE OF E-WOM AND CORPORATE REPUTATION ON DOWNLOAD INTENTION Budi Christanto; Caroline Fransisca; Kristin Nomleni; Michael Vikend Cu
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.16541

Abstract

One of the competent institutions for character development and human resource development is higher education. A higher education institution can be considered of high quality if it has the appropriate techniques in processing all supporting elements, including good coordination systems between the university and students, as well as between students and the university as a form of preparing human resources that can compete. Along with the development of time in supporting natural resource management and accompanied by rapid technological development, various alternative local applications have emerged according to the urgent needs in maximizing the performance of a company, especially in terms of coordination. Universitas Bunda Mulia itself has provided an application for users in the academic environment, specifically students. This research aims to determine the impact of EWOM and Corporate Reputation on the intention to download the Universitas Bunda Mulia application. The approach used in this research is quantitative with regression tests. Our target sample is Universitas Bunda Mulia students and alumni. The sampling technique we used is the convenience sampling method with multiple regression analysis as a data analysis method.
PENGARUH KEPERCAYAAN MEREK, KEMUDAHAN PEMBELIAN DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Egi Radiansyah; Berlina Anisya Putri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18199

Abstract

This study aims to analyze the influence of brand trust, convenience, and risk on purchasing decisions. It is a quantitative researchs conducted in Kalianda, Lampung Province, with the entire population of Mamypoko Diapers consumers as the target population. The research sample was selected using a simple random sampling method. Data were collected through the use of a validated and reliability-tested questionnaire. The results of the study indicate that all independent variables, namely brand trust, convenience, and risk, have a positive and significant impact on the dependent variable, which is purchasing decisions.
FINANCIAL KNOWLEDGE, FINANCIAL ATITUDE DAN FINANCIAL MANAGEMENT BEHAVIOR MAHASISWA FEB UNIPA SETELAH PANDEMI COVID-19 Soffia Pudji Estiasih; Martha Suhardiyah; Widiar Onny Kurniawan; Liviana Dwi Rahmadhani; Danisa Firda Kusuma Wardani
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18260

Abstract

Financial Knowledge adalah kemampuan untuk memahami, menganalisis, mengelola keuangan untuk membuat keputusan keuangan. Sedangkan Financial Attitude merupakan sebuah perilaku untuk mengelola dan menggunakan keuangan yang dimiliki untuk mencapai tujuan dari penggunaan keuangan. Tujuan dari penelitian ini untuk mengetahui dan menganalisis Financial Knowledge, Financial Attitude dan Financial Management Behavior pada Mahasiswa FEB UNIPA Setelah Pandemi Covid-19, karena sebagian dari mahasiswa beban hidupnya masih ditanggung oleh orang tua terutama mahasiswa yang tidak tinggal bersama orang tua, setiap bulannya mahasiswa masih mengandalkan kiriman orang tua untuk memenuhi keperluannya selama kuliah.  Agar kondisi keuangan mahasiswa tetap terjaga sampai lulus maka perlu adanya pengetahuan keuangan dan sikap keuangan serta perilaku mananajemen terkait pembiayaan perkuliahan. Populasi dalam penelitian ini adalah seluruh mahasiswa FEB (Prodi akuntansi dan Prodi Manajemen) dan sampel yang dipergunakan sebesar 80 mahasiswa dengan teknik pengambilan 5 kali jumlah indikator. Teknik analisis menggunakan Regresi Linier Berganda Hasil penelitian ini menunjukkan bahwa secara parsial  Financial Knowledge, Financial Attitude berpengaruh signifikan terhadap Financial Management Behavior pada Mahasiswa FEB UNIPA Setelah Pandemi Covid-19.
STOCK UNDERPRICING FACTORS AFFECT IN INDONESIA FIRM: EVIDENCE ON INITIAL PUBLIC OFFERING ON 2017-2021 Rollis Ayu Ditasari; Sendy Dwi Haryanto
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.19128

Abstract

Abstract: This research aims to analyze the influence of underwriter reputation, financial leverage, proceeds, and firm age on initial IPO returns. In this research, IPO objectives are categorized into company growth opportunities, debt repayment, and increasing investors' working capital. This research sample consists of companies listed on the Indonesia Stock Exchange during the 2017-2021 period. The analytical tool used in this research is SPSS 25. The research results show that financial leverage has a significant effect on the underpricing of initial shares, while the underwriter; Income and company age do not have a significant effect on Initial Share Underpricing. This research contributes to better understanding the dynamics that occur in the IPO market, that volatility and market dynamics cause changes in the company's position on the stock market. These results are expected to provide valuable insights for investors, policy makers and market players.
STRATEGI CONTENT MARKETING DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA LABELLA HIJAB PACIRAN LAMONGAN Diah Laili Dwi Afrianti; Suyitno Suyitno; Ahmad Zainal Fikiri; Andi Aufa Zulal Alfudhoili; Muhammad Yani Azhar; Muhammad Agus Purnama
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17372

Abstract

This study aims to explore the implementation of content marketing strategies in  increasing customer trust in a women's clothing store located in Sendangagung, Paciran, Lamongan called Labella Hijab using qualitative research methods. The  content marketing strategy implemented by Labella Hijab  went well, in the type  of content marketing, Labella Hijab launched three types of content, including: Q&A, tutorials, and announcements. Labella Hijab customers meet all the characteristics of customer trust. Namely: maintaining relationships, accepting influence, being open in communication, reducing supervision, patience, providing defense, giving positive information, accepting risk, comfort, and also satisfaction. Labella Hijab has also succeeded in forming three types of Labella Hijab customer trust, including: object-benefit type, benefit-attribute, and benefit-object. Customer trust built by Labella Hijab through content marketing has increased positively.
PENGARUH ENTREPRENEURIAL LEADERSHIP, ENTREPRENEURIAL ORIENTATION, DAN INNOVATION CAPACITY TERHADAP COMPETITIVE ADVANTAGE PADA UMKM BATIK UDAR WELINGAN Putri Oktovita Sari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.19174

Abstract

This research aims to determine the influence of Entrepreneurial Leadership, Entrepreneurial Orientation, and Innovation Capacity on Competitive Advantage in the Small and Medium-sized Enterprises (UMKM) of Batik Udar Welingan in Kenongomulyo Village, Magetan. The sample in this study consisted of 55 individuals who are involved in the Batik Udar Welingan UMKM in Kenongomulyo Village. The research instrument used a questionnaire with 22 statements. Data analysis in this study employed multiple regression analysis using the SPSS application. The results of this research indicate that the Entrepreneurial Leadership variable has a positive and significant effect on Competitive Advantage in Batik Udar Welingan UMKM in Kenongomulyo Magetan. The Entrepreneurial Orientation variable has a positive and significant effect on Competitive Advantage in Batik Udar Welingan UMKM in Kenongomulyo Magetan. The Innovation Capacity variable has a positive and significant effect on Competitive Advantage in Batik Udar Welingan UMKM in Kenongomulyo Magetan.
PENGARUH GREEN MARKETING, BRAND IMAGE, DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI YOGYAKARTA Imada Intan Adiyantie
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17152

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing, Brand Image dan Brand Equity terhadap Keputusan Pembelian pada produk The Body Shop di Yogyakarta. Sampel dalam penelitian ini berjumlah 100 responden yang pernah melakukan pembelian produk The Body Shop. Teknik pengumpulan data yang digunakan adalah metode survei dengan instrumen penelitian ynag digunakan adalah kuesioner. Hasil uji instrument menunjukkan bahwa semua data dinyatakan valid dan reliabel. Hasil uji asumasi klasik menunjukkan bahwa data berdistribusi normal dan menghasilkan model regresi yang bebas dari multikolonieritas dan heteroskedastisitas. Hasil penelitian ini membuktikan bahwa:Green Marketing(X1), Brand Image(X2), dan Brand Equity(X3) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Hasil penelitian ini membawa implikasi untuk mendukung kajian pustaka sebelumnya yang menyatakan bahwa keputusan pembelian dipengaruhi oleh  green marketing, brand image dan brand equity. Hasil penelitian ini membawa implikasi bagi perusahaan The Body Shop dalam merancang strategi pemasaran yang dapat dilakukan dengan cara memperkuat green marketing , brand image, dan brand equity, guna meningkatkan keputusan pembelian yang tinggi. 
THE ROLE OF HRD MANAGEMENT IN EMPLOYEE CAREER DEVELOPMENT (CASE STUDY OF PT. SURYA TOTO INDONESIA, TBK. TANGERANG) Masruri Masruri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i1.19471

Abstract

The purpose of writing this work is to describe the role of HRD management in employee career development (Case Study of PT. Surya Toto Indonesia, Tbk. Tangerang). The preparation of the work uses a qualitative approach to explore the effectiveness of HRD management in employee career development, using data analysis techniques Miles and Huberman who revealed the importance of corporate investment in human resource development. The findings show that systematic HRD practices contribute significantly to the individual growth of employees and the overall success of the organization. This research underlines that a structured approach in HRD management facilitates sustainable career development for employees, strengthening their capacities Overall. The result of this work is that PT Surya Toto Indonesia has implemented an HRD strategy to support the professional growth of its employees, with training and development programs tailored to the company's needs. An effective performance appraisal system provides critical feedback for employee growth. Through promotions and position rotation, employees are given the opportunity to develop skills and prepare themselves for greater responsibilities. The company also prioritizes employee welfare with health insurance and pension programs. By investing in employee development, PT. Surya Toto Indonesia creates a balance between organizational goals and employee satisfaction, supporting long-term success.
THE EFFECT OF HUMAN DEVELOPMENT INDEX ON ECONOMIC GROWTH IN NORTH LUWU Raodah Raodah; I Ketut Patra; Muhammad Ikbal
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i1.19980

Abstract

This research aims to determine the influence of the Human Development Index on economic growth in North Luwu Regency. The type of research used is quantitative. The data type is secondary data. This research uses time series data based on the Central Statistics Agency (BPS) of North Luwu Regency. Data collected over the last 13 years using the simple Linear Regression Analysis method. The results of this research show that the Human Development Index (HDI) has a negative and significant effect on Economic Growth. This research shows that the Human Development Index cannot significantly increase the rate of economic growth in North Luwu. The human development index has an influence on economic growth in North Luwu. The author hopes that the government will be more serious in managing human development. In this case, the government must provide assistance to the community, especially in the fields of health and education, so that the community can increase its human resources and government policies are expected to achieve their goals.

Page 11 of 15 | Total Record : 144

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