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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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Integrated Marketing Communication Solo Art Market Untuk Membangun Brand Awareness Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae; Gracelia Audriana Dewi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3533

Abstract

The study aims to find the most effective Integrated Marketing Communication strategy for increasing brand recognition in the Solo Art Market. This study focuses on understanding target audiences' requirements and preferences and the most successful channels and techniques for reaching them. It also investigates the function of storytelling and emotional appeal in developing brand recognition for solo artists. This research is qualitative applied research, which tries to address issues such that the research results may be utilized to benefit individuals or organizations as well as for industrial goals, and it focuses on items whose outcomes can be applied to present and future situations. According to the study's findings, the Solo Art Market's Integrated Marketing Communication approach is a solid platform for raising brand recognition in the community. Due to the absence of instruments employed by Solo Art Market to reach a larger market, Solo Art Market's brand awareness is limited to brand recognition. Brand awareness is the amount of brand awareness that requires help, such as a brand list, image list, or brand stamp. Due to brand recognition, consumers need assistance with the items on sale; yet, Solo Art Market's ingenuity in developing appealing messaging can increase public brand awareness of the market's presence.
Collaborative Communication Preserving Sawarna Beach Ecosystem Towards Sustainable Tourism Development Irawan, Enjang Pera; Subiakto, Vania Utamie; Erlita, Novi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4454

Abstract

Tourism is a vital sector for the national economy, but the increase in tourism at Sawarna Beach threatens the sustainability of the local ecosystem and the economy of the community. This research analyzes sustainable tourism communication to support the conservation of the Sawarna Beach ecosystem. This research uses a case study method with a qualitative approach, involving literature review, focus group discussions, interviews, observations, and qualitative data analysis. The research findings emphasize the importance of multi-stakeholder collaboration involving local governments, local communities, tourism entrepreneurs, and NGOs in conservation efforts. The success of conservation heavily relies on effective coordination and structured communication. Although multiplatform media such as websites and social media are important for raising environmental awareness, their use is still not optimal. Participatory approaches, such as beach clean-up activities, have proven effective in increasing participation and environmental awareness. This research acknowledges limitations in geographical scope as well as a lack of exploration into the potential conflicts among stakeholders. Recommendations include further research on conflict dynamics, more effective communication strategies, and more intensive management of digital media and outdoor media to enhance community engagement in environmental conservation.
Adaptasi Pola Komunikasi dari Komunitas Mahasiswa Kaum Effeminate di Yogyakarta Septian, Rizki; Urfan, Noveri Faikar
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3967

Abstract

The phenomenon of the presence of the effeminate in Yogyakarta has begun to become a common sight. This effeminate community consists of a group of students who have similar preferences and characteristics to the nature and appearance of women. The aim of this research is to provide an overview and information regarding the communication patterns formed by members of the effeminate student community so that they can adapt in the community environment. This research uses qualitative methodology with a phenomenological approach to understand the subjective experiences and perceptions of community members. Data was collected through in-depth interviews and participant observation, then analyzed using qualitative descriptive analysis. The research results show that the effeminate community is divided into 2 levels, namely level 1 and level 2 which have gay sexuality. The process of community communication patterns is different at each level to deal with social stigma and create a safe space for themselves. Communication patterns in effeminate communities involve the use of special language and symbols. Thus, this research provides new information in the form of the composition of communication patterns adopted by the effeminate student community at each level, including their barriers to communication which are influenced by environmental and internal factors.
Construction of Self-Identity of Baduy Muslim Residents on Social Media Amrullah, Haekal Fajri; Bate, Andi Pajolloi; Mahmudi, Marwan; Sungkono, Nono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4452

Abstract

The phenomenon of religious conversion becomes interesting when the Baduy tribe, known as a tribe that holds fast to its customs and beliefs, converts or converts to Islam. The discussion of self-identity becomes even more unique and interesting when a Muslim Baduy citizen still uses the Baduy identity to show their identity, one of which is through social media. Social media functions as a means for users to place themselves in the framework they want, easily establish relationships, increase insight, form, express and display their identity. Identity is a picture of the cultural, social, relational, and individual self. The purpose of this study is to examine how Muslim Baduy citizens construct their identities on Instagram social media. This study uses a qualitative approach with a case study method. Through data collection techniques through interviews conducted with Muslim Baduy citizens who have used Instagram social media. The results of the study show that the self-identity shown by Muslim Baduy citizens on social media is generally like ordinary citizens. The Baduy identity that is attached to them cannot be easily removed, even though their lives are modern. The existence of social media is used to provide an explanation that they want to be known as Muslims only, no longer called Baduy Mualaf.
Hubungan Parasosial Komunitas Virtual Budaya Populer K-Pop dengan Calon Presiden Anies Baswedan Adninta, Alya; Rusydi S, Banna; Falcao, Falcao; Amalia, Putri Chaerani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4148

Abstract

This research aims to understand the parasocial relationship between the virtual community of K-Pop fans and perceptions of presidential candidate Anies Baswedan through the social media platform X. The method used is netnography, which involves observation, downloading, and analyzing uploads on social media. Six procedural netnography movements are applied: initiation, investigation, immersion, interaction, integration, and incarnation. This research uses humanistic phenomenological, existential discourse, hermeneutic interpretation approaches, and thematic interpretation methods to explore themes that emerge from the data inductively. The research results show that parasocial relationships between the K-Pop fan community and Anies Baswedan can be formed and maintained through social media platforms such as @aniesbubble on X/Twitter. This supports the theory that mass and social media are important in forming parasocial relationships without requiring physical meetings. The findings show that interaction through social media content can create strong emotional bonds between fans and public figures. These findings indicate that the fandom phenomenon is not only limited to popular culture, but can also appear in a political context, and that support for Anies Baswedan via social media can impact people's political opinions.
Digital Based Sustainable Tourism Village Brand as a Village Economic Driver Farhan, Raihan Muhammad; Sunuantari, Manik
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3534

Abstract

Rural tourism branding is one of the efforts that can generate a major contribution to Indonesian tourism. The variety of cultures and characteristics of Indonesian villages have opportunities in the development of sustainable tourist destinations. However, various fundamental problems have caused many tourist villages to have not maximized their potential. One of the main problems in developing villages as tourist destinations is the lack of promotional activities and branding for differentiation between villages. This study aims to examine digital rural branding activities in Batu Malang City through digital media platforms to form village economic resilience. This study uses the Pentahelix concept with a case study research method in Batu City, Malang. The results of this study indicate that one of the communities that actively carries out branding activities through digital media is the KIM (Community Information Group). KIM uses TV Desa as a rural tourism village branding platform in collaboration with the government, academics, media, and business people. KIM's partnerships with various stakeholders are able to drive opportunities to improve the village economy. Collaboration between elements has encouraged the development of Micro, Small and Medium Enterprises (UMKM) in Batu Malang City so that they can drive the village economy.
Model Komunikasi Kesehatan Mental Berbasis Logoterapi dalam Membangun Konsep Diri Anak Panti Asuhan Haloho, Heppy New Year; Parlindungan, Davis Roganda; Astono, Anjar Dwi; Andika, Rama; Purba, Reonald Purnama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4538

Abstract

This study aims to describe the mental health communication model with a Logotherapy approach in an effort to build a more positive self-concept of foster children in LKSA or orphanages and identify what are the inhibiting and supporting factors. Descriptive qualitative research approach with case study method. Data collection through interviews, observations and FGDs. For data analysis using the Miles, Huberman, and Saldana method through stages, namely, data collection, data condensation, data presentation, and conclusions or verification. The results showed that there are two communication models applied at LKSA Dorkas in building the mental health of foster children, namely one-way communication (Paternalistic Model) and two-way (Informed Model). One-way communication is applied through parenting and character development programs such as Public Speaking, Coding and Character Building. While the two-way communication model is applied in daily assistance by caregivers, counseling with psychologists and mentoring sessions by coaches from YKAA. Supporting factors include interpersonal communication between caregivers and foster children, collaboration with external partners and character education programs. Meanwhile, the inhibiting factors are the limited human resources of caregivers, negative self-ideal in foster children and the social stigma of orphanage children.
Komunikasi Budaya dalam Gaya Manajemen Konflik di Era Globalisasi Sasmi, Nanda Adjeng Castity Nur Aziza; Razani, Nabilah Ananda; Sulthanah, Qonitah Arya; Ariadi, Sandi Dwi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3973

Abstract

The era of globalization and high mobility has transformed the dynamics of communication, particularly in intercultural communication. This study aims to evaluate the relevance of face-negotiation theory in a modern context through a systematic literature review of selected journal articles. The method employed involves collecting relevant evidence and examining the differences in perceptions between Eastern and Western cultures, as well as their influence on face selection strategies and conflict management styles. The findings indicate that face-negotiation theory plays a significant role in explaining cross-cultural communication patterns but faces challenges in terms of flexibility and adaptation to changing times. This theory is deemed in need of updates to remain relevant, especially in an era marked by increasing pluralism and digital communication. Furthermore, of the five theoretical implications proposed, only three have been addressed in previous studies. This study recommends further research to explore the application of face-negotiation theory in communication mediated by digital technology to broaden insights into cross-cultural communication studies in the modern era.
The Influence of Mothers' Knowledge Towards Their Perceived Behavioral Control Putri, Tiara Amelia; Gracia, Amanda Bunga; Destiwati, Rita
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3984

Abstract

This research explores the environmental impact of baby formula production and its influence on breastfeeding rates, particularly in Asia. It highlights the role of the Breastfeeding Mother Community on Facebook in raising awareness among mothers, despite a lack of content on the environmental drawbacks of formula milk. The study aims to assess community members’ knowledge of these impacts and its effect on their behavior. Using the TPB theory, it investigates the link between environmental knowledge and perceived behavioral control. The research uses a quantitative approach, using questionnaires, with a sample of 400 respondents from the community. This research employs various data analysis techniques, including descriptive analysis, normality test, simple linear regression analysis, hypothesis testing, and the coefficient of determination test. The findings reveal that the knowledge of the Breastfeeding Mother Community members on Facebook about the environmental impact of formula milk production influences their perceived behavioral control by 28.2%. The remaining percentage is influenced by variables not covered in this research. However, the results indicate no significant influence, as evidenced by the calculated T value being greater than the T table (-4.742 1.965), leading to the rejection of H1 and acceptance of H0.
Komunikasi Efektif Gaya Ceramah Ustadz Abdul Somad (UAS) Versus Adi Hidayat (UAH) Nisa, Pia Khoirotun; Misnan, Misnan; Murodi, Murodi; Subhan, Arief
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4290

Abstract

This study aims to show the effectiveness of the communication styles of Ustadz Abdul Somad (UAS) and Ustadz Adi Hidayat (UAH) through the lens of Aristotle’s persuasion theory, as well as to compare both based on the concepts of ethos, pathos, and logos. Adopting a constructivist paradigm, the study employs a communication and sermon science approach, utilizing a case study method. Data was collected through a review of digital media documentation and analyzed inductively using a thematic approach, including data coding, theme identification, and narrative construction. The findings reveal that UAS is more straightforward and simple in terms of logos in delivering its message, while UAH adopts a more analytical and comprehensive approach. Regarding pathos, UAS engages the audience emotionally through humor and light-hearted stories, while UAH encourages deeper reflection with real-life examples. Regarding ethos, both Ustadz holds high credibility, with UAS being perceived as more approachable, while UAH is seen as more academic. UAS’s communication style is more effective for a broad audience, utilizing an interactive and simple approach. In contrast, UAH’s style is more effective for an audience seeking in-depth understanding through an academic and introspective approach.

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