cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Radja Erland Hamzah
Contact Email
wacana@dsn.moestopo.ac.id
Phone
-
Journal Mail Official
wacana@dsn.moestopo.ac.id
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
 91   92   93   94   95 
Perilaku Konsumtif Subkultur Pemuda Pada Game Grand Theft Auto Roleplay “Executive Roleplay” Hidayat, Astra Shada; Agnes Silvia, Jayanti Hemakumari; Wempi, J. A.
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3708

Abstract

The consumerist behavior among young people, solely aimed at fulfilling desires, is increasingly prevalent, from streaming to playing online games. In the game GTA V Roleplay, there is a donation or sales system involving virtual items designed to enhance the role-playing experience and the sense of reality in the game. Many players spend millions of rupiahs to purchase these virtual items purely for entertainment or to boost their status within the game. This undoubtedly impacts the consumerist influence exerted by these GTA V Roleplay players in pursuit of their satisfaction while playing the game. To comprehend and analyze the phenomenon of teenage consumptive behavior in the game GTA V "Executive Roleplay," this study employs a descriptive-qualitative method based on Jean Baudrillard's theory of consumer society. Data collection involves interviews and focus group discussions with 8 informants, including 7 players and 1 server admin handling virtual item transactions. Data analysis in this study utilizes Miles and Huberman's approach. Teenagers derive satisfaction and excitement from playing the game and obtaining desired vehicles or items. In the online game GTA V Roleplay, consumerist behavior is evident. Such behavior persists due to the persuasive communication among players and the identity formation among teenagers through game participation, reflecting the happiness and satisfaction derived from these activities.
Pemanfaatan Kearifan Lokal sebagai Folk Media untuk Komunikasi Krisis Bencana Andung, Petrus Ana; Uding, Ermenilda Putri; Levis, Leta Rafael
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4539

Abstract

Kupang Regency, East Nusa Tenggara (NTT) Province is categorized as a natural disaster-prone area with various threats. Based on BNPB data, Kupang Regency is among the 10 high-risk districts in NTT Province during 2015-2022, with a disaster risk index value of 173.50 in 2022, which has increased by 5.02 compared to 2020. The results of the pre-research found that the communities in Merbaun and Toobaun villages, Kupang Regency have various hereditary local wisdom in managing nature. These local wisdoms are believed to have the potential to become traditional communication tools for disaster mitigation to make the community disaster resilient. Therefore, this research aims to explore the forms of local wisdom that act as folk media for disaster crisis communication and build a crisis communication model through the utilization of local wisdom. This research uses a constructivistic paradigm with a qualitative research type. The research method uses a case study with data collection techniques of in-depth interviews, and involved observation. The data analysis technique uses the Miles Huberman interactive model. The results showed that the community empowered local wisdom as a traditional communication tool for the benefit of disaster crisis communication. These folk media can be classified into several types, namely shouting, climate-friendly agricultural systems, traditional early warning systems, and oral and written customary laws.
Mengulik Peran Pelaku UMKM Perempuan Dalam Adopsi Inovasi Digital Parlyna, Afiane; Girsang, Lasmery RM
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4038

Abstract

MSME entrepreneurs play an important role in efforts to improve the local economy. In particular, women often become MSME leaders. Digital innovation is key to expanding reach, increasing efficiency, and creating new opportunities. This study aims to explore the process of adopting digital innovation by female Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study uses a qualitative approach and a post-positivism paradigm to understand the factors that influence decisions to adopt digital technology, as well as the social and economic impacts of such adoption. Data were collected through interviews with three female MSME informants from Jakarta and Bekasi using the Technology Acceptance Model (TAM) theory, Miles Huberman data analysis techniques and data validity testing using the triangulation method. The results of the study indicate that factors such as education, technological skills, government support, and access to resources play an important role in influencing the adoption of digital technology. In addition, the adoption of digital technology has been shown to increase operational efficiency, expand access to markets, and empower female MSMEs economically and socially.
Hegemony of Gender Ideology Through Hyperbody of Indonesian Artificial Intelligence Agustin, Sari Monik
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4374

Abstract

Some time ago, Indonesia was amazed by the presence of a female celebrity named "Lentari van Lorainne" who is familiarly called Riri. Riri's figure is the center of attention because she is Indonesia's first virtual celebrity created based on Artificial Intelligence (AI). The media depiction of Riri's figure is very identical to the depiction of the feminine gender promoted by patriarchy. This article will use Gramsci's thinking about Hegemony, and is equipped with the concepts of hyperbody, gender ideology, gender stereotypes and Artificial Intelligence. The paradigm used is critical with a text analysis method from the most posts on Lentari van Lorainne's account, @lentaripagi. The results of the research show that the figure of Riri also perpetuates gender stereotypes of the female body by presenting Riri as a young woman with beautiful associations that make people stunned, has an ideal body and a beautiful Indonesian-Dutch face, likes sports and travelling and is charming. This perpetuation occurs through posts and comments on Riri's Instagram account. This perpetuation was carried out by the traditional intellectuals behind the creation of the character Riri as a hyperentity. There is no counter to the hegemony of gender ideology found in this paper.
Exploring Indonesian Female Viewers’ Identity Projection in Thai BL Series Masrina, Dwi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3840

Abstract

Thai boys’ love (BL) series portray male-male romance relationship with females as their primary target audiences, though the series tend to avoid depicting women. In the series, both male characters known as seme (dominant) and uke (submissive) possess a mixture of masculine and feminine traits. Using their gaze, women have freedom to choose their gaze’s position weather as seme or uke. This article explores how Indonesian women especially Thai boys’ love series fans, perceive their gender identity when given the freedom to engage with Thai boys’ love series. Through an investigation using qualitative survey, this article shows Thai BL series fans, especially Indonesian females tend to pick their gaze as uke, a male submissive character with more feminine features than the seme one, a male dominant character with more masculine trait. However, there are some fans who stand in seme position. Each preference is caused by two main factors: their own gender and how they behave in their love relationship.
Brand Credibility and Response Consumer on Youtuber Endorsement Virga, Rika Lusri; Anggreni, Likha Sari; Aprianto, Yudie; Rosa, Naili
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4546

Abstract

A company is developing a strategy for product introduction to a crowded audience. An effective promotional method involves endorsements by prominent figures such as celebrities and community leaders. The company utilizes its service, branded as Shipper, to deliver products. Pair Gram and a currently trending YouTuber serve as endorsers for the product. The endorsers in question are Fiki Naki and Dayana. However, disputes arose between the endorsers, leading to misunderstandings in the digital realm. This conflict resulted in many followers expressing dissatisfaction and unfollowing Dayana's account. The objective of the study is to analyze digital advertising's impact on brand credibility and consumer response to Shipper's products using ethnographic methods. The methodology involves detailed observation of social media data from Instagram, particularly the comment sections on Fiki Naki's endorsement content. The study's findings indicate that the brand credibility associated with Fiki Naki and Dayana received negative feedback from their followers in the comments. Followers perceived the endorsed products as inauthentic, viewing the videos as mere entertainment rather than genuine endorsements. The findings highlight two key concepts, consumer understanding of endorsement activities and the professionalism inherent in endorsement collaborations.
Strategi Pesan Promosi, Motivasi Diri, dan Pengambilan Keputusan Adopsi Inovasi Kursus Online Putri, Priscilla Perdana; Murwani, Endah; Astagini, Nuria
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4113

Abstract

This study is motivated by the development of innovative training institutions such as Skill Academy, which offers online self-development courses. Through Instagram, Skill Academy promotes its products, services, and product benefits. The success of adopting an innovation is also influenced by consumers during the decision-making process. Motivation is one of the driving factors behind an individual’s decision to adopt online courses. The purpose of this study is to determine the influence of promotional message strategies on Instagram and self-motivation on the decision to adopt Skill Academy. The concepts used in this research include promotional message strategies, self-motivation, and consumer decision-making. The research approach is quantitative, employing a survey method. Data collection was conducted using a questionnaire with a sample size of 150 followers of the Skill Academy Instagram account. The hypothesis testing in this study utilized Multiple Linear Regression Analysis. The results of the study indicate that promotional message strategies on Instagram and self-motivation contribute 55% to the decision to adopt Skill Academy online courses. Partially, promotional message strategies on Instagram significantly influence the decision to adopt Skill Academy online courses, as does self-motivation. Promotional message strategies on Instagram and consumer motivation simultaneously have a significant impact on decision-making.
Literasi Digital Sebagai Upaya Mengatasi Sadfishing Penyalahgunaan Donasi di Aplikasi X Calosa, Priya Gladys; Astari, Devi Wening
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4388

Abstract

The rampant misuse of donation funds by a Semarang comedian, Singgih Sahara, has become a hot topic on social media, especially on the X application. Singgih provoked sympathetic responses from others by spreading excessive sad stories to attract netizens to donate to him, commonly called the sadfishing phenomenon. Using a case study method, this qualitative study aims to analyze the application of digital literacy in disclosing Singgih's sadfishing of donation funds on the X application. Data were collected through observation, online interviews with several related accounts, and documentation of discussion spaces by the @zoelfick account. The study shows that in disclosing the case of misuse of funds, Singgih has implemented seven of the eight elements of digital literacy proposed by Hague Payton, namely 1) functional skills, 2) creativity, 3) critical thinking skills, 4) social and cultural understanding, 5) collaboration, 6) skills in finding and selecting accurate, credible, and reliable information, 7) effective communication. Only one element has not been fulfilled, namely electronic security. It is hoped that more people will be aware of the importance of digital literacy in protecting themselves from the commodification of sadfishing cases on social media.
Tindak Tutur “Bahasa Jaksel” sebagai Komunikasi Kontekstual di Kalangan Generasi Milenial Jakarta Tandaju, Christina; Koli, Nicodemus
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3908

Abstract

Mixing language or South Jakarta language or ‘keminggris’ makes Indonesians lose their identity, they are considered arrogant or like to show off. On the other hand, it is considered a modern personality, more open, positive and educated. This view is the basis of this research with the aim of understanding the meaning of intention in using the South Jakarta language, understanding the language rules and ethical implications in using the South Jakarta language, as well as the ethical effects in expressing the South Jakarta language by its users. Descriptive qualitative research method in the context of contextual communication where there are language games and communication styles which are analyzed from the perspective of communication speech act theory with locutionary, illocutionary and perlocutionary elements. The result is to create ease in connectivity, interaction and communication, for the millennial generation and South Jakarta language speakers to mingle across cultures, nations and countries. The South Jakarta language is also an ‘intermediary’ for everyone, especially its speakers, in terms of motivation, social processes and systems, as well as cooperation to face the challenges of an era that demands fast movement with the right strategies and tactics in the midst of intense competition. The language spoken and spoken in South Jakarta is no longer understood to indicate hierarchy and social status with all its prestige and exclusivity, but is more egalitarian as well as a form of social adaptation.
Pengurangan Ketidakpastian Desk Collection dalam Penagihan Tunggakan Nasabah PayLater Widodo, Dimas Agung; Nurbayti, Nurbayti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4558

Abstract

A desk collection agent in an e-commerce platform faces significant challenges in collecting PayLater installments from delinquent customers. This study aims to analyze how professional pressures and communication strategies in desk collection are employed to reduce uncertainty when dealing with PayLater customers who frequently evade their responsibilities. The study utilizes Uncertainty Reduction Theory to examine the psychological pressures and communication strategies used to alleviate uncertainty arising from customer reactions. A qualitative phenomenological approach is applied to collect data on PayLater arrears from the perspective of desk collection agents through in-depth interviews with six informants from three e-commerce platforms. The findings indicate that difficulties in contacting delinquent customers, despite adherence to company regulations and OJK (Financial Services Authority) guidelines, contribute to stress and anxiety due to the potential failure to meet daily targets. However, when desk collection agents employ non-procedural strategies, such as tracking through social media, Google Maps, and posing as field collectors, the success rate increases. Another challenge identified is the interaction with uncooperative customers, which often leads to the use of intimidatory strategies.

Page 93 of 98 | Total Record : 973

 91   92   93   94   95 

Filter by Year

2002 2025


Reset
Filter By Issues
All Issue Volume 24, No. 2 December 2025 Volume 24, No. 1 June 2025 Volume 23, No. 2 December 2024 Volume 23, No. 1 June 2024 Volume 22, No. 2 December 2023 Volume 22, No. 1 June 2023 Volume 21, No. 2 December 2022 Volume 21, No. 1 June 2022 Vol 20, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 20, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Volume 20, No. 2 December 2021 Volume 20, No. 1 June 2021 Vol 19, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 19, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Volume 19, No. 2 December 2020 Volume 19, No. 1 June 2020 Vol 18, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 18, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Volume 18, No. 2 December 2019 Volume 18, No. 1 June 2019 Vol 18, No 1 (2019) Vol 17, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 17, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 17, No 2 (2018) Volume 17, No. 2 December 2018 Volume 17, No. 1 June 2018 Vol 17, No 1 (2018) Vol 16, No 2 (2017) Vol 16, No 2 (2017) Vol 16, No 1 (2017) Vol 16, No 1 (2017) Vol 15, No 3 (2016) Vol 15, No 3 (2016) Vol 15, No 2 (2016) Vol 15, No 2 (2016) Vol 15, No 1 (2016) Vol 15, No 1 (2016) Vol 14, No 4 (2015) Vol 14, No 4 (2015) Vol 14, No 3 (2015) Vol 14, No 3 (2015) Vol 14, No 2 (2015) Vol 14, No 2 (2015) Vol 14, No 1 (2015) Vol 14, No 1 (2015) Vol 13, No 4 (2014) Vol 13, No 4 (2014) Vol 13, No 3 (2014) Vol 13, No 3 (2014) Vol 13, No 2 (2014) Vol 13, No 2 (2014) Vol 13, No 1 (2014) Vol 13, No 1 (2014) Vol 12, No 4 (2013) Vol 12, No 4 (2013) Vol 12, No 3 (2013) Vol 12, No 3 (2013) Vol 12, No 2 (2013) Vol 12, No 2 (2013) Vol 12, No 1 (2013) Vol 12, No 1 (2013) Vol 11, No 4 (2012) Vol 11, No 4 (2012) Vol 11, No 3 (2012) Vol 11, No 3 (2012) Vol 11, No 2 (2012) Vol 11, No 2 (2012) Vol 11, No 1 (2012) Vol 11, No 1 (2012) Vol 10, No 4 (2011) Vol 10, No 4 (2011) Vol 10, No 3 (2011) Vol 10, No 3 (2011) Vol 10, No 2 (2011) Vol 10, No 2 (2011) Vol 10, No 1 (2011) Vol 10, No 1 (2011) Vol 9, No 30 (2010) Vol 9, No 30 (2010) Vol 9, No 29 (2010) Vol 9, No 29 (2010) Vol 9, No 4 (2010) Vol 9, No 4 (2010) Vol 8, No 28 (2009) Vol 8, No 28 (2009) Vol 8, No 27 (2009) Vol 8, No 27 (2009) Vol 7, No 26 (2009) Vol 7, No 26 (2009) Vol 7, No 25 (2008) Vol 7, No 25 (2008) Vol 7, No 24 (2008) Vol 7, No 24 (2008) Vol 7, No 23 (2008) Vol 7, No 23 (2008) Vol 6, No 22 (2007) Vol 6, No 22 (2007) Vol 5, No 21 (2007) Vol 5, No 21 (2007) Vol 5, No 20 (2007) Vol 5, No 20 (2007) Vol 5, No 19 (2006) Vol 5, No 19 (2006) Vol 5, No 18 (2006) Vol 5, No 18 (2006) Vol 5, No 17 (2006) Vol 5, No 17 (2006) Vol 4, No 16 (2006) Vol 4, No 16 (2006) Vol 4, No 13 (2006) Vol 4, No 13 (2006) Vol 4, No 13 (2005) Vol 4, No 13 (2005) Vol 3, No 12 (2005) Vol 3, No 12 (2005) Vol 3, No 11 (2005) Vol 3, No 11 (2005) Vol 4, No 3 (2005) Vol 4, No 3 (2005) Vol 4, No 2 (2005) Vol 4, No 2 (2005) Vol 3, No 19 (2004) Vol 3, No 19 (2004) Vol 3, No 10 (2004) Vol 3, No 10 (2004) Vol 3, No 9 (2004) Vol 3, No 9 (2004) Vol 2, No 8 (2004) Vol 2, No 8 (2004) Vol 2, No 7 (2004) Vol 2, No 7 (2004) Vol 2, No 6 (2003) Vol 2, No 6 (2003) Vol 2, No 5 (2003) Vol 2, No 5 (2003) Vol 1, No 4 (2003) Vol 1, No 4 (2003) Vol 1, No 3 (2003) Vol 1, No 3 (2003) Vol 1, No 2 (2002) Vol 1, No 2 (2002) More Issue