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JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 336 Documents
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HOMESTAY START-UP MODELTO SUPPORT SUSTAINABLE TOURISM IN LOMBOK, INDONESIA Akhmad Saufi; Baiq Handayani Rinuastuti; Agusdin Agusdin; Lalu M. Furkan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.324 KB) | DOI: 10.29303/jmm.v8i2.432

Abstract

Despite the important roleof local entrepreneurs for sustainable tourism, the process of starting up small tourism enterprises remains unclear. The current study is aimed at constructing a start-up model of small tourism enteprise, particularly homestay.Qualitative method was adopted. Data was collected using semi-structured interviews, observation, and documentary. Interviews were made with 6 homestay owners in three tourist destinations in West Lombok Regency. Data was recorded and then analysed using content analysis. The study constructs a start-up model consisting of two phases, orientation and starting phases. The orientation phase elaborates the process of entrepreneurial opportunity recognition, business capital preparation, and  starting preparation. The starting phase describestrial and error process regarding product creation, resource allocations, finance management, and marketing strategies. In the starting phase entrepreneurs have todeal with business competition and business uncertainties. The succes in undertaking the starting phase can lead an entrepreneur into a further business development. But,the fail in going through the starting phase can lead into bankruptcy and/or the situation in which the entrepreneurs have to re-start their business again from the beginning. The study results provide reference for community empowerment, bring theoretical and managerial impacts, and create gap for a further research. Keywords : homestay start-up, orientation phase, starting phase, tourism industry, Lombok
PERAN CORPORATE GOVERNANCE PADA HUBUNGAN DEFAULT RISK DENGAN EARNING RESPONSE Hermanto Hermanto; Ni Ketut Surasni; Firmansyah Firmansyah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.891 KB) | DOI: 10.29303/jmm.v8i2.423

Abstract

Company default risk will determine investor reaction on the increase of company earning. If financial statements contain information, then financial markets will react as a result of reported earnings. The primary focus of this study aims at analyzing the impact of default risk on earning response coefficient as well as the influence of corporate governance toward the connection between default risk and earning response coefficient. In addition, this study examines the influence of size and growth opportunity toward the earning response coefficient. This is a cross sectional study, analyzing year 2017 sample data. The research sample consists of 49 companies taken purposively from the list of companies in Indonesia Stock Exchange. Results of this study prove that default risk has a negative impact on earning response coefficient and that corporate governance can reduce the negative impact of default risk on earning response coefficient. This study also finds evidence that growth opportunity positively influences earning response coefficient.  Keywords: corporate governance; default risk; earning response coefficient; growth opportunity
ANALISIS EKSISTENSIMINIMARKET TERHADAP KELANGSUNGAN USAHA TOKO KELONTONG DAN WASERDA DI KECAMATANBATU LAYAR DAN GUNUNGSARI LOMBOK BARAT Lalu Takdir Jumaidi; Jalaludin Jalaludin; Muhamad Ahyar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.237 KB) | DOI: 10.29303/jmm.v8i2.424

Abstract

The aims of this research are (1) to know the perception of shop retailers and peddlers toward the existing of modern mart, (2) to know its’ impact toward peddlers, (3) to know the implementation of government’s rule about modern mart, and (4) to know the efforts of shop retailer and peddlers to survive. It is descriptive-exploratory research. Variables used are modern mart, shop retailers, and peddlers. Population gathered from shop retailers and peddlers in Batu Layar and Gunungsari. 30 of them are taken as sample. Data gathered through interview, questionnaire, and documentation. Data analyzed using percentage, mean, and ideal mean. Qualitative method followed reduction data, display, and conclusion drawing. Result shows that (1) the implementation of governments’ rule on modern mart is not running well, (2) high negative perception of shop retailers and peddlers toward modern mart, (3) negative impact of modern mart toward shop retailers’ and peddlers’ turnover (32% and 29%), income (30% and 17.5%), and customers (32% and 29%), and there is minimum effort for sustainability by shop retailers and peddlers. Keywords :Minimarket, Toko Kelontong, Waserda, Persepsi, Eksistensi
PENGARUH GREEN MARKETING MIX TERHADAP VALUE PERCEPTION DAN MINAT BELI KONSUMEN THE BODY SHOP DI KOTA MATARAM Maya Triana; Sulhaini Sulhaini
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.041 KB) | DOI: 10.29303/jmm.v8i2.429

Abstract

This research examined the effect of Green Marketing Mix, Value Perception and Intention To Buy cosmetic product of The Body Shop in Mataram City. This research is specifically aimed at determining the significance of the effect of Green Marketing Mix on Value Perception and Intention To Buy on cosmetic product at The Body Shop in Mataram City. The population of this study was customer of cosmetic product of The Body Shop in Mataram City, contain 100 respondents using purposive sampling method. The instrument in this study tested using Confirmatory Factor Analysis, while the reliability test using Cronbach Alpha. This research using Structural Equation Modelling employing SmartPLS program to test the hypothesis. The research results showed that Green Marketing Mix significantly and positively affect the Value Perception, Green Marketing Mix significantly and positively affect the Intention To Buy, Value Perception significantly and positively affect the Intention To Buy. Green Marketing Mix significantly and positively affect the Intention To Buy throught Value Perception. The Body Shop needs to make the subject of promotion more supportive of environmental exceptions in real terms, for example the program for saving rare animals, holding river cleaning activities or tree planting programs that involve customers directly.Keywords: Green Marketing Mix, Value Perception, Intention To Buy, Cosmetic Product, The Body Shop.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PRODUCT KNOWLEDGE DAN LOYALTY INTENTION PADA NASABAH PT. BANK BNI SYARIAH CABANG MATARAM Magma Zulfiqar Ismail; Sulhaini Sulhaini; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.013 KB) | DOI: 10.29303/jmm.v8i3.443

Abstract

This study aims to determine the effect of Customer Relationship Management on Product Knowledge and Customer Loyalty Intention PT. Bank BNI Syariah Mataram Branch. And to find out the effect of Product Knowledge on Customer Loyalty Intention, PT. Bank BNI Syariah Mataram Branch. The type of research used is causality with a non purposive sampling technique. The population in this study is the customer of PT. Bank BNI Syariah Mataram Branch in the past year amounted to 100 respondents with data collection techniques using questionnaires. Data analysis uses path analysis with the help of Structural Equation Modeling (SEM) with AMOS Software.The results of the study show that; Customers Relationship Management (CRM) has a positive and significant effect on Product Knowledge at the BNI BNI Syariah Bank Branch. Product Knowledge has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch. Customers Relationship Management (CRM) has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch.Keywords : Customers Relationship Management (CRM), Product Knowledge dan Loyalty Intention
IMPLEMENTASI PENGEMBANGAN MODEL ENTREPRENEURSHIP BERBASIS KAPABILITAS INSANI MAHASISWA Bagis, Abdul Azis; Surati, Surati; Kusumayadi, Iwan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 8, No 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v8i2.435

Abstract

 Today's Indonesian university graduates are facing the challenges of the business world and the increasingly turbulent (chaotic) world of work, with a variety of fundamental changes, not easily predictable, because they do not have a clear pattern and take place continuously. Science and entrepreneurship skills obtained from college, can experience obsolescence, in the midst of increasingly rapid demands for progress. Facing such a situation, what is needed is not only the ability to adapt for a moment, but also the willingness and determination to always adapt to developments that occur on an ongoing basis. Policy. The method of teaching entrepreneurship needs to be integrated (synergize), the content of knowledge and skills (transfer of business knowledge and skills), which comes from outside-in (outside-in), with the process of actualizing the inner-out entrepreneurship, so that expressing their entrepreneurial ideals and spirit, becoming human capability of Indonesian students.Keywords : inside-out, outside-in, human potential, competence, virtues The implementation of the development of an entrepreneurship model that relies on the capabilities of human students, proves that college graduates, are able to become entrepreneurs to their expectations. With the support of a conducive academic climate, which is based on virtues, and the concerns of the parties concerned, while strengthening the implementation of entrepreneurship model development, in giving birth to scholars of entrepreneurs becoming superior, independent and competitive human beings in the global environment. It is hoped that the results of the study will be aimed at implementing and developing effective models of entrepreneurship, for the birth of young entrepreneurs from universities, especially students at the University of Mataram.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT Putri Esti Cahyani; Siswanto Siswanto
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.862 KB) | DOI: 10.29303/jmm.v8i2.440

Abstract

Leadership and employee engagement are essential factors in the effectiveness of employee performance in the company. Those two indicators cannot be separated from the sustainability of an organization or company. The purpose of this study is to analyze the direct and indirect effects of transformational leadership on employee performance and how much employee engagement mediates the effect of transformational leadership on employee performance. This research utilized an explanatory quantitative approach and used 101 respondents as the sample. The data was collected by using questionnaires and analyzed using the Partial Least Square (PLS) analysis tool. The results of the testing show that there is a significant influence between transformational leadership on the performance of employees of PT. Victory International Futures Malang. While the employee engagement variable mediates the influence of transformational leadership on the performance of employees of PT.Victory International Futures Malang.Keywords : Transformational leadership, Employee performance, Employee engagement, Explanatory quantitative approach
PERENCANAAN SKENARIO DALAM PENGEMBANGAN BISNIS KULINER HALAL DI PULAU LOMBOK – NUSA TENGGARA BARAT Dewi Rispawati; Vidya Yanti Utami
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.287 KB) | DOI: 10.29303/jmm.v8i2.437

Abstract

This research is describes the scenario planning for the development of halal culinary business on Lombok Island - West Nusa Tenggara Province. The purpose of this research is to create a scenario planning model in dealing with existing problems. This is descriptive research with data collection methods using case studies. Data collection is using observation, interview and documentation and data analysis is using scenario planning analysis. The focus of this research is about the stages in scenario planning using the TAIDA method consisting of Tracking, Analyzing, Imaging, Deciding and Acting. The results of the research showed that Lombok Island - West Nusa Tenggara was still not maximal, in developing  halal culinary business, because there are several obstacles faced by the culinary businessmen and the government, so that good planning is needed to analyze and provide a scenario for the future conditions of the halal culinary business. This research is expected to provide an overview of the development of halal culinary business in Lombok Island in the future and minimize the consequences and possible impacts of developing a halal culinary business and to sharpen a strategy.Keywords : Scenario Planning, Business Development, and Halal Culinary.
ANALISIS DISKRIMINAN DALAM MEMPREDIKSI KINERJA PERBANKAN DI INDONESIA Sumarlin Sumarlin; Annisa Juniarta Musda; Alim Syariati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.032 KB) | DOI: 10.29303/jmm.v8i3.417

Abstract

This study aims to determine the contribution of financial ratios into the classification of banks’ performance into good, fairly good and less good by using discriminant analysis. This research is quantitative with data amounted from 34 banks. The results of five banking financial ratios that can distinguish the status of the banking performance level is CAR, ROA, ROA and NPL. Four variables have a significant influence in differentiating the well-performing banks,  the fairly good and less good. First equation to predict differences in banking groups is Non-Performing Loan. Second discriminant equation shows that the ratio predicting the most dominant group differences is ROA.
PENGARUH KEPUASAN KERJA TERHADAP KUALITAS LAYANAN DENGAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL MEDIASI PADA SOPIR PT. LOMBOK TAKSI Eko Setia Budi; Surati Surati; Sri Wahyulina
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.205 KB) | DOI: 10.29303/jmm.v8i2.439

Abstract

The growth of online taxi service recently becomes the threats for PT Lombok Taksi to still survive against the competition in the business this research is aimed at analyzing the significant effect of work satisfaction on the service quality of drivers of PT Lombok Taksi, at analyzing the significant effect of work satisfaction on organizational commitment, at analyzing the significant effect of organizational commitment on service quality of drivers PT Lombok Taksi. This research is associative-causal the population is all 532 drivers of  Lombok Taksi from which 84 samples (rounded to 100) were selected as respondents by applying the Slovin formula. The samples were selected through propotional random sampling technique. The hypothesis test was conducted using path analysis using SPSS program version 16.00 for windows.Keywords : work satisfaction, organizational commitment, service quality.

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