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Adi Permadi
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JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 336 Documents
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THE CONSUMER PERCEPTION ON QUALITY OF THE PEARL JEWELRY CRAFTS PRODUCTS MATARAM Muhamad Ilhamuddin; Santi Nururly; Rusminah Rusminah; Hilmiati Hilmiati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1 (2021): JMM Maret 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (995.974 KB) | DOI: 10.29303/jmm.v10i1.644

Abstract

The research aims to determine consumer perception on the quality of pearl jewelry products in Mataram. The population is consumers of pearl jewelry products, and the respondent determination technique is purposive sampling. The number of sample taken is 100 people. To answer the problem posed, the Ideal-Point Model is used. The model measures the gap (difference) between what is perceived and what consumers need. The result shows that the interest of consumers in purchasing pearl jewelry is mainly due to pearl quality, followed by other quality attributes. The quality value gap is quite large in the attributes of conformity to specifications, frame material, aesthetic value, price, and pearl jewelry design. Even though there is a value gap in some quality attributes, overall quality of Sekarbela pearl jewelry products is very good according to consumer perception.Keywords:Perception, Consumer, Quality, Crafts, Pearls
LENDING RELATIONSHIP DAN DAMPAKNYA TERHADAP AKSES KREDIT BAGI USAHA KECIL DAN MIKRO: (STUDI PADA USAHA SIMPAN PINJAM OLEH BADAN USAHA MILIK DESA/BUMDES DI PULAU LOMBOK) Embun Suryani; Donny Oktaviansyah; Adi Septiawan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4 (2020): JMM November 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (901.313 KB) | DOI: 10.29303/jmm.v9i4.583

Abstract

The informal sector in developing countries like Indonesia is able to grow rapidly and is able to absorb labor. However, the ability to access credit is one of the main obstacles for the development and growth of Small and Micro Enterprises (SMEs). Microcredit is characterized with the existence of information asymmetry, for that we need a different approach in distributing financing for SMEs, one of which is to apply the approach lending relationship. The research was conducted at 12 Lembaga Keuangan Mikro (LKM) BUMDes in Lombok. The results indicate that the variable lending relationship positively affects credit approval and the period for credit approval submitted by customers. It means that loan approval and approval timeframes increase with the increase in the intensity of the relationship between LKM BUMDes and micro customers. The interest rate and the application of collateral do not have a positive effect on lending relationships. The implication of these results is to illustrate the intensity of interactions between borrowers and lenders can provide credit access for micro customers. Another implication shows that the microcredit distribution strategy must be carried out by building continuous relationships with customers to reduce the occurrence of information asymmetry in micro-credit distributionKeywords :Asymmetric information, intensity of relationship, interest rate, collateral, micro credit, LKM BUMDes
OBSERVASI KEPUTUSAN BERKUNJUNG WISATAWAN PADA KAWASAN TAMAN WISATA ALAM GUNUNG TUNAK BERDASARKAN PENGARUH CITRA DESTINASI, PRODUK WISATA, DAN EWOM Rionaldi Gigih Imam Pratama; Handry Sudiartha Athar; Lalu Muhammad Furkan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.087 KB) | DOI: 10.29303/jmm.v10i1A.620

Abstract

Taman Wisata Alam Gunung Tunak is located in Mertak Village, Pujut, Central Lombok, West Nusa Tenggara. Taman Wisata Alam Gunung Tunak has various potential tourist objects. This study aims to explain the influence of tourism products and electronic word of mouth on the decision to visit with destination images as a mediating variable in Gunung Tunak Nature Park. This research is a causal and associative research through a quantitative approach. The population in this study are visitors who visit the Taman Wisata Alam Gunung Tunak. The sample used in this study were 109 respondents with accidental sampling method. Based on the results of the analysis of the influence of tourism products and e-WOM on visiting decisions, it is concluded that the variables of tourism products and e-WOM have a significant positive effect on the variable of tourist decisions to visit in Taman Wisata Alam Gunung Tunak. Then the tourism product variables and e-WOM have a positive effect on the image of the destination, and the variable of destination image has a positive effect on the decision to visit. In addition, the variable of destination ctra also partially mediates the effect of wsata and e-WOM products on the decision to visit tourists.Keywords:Tourism Product, Electronic Word of Mouth, Destination Image, and Visit Decision
PARIWISATA HALAL : PERLUKAH REKONSEPTUALISASI? Akhmad Saufi; Lalu Edy Herman Mulyono; Idham Kholid; Herman Jayadi; Siti Hamdiah Hamdiah Rojabi; Ega Dwi Putri M; Baiq Lisdiana Apriani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.634 KB) | DOI: 10.29303/jmm.v9i3.580

Abstract

The purpose of this study was to understand perceptions and attitudes of tourism communities towards halal tourism terminology and the development of tourism based on local wisdom. This research adopted qualitative research and was conducted in Lombok. Data was collected in three main tourist destinations including Kuta, Senggigi and Gili Trawangan, therough in-depth interviews and observations, and was analysed using content analysis. The results indicate that tourism businessmen and foreign tourists have a good perception towards the concept of halal tourism and support the development of tourism based on local wisdom. Yet, both informant groups have different opinion towards the use of “halal tourism” as a terminology to promote halal tourism products. Therefore, a systematic socialization on halal tourism is needed to develop consensus among all tourism stakeholders.Keywords: Halal Tourism, Perception, Local Wisdom, Consensus, tourism communities
PENGARUH ACARA PARIWISATA OLAHRAGA, CITRA DESTINASI HALAL, DAN NILAI YANG DIRASAKAN TERHADAP NIAT BERPERILAKU WISATAWAN UNTUK BERKUNJUNG KEMBALI, MEREKOMENDASIKAN KEPADA ORANG LAIN DAN POSITIF WOM Baiq Nadia Nirwana; Sulhaini Sulhaini; Lalu Edy Herman Mulyono
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1054.965 KB) | DOI: 10.29303/jmm.v9i4a.612

Abstract

This study aims to examinethe influence of sport tourism events, halal destination image, and perceived value on behavioral intentions of tourists at the Mandalika International Marathon event. Data collection was carried out among both active and passive participants of the Mandalika International Marathon by using the associative quantitative method. Furthermore, the data collected was analyzed further. This study uses structural equation modeling analysis (SEM analysis) with AMOS applications. The results of the study indicated that sport tourism events haves a significant positive effect on behavioral intentions, and the halal destination image has a significant positive effect on perceived value. The West Nusa Tenggara government is supported event organizers to develop halal tourism and sport tourism events. This is to enhance, halal destination image in NTB is not only for religious tourism.Keywords :Event Sport Tourism, Halal Destination Image, Perceived Value, Behavioral Intentions.
PENGARUH HUMAN CAPITAL TERHADAP ECONOMIC VALUE ADDED PADA SEKTOR UMKM DI PROVINSI BALI Komang Agus Rudi Indra Laksmana; I Ketut Merta
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.037 KB) | DOI: 10.29303/jmm.v9i3.560

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a role in accelerating the economy of the community. The quality of MSMEs is largely determined by competitive advantage by utilizing resources that focus on developing or obtaining valuable resources and capabilities. The UMKM sector with intangible assets of MSME players, namely human capital towards the creation of economic value added or Economic Value Added (EVA) in MSMEs. The purpose of this study was to examine and explain the effect of human capital of MSME players in Bali on the achievement of Economic Value Added (EVA). This study uses a positivism approach. The population in this study was the UMKM in Bali Province, amounting to 450 UMKM, with a research sample of 212 MSMEs in Bali Province. The results of research findings that human capital have a significant positive effect on the creation of economic value added (EVA) in MSMEs. The average level of EVA on MSMEs is negative, which means that in general, MSMEs in Bali province have not been able to achieve EVA in their business management.The limitation in this study is the incomplete availability of MSME financial reports. In addition, further research is expected to add other contingencies, such as personality and defense mechanisms.
PENERAPAN ANALISIS KONTEN PADA PERAN WIRAUSAHAWAN SOSIAL MUDA DALAM UPAYA PENGEMBANGAN PARIWISATA HALAL YANG BERKELANJUTAN Baiq Nanda Aulia; Baiq Handayani Rinuastuti; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.182 KB) | DOI: 10.29303/jmm.v9i4a.604

Abstract

This study aims to see how to conduct an analysis in a phenomenon which is to find the role of young social entrepreneurs in the development of sustainable tourism efforts on the Lombok Island with a content analysis approach. Data collection was carried out through observation, interviews and documentation on young social entrepreneurs on the Lombok Island. The results of the study obtained 3 categories, 8 themes and 16 topics through open and axial coding processes. This study reveals 3 main roles of social entrepreneurs, namely as a stimulator, resource sustainability protector and quality assurance of sustainable halal tourism. This study provides a reference for scientific development in qualitative research methods and a gap for future research.Keywords :Content analysis; young social entrepreneurs; halal tourism; sustainable tourism.
SUPPLY CHAIN ANALYSIS OF SOYBEAN RAW MATERIALS ON TOFU BUSINESS GROUP AT MEROBOK CENTRAL LOMBOK Zainal Abidin
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1 (2021): JMM Maret 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.554 KB) | DOI: 10.29303/jmm.v10i1.647

Abstract

This research is motivated by the problem of raw material shortages that experienced by Tofu business group at Merobok. The research aims are to find out the mapping and to identifiy supply chain problem of soybean raw materials on Tofu business group at Merobok Central Lombok. Type of this research is descriptive study with qualitative approach. Data collecting technique was used in-depth interview, direct observation, and documentation. Then performed qualitative analysis by using Triangulation procedure. As for  the results of this research concluded that Tofu business group apply Few Supplier strategy that is choose three supplier consisting of Ingin Maju farmers (ten persons of farmers), H. Abidi as a merchant, and Mr. Sahlan as a collector at Gemel village. However, Tofu business group more intensive to purchase raw materials from Mr. Sahlan (collector). Tofu business group including of weak buyers of soybean raw materials because unable to dominate supplier and Tofu business group has less purchasing power than other buyers and unable to search other suppliers because they have less available capital Keywords:Supply Chain, Tofu Business Group, Soybean Raw Materials, Mapping, and Supplier
PARTISIPASI KELOMPOK SADAR WISATA DALAM PENGEMBANGAN PARIWISATA HALAL DI DESA SESAOT KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Hermanto Hermanto; Siti Nurmayanti; Muhammad Ma'ruf; Noni Antika Khairunnisah; Lalu Gde muhamad Subhan; Vina Ayu Hidayati; Lalu Ferdi Ferdiansyah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4 (2020): JMM November 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (848.722 KB) | DOI: 10.29303/jmm.v9i4.594

Abstract

This research is qualitative and quantitave research of Considered Tourist Group Participation of Halal Tourism Development at Sesaot Village, Narmada, West Nusa Tenggara. The result of research shows that the Tourist Group Participation is enthusiast, seen from the initiative of Tourist Group, destination managerial, empowerment and community participation. There two factors in this research such as  supporting and inhibiting factors. The supporting factor is obtanied from outside they are natural resources, the role and support of the government and the involvement of Tourist Group which is the sustainable tourism observatory (STO), the driving force and support for Tourist Group to develop and exploit their tourism potential at Sesaot village. Currently,  Sesaot tourism is already reached of utilizing the results. While, the inhibiting factors is the lack of understanding and knowledge of Tourist Group about tourism and the lack of funds.Keywords :Considered Tourist Group Participation, Halal Tourism Development, Sesaot Village.
THE INFLUENCE OF ATTRACTION, LOCATION, AND SERVICE QUALITY ON REVISIT INTENTION TO SESAOT RURAL TOURISM Nouria Rahmawati; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1138.59 KB) | DOI: 10.29303/jmm.v10i1A.636

Abstract

This study aims to determine Attraction, Location, and Service Quality influence on Revisit Intention to Sesaot Rural Tourism Area, Narmada District, West Lombok Regency, and West Nusa Tenggara. The respondents were tourists who had visited Sesaot Rural Tourism. The data collection method is a survey sample with sampling techniques using purposive sampling with a total sample of 100 people—data collection techniques using questionnaires with data collection tools using questionnaires that tested validity and reliability. The analytical technique used is multiple linear regression. The results showed that the Attraction variable does not affect Revisit Intention. As for location variables also do not affect Revisit Intention. On the other side, service quality affects Revisit Intention. Keywords:Attraction, Location, Service Quality, Revisit Intention

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