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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 247 Documents
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Kapabilitas Dinamis Sebagai Penentu Dalam Mengadopsi Penerapan Bisnis Berbasis Teknologi Digital Utomo, Mohamad Nur; Pratiwi, Sulistya Rini; Windani, Sakina Suci
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.18563

Abstract

Research aim: This research aims to analyze the influence of dynamic capabilities on the adoption of technology-based digital business applications in Small and Medium Enterprises (SMEs). Method: The study collected primary data through field studies in North Kalimantan, involving 73 SMEs using digital platforms, and analyzed it using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Finding: Sensing, learning, and integrating capabilities positively impact the use of digital business tools, while coordinating capability doesn't seem to have a significant effect. Sensing involves watching market changes, leading to more digital marketing and customer reach. Learning drives gathering and using information for product improvement, increasing digital tool usage. Integrating fosters teamwork, aiding in digital tool adoption for better coordination. However, coordinating capability doesn't heavily affect digital tool usage, possibly due to SMEs' smaller scale. Theoretical contribution/Originality: This study supports the Resource-Based View (RBV) theory, emphasizing that dynamic capabilities help firms adjust resources to changing business landscapes, highlighting the significance of sensing, learning, and integrating capabilities for SMEs to effectively adopt technology-based digital business applications. Practitioner/Policy implication: SMEs intending to embrace digital business strategies should focus on enhancing dynamic capabilities, especially in sensing, learning, and integrating, to minimize conflicts and failures in technology adoption and ensure adaptability in dynamic business settings. Research limitation: The study encountered sample size limitations because of SMEs' hesitance to participate, potentially worsened by post-pandemic recovery activities.
The Dance of Week-End Return and Volume: A Symphony Asnawi, Said Kelana; Pangestu, Windy; Widjaja, Caroline
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.19553

Abstract

Abstract The weekend effect study is one of the studies relating to market anomalies. Research on market anomalies is important because it can be a guide for investors to transact. Concerning transactions, the TV-return pair is an appropriate indicator compared to the return itself. We use various combinations of TV-Return to find the weekend effect. The results show that mostly there is no weekend effect. Thus the efficient market hypothesis applies. This result can be a reference for investment, where Friday or Monday is no different. Investors can't beat the market
Faktor Yang Mempengaruhi Pengambilan Keputusan Wisatawan Untuk Berkunjung Ke Wisata Halal Somadi; Cupian, Cupian; Hayati, Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.19901

Abstract

Research aim: This research aims to study the factors that influence halal tourist visits. Design/Methode/Approach: This research uses a quantitative approach with data analysis techniques, namely structural equation modeling. Research Finding: Travel motivation, accommodation, ease of obtaining halal food and drinks, tourist attractions, destination image, sharia tourist guides, promotions, facilities, religiosity, accessibility, and safety have a significant influence on tourists' decision-making, while knowledge and electronic word of mouth do not have a significant influence on decision making. tourists' decision to visit halal tourism. Theoretical contribution/Originality: The study provides valuable insights into the dynamics of this emerging sector. It highlights the significance of factors such as religiosity, accessibility, and security in influencing tourist decisions within the halal tourism domain, thus adding to the body of knowledge concerning the behavior of Muslim travelers and the development of halal-friendly destinations. Practitioner/Policy implication: The study provides actionable insights for improving destination competitiveness, enhancing visitor experiences, and strategic marketing of halal tourism products and services. Research limitation: The research focuses on halal tourism in Kampung Daun and Eco Sunnah.
Work Stress, Job Burnout, and Turnover Intention among Micro, Small, and Medium Finance Company’s Employee Yusnita, Nancy; Gursida, Hari
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20008

Abstract

Research aim: The purpose of this study is to find efforts to reduce the turnover intention of an employee by examining the factors that become antecedents of the turnover intention of an employee, namely work stress and job burnout. Design/Methode/Approach: Quantitative approach with survey method, using regression analysis (path analysis) and quantitative data (from questionnaires). Finding: This study reveals that work stress and job burnout positively influence turnover intention, with job burnout mediating the relationship between work stress and turnover intention, while life stressors, feeling ineffective in dealing with others at work, and actively seeking a new job are identified as the most influential factors. Theoretical contribution/Originality: The theoretical contribution of this research lies in its special emphasis on the influence of perceived outcomes of stress and the importance of harmonious relationships between coworkers in reducing the impact. Practitioner/Policy implication: Concerning the turnover intention of their employee to decrease the turnover of employees by reducing stress levels and reducing job burnout in employees. Research limitation: This study only used samples from branch offices in Java Island, as well as its examination of only three variables (Work Stress, Job Burnout, and Turnover Intention). We recommend further research to use a wider sample.
Korelasi Kepemimpinan Dan Kedisiplinan Terhadap Kinerja Guru Dengan Motivasi Sebagai Variabel Intervening Rosmawati; Indrayani, Emmy
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20146

Abstract

Research aim: The research aimed to explore the influence of leadership and discipline on teacher performance, with motivation serving as an intervening variable. Methode: Employing a descriptive quantitative approach, path analysis using Smart Partial Least Square (PLS) software version 3.0 was utilized Finding: The findings indicate that motivation and effective leadership also positively impact teacher performance. However, the direct influence of discipline on teacher motivation and performance appears less significant, highlighting the intricate nature of motivational factors in educational settings. Theoretical contribution/Originality: The study offers insights into the nuanced dynamics of these factors and their implications for educational practices, thereby enriching theoretical frameworks in the field. Practitioner/Policy implication: These findings have practical implications for school administrators and policymakers regarding the importance of fostering a supportive and motivating work environment for teachers through effective leadership practices. Additionally, it emphasizes the need for holistic management strategies and addressing factors beyond disciplinary action to improve overall teacher performance. Research limitation: Discrepancies in respondent understanding during questionnaire completion may have influenced the accuracy of the data collected.
Analisis Anteseden E-Money Adoption pada Masyarakat di Kota Batam Wijaya, Della Jane; Firdiansyah, Ronny Arief; Peranginagin, Pulung
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20173

Abstract

Research aim: This study intends to determine the intensity of people's behavior in using electronic money. Design/Approach: This study was designed with a survey research model. Research Finding: The study's outcome indicates that ease of use, performance risk expectations, habits, and COVID-19 risk had a significant positive effect on the actual use of e-money with behavioral intensity as mediation. Theoretical contribution/Originality: This research shows that the use of e-money increased during pandemics. Practitioner/Policy implication: This research can be useful for the e-money platform as material for R&D to provide expansion and improvement of the business side of the e-money company. Research limitation: This research solely centered on several variables, i.e. ease of use, performance risk expectations, habits, and Covid-19 risk.
Bagaimana Mempertahankan Karyawan Berketerampilan Tinggi? Studi Ekstrapolasi Faktor-Faktor Yang Menyebabkan Dosen Meninggalkan Organisasinya Haludin, Guntur; Naibaho, Hastuti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20258

Abstract

Research aim: This paper discusses the factors that cause lecturers to resign based on an extrapolation study at a private corporate University located in South Tangerang, Banten region, Indonesia owned by a big business group in Jakarta. Methods: The research was conducted using the data from exit interviews that were done by the HR for people who had left the university during 2020-2021 with a total of 25 respondents and the engagement survey result done for people who were still working in 2022 with a total of 109 respondents. Finding: The results showed that the top three main driving factors for lecturer turnover are remuneration, recognition, and work-life balance. Theoretical contribution/Originality: These findings provide an important contribution in the context of human resource management in higher education, refer to Maslow's needs theory, and emphasize the need to pay attention to these factors. Practitioner/Policy implication: The results of the study provide input for decision-makers in universities on how to improve employee engagement that will reduce lecturer turnover. Research limitation: The research is limited due to the scope and information gathered only focusing on University X and it does not take into account the individual situation and consideration.
Peningkatan Kinerja Pegawai melalui Kenyamanan Lingkungan, Kepemimpinan, dan Manajemen Waktu: Studi di Pemerintah Provinsi Kepulauan X dengan Mediasi Keterlibatan Pegawai Wazdy, Nadhira Alya; Setyawan, Agustinus; Sudhartio, Lily
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20506

Abstract

Research aim: The purpose of this finding is to interpret the influence of employee comfort, leadership, time management, and employee involvement on employee performance. Method: This research uses a quantitative approach with a survey. Finding: These findings interpret that the work environment has a significant positive impact on employee engagement, but does not have a significant effect on employee performance. Meanwhile, leadership and time management have a significant positive impact on employee engagement and employee performance. Meanwhile, employee involvement itself provides a significant positive relationship to employee performance. Theoretical contribution/Originality: These findings provide a deep understanding of the importance of good and quality leadership in increasing employee engagement and performance in government and corporate environments. Practitioner/Policy implication: aspects that can have an impact on an employee's performance must always be considered and evaluated regularly so that employee productivity at work remains constant and even increases. Organizations and companies must also implement optimal human resource management to maintain employee loyalty and integrity. Research limitation: Research limitations only focus on the object of research, namely Civil Servants in the Riau Islands Provincial Government.
Pengembangan Produk Celana Denim Berbasis Preferensi Konsumen Untuk Meningkatkan Keunggulan Bersaing Fitriya Nur Azizah; Yati Rohayati; Meldi Rendra
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20645

Abstract

Research aim : This research aims to explore consumer preferences which will be used as a basis for product development in Micro, Small, and Medium Enterprises (MSMEs) that have received limited market response. Design/Methode/Approach : This research uses a survey research model with conjoint analysis method. Research Finding : The research findings indicate that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences can enhance competitive advantage. Theoretical contribution/Originality : This research also proves that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences through market surveys can effectively identify market needs. Practitionel/Policy implication : Developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences plays a role in increasing sales, enhancing product value, and improving competitiveness. Research limitation : In an effort to enhance the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs), this research only focuses on the development of their products.
Menuju Nol Limbah: Eksplorasi Motif Pilihan Makanan dan Dampaknya terhadap Minimisasi Sisa Makanan oleh Konsumen Restoran Syarif, Rahmat; Amalia, A Nurul Suci; Adnin M, Jannatul; Astuti, Widya
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20931

Abstract

Research aim: The study aims to examine the effect of food choice motives on consumers’ intention to avoid food waste in casual restaurants. Methods: This current study utilizes a quantitative approach with a Structural Equation Model (SEM) and through the perspective of planned behavior theory. Research Finding: It is found that 4 food choice motives have a positive and significant influence on consumers’ intention to avoid food waste in casual restaurants. Theoretical contribution/Originality: It is the first study in Indonesia examining the influence of food choice motives on consumers’ intention to avoid food waste in the casual restaurant (rumah makan) setting Practitioner/Policy implication: This research offers managerial implications that can be utilised by restaurants to develop environmentally friendly programs. Research limitation : It needs to include the context of online food delivery apps that facilitate consumers to buy food at restaurants and consume it at home.

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