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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 247 Documents
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The Crafting Unforgettable Dining Moments: The Impact of Brand Love, Satisfaction, and Trust on Customer Experience Prasetyo, Stephen Sugiarto; Berlianto, Margaretha Pink; Kho , Ardi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21523

Abstract

Research aim: The purpose of this research is to determine the influence of brand experience on brand love, brand satisfaction, and brand trust, the impact of brand satisfaction on brand love and brand trust, and the influence of brand satisfaction, brand love, and brand trust on brand loyalty. Methods: The research method used was descriptive quantitative with a sample of 160 people. The sampling technique used purposive sampling, using the criteria of individuals who had dined at XYZ restaurant in Jakarta. The data analysis technique uses SmartPLS SEM. Research Finding: This research found that brand experience has a positive effect on brand love, brand satisfaction, and brand trust; brand satisfaction affects brand trust, and brand love affects brand loyalty. Theoretical contribution/Originality: The contribution of this research to academics is that brand experience plays an essential role in brand love, and brand love plays an essential role in customer loyalty. Practitioner/Policy implication: This research contributes to business people in the restaurant industry, who believe there is still a need for a good customer experience amidst post-pandemic conditions and digitalization. Research limitation: Only researched XYZ restaurants in Jakarta
Do’a Sang Pemimpi(N) : Belajar dari Proklamator Arfin, Antoni Ludfi; Winardono, Agus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.23585

Abstract

Research aim: This research examines the characteristics of a visionary Leader. Methods: This research is qualitative through a literature review related to leaders' vision, opportunities, and uniqueness (amaze yourself). Research Finding: Visionary leaders have a long-term vision for the organization's future, set clear goals, inspire subordinates, and allocate resources effectively to achieve organizational objectives. The three characteristics that visionary leaders should possess, as summarized by the acronym DOA—Developing a vision, seeking opportunities, and amazing yourself—are essential for achieving these goals. Theoretical contribution/Originality: The results of this research contribute theoretically by providing both theoretical and empirical evidence on the characteristics of dreamers, specifically: Develop Vision, Opportunities Seeker, and Amaze Yourself Practitioner/Policy implication: This research offers valuable contributions for leaders in education, profit-organization, and non-profit organizations to develop a forward-looking vision, seek opportunities, and leverage their unique potential/to amaze themselves. Research limitation: Further research is needed on these three characteristics, especially in the field of corporate businesses
Budaya Organisasi Terhadap Kepuasan Kerja Pegawai Dimediasi Motivasi Duha, Timotius; Dakhi, Yohanes
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19065

Abstract

Research aims: This study investigates the effect of organizational culture on job satisfaction, which is mediated by motivation. Design/ Method/ Approach: The data is analyzed with path analysis through Partial Least Square and processed with Smart PLS software. Research Findings: The results of the study show that organizational culture and motivation have a positive effect on job satisfaction, Theoretical Contribution/ Originality: This research enriches the understanding that awareness of organizational culture can increase the willingness to behave voluntarily in the workplace, generating motivation and job satisfaction. Although motivation is not the only cause of job satisfaction, when budget constraints reduce employee income, motivation is the most important factor and quickly results in job satisfaction. Practical Implications: Organizational culture is applied to help work processes and achieve organizational targets. Strong synergy between employees needs to be used as a force to produce job satisfaction, even though they are in a situation of limited budgets Research Limitations: The limitation of this research is only one mediating variable, the variable of motivation
Kolaborasi Content Marketing dan Event Marketing sebagai Strategi Meningkatkan Loyalitas Pelanggan Wisata Korea Fantasy Skadinavion, Mochamad Oktian Desta; Aliami, Sri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19485

Abstract

Research aim: Determine the collaboration of content marketing and event marketing as a strategy to increase customer loyalty of Korea Fantasy Kediri Tourism. The research approach uses qualitative with case studies. Approach: Data collection techniques include interviews, observations, and online and offline documentation. Data validation uses data source triangulation. Research Finding: The results of the study: (1) Content marketing through content creation begins with conceptualizing and sharing ideas, photos and videos uploaded at any time and does not yet have a special team. Content sharing uses social media and TikTok as superior media, connecting through the government, hotels, restaurants, universities/schools, and communities and for community buildings using social media and meetings. (2) Event marketing through the enterprise by creating events that are in accordance with the event and attractive, entertainment by inviting popular artists and creating events that have value benefits, excitement through events that create happiness, pride, and satisfaction. Originality: This research shows content and event marketing collaboration can create a more immersive customer experience. Companies can significantly increase customer engagement by combining engaging content and interactive events. Practitioner implication: Social media is important for promoting events and content. Companies can use these platforms to invite participation, spread information, and build momentum. Research limitation: The rapidly changing marketing environment may affect the relevance of the strategies proposed in this study. Trends or consumer preferences could make the strategy less effective over time.
Strategi Pemasaran Usaha Kuliner di Kepulauan Seribu Utara, DKI Jakarta Kusumaningrum, Dewi; Hurdawaty, Ramon; Simanjuntak, Vera Clara
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19883

Abstract

Research aim : The purpose of this research is to find out the marketing strategies carried out by culinary entrepreneurs in the North Thousand Islands. Design/Methode/Approach : This research uses a qualitative approach with descriptive methods. Data collection by field survey methods, documentation, interviews. The research was located on three islands in the North Thousand Islands, namely Kelapa Island, Harapan Island and Pramuka Island, with research time from June to September 2022. Research Finding : The results of the research obtained culinary business marketing strategies which are 1) the target market for consumers is determined, tourists who come to visit the Island, and the surrounding community, 2) culinary product planning includes product types, product processing, packaging and ways of offering to consumers, 3) pricing set by culinary business actors based on production costs which often increase in line with the increase in fuel prices for ships transporting foodstuffs, 4) distribution systems for culinary and catering businesses mostly through intermediaries of tour or travel agents and government officials, 5) general marketing communications conducted conventionally such as direct sales where selling directly to consumers Theoretical contribution/Originality : This research describes the marketing strategy carried out by culinary entrepreneurs in the North Seribu Islands so far where there are still business problems, with this research it can be used as a reference to improve the marketing strategy that has been carried out to increase business. Practitionel/Policy implication : Become a reference in improving the marketing strategy that has been carried out in order to increase business. Research limitation : Limited time for interviews with informants who have busy trading while taking care of the household. Research Contributions: This research can contribute to marketing theory in tourist destinations, local marketing and digital marketing.
Analisis Keputusan Konsumen Dalam Membeli Minyak Goreng Di Kabupaten Nganjuk Bhirawa, Sigit Wisnu Setya; Larasati, Dyah Siti Ayu; Putri, Elvika Nungki Chintia; Kusuma, Bela; Anitasari, Silvia; Meilina, Restin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19895

Abstract

Research aim: This research analyzed the variables that influence the buying decision of cooking oil in Nganjuk Regency. Methods: The method used is quantitative analysis. Research Finding: The study's results show that the only variables significantly affecting purchasing decisions are price and personal factors, while product, promotion, and social factors do not. Personal factors, including age, occupation, economic situation, lifestyle, and personality, have the most dominant influence on the decision to buy cooking oil in Nganjuk Regency. Theoretical contribution/Originality: This study's results strengthen the consumer behavior theory by providing examples of how it is implemented in buying cooking oil in Nganjuk Regency. Practitioner implication: It can be the basis for policy-making to shift people's purchasing interest from bulk cooking oil to packaged cooking oil and can be the basis for determining cooking oil marketing strategies according to consumer behavior. Research limitation: Analysis of factors that influence buying decisions for cooking oil in the Nganjuk district in this study is limited to only product variables, price, promotion, personal factors, and social factors
The Role of Big Data in Transforming HR Analytics and Talent Management Practices Anwar, Umari Abdurrahim Abi; Senen, Syamsul Hadi; Rofaida, Rofi; Suwarsi, Sri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19964

Abstract

Research Objective: This study aims to reveal the use of BD in the technological development of HRA applications for TM management. Approach: This study uses quantitative and qualitative methods. The quantitative method uses a differential test on the variable of BD usage. Furthermore, using the HRA system, the qualitative method uses descriptive analysis to manage TM. Research Findings: The study's results indicate differences in HRA management before and after using BD. Through BD, HR can analyze data from work performance, feedback, supervision, and talent profiles filled out by employees. This can help HRA identify hidden skills and abilities of employees and help develop them. Employees who can develop their talents well can be valuable company assets. Originality: This study is expected to empirically test the implications of using BD in HRA to manage TM in the company. Implications for practitioners: This study can encourage companies that have not used BD to consider using it to manage their HR. Research limitations: This study does not quantitatively test the effect of HRA on company performance but only uses the best practices of the companies that are respondents.
Analisis Diskriminasi Kerja Karyawan Disabilitas Dengan Menggunakan Teknik Bibliometrik Tani, Lukas Greddyansyah; Zagladi, Arief Noviarakhman
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19980

Abstract

Aim: This article aims to provide a comprehensive bibliometric analysis of the literature on workplace discrimination against employees with disabilities over the last ten years and to identify recent research trends. Methods: This study employs a descriptive bibliometric analysis using data from 2012-2022. Data were collected from the Google Scholar database with the keyword employment discrimination of employees with disabilities, processed using Publish or Perish software, and filtered to obtain 183 relevant journals. After data processing, the researchers used VOSviewer to categorize and visualize co-authorship, co-occurrence, and citations. Findings: The results indicate shifts in research trends on workplace discrimination over the past decade, reflected in co-authorship patterns, co-occurrence, and citation networks within the literature. Originality: This article provides a foundation for future studies on workplace discrimination against disabled employees. Practical Implications: Companies offering employment opportunities for disabled employees must provide inclusive work facilities to foster a diverse work culture that benefits both disabled and non-disabled employees. Additionally, governments should establish regulations to protect the rights of disabled employees. Research Limitations: This study is limited to ten years, using only one database (Google Scholar), excluding books as references, including only English-language articles, and utilizing a single keyword. Future research is encouraged to expand the scope of years, databases, and languages used in analysis.
Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show t Bismala, Lila; Hasibuan, Lailan Safina; Handayani, Susi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.20207

Abstract

Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show that consumer satisfaction significantly affects consumer loyalty, which in turn mediates the relationship between consumer satisfaction and repurchase intention. E-WOM does not show a significant effect on repurchase intention either directly or through mediation. Theoretical Contribution: This study contributes to the e-commerce literature by revealing the relationship dynamics between consumer satisfaction, electronic word of mouth (e-WOM), customer loyalty, and repurchase intention on online platforms. Practical Implications: The results of this study provide strategic guidance for e-commerce business actors to increase customer loyalty as an important step in encouraging repeat purchases Research Limitations: This study is limited to the context of Muslim fashion online stores, so the results may not be generalizable to other products or different e-commerce platforms. Further research is needed to explore additional factors that can more comprehensively explain the relationship between consumer satisfaction and repurchase intention.
Analisis Pengaruh Pertumbuhan Penjualan, Profitabilitas, Risiko Pasar, dan Inflasi Terhadap Nilai Perusahaan Sektor Consumer Non-Cyclicals Pangestuti, Dewi; Said , Aldi Patria
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.20574

Abstract

Research aim: This study aims to identify the effect of sales growth, profitability, market risk, and inflation on firm value. Method: This quantitative research study utilized purposive sampling to obtain a sample of 59 companies. The data analysis technique used was the Generalized Method of Moments in Eviews 12. Research Finding: The study found that sales growth does not significantly influence firm value. However, profitability positively impacts firm value, while market risk and inflation have negative impacts. Theoretical contribution: This study enriches the literature on the relationship between sales growth variables, profitability, market risk, and inflation on company value, especially in the consumer non-cyclical sector, using the Generalized Method of Moments (GMM). Practitioner implication: This study provides insights for non-cyclical consumer sector companies in Indonesia to focus on resource management efficiency and cost control strategies to increase profitability. Research limitation: This analysis does not include other internal company factors, such as management policies or product innovations that can affect company value. Further research is needed to explore additional factors that can provide a more comprehensive understanding.

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