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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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Analisis Peran Emosi Positif Pada Perilaku Impulse Buying Generasi Z Banyuwangi Azid, Raka Malik; Supriyanto, Achmad Sani; Firmansyah, Fani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20967

Abstract

Research aim : This study aims to understand the effects of Islamic promotion, fashion involvement and hedonic shopping motivation on impulse buying by mediating positive emotions in Generation Z Banyuwangi. Design/Methode/Approach : This type of research is explanatory research and a quantitative approach. The sampling technique used the slovin technique, resulting in a total of 400 respondents. The data source utilizes survey data from online questionnaires with a Likert scale of 1-4. The analysis technique includes outer model testing and inner model testing with SmartPLS. Research Finding : The results of this study indicate that Islamic promotion, fashion involvement, hedonic shopping motivation and positive emotions have a positive and significant effect on impulse buying. Meanwhile, Islamic promotion and hedonic shopping motivation have a significant positive effect on impulse buying through positive emotions as mediation. However, the different results of positive emotions cannot mediate between fashion involvement and impulse buying. Theoretical contribution/Originality : Using Islamic promotional variables to implement appropriate marketing according to Islam and positive emotions as mediating variables are expected to have a significant effect both directly and indirectly. Practitionel/Policy implication : The implications of this research for e-commerce users as business actors, the use of Islamic promotions can encourage impulse buying among Generation Z in Banyuwangi Regency so as to increase sales of Muslim fashion products. For generation Z as consumers who shop with hedonic motives, fashion involvement, and positive emotions can trigger impulse buying, so that it has the potential for consumptive behavior. Research limitation : This research focuses on the impulse buying of Banyuwangi Z generation consumers who have shopped through e-commerce.
Dekomposisi Faktor-Faktor Rasio Keuangan: CR, TATO, DAR dan ROA Dalam Memprediksi Pertumbuhan Laba Fortuna, Anastasya Corry; Mudjijah, Slamet
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21141

Abstract

Research Aim: This study aims to explore the impact of Current Ratio, Total Asset Turnover, Debt To Asset Ratio, and Return On Asset on Profit Growth in Building Construction Subsector Companies listed on the Indonesia Stock Exchange for the period 2018-2022. Methods: Utilizing a quantitative approach and multiple linear regression analysis, this study leverages annual financial data from 15 construction companies listed on the IDX, analyzed with SPSS version 22. Findings: The research results indicate that the Debt To Asset Ratio and Return On Asset significantly affect Profit Growth, whereas the Current Ratio and Total Asset Turnover do not show a significant influence. Theoretical Contribution/Originality: This research contributes to the literature by highlighting the importance of debt management and asset efficiency in influencing profit growth in the construction sector, as well as providing empirical evidence from a developing market like Indonesia. Practical Implication: These findings offer insights for the management of construction companies to prioritize debt management and efficient use of assets as strategies to enhance profit. Research Limitation: This study is limited to data from construction companies listed on the IDX, hence the results may not be generalized to other sectors or geographic regions. Future research could expand the sample and consider external variables such as macroeconomic conditions.
Measuring the Efficiency of State-Owned Stocks Using Capital Asset Pricing Model (CAPM) I Kadek Bellyoni Dwijaya; Muhammad Yunus Kasim; Sri Dewi Fitrianingsih
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21162

Abstract

Abstract Research aim : This study examines market efficiency using the Capital Asset Pricing Model (CAPM) method on BUMN stocks in Indonesia. Design/Methode/Approach : This model explains the relationship between risk and return in an efficient market. The analysis focuses on using stock beta calculations for 5 years. Research Finding : The research results are as follows: 1) the BUMN stock market in Indonesia is classified as efficient, namely 11 stocks where 5 companies have positive individual returns, namely ANTM, TINS, KRAS, BBNI, and PGAS. There are 6 companies that have negative returns, namely WSKT, ADHI, WIKA, PTPP, SMBR, and BBTN. 2) the analysis was carried out during the covid-19 pandemic period, the basic material sector is a collection of stocks that are classified as resilient during the pandemic showing positive and efficient returns. 3) overall, there is a high systematic risk of BUMN stocks in Indonesia, and actively responds to any changes that occur in market prices. Theoretical contribution/Originality : This contribution is expected to be a reference for investors and market participants. Practitionel/Policy implication : These results provide information for investors to choose efficient State-Owned Enterprises (BUMN) stocks in deciding to invest and still consider the nature and characteristics of each investor. Research limitation : Future research is expected to use other methods in analyzing the level of stock risk such as Arbitrage Pricing Theory (APT) or estimating future stock prices using the ARIMA / GarCH forecasting method and increasing the number of samples in the study or different market indices so that the expected results are more accurate in predicting future stock prices.
Studi Komparatif: Harga Saham LQ45 Sebelum Dan Selama Masa Pandemi Covid-19 Suwadji, Sukma Annisa; Lestari, Rahayu; Abdunnafi, Fauziah Istiqomah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21185

Abstract

Research Aim: This study re-evaluates the impact of the COVID-19 pandemic on LQ45 stock prices Methods: Data from 2018-2021 are analyzed, with 2018-2019 representing pre-pandemic prices and 2020-2021 representing pandemic prices. Comparative analysis is conducted using average t-tests, with normality tests guiding the choice between paired sample t-tests and Wilcoxon signed-rank tests Findings: Data exhibited a non-normal distribution, revealing a significant 27% average decrease in LQ45 stock prices during the pandemic. This underscores the pandemic's substantial impact on stock prices, particularly within the LQ45 index Theoretical Contribution/Originality: This study corroborates earlier findings and provides empirical evidence of the significant difference in LQ45 stock prices before and during COVID-19, resolving previous inconsistencies Practitioner/Policy Implication: The COVID-19 pandemic negatively affects stock prices, signaling adversity to investors and prompting market reactions, leading to decreased stock values. The LQ45 index experienced a decline in share prices from 2020 to 2021, highlighting the pandemic's enduring impact on market dynamics Research Limitation: This study focuses solely on the COVID-19 impact on LQ45 stock prices using year-end closing prices. Future research could explore this influence further using monthly or quarterly stock data
The Mediating Role of Stress Between Workload, Work Environment, and Performance of Factory Workers Kaban, Lila Maria; Jacksen
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21196

Abstract

Research Aim: This study investigates the influence of workload and work environment on employee performance, with work stress serving as the mediator Approach: The study employed a quantitative approach using SEM-PLS analysis. The sample included 75 factory workers selected through census sampling conducted from February to June 2023 at PT PSB, a manufacturing firm in Medan, North Sumatra Findings: Findings reveal that workload and work environment positively impact employee performance, mediated by work stress Theoretical Contribution/Originality: This research contributes to the literature by exploring work stress as a mediator in enhancing the understanding of employee performance within the manufacturing sector Policy Implication: Recommendations include PT PSB and similar companies prioritizing plant workers' stress levels, monitoring workload, and fostering a healthy workplace environment Research Limitation: The scope of the study was limited by the number of respondents and the factors considered in assessing employee productivity
Anteseden Perilaku Ketidakpatuhan Pajak pada Usaha Mikro, Kecil dan Menengah Aisyah, Esy Nur; Prajawati, Maretha Ika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21254

Abstract

Research aim: This study scrutinizes tax non-compliance by integrating new variables from social and economic approaches such as geopolitics, tax service quality, public governance quality, tax system rate, and penalties. Design/Methode/Approach: This research uses an explanatory research approach on 175 MSMEs in the food and beverage sector in Batu City. Moreover, using a census sampling technique. Research Finding: The study's findings indicate that geopolitics, tax service quality, public governance quality, tax system rate, and penalties significantly influence tax non-compliance among MSMEs. Theoretical contribution/Originality: As a contribution to tax knowledge, this research includes new variables in the tax non-compliance model which include social variables and psychological theory. Practitioner/Policy implication: This research can be utilized to enhance the performance of government institutions and departments. The government, as well as tax authorities, can benefit from this research in developing solutions needed to eliminate or minimize the problem of tax non-compliance. Research limitation: This research only focuses on MSMEs in the food and beverage sector in Batu City.
Meningkatkan Kinerja Karyawan Melalui Green Human Resource Management: Peran Mediasi Green OCB Dan Green Behavior Riyanto, Fery; Mujib, Miftachul; Damar, Haunan
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21454

Abstract

Research aim: This study explores how Green HRM and Green OCB mediate organizational performance at Blue Pearl Company in Singapore Methods: This study uses quantitative methods. Data analysis uses Partial Least Square (PLS) with Smart-PLS3 software. Finding: The study confirmed that Green Human Resource Management (GHRM) significantly influences green behavior and organizational citizenship behaviors (OCB) related to sustainability, which in turn positively impacts employee performance. Specifically, GHRM indirectly enhances performance through both green behavior and green OCB. However, it was found that GHRM does not directly lead to an improvement in employee performance Theoretical contribution/Originality: These results contribute theoretically by providing empirical evidence of the influence of GHRM on improving employee performance through mediation played by green behavior and green OCB Practitioner implication: This research contributes as encouragement for companies operating in the manufacturing sector to implement GHRM as a way to improve individual employee performance Research limitation: The review of sustainability values in the future needs to be reviewed because concern for environmental sustainability in green parks will provide benefits for companies in increasing their sustainability values
Membangun Loyalitas Pelanggan: Peran Kepuasan dalam Menghubungkan Kualitas Produk dan Promosi Yuliati, Rosa; Hidayati, Nur; Asiyah, Siti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21833

Abstract

Research aim: This study aims to determine the direct and mediating effects between product quality and promotion on customer satisfaction and customer loyalty in the Kattoen brand. Methods: This research uses a non-probability sampling method. Finding: The results showed that product quality and promotion had no significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, product quality had no significant effect on customer satisfaction, and promotion had a significant effect on customer satisfaction. Customer satisfaction does not mediate the influence between product quality on customer loyalty, customer satisfaction mediates the influence between promotions on customer loyalty. Theoretical contribution/Originality: This research proves that promotional activities on social media are very effective. Practitioner/Policy implication: Customer satisfaction is proven to be able to increase customer loyalty, to create customer loyalty, the company must improve product quality and promotional strategies properly. Research limitation: The research was only conducted in Malang City
Enhancing Graduate Employability Through Soft-Skill Practice In University Malaysia Terengganu Tajib, Kamal; Yusoff, Nur Athirah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.16669

Abstract

Research Aim: This study explores the relationship between leadership, communication, interpersonal, and ethics on the employability of graduates from Universiti Malaysia Terengganu (UMT). Method: This research applied a quantitative method with 260 respondents from UMT alumni. Data were collected through closed-ended questionnaires and analyzed using the Statistical Package for Social Science (SPSS). Multiple regression analysis was conducted to test the hypotheses. Research Finding: The results indicate that communication skills and ethics significantly affect the employability of UMT graduates, whereas leadership and interpersonal skills show no significant relationship. Ethics emerged as the most influential variable, with a beta coefficient of 0.826. Theoretical Contribution/Originality: This study highlights the importance of soft skills, particularly ethics and communication, in enhancing the employability of UMT graduates. It supports the literature that technical skills alone are insufficient to determine employability; they must be combined with soft skills. Practitioner/Policy Implication: The findings suggest educational policy implications, where universities should focus on developing students' soft skills, particularly ethics and communication, to improve graduate employability. Leadership and interpersonal skills development programs could also be enhanced. Research Limitation: This study is limited to UMT alumni and utilizes only quantitative data. Future research should involve other universities and consider qualitative approaches to gain deeper insights into other factors influencing employability.
Mengungkap Pengaruh Label Halal, Kualitas Pelayanan, Bukti Fisik, dan Promosi Media Sosial terhadap Keputusan Pembelian Mie Gacoan di Semarang Kusuma, Danny Arya; Putra, Febrianur Ibnu Fitroh Sukono; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21456

Abstract

Research aim: The study aims to determine the effect of halal labeling variables, service quality, physical evidence, and social media promotion on purchasing decisions for gacoan noodles in Semarang City. Approach: This study uses a quantitative approach method Research Finding: service quality, physical evidence, and social media promotion significantly affect purchasing decisions for gacoan noodles in Semarang City. Meanwhile, the halal label variable has no significant effect. Theoretical contribution/Originality: The novelty of this research lies in the finding that the halal label, although generally considered important in the Muslim consumer market, does not have a significant influence in the context of fast food cuisine favored by students. This provides a new perspective in understanding young consumers' preferences in Indonesia, especially in the fast food industry. Practitioner/Policy implication: Focusing on improving service quality, physical evidence, and social media promotion, as well as considering customer preferences regarding halal labeling, Mie Gacoan can increase the attractiveness and competitiveness of their products in the Semarang city market Research limitation: This research only focuses on halal labeling, service quality, physical evidence, and social media promotion.

Page 19 of 25 | Total Record : 247

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