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INDONESIA
JURNAL AGRICA
Published by Universitas Medan Area
ISSN : 19798164     EISSN : 2541593x     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
AGRICA Journal of Agribusiness Agriculture which aims to container for researchers in the field of agribusiness agriculture to publish the results of research. Coverage of AGRICA includes agricultural economics, agricultural policy, marketing and banking, agribusiness entrepreneurship. AGRICA Journal of Agricultural Agribusiness is published by Magister Agribisnis Universitas Medan Area, Indonesia.
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Articles 413 Documents
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Pengaruh Kualitas dan Harga Terhadap Minat Beli Buah Melon Kotak Golden Langkawi Di UPT PATPH Sidoarjo Nurul, Nurul; Hendrarini, Hamidah; Rizkiyah, Noor
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Langkawi golden box melon is a horticultural product that attracts the attention of consumers because of its uniqueness and quality. Golden Langkawi square melons have large market potential with high demand. The aim of this research is to determine the quality and price of golden Langkawi box melons at UPT PATPH Sidoarjo and influence the desire to buy this product. Consumers who have purchased boxed golden Langkawi melons at UPT PATPH Sidoarjo are the subjects of this research. Non-probability sampling is used for sampling through the purposive sampling method. This research used SEM – PLS 4.0 data analysis and involved 96 people. The results show that product quality and price have a significant influence on interest in buying boxed golden Langkawi melons at UPT PATPH Sidoarjo.
Aplikasi Metode Full Costing Dalam Penentuan BEP Pada Produk Diversifikasi Moringa Eny Idayati, eny_Idayati; Setiawan, Krisna; Kartiwan
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Pricing food products from Moringa diversification that are appropriate and competitive is one of the basics in an effort to increase competitiveness and profits for local processed food producers. In this case, the full costing method can be one of the tools to set the optimal price. The research was conducted at TEFA Indi. Eat&Co. Kupang State Agricultural Polytechnic, with the aim of analyzing the application of the full costing method in determining the cost of production of Moringa diversification, and evaluating the effectiveness of the full costing method on 3 products, namely Moringa Leaf Teabags, Dried Moringa Noodles, and Moringa Seed Snack Bars. The research method used is full coastng by calculating the total costs incurred during the production of Moringa products including the cost of main ingredients, auxiliary materials, labor costs, and overhead costs. The results showed that the cost of goods for Moringa Leaf Teabag, Dried Moringa Noodles, and Moringa Seed Snack Bar products were Rp. 33,992,736, Rp. 7,173,845, and Rp. 11,036,604. The full costing method has an effective impact in determining production costs comprehensively on Moringa diversified products in accordance with accounting principles so that it can provide information for long-term decision making related to pricing, product evaluation, and optimization of further production planning.
Analisis Efisiensi Produksi Usahatani Sagu di Provinsi Riau: Pendekatan Stokastik dan Deterministik Yani, Ida Putri; Djaimi Bakce; Syaiful Hadi
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Sago is one of the potential commodities in Indonesia as a food reserve. The main issue with sago production is that it is still managed traditionally, without the application of proper cultivation techniques. Generally, sago farmers in Riau Province do not conduct adequate care and maintenance of sago plants, which affects sago productivity. This study aims to analyze the production efficiency of sago farming in Riau Province. The sampling method used was non-probability sampling with purposive sampling techniques. Data analysis was carried out using a stochastic approach with the Cobb-Douglas production function model. The results of the study show that technically, sago farmers in Riau Province are efficient in labor use but inefficient in utilizing harvest area. Therefore, it is necessary to expand the harvest area and adopt a regular planting distance using an equilateral triangle system to increase the number of clumps per harvest area. Meanwhile, allocative and economic efficiency in sago farming in Riau Province has not been achieved. The relatively small number of plant clumps and the high land prices make harvest area utilization allocatively inefficient. Although labor allocation is technically efficient, it is not efficient in terms of allocation and economics. Labor costs are relatively high; thus, to achieve efficiency, it is necessary to reduce labor cost allocation.
ANALISIS NILAI TAMBAH USAHA EMPING GARUT (Studi Kasus Agroindustri Raflesia Emping Garut di Desa Ngasem Kabupaten Bojonegoro): (Studi Kasus Agroindustri Raflesia Emping Garut di Desa Ngasem Kabupaten Bojonegoro) Furuhita, Fitri Aulia; Mubarokah; Andrian Syah, Mirza
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Raflesia Agroindustry is a business that processes arrowroot tubers into arrowroot chips. With the Raflesia agroindustry that changes the form of arrowroot tubers into new products with higher economic value after going through the processing process, it can provide added value and form a new price that is higher than without going through the processing process. This study aims to analyze the added value obtained from the Raflesia arrowroot puffing agroindustry, and formulate efforts to increase the income of the Raflesia agroindustry. There were 8 informants as respondents in this study. Data analysis used to calculate added value using the Hayami method, and to formulate efforts to increase business income using the Business Model Canvas (BMC). The results showed that the calculation of added value from processing arrowroot tubers into arrowroot chips obtained a result of Rp 2,972/kg with a value-added ratio of 25%. In an effort to increase the income of the Raflesia arrowroot emping agro-industry by designing alternative Business Model Canvas (BMC) including target markets in adolescence, adding flavor variants, utilizing Instagram and Tiktok social media, providing purchase discounts, using technology, product renewal, and working with the government. The implication of this research is in the form of efforts to increase income in the Raflesia arrowroot puffing agro-industry so that it grows more widely
Analisis Praktik Pertanian yang Baik dan Pendapatan Usahatani Kelapa Dalam di Kabupaten Indragiri Hilir Nahdiani, Hindun; Bakce, Djaimi; Hadi, Syaiful
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Coconut cultivation in Indragiri Hilir Regency has been a hereditary tradition. However, in recent years, a decrease in land area and production volume has resulted in a decline in farmers' income. This study aims to evaluate current coconut cultivation practices and calculate the income from coconut farming in Indragiri Hilir. The analysis methods used are gap analysis and income analysis. For sampling, a non-probability sampling method was employed. The results show that most farmers have implemented recommended cultivation practices; however, aspects such as planting distance, fertilizer dosage, and pest and disease control are not optimal. This has led to low coconut production and a decrease in coconut selling prices. Additionally, the income from coconut farming per hectare per year in Indragiri Hilir Regency is IDR 2,065,936/Ha/year, indicating that the income of coconut farmers remains low. To address these issues, comprehensive efforts from the local government are needed, such as intensive training for farmers on standard cultivation practices, as well as subsidies for fertilizers and herbicides. These steps are expected to enhance farmers' skills in managing coconut plantations, thereby significantly increasing production and income. Thus, it is hoped that the problem of low farmer income in Indragiri Hilir can be minimized, and this sector can make a greater contribution to the local economy.
Analisis Faktor Produksi Cabai Merah (Capsicum Annum L.) Di Kecamatan Beringin Sebagai Sentra Produksi Di Kabupaten Deli Serdang Ramadhona, Yulviane; Siregar, Akbar; Effendi, Ihsan
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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The demand for red chillies from both North Sumatra and outside North Sumatra is high, but farmers in Deli Serdang Regency the main producing area for red chillies have not been able to meet it. This study aims to analyze production factors of red chili production in Beringin District as a production centre in Deli Serdang Regency. The population of this study was the Juli Farmer Group in Beringin District, Deli Serdang Regency. The selection of this sample used simple random sampling so the sample obtained was 83 respondents from the Juli Farmer Group. The analysis tool used was multiple linear regression with the Cobb-Douglas model. The results of the study showed that production factors in the form of labor, land area, and capital had a significant effect on red chili production, while technology costs did not affect red chili production in Beringin District, Deli Serdang Regency. So it is hoped that with the addition of land area and capital and labor will increase red chili production and can meet market demand.
The Potential Of Natural Resources As Agrotourism In North Sumatera: A Pathway To Community Empowerment Ilvira, Rika Fitri; Arumugam, Nalini
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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In the realm of sustainable agriculture and rural development, agrotourism emerges as a promising avenue for economic growth and community empowerment. This study delves into the potential of agrotourism in North Sumatra, particularly focusing on its physical and non-physical attributes as well as community-based empowerment strategies. The background elucidates the global rise of agritainment activities and the growing significance of agrotourism in Asian countries. Despite the prevalence of agrotourism in Indonesia, North Sumatra has yet to fully harness its potential, with limited development observed in the region. To address this gap, the study employs a mixed-methods approach, utilizing quantitative methods to quantify physical and non-physical potentials, followed by qualitative analysis to explore community-based agrotourism potential. The findings underscore North Sumatra's abundant natural resources, diverse agricultural commodities, and existing social institutions as key drivers for agrotourism development. Moreover, the study highlights the importance of community participation and empowerment in fostering sustainable agrotourism practices. By leveraging these potentials and fostering community engagement, North Sumatra can pave the way for inclusive economic growth, tourism enhancement, and community development. This research contributes to the understanding of agrotourism development strategies and holds implications for sustainable rural development globally.
AA. Asriadi, Firmansyah, Nailah Analisis Pengembangan Usahatani Cabai Rawit Terhadap Peningkatan Produksi Melalui Varietas Di Kecamatan Galesong Kabupaten Takalar: Analisis Pengembangan Usahatani Cabai Rawit Terhadap Peningkatan Produksi Melalui Varietas Di Kecamatan Galesong Kabupaten Takalar Asriadi, Andi Amran; Firmansyah; Husain, Nailah
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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One of the agricultural sub-sectors that is very important in everyday life is horticultural crops. One of the horticultural crop commodities that are always needed by the people of Indonesia is cayenne pepper. This study aims to analyze the elasticity of cayenne pepper production and the level of production, income and feasibility of cayenne pepper farming based on two varieties in Galesong District, Takalar Regency. The research took place in Galesong District, Takalar Regency. The research location was determined by purposive sampling, on the grounds that farmers at the location regularly carry out cayenne pepper farming and there is an increase in production and income. The number of farmer samples was 66 respondents. Analysis of research data using production, income, feasibility and regression of scale comparison of cayenne pepper varieties. The results showed that the maruki variety had a production elasticity (EP) value of 1.254 and the bhaskara variety with a production elasticity (EP) value of 1.271, so that the situation was included in the return to scale increased along with the value of Ep> 1. This happens when the addition of inputs will produce additional production of a greater proportion. The feasibility level of the R / C ratio of cayenne pepper maruki variety is 2.34 while the R / C ratio value of cayenne pepper bhaskara variety is 2.27, thus the R / C Ratio value of cayenne pepper maruki and bhaskara varieties is said to be feasible because the                 value is > 1.
Analisis Produktivitas dan Pendapatan Usahatani Bawang Merah di Kecamatan Wedarijaksa Kabupaten Pati Putri Damayanti, Evarista; Setiadi, Agus; Handayani, Migie
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Shallots are a horticultural crop of high economic value and worth developing. High demand from domestic consumers provides a stable and sustainable market opportunity for shallot farmers. The problem is that shallot production in Wedarijaksa District has decreased, resulting in decreased productivity. This research aims to analyze the value of productivity, analyze the amount of income and the factors that influence the productivity and income of shallot farming in Wedarijaksa District, Pati Regency. The research method used was a survey method with sample determination using proportionate stratified random sampling and the number of samples used was 120 shallot farmers. The data analysis method uses analysis of farming productivity levels, income analysis, and statistical analysis, namely path analysis. The research results show that the average productivity of shallot farming in Wedarijaksa District is 8.35 tons/ha and the average income of shallot farming in Wedarijaksa District is IDR 40,703,163. Based on path analysis, the results showed that the factors that influence shallot productivity include the amount of production, seeds, fertilizer, pesticides and factors that influence shallot farming income include seeds, fertilizer and selling price.
Strategi Pengembangan Produk Pangan Lokal Tiwul Instan Berbasis Kewirausahaan Sosial KWT di Kabupaten Banjarnegara Sarno; Pujiyanto, Muhammad Aris; Muhamad Solekan
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Banjarnegara district has great potential in social entrepreneurship for economic empowerment through farm women's groups that produce and market instant tiwul from cassava. The development of instant tiwul products is not only being maintained as local wisdom but also being improved for regional food security. Therefore, the potential of instant tiwul needs to be studied further through the right business model for sustainability and increased business income. This study aims to analyze the development strategy of instant tiwul local food products based on social entrepreneurship by the Women Farmers Group (KWT) in Purwanegara District, Banjarnegara Regency. The sampling method used is Purposive Sampling. The sample of this study was 100 people, using the SWOT analysis method to evaluate internal and external factors that affect the performance of instant tiwul products. The results showed that the main strengths of this product lie in high quality, abundant access to raw materials, distinctive taste, and integration of technology in production. However, weaknesses include a relatively expensive selling price, limited product accessibility, and low consumer awareness. Opportunities include wide market potential, government support, and the increasing trend of healthy food consumption. The main threats are competition with modern food products and changes in people's consumption patterns. An effective enhancement strategy, based on quadrant analysis, should focus on strengthening advantages, leveraging market opportunities, and addressing challenges with a comprehensive and adaptive approach, such as market expansion and production capacity enhancement to reach more consumers. Thus, instant tiwul products can achieve sustainable growth and provide significant economic benefits to local communities and improve the welfare of the farm women involved.

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