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Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
Arjuna Subject : -
Articles 298 Documents
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Pengaruh Green Marketing dan Service Quality terhadap Loyalitas Pelanggan dengan Customer Satisfaction sebagai Variabel Intervening (Studi Kasus di Starbucks Coffee Kota Surabaya) Rizqiningsih, Dwitriana Ulfi; Widodo, Arry
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i2.3351

Abstract

This study aims to determine the effect of green marketing and service quality on customer loyalty through customer satisfaction as an intervening variable. In the analysis process, this research applies a case study on Starbucks Coffee as a business that implements a green marketing strategy. The method used is a quantitative paradigm with descriptive and causal research types, as well as the SEM-PLS analysis method. Non-probability sampling technique was used to select a sample of 385 Starbucks Coffee customers in Surabaya City. Based on the results, it was concluded that green marketing and service quality had a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable.
Pengaruh Karakteristik Individu dan Faktor Ekstrinsik terhadap Kinerja Bidan Linda, Herna; Zulfendri, Zulfendri; Juanita, Juanita
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i2.3467

Abstract

The performance of the midwife as part of the human resources owned by the hospital will affect the performance of the health service institution concerned as a whole. The purpose of this study was to analyze the effect of individual characteristics (including age, years of service, employment status, skills, and motivation) and extrinsic factors (including rewards, workload, supervision, and training) on the performance of midwives. This explanatory survey research used all of the midwives who served in the inpatient obstetrics room at Langsa Hospital, amounting to 47 people as respondents. Data were collected through questionnaires and analyzed by logistic regression method. The results showed that employment status, skills and motivation from individual characteristics as well as supervision and training from extrinsic factors had a significant effect on the performance of midwives. Furthermore, motivation was identified as the dominant variable influencing the performance of midwives.
Effect of Regional Tax, Population, and GRDP on Original Local Government Revenue (PAD) in the Regency/City of Central Java Province Nisa, Zulfatun; Bahari, Fitri
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.2220

Abstract

This study aims to analyze the effect of taxes, population, and GRDP on local revenue (PAD) in Central Java Province in 2013-2019. The data panel with the fixed effect method was run to analyze the data using the help of the EViews v.11 program. Objects are 35 regencies/cities in Central Java Province. The dependent variable is Regional Original Income (PAD); while district/city taxes in Central Java Province, total population, and GRDP are independent variables. The results of this study indicate that taxes and GRDP have a positive and significant effect on PAD, while population has a positive but not significant effect on PAD in Central Java Province.
Strategi Pengembangan Industri Pariwisata (Studi Kasus Objek Wisata Pulau Rukui Kabupaten Aceh Tamiang) Nurlina, Nurlina; Pratama, Yolanna Shofa; Andiny, Puti
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3195

Abstract

The study aims to determine the tourism industry development strategy on Rukui Island of Aceh Tamiang Regency. The population is tourist visitors, Regional Development Planning Agency, and Tourism, Youth and Sport Office. The analysis method uses SWOT. The results show that the main strength factor is that the community supports the government in developing tourism objects; the weakness is that the facilities are not yet available (public toilets and lounging huts); the opportunity is that this tourist attraction is able to encourage economic activity, create jobs for the surrounding community, the number of tourists who want to visit Rukui Island; and, the threat is the lack of awareness of tourists to maintain cleanliness. The recommended strategies are to increase promotion through various print and electronic media; improve facilities, infrastructure and supporting infra-structure; government and private investors joint together to create new innovations; and, the government cooperates with the community to provide socialization and guidance so as to improve the quality of human resources.
Peran Inklusi Keuangan dalam Mengatasi Ketimpangan Pendapatan di Indonesia Febriaty, Hastina; Rahayu, Sri Endang; Nasution, Eri Yanti
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3297

Abstract

The aim of this study is to analyze the role of financial inclusion in the digital economy era and produce financial inclusion strategies and policies in overcoming income inequality in Indonesia. The secondary data used is in the form of time series data from the TW;1:2005 to TW;4:2019 period. The data is sourced from BPS, BI and OJK, then analyzed using the 2SLS technique. The results in the first equation show that financial inclusion variables such as the number of credit accounts, the number of savings accounts (TPF) and the number of MSME loans have no significant effect on economic growth; while the number of ATM machines has a significant effect on PE, and GR has no significant effect on PE. In the second equation, financial inclusion variables such as DPK have a significant effect on GR, JKB have no significant effect on GR, and PE has a significant effect on GR.
Perilaku Pengelolaan Keuangan Keluarga: Peran Moderasi Pendapatan Husna, Nur Af’idatul; Lutfi, Lutfi
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3349

Abstract

Financial Management Behavior is crucial to achieve future financial well-being. The purpose of this research is to examine the influence of financial experience and financial knowledge on family financial management behavior with income as a moderating variable. The samples are 249 respondents who are married with a minimum income of Rp. 5.000.000,- per month and live in Surabaya. Data is analysed using Structural Equation Modeling. The results indicate that there are significant positive influences of financial experience and financial knowledge to family financial management behavior; there is no influence of income to family financial management behavior; and, income strengthens the influence of financial knowledge to family financial management behavior. This study suggests households to spend more money for pension fund programs and improve their financial knowledge, especially about investment and credit.
Tingkat Pengembalian Investasi Pendidikan Tinggi Lulusan Program Studi STEM (Science, Technology, Engineering, dan Mathematics) Perdani, Esti Wahyu; Wicaksono, Padang
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3420

Abstract

This study aims to analyze the rate of return on investment in higher education for graduates of STEM study programs using data from the 2019 National Labor Force Survey (SAKERNAS). This study uses the Ordinary Least Square (OLS) method with a two-step Heckman approach. The result is that the highest rate of return on investment for STEM graduates occurs at the master's level and the rate of return on investment for female STEM graduates is higher than that of men. STEM study programs have a stereotype, namely study programs with expensive costs and requirements for masculinity, therefore it is necessary to increase the number of scholarships, especially in postgraduate programs and provide equal opportunities for men and women to study and work in the STEM field.
Analisis Faktor-Faktor Pembelian Impulsif pada E-commerce Kecantikan Salsabila, Rania Femi; Suyanto, AMA
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3568

Abstract

Beauty e-commerce often holds promos for people to purchase impulsively. The purpose of this study is to determine what factors can influence impulse buying on beauty e-commerce in Indonesia. This study uses quantitative methods, with the population are consumers who have purchased at beauty e-commerce. The number of respondents was 385 people who domiciles in big cities, small cities and metropolitan cities. The multivariate technique used exploratory factor analysis. The results show that there were ten new factors formed in impulsive purchases in beauty e-commerce, namely ease and organized, product trend, customer service, promo, pleasure, attraction, limited time, brand, shopping motivation, and recommendation factor. The most dominant factor among those new factors is ease and organized.
Strategi Sustainable Business Model Innovation pada Industri Fashion Digital Ilustrasi Berliandika, Beata; Isfianadewi, Dessy; Priyono, Anjar
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3798

Abstract

The fashion business is an industry that continues to grow due to the high demand for these products, but has weaknesses in terms of environmental sustainability so it is necessary to apply the concept of Sustainable Business Model Innovation (SBMI). The purpose of this study is to identify SBMI strategies in the digital fashion industry in increasing consumer behavior and awareness of domestic products and environmentally friendly products. This study uses a descriptive qualitative method with triangulation data collection methods obtained from a case study at the Pijar Benderang company as an actor of illustration digital fashion business. The findings obtained are that it is necessary to create business storylines and concepts offered to increase sales, conduct a pre-order system to reduce waste, use eco-friendly materials, carry out social and environmental activities, and maximize online sales activities.
Pengaruh Implementasi Forced Distribution Rating Performance Appraisal terhadap Task Performance: Motivasi dan Retensi sebagai Mediasi Hidayat, Dimas Andi Satriyoadi; Sari, Juwita; Sridadi, Ahmad Rizki
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3910

Abstract

The assessment method of human resource that is often used, but has not been widely discussed in empirical studies is the Forced Distribution Rating Performance Appraisal (FDRPA). This study examines the effect of FDRPA on task performance mediated by motivation and retention. Data from Relationship Managers at a bank in Surabaya that implements the FDRPA system. Data collect is 81 people. The results show that FDRPA has a positive effect on task performance. Where, motivation and retention also show the mediating role of the relationship between FDRPA on task performance. This shows that management needs to understand that the factors in improving the performance of the task, there are variable motivation and retention that need to be considered as well. Furthermore, management is expected to be able to manage the implementation of FDRPA well, so that these positive benefits can continue to be sustainable.

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