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Ekonomi Bisnis
Published by Universitas Gunadarma
ISSN : 0853862X     EISSN : 20898002     DOI : http://dx.doi.org/10.35760/eb
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 30 No. 3 (2025)" : 12 Documents clear
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE Lisnawati, Inge; Himawati, Ditiya; Ramadhani, Septi Mariani Tis’a
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.18

Abstract

The increasingly rapid advances in technology and the internet have influenced various human activities and activities, including electronic commerce or e-commerce transactions. This research aims to determine and analyze the direct and indirect influence of brand awareness, brand image, and e-service quality on decisions through purchasing intention in Lazada e-commerce. This research uses primary data obtained from an online questionnaire in the form of a Google form, which was distributed to 150 respondents. Respondents are Lazada e-commerce users who are over 17 years old and live in the Jabodetabek area. This research uses PLS-SEM analysis, which consists of a measurement model (outer model), a structural model (inner model), and a model goodness-of-fit test (model fit). The results of this research show that brand awareness, brand image, and e-service quality have a direct and indirect influence on purchasing decisions through purchase intention in Lazada e-commerce.
WORK STRESS AS A MEDIATOR OF WORKLOAD, WORK ENVIRONMENT, AND TURNOVER INTENTION IN GENERATION Z EMPLOYEES Erdiantami, Tirta Ramadhanis; Yunanto, Muhamad
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.19

Abstract

Turnover intention is the tendency of employees to leave their jobs voluntarily. This study aims to analyze the role of work stress in mediating workload and work environment on turnover intention in Generation Z employees in Jakarta. The sample in this study is Generation Z workers who have worked for at least 6 months in various business sectors in Jakarta, especially technology, creative, and banking. The results show that workload and work environment have a significant effect on work stress; Workload has a significant positive effect on turnover intention, while the work environment has a significant negative effect. Work stress has been proven to play a role as an intervening variable. The results of the study provide novelty about the phenomenon of generation, characteristics of Generation Z who are more sensitive to stress, workload and work environment. The main contribution of this research is to enrich research related to employees from Gen Z, provide a theoretical basis for who Gen Z is in the workplace and identify factors that influence Gen Z's job retention and loyalty, which are different from previous generations.
PUBLIC SAVINGS AT PT. BANK NTT (PERSERO) MAIN BRANCH KUPANG AND THE FACTORS AFFECTING THEM Leki, Salomon; Perseveranda, M.E; Ketmoen, Adrianus; Indrawati, Agnes Susanti; Daok, Angelina Wulandari
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.20

Abstract

The formulation of the problem in this study is (1) Whether the interest rate, inflation rate, and Regional Minimum Wage have a partial effect on the community's savings at PT. Bank NTT (Persero) Kupang Main Branch Unit?; (2) How do interest rates, inflation and regional minimum wages affect the level of public savings at PT. Bank NTT (Persero) Kupang Main Branch Unit? The purpose of this study is to analyze the influence of interest rates, inflation rates, and regional minimum wages on the amount of savings, both partially and simultaneously. The analysis technique used is quantitative analysis using a multiple linear regression model. In this study, the smallest square regression approach (Ordinary Least Square) was also used. The results of this analysis show that simultaneously: interest rates, inflation rates, and regional minimum wages have a significant effect on savings. Meanwhile, partially, interest rates have a significant positive effect on savings, while inflation and the regional minimum wage have a negative but significant effect. The value of the determination coefficient was 0.115 which indicates that 15.5% of the variation in savings can be explained by all three variables, while the remaining 84.5% is influenced by other factors outside the model. The researcher suggested that Bank NTT needs to strengthen the innovation of savings products and digital financial services in order to be able to increase public fund collection.
INNOVATIVE WORK BEHAVIOUR OF GENERATION Z EMPLOYEES IN CIKARANG Mahmudah, Siti; Hindarwati, Enny Noegraheni
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.21

Abstract

In today's employment, Generation Z has taken centre stage in almost every industry. Examining the effects of information sharing, employee engagement, and transformational leadership on the creative work practices of Generation Z employees in Cikarang was the goal of this study. A sample of 320 respondents was obtained by distributing questionnaires to Generation Z employees in the area using an associative design and quantitative approaches. The results showed that knowledge sharing, employee engagement, and transformational leadership all had a favourable impact on the creative work practices of Cikarang's Generation Z workforce.
CHATIME’S DIGITAL MARKETING, PROMOTION, AND EWOM IMPACT ON THE ROLE OF PURCHASING INTEREST AS A MEDIATOR IN IMPROVING PURCHASE DECISION Mahmud, Muhamad Farid; Handrijaningsih, Lies; Alfarisi, Salman
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.22

Abstract

Encouraging consumer purchasing interest is an important phase in the marketing process because product competition is tightening and providing easy access to information and excellent services, particularly in the ready-to-drink beverage market. The goal of this study is to investigate and evaluate the role of purchasing interest in mediating the impact of digital marketing, promotion, and electronic word-of-mouth on Chatime purchasing decisions in Pondok Cina, Depok. Primary data from 210 respondent questionnaires was analyzed quantitatively. SmartPLS performs multivariate analysis using the Structural Equation Model approach. In addition to demonstrating the mediating role of purchasing interest and the importance of marketing using digital channels, promotion, and electronic word of mouth in driving purchasing decisions; the study's findings explain strategies for driving purchasing decisions in increasingly competitive beverage shops.
SUSTAINABLE FAR: RETHINKING TRANSFER PRICING RISK IN CIRCULAR ECONOMY GOVERNANCE Rosyadi, Imran
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.23

Abstract

Transfer Pricing (TP) remains a central and contentious issue in international taxation due to its close association with profit shifting and the ongoing challenges of Base Erosion and Profit Shifting (BEPS). The traditional Function–Assets–Risk (FAR) framework, which supports the arm’s length principle, captures mainly financial and operational risks but overlooks sustainability-driven exposures that increasingly shape business models. This paper introduces Sustainable FAR, a framework that integrates environmental, social, governance (ESG), supply-chain, and reputational risks into transfer pricing analysis. Using a qualitative exploratory design, the study combines a PRISMA-guided literature review, regulatory mapping, and a risk-linkage protocol to operationalize ESG risk quantification under the OECD’s “returns follow risks” principle. Findings show that sustainability obligations materially influence value creation and profit allocation, justifying a sustainability risk premium. By aligning OECD comparability factors with Indonesia’s sustainability disclosure regime, POJK 51/2017, Perpres 98/2021, and PSPK 1–2 (aligned with IFRS S1–S2), Sustainable FAR provides a governance-oriented model for integrating fiscal and sustainability objectives. It reframes TP documentation as a strategic instrument linking transparency, accountability, and circular economy governance.
OPTIMIZING DIGITAL MARKETING FOR MSMEs THROUGH CREATIVE DESIGN AND VISUAL BRANDING OF PALIMA FOODS Himawati, Ditiya; Riswanti, Sri; Apriyanti, Rehulina; Utomo, Rooswhan Budhi; Agustin, Sri Kurniasih; Akmaliyah, Ayu; Budi, Nadila Putri
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.24

Abstract

The digital transformation of the marketing landscape presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) seeking to expand reach and enhance competitiveness. This literature-based research analyzes the integration of creative design and visual branding as an innovative digital marketing strategy, assessing its impact on increasing brand awareness and strengthening MSME market identity. Creative design shapes initial perceptions, while visual branding builds a consistent narrative and differentiates businesses. Leveraging digital platforms, the synergy between design creativity and visual coherence expands exposure, stimulates interaction, and builds emotional connections. Literature analysis indicates MSMEs strategically integrating these elements are better positioned for visibility, customer loyalty, and a strengthened competitive position. This study contributes to existing scholarship by offering a comprehensive analysis of the synergistic integration of creative design and visual branding as a strategic innovation for MSMEs, a dimension often underexplored in favor of individual components or broader digital strategies. The research emphasizes design-based innovation as vital for MSME sustainability. The implications are twofold: theoretically, it enriches literature by highlighting the critical role of visual integration; practically, it provides a vital guide for MSMEs to reframe visual branding as a strategic investment, ultimately enhancing competitiveness and fostering sustainable consumer loyalty.
THE EFFECT OF FINANCIAL MANAGEMENT BEHAVIOR, SELF-EFFICACY AND HERDING BEHAVIOR ON INVESTMENT DECISIONS MEDIATED BY E-TRUST Khorimah, Nanda Ainur; Martia, Dina Yeni; Aprilia, Amanda Eka; Jamilah, Cahaya Nur; Pamungkas, Excel Surya
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.25

Abstract

The phenomenon shows that Generation Z tends to choose fast and efficient digital services, including investment applications, as their trust in technology fosters a sense of comfort and security in transactions. This study aims to evaluate the effects of financial management behavior, self-efficacy, and herding behavior on investment decisions, with e-trust as a mediating variable. A quantitative approach was applied using structural equation modeling (SEM-PLS) with a sample of 114 active students from Politeknik Negeri Semarang who had invested in stocks. The research instrument employed a 4-point Likert scale to measure the five variables. The results indicate that e-trust has a significant effect on investment decisions, and herding behavior significantly influences e-trust. Conversely, financial management behavior and self-efficacy show no significant direct or indirect effects on either e-trust or investment decisions. The mediation analysis confirms that e-trust only mediates the relationship between herding behavior and investment decisions, but not the other variables. The R² values for e-trust (91.6%) and investment decisions (93.7%) suggest relatively high predictive power, though potential overfitting should be considered. The findings highlight the importance of building digital trust and acknowledging social influence in financial education strategies and the development of investment platforms, particularly for gen Z.
STRATEGIC MODEL FOR IMPROVING THE PERFORMANCE AND GROWTH OF LOCAL FOOD SME’s IN EAST NUSA TENGGARA Dima, Enike Tje Yustin; Sjioen, Alya Elita; Watu, Engelbertus G. Ch.; Fallo, Apryanus; Su, Konstantinus; Amaral, Maria Augustin Lopes
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.26

Abstract

Small and medium-sized enterprises (SME’s) in the local food sector in East Nusa Tenggara play an important role in driving regional economic growth while preserving local wisdom. This study aims to analyze the influence of market sensing, innovativeness, knowledge, motivation, partnership quality, and IT capability on the growth of local food SME’s. The research method employed is a quantitative approach through a survey of 165 SME’s operators, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The analysis results indicate that market sensing, knowledge, motivation, and partnership quality have a significant impact on SME’s growth. Conversely, innovativeness and IT capability do not have a significant impact. These findings emphasize that the ability to understand market needs, manage business knowledge, maintain entrepreneurial motivation, and establish quality partnerships are the primary determinants of the growth of local food SME’s. Meanwhile, limited resources, low digital literacy, and local consumer preferences for traditional products are factors that explain the weak contribution of innovation and information technology. This study contributes to the development of literature by reaffirming the relevance of the Resource-Based View and Dynamic Capabilities View theories in the context of SME’s in island regions. Practically, business actors need to strengthen market sensing, enhance knowledge capacity, and build strategic partnership networks. Further studies are recommended to examine the role of mediating factors, policy support, and the dynamics of SME’s growth in the long term.
URBAN AGRICULTURE AND INCOME CONTRIBUTION: EVIDENCE ACROSS HOUSEHOLD INCOME GROUPS IN YOGYAKARTA Grahani, Hedwig Ajeng; Ajar, Seno Budhi
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.27

Abstract

This study investigates how urban farming contributes to household income and the factors shaping income disparities among urban farmers in Yogyakarta, Indonesia. Despite Yogyakarta’s status as a cultural and educational hub, urban poverty and unemployment persist, prompting the exploration of urban farming as an alternative livelihood strategy to enhance household resilience. Using data from 217 urban farming households, the research employs descriptive statistics and income contribution analysis to measure urban farming’s relative role within household earnings, complemented by multiple linear regression to assess the influence of income group and other income sources. The findings reveal substantial variation, with net income ranging from IDR 1.7 million to IDR 123 million after deducting input costs. Urban farming’s contribution to total income was lowest among low–middle income households (1.38%) and highest among middle–high income households (50.06%), with an overall average of 30.98%, indicating a moderate aggregate role. Regression analysis confirms that higher-income households gain more from urban farming, whereas other income sources reduce its relative importance. These results suggest that while urban farming serves as a key income generator for wealthier households, it remains supplementary for poorer ones, underscoring its broader value in strengthening urban food security and supporting targeted policy initiatives to improve productivity and cost efficiency across socioeconomic groups

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