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Jambura Economic Education Journal
Published by Universitas Negeri Gorontalo
ISSN : 26555689     EISSN : 26564378     DOI : 10.37479
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The Jambura Economic Education Journal (JEEJ) aims to help researchers, students and lecturers publish their works for public audiences and find new connections. The Jambura Economic Education Journal (JEEJ) considers original research articles and reviews articles in the field of research on Teachers, Learning, Economic Education, Economics and Entrepreneurship.
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Articles 116 Documents
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Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Konsumen TikTok Shop Amalia, Fanny; Febianti, Yopi Nisa; Wiradinata, Rochanda
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32054

Abstract

This study aims to determine the influence of the marketing mix and the most dominant influence of the marketing mix on the purchasing decisions of TikTok Shop consumers. This study used quantitative methods with a survey approach, and data collection using questionnaires. The simple random sampling technique was used to select respondents who produced 73 students of the Faculty of Education and Science UGJ Cirebon. Testing and data analysis is carried out using the help of SPSS Software 25.0 for windows. The conclusion of this study is that there is a positive and insignificant influence of product and price on consumer purchasing decisions, while place and promotion have a positive and significant effect on purchasing decisions, then promotion has the most dominant influence on TikTok Shop purchase decisions in FPS UGJ Cirebon students.
Penggunaan Qris Pada UMKM: Tinjauan Kajian Literasi, Layanan Dan Preferensi Pengguna. Marshella, Ayu; Burhan, Aditya
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32252

Abstract

This study aims to analyze the factors influencing the decision to use QRIS (Quick Response Code Indonesian Standard) in transactions among Micro, Small, and Medium Enterprises (UMKM), The variables examined include financial literacy, service quality, lifestyle, security, and ease of use. A quantitative approach was employed using a survey method through the distribution of questionnaires to 199 QRIS users within the UMKM sector in Jakarta. Data were analyzed using multiple linear regression to identify the influence of each variable. The results indicate that lifestyle, security, and ease of use have a positive and significant affect on the decision to use QRIS, while financial literacy and service quality do not show a significant influence. These findings suggest that an understanding of the digital lifestyle as well as perceptions of security and technological convenience are key determinants in driving QRIS adoption among UMKM. The implications of this study highlight the importance of digital lifestyle education and enhancing security features to encourage broader QRIS usage within the UMKM sector.
Optimasi Penerapan Green Supply Chain Management Menggunakan POM-QM For Windows Dalam Meminimalkan Limbah Produksi Batik Royyan Tuban Cabase, Daniar Casta; Dermawan, Rizky; Mandasari, Virginia
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32396

Abstract

This research aims to optimize Green Supply Chain Management (GSCM) implementation in production waste management at Batik Royyan Tuban by integrating the Economic Order Quantity (EOQ) method based on POM-QM for Windows software. The research method used is a case study with a mixed approach: descriptive and quantitative analysis. Data were collected through observations, interviews, and primary and secondary documentation. The results show that the application of EOQ with an annual demand of 19,800 units results in an optimal order quantity of 890 units per order with a total annual inventory cost of Rp 2,224,860. This strategy reduces ordering frequency, optimizes storage space, reduces raw material waste, and supports energy efficiency and carbon emission reduction. The integration of EOQ and GSCM has significantly impacted operational efficiency and environmental sustainability in the batik industry sector.
Analysis Of Factors That Influence Generation Z'S Intention To Switch To Using Cloud Storage Services With The Push-Pull-Mooring Framework Tarigan, Arihta; Putra, I Gede Wisnu Satria Chandra; Nattassha, Ruth; Eldelin, Eldelin; Karina, Fiona
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32563

Abstract

This study focuses on analyzing Gen-Z's habits in using cloud storage services using the push-pull-mooring framework. Currently, Generation Z has widely used cloud storage services to facilitate their daily activities, supported by the many service providers offering cloud storage services with various types of services and different features. Various factors that encourage, attract, and moor (Push-Pull-Mooring) Generation Z to use cloud storage services in the form of SaaS (Software as a Service) services such as simplicity, usefulness, security, privacy, habit, and switching cost. The study was conducted using a quantitative method using purposive sampling. Data were processed using SPSS version 26. The results of the study based on data from 104 respondents are that habit has a partial effect on switching intention. Meanwhile, simplicity, usefulness, security, privacy, habit, and switching cost have a significant effect simultaneously on switching intention.
Model Kinerja Non Keuangan: Sinergitas Akuntansi Hijau dan Lingkungan Prayitno, Hadi; Budiwitjaksono, Gideon Setyo; Priono, Hero
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.33343

Abstract

Hospitals, as public service institutions, have a responsibility to integrate environmental aspects into their managerial practices. This study analyzes the influence of green accounting and environmental performance on managerial performance at Rumah Sakit Mata Undaan Surabaya. Data were collected from 39 managerial-level respondents and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of SmartPLS 4.0 software. The results show that green accounting has a positive and significant effect on managerial performance, supporting the stakeholder theory perspective. In contrast, environmental performance has a negative but insignificant effect on managerial performance. These findings highlight the importance of strengthening sustainability strategies in hospital managerial decision-making to create long-term sustainable value.
Pengaruh Leverage, Financial Distress, Profitabilitas dan Risiko Ligitasi Terhadap Konservatisme Akuntansi Pada Perusahaan Pertambangan di BEI (2020-2024) Muazah, Azah Tul; Fajri, Aminul Fajri; Fanani, Baihaqi Fanani
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.33383

Abstract

The study aimed to assess how leverage, financial distress, profitability, and litigation risk affect accounting conservatism. The independent variables assessed were leverage, financial distress, profitability, and litigation risk, while accounting conservatism functioned as dependent variables. This study examined a total of 81 companies, with samples selected through purposive sampling techniques. In the end, 45 mining businesses that were listed between 2020- 2024 on the Indonesia Stock Exchange made up the sample. Multiple linear regression analysis was performed using SPSS software as part of a quantitative strategy that relied on secondary data. The results demonstrate that while accounting conservatism is positively impacted by profitability, it is not impacted by leverage, financial difficulty, or litigation risk. These findings offer valuable insights into the factors that shape conservative accounting approaches in the mining sector.
Pengaruh Lingkungan Kerja, Kompensasi Dan Kepuasan Kerja Terhadap Motivasi Intrinsik Pegawai, di Kantor Kelurahan Purwokinanti Berlian Lero, Stevani; Subiyanto, Didik; Yulianto, Eko
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.33477

Abstract

This istudy iaims ito ianalyze ithe iinfluence iof ithe iwork ienvironment, icompensation, iandjobsatisfaction ion ithe iintrinsic imotivation iof iemployees iin iPurwokinanti iBerlian iVillage.Data iwere icollected ithrough iquestionnaires ifrom i60 iemployees iand ianalyzed iusing iSPSS25. iThe iresults ishowed ia ipositive iand isignificant iinfluence ion iintrinsic imotivation, iwhile the iwork ienvironment, icompensation, iand ijob isatisfaction ihad ia ipositive ieffect ion  intrinsic imotivationThis istudy iaims ito ianalyze ithe iinfluence iof ithe iwork ienvironment, icompensation, iandjobsatisfaction ion ithe iintrinsic imotivation iof iemployees iin iPurwokinanti iBerlian iVillage.Data iwere icollected ithrough iquestionnaires ifrom i60 iemployees iand ianalyzed iusing iSPSS25. iThe iresults ishowed ia ipositive iand isignificant iinfluence ion iintrinsic imotivation, iwhile the iwork ienvironment, icompensation, iand ijob isatisfaction ihad ia ipositive ieffect ion  intrinsic imotivation.
Faktor-Faktor Yang Mempengaruhi Mahasiswa Pendidikan Ekonomi Terhadap Memilih Jurusan Pendidikan Ekonomi Djailani, Yulan; Sudirman, Sudirman; Damity, Fatmawati; Ardiansyah, Ardiansyah; Halid, Risca Marsanti
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32612

Abstract

This study aims to determine the influence of program image, career prospects, and accreditation on students' decisions to choose the Economics Education Program in the Faculty of Economics and Business, Universitas Negeri Gorontalo.A quantitative approach was used in this study. Primary data were collected through questionnaires distributed to the 2024 cohort of Economics Education students, with a total sample of 66 respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics version 21.0. Based on the analysis and discussion, the factor significantly influencing Economics Education students in choosing the program is the program image. The partial statistical test (t-test) for the program image variable (X1) yielded a t-count t-table of 2,549 1,998, with a significance level of 0,013 (0.05), indicating that the hypothesis stating "there is an influence of program image on students' decision to choose the program" is confirmed. The career prospects variable (X2) yielded a t-count t-table of 6,003 1,998 with a significance level of 0,000 ( 0.05), thus the hypothesis stating "there is an influence of career prospects on students' decision to choose the program" is confirmed. Likewise, the accreditation variable (X3) yielded a t-count t-table of 5,187 1,998 and a significance level of 0,000 (0.05), thus the hypothesis stating "there is an influence of accreditation on students' decision to choose the program" is confirmed.
Pengaruh Tax Minimization, Debt Covenant dan Tunneling Incentive Terhadap Transfer Pricing Pada Perusahaan Pertambangan Yang Terdaftar di BEI Tahun 2020-2024 Anisa, Nur; Indriasih, Dewi; Mubarok, Abdulloh
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.33551

Abstract

The research aims to assess how tax minimization, debt covenant, and tunnelling incentives affect transfer pricing. The independent variables assessed were tax minimization, debt covenant, and tunnelling incentive, while transfer pricing functioned as dependent variables. This study examined a total of 81 companies, with samples selected using purposive sampling techniques. In the end, forty-four mining companies listed between 2020 - 2024 on the IDX became a sample. A quantitative approach was used, relying on secondary data, with data analysis applied through multiple linear regression utilizing  SPSS software. The results demonstrate that whereas tunnelling incentives have a negative impact on transfer pricing, tax minimization has a favorable effect, and debt covenants have no influence at all. These results provide important new information about the variables influencing transfer pricing strategies in the mining industry.
Faktor-Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Kendaraan Bermotor Amaliyah, Fany Nurizza; Raharjo, Teguh Budi; Yunita, Eva Anggra
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.33563

Abstract

This research analyzes the implementation of the tax amnesty initiative, income levels of taxpayers, public service accountability, and taxpayer motivation influence motor vehicle tax compliance in Tegal City. The technique used for data analysis is multiple linear regression analysis utilizing SPSS version 22, and the approach utilized is simple random sampling. The Slovin formula was utilized for sampling, and data was gathered from 400 respondents. This study aimed to assess the impact of the tax amnesty program's implementation, taxpayer income levels, accountability in public service, and taxpayer motivation on compliance with motor vehicle tax in Tegal City. The study's findings indicated that the tax amnesty program, taxpayers' income levels, accountability in public services, and taxpayer motivation positively influenced motor vehicle tax compliance at the Samsat Office in Tegal City.

Page 11 of 12 | Total Record : 116

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