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Jurnal Komunikasi Profesional

jkp
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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 356 Documents

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Evolving concept and popularity of influencers: a literature review Erini Mutia Yufada; Tigor Nirman Simanjuntak
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The growth of the internet use is in line with the swift development of social media. For users, social media is no longer just a place to socialize online, but also as source of various information. The shift in this function has provided great opportunities for influencer activities to influence consumer’s purchase intention through social media. This activity has grown into a lucrative marketing communications industry, making this a very popular phenomenon. This study aims to discover the shift in influencer concept in historical aspect, and asses the condition and potentials of this industry in Indonesia, by using a literature review approach and various secondary data. This research shows the development of the influencer concept from a traditional context to a more modern context, and 2016 was the first moment of serious growth in this industry. It also concludes that this industry has a promising prospect in Indonesia.

Analisis Framing Pemberitaan Kasus Klitih pada Kanal Berita Lokal dan Nasional Marcellinus Wicitra; Bherta SE Murtiningsih; Camelia Catharina
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Dalam memberitakan kasus kriminal, khususnya kenakalan remaja, kanal berita seringkali menunjukkan berbagai bias terhadap fakta sebenarnya. Bias ini menciptakan persepsi publik terhadap kaum muda, termasuk juga dalam memberitakan fenomena klitih. Maka, penelitian analisis framing ini bertujuan untuk membandingkan bagaimana kanal berita lokal (Tribun Jogja) dan nasional (Oke News) memberitakan klitih. Temuan menunjukkan bahwa kanal berita lokal cenderung meliput isu dalam skala yang lebih besar jika dibandingkan dengan surat kabar nasional, sehingga dapat menemukan beragam topik karena kedekatan fisik terhadap isu. Meski begitu, kedekatan isu dengan fenomena kejahatan membuat kanal berita lokal menciptakan framing bahwa klitih adalah fenomena yang mengerikan dan membahayakan masyarakat.

Implementasi Open Government Indonesia melalui Saluran Youtube Resmi Sekretariat Presiden Indah Restasari Agustina
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Inisiasi Open Government adalah berbagai upaya yang dapat membuat pemerintah lebih mudah diakses oleh semua orang yang pada gilirannya akan meningkatkan legitimasi pemerintah di mata publik. Logika media sosial yang menawarkan konektivitas, programabilitas, dan popularitas dapat sangat bermanfaat untuk mendukung transparansi, partisipasi, dan kolaborasi pemerintah dengan masyarakatnya. Pengaplikasian media sosial dalam rangka mewujudkan keterbukaan kepada masyarakat juga dilakukan oleh pemerintah Indonesia dengan membuka saluran YouTube Sekretariat Presiden pada 2019. Saluran ini membagikan informasi berupa konten video dan live stream terkait kinerja pemerintah serta isu-isu terkini. Penelitian ini kemudian bertujuan untuk memberikan penjelasan mengenai pengaplikasian YouTube sebagai implementasi Open government di Indonesia. Penelitian dilakukan secara kualitatif dan menggunakan pendekatan studi kasus deskriptif dengan teori terpadu Open government dan Social Mediatization yang digagaskan oleh Lim, et. al. (2022) sebagai kerangka berpikir. Data diperoleh melalui wawancara semi-terstruktur kepada mahasiswa pascasarjana komunikasi Universitas Indonesia yang juga merupakan Aparatur Sipil Negara (ASN) di bidang kehumasan serta berbagai literatur pendukung lainnya. Hasil penelitian menunjukkan bahwa saluran YouTube Sekretariat Presiden menjadi salah satu sarana yang memberdayakan pemerintahan terbuka serta memungkinkan terjadinya ketersediaan informasi dan transparansi bagi publik. Partisipasi dan kolaborasi menjadi terbatas dikarenakan saluran YouTube ini masih menggunakan komunikasi satu arah, kurangnya umpan balik dari pengelola saluran, dan latar belakang masyarakat Indonesia yang masih mengalami kesenjangan digital. Meskipun demikian, pengaplikasian saluran Sekretariat Presiden dalam inisiasi keterbukaan pemerintah sudah sesuai dengan tujuan kehumasan pemerintah, yakni sebagai sarana diseminasi informasi yang kredibel dan transparan.

Alfamart brand communication on expansion retail business in the Philippines Ashri Fatria; Daniel Susilo; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i6.5721

ABSTRACT In a guideline, the global brand company is broadly positioned around the world. In case the brand could be a premium estimated brand, it could be a premium cost around the world. The application of a global brand ought to too be indivisible from the part of the branding and key communication that makes difference in companies entering the domain of other countries. But what makes a brand profitable and how profitable is it? What could be a global brand and why are there still neighborhood brands? The spread of the COVID-19 pandemic in Southeast Asia, made global business lines run slowly and had to force business people to rack their brains to survive during a pandemic. The establishment of a lockdown policy has also hampered the distribution of retail goods as one of the impacts of the COVID-19 pandemic. However, it is different from Alfamart, which was able to survive during the pandemic with a decrease in net profit at the end of the third quarter of 2020 with a fairly small figure of -1.85% (Hafiyyan, 2020a). One of the strategies revealed is the expansion of Alfamart received a positive response in the Philippines competing 7-Eleven, Mini-Stop, Allday, Family Mart, and Lawson. So throughout 2020 Alfamart managed to open more than 1.000 new stores in Metro Manila and nearby province. The global brand communication strategy used by Alfamart to deliver strong brand awareness to Filipino customer mind and made Alfamart's brand positioning as a super minimart that serves the community. According to the above exposures, Alfamart is considered a successful brand in Indonesia that expand its global retail business in Southeast Asia since the COVID-19 pandemic that spread throughout the world. It is exciting research, Alfamart has not become the primary choice of consumers to shop at minimart or convenience stores in the Indonesian market itself. It is also inseparable from the brand communication strategy used by Alfamart to build strong brand awareness in Filipino consumers' minds. This research method is the case study, continuing to data analysis using the pattern matching of the informant insights and findings. The authors focus on describing the strategy of Alfamart Philippines to communicate its brand awareness in the community. Then, analyze the pattern matching of Filipino customers’ perceived brand of Alfamart through interviews with informants. The research findings are that Alfamart has expanded rapidly to open more than 1.200 stores since 2014 to help the community at Barangay (a remote area of the Philippines) for jobs and serve groceries product especially frozen food so that Alfamart become an "extended pantry" to their home. Alfamart’s accessibility and brand positioning as super minimart for Filipino customers built strong brand awareness as a global brand from Indonesia.

Marketing Model of EMC Hospital during COVID-19 Pandemic Liwaul Liwaul; Hasto Joko Nur Utomo; Sutiyana Fachruddin; Renil Septiano; Laynita Sari
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

After facing COVID-19 Pandemic, the first thing to be recovered is the hospital and health industry. In order to do so, the improvement of International hospital needs to be studied for the next advancement. The dimension that covers international hospital is the label, sustainable marketing and their social media contents that is to be explored in order to discover something. The advancement of it needs to discover their model of marketing first in order to improve the industry. From the syntax to semantic we could able to perceive the quality of the international standard based on social media content as well as the data aid of related theories and various marketing and financial data that serves as pieces of the path of advanced health and hospital industry recovery after suffering the struggle of COVID-19 Pandemic.

Public Therapeutic Communication Analysis on Kanker_Fighter’s Instagram Account Rulinawaty; Achmad Daengs GS; Sulistyo Andarmoyo; Sara Surya; Rachmat Susanto
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Cancer disease is a devastating disease that could change someone’s life and relationship drastically. Cancer have been seen as a disease that revolves around strong donation interest. By donating to certain organization or community, the cancer patient could get a help from them. Using social media is their strong method to communicate their purpose and agenda to reach the donation candidate or those who can help and expand the attention of cancer disease. In Indonesia, disease is strongly influenced by religious and mystical figure and myths, thus, their method still crossing each other with actual medical workers, it is why Kanker_Fighter account still also has some PR blunder in their Instagram account. These phenomenon serves as Therapeutic Communication interference for actual medical worker in the field. With the strong donation biased method, lack of research, and Therapeutic Communication interference, it could stagnate the cure for cancer patients.

Embracing the Future of Hotel Hospitality Digital Marketing Tamzil Yusuf; Yulianti Keke
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Hospitality has been part of our life especially for travel on tourism, since early days of civilization to the current digital age civilization. Hotel Hospitality Digital Marketing gave birth to a lot of aspects from tech to marketing development, from AI tech advancement to Sustainable Marketing. Yet, it’s not enough to embrace the future due to facing pandemic. Therefore, a different method developed during post-pandemic regulation is S-D logic with the aid of customer commitment. While it is good to find a different method, we should also recognize the current struggle of exploitative system in order to embrace the future. There, we could handle human, nature, and AI properly and work towards the future of Hotel Hospitality Digital Marketing.

Digital Marketing Communication Strategy of Tourism Destination of Mandalika: A Semiotic Analysis Farid Said; Achmad Daeng GS; Abdu Rahman; Muhammad Iqbal Djohan; Murdiani Sukarana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The MotoGP event will be held in Indonesia located in Mandalika, Lombok. As Indonesia is hosting world-class event, it is an honor to be able to handle big event and earn achievement from that. With the aid of Instagram as social media, Mandalika Circuit actively promotes their campaign and information around MotoGP; thus, it is one of the key to further understand Indonesia diplomacy dynamics. Through @themandalikagp Instagram account using Saussure’s Semiotic Analysis, we can identify their sign and signifier then examine the relationship of it. The importance of Saussure’s Semiotic Analysis will expand new diplomatic perspective for Mandalika Circuit event and its potential.

Business and Entrepreneur Context of Content Creator Rihfenti Ernayani; Amiruddin Hamzah; Gerdha Erlinda Sari Lapoliwa; Asep Saepudin; Lucky Radi Rinandiyana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Digital content has been part in our life as we mostly spend time with our smartphone. Started from seeing recommendation to purchase something, to see latest news, to gain more information, and to expand their thought. Content Creator isn’t mere content anymore when they reach bigger audience and able to perform product promotion. This includes a fact that content creator can construct the reality around their audience. Deddy Corbuzier has this feat and capacity in his content making report and his capacity of inviting government leaders created new perception of intelligence. This means that the era of content can be as bold as academy.

Marketing Model of Halal Tourism Destination Dian Wardiana Sjuchro; Surya Dewi; Sudarmi; Ardiansyah Goeliling; Andi Abriani
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Halal Tourism is a spirituality tourism monitored by government and marketed due to Indonesian Majority of Muslim religion invested their time and money for it. As the technology advancement occurred, it invites more visitors in Indonesia; therefore, finding marketing model is important to preserve the values of Halal Tourism in Indonesia. With qualitative content analysis, Author is able to examine the video structures ranging from visual, text, and meaning which would elaborate the essential element to be put in marketing model visualization. The analysis could build greater investment if the analysis result could influence the suggestion, and the suggestion is implemented in action. After all the Halal Tourism as spirituality tourism is also dynamic especially after COVID-19 Pandemic.

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daniel susilo

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Home Page

OAI Link

Editorial Team

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Contact Name daniel susilo

Contact Email daniel.susilo@unitomo.ac.id

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Journal Mail Official daniel.susilo@unitomo.ac.id

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Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
-

Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA