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Jurnal Entrepreneur dan Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 23021802     EISSN : 25809393     DOI : https://doi.org/10.37715/jee
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Social Sciences Other
Jurnal Entrepreneur dan Entrepreneurship (e-ISSN: 2580-9393; p-ISSN: 2302-1802) is published twice a year in the months of March and September. It publishes manuscripts within the fields of entrepreneur and entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is published by the Institute of Research & Community Development of Universitas Ciputra.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 153 Documents
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Marketing Communication Implementation to Increase Visitors Dewi Kamalia Wahyuni; Cecep Safa’atul Barkah
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4510

Abstract

Kampus Merdeka provides students with opportunities to learn entrepreneurial skills. As part of its implementation, a bazaar is established as a platform for students to gain practical entrepreneurial experience. To optimize this practice, the committee must attract visitors to the bazaar through promotional activities. This research aims to analyze the implementation of promotional activities conducted by the committee using marketing communication strategies. The method employed is qualitative research with a descriptive approach, utilizing primary data sources. The findings reveal that marketing communication strategies executed through advertising, sales promotion, direct selling, and events have been carried out adequately but not optimally, and marketing through personal selling channels has not been utilized, resulting in the failure to reach the targeted number of visitors. It is recommended that promotional activities be intensified with a wider reach, and close collaboration between the committee and participants of the Wirausaha Merdeka program is essential for promoting the bazaar effectively.
Improving Marketing Performance with Marketing Capability: Service Dominant Logic B2B Export Furniture Ali, Ali; Arifin, Samsul; Roosdhani, Mohammad Rifqy; Komariyatin, Nurul; Huda, Nurul
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.4557

Abstract

This study aims to enhance marketing capability by increasing customer involvement and marketing innovation to improve marketing performance and develop B2B Service-Dominant Logic (SDL) in furniture export companies. This research employs a quantitative method. The population for this study consists of 307 furniture companies that export. Using the Slovin formula, a sample of 171 furniture export enterprises was obtained. Two sample selection techniques were employed, which were probability sampling and lottery-based simple random sampling. The results of this study indicate that marketing capabilities impact consumer participation and marketing innovation, and that both customer involvement and marketing innovation enhance marketing performance. Theoretical implications suggest the development of a B2B service-dominant logic theory. Marketing capability and customer involvement influence marketing outcomes. Companies must focus on developing improved items and designs for new products. Collaboration with customers has also contributed to improved marketing performance.
The Synergy of Strategy and Engagement: Unlocking Social Media's Performance Potential Roosdhani, Mohamad Rifqy; Arifin, Samsul; Ali, Ali; Komariyatin, Nurul; Huda, Nurul
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4612

Abstract

This study aimed to examine the effectiveness of social media marketing strategies in improving the social media performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector. This study uses a comprehensive analytical approach, including descriptive and inferential analysis, to evaluate data collected through questionnaires. The method used in this study is  a quantitative approach with data collection from 265 SMEs in the food and beverage sector in the cities of Solo, Semarang, Kudus, and Jepara, which were selected using a purposive sampling method. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software. This study results that the development of social media-based brand exposure and customer engagement is critical in driving improved social media performance. The study also provides detailed insights into respondents' perceptions of the research variables, including social media marketing strategy, social media-based customer engagement, brand exposure, and social media performance.
Challenges and Opportunities: A Phenomenological Analysis of Blind Passengers' Train Travel Experiences in Indonesia Hendyansyah Putra; Innocentius Bernarto; Rudy Pramono
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4681

Abstract

This research aims at the experiences of blind passengers using long-distance intercity trains. Although prior research has been done on transportation use by blind consumers, their customer experience in Indonesia has yet to be thoroughly examined. This method of this study employs Smith's Interpretative Phenomenology Analysis (IPA) method, conducting video conference interviews with six blind passengers who frequently travel on long-distance intercity trains. These in-depth interviews were analyzed using double hermeneutics to develop the Blind Passenger Journey Mapping (BPJM) and Blind Passenger Journey & Experience (BPJE) models. The results reveal that blind passengers often require assistance at nearly all touchpoints and need more accessible services throughout their journey. Two main themes emerged: Blind Passenger Experience (BPE) and Sighted Mobility Oriented Assistant (SMOA). The paper identifies significant gaps and opportunities in the current service design for blind passengers, suggesting that addressing these through entrepreneurial initiatives cannot only improve inclusivity and accessibility but also revolutionize the travel industry by opening a potentially underserved market, promoting a more equitable and sustainable travel ecosystem.
Entrepreneurial Capacity vs. Education and Self-Efficacy in Gen-Z High-Growth Intentions Tanesia, Cindy Yoel; Mustikarini, Carolina Novi; Wijaya, Justin
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.4738

Abstract

This study aims to investigate whether factors such as entrepreneurial capacity, education, and self-efficacy can predict high-growth entrepreneurial intention. The research employs a quantitative method. Data was collected from 300 Gen-Z respondents who had studied entrepreneurship at universities and was analyzed using Structural Equation Modeling with AMOS. The findings reveal that entrepreneurial education does not significantly influence the intention to create a high-growth business. However, both entrepreneurial self-efficacy and capacity significantly and positively affect high-growth entrepreneurial intention.
Dispositional Beliefs and Opportunity Beliefs as Cognitive Competence Mediated by Entrepreneurial Mindset towards Entrepreneurial Behavior Istanto, Alleta Antjani; Indudewi, Febe Yuanita Ratna
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.4798

Abstract

The aim of this study is to investigate the impact of cognitive competency, which includes dispositional and opportunity beliefs, on entrepreneurial behavior, as mediated by an entrepreneurial mentality. Gender is used as a control variable. This study utilizes a quantitative approach and examines data from alumni of XL Axiata’s CSR program, XL Future Leaders (XLFL) Batch 6-10. Data is collected via an online questionnaire and analyzed using PLS-SEM. The results suggest that dispositional beliefs and opportunity beliefs directly influence entrepreneurial mindset, which positively impacts entrepreneurial behavior. The significance of the relationship between the variables also affected by the gender. When gender is added as a control variable, the association between dispositional belief and entrepreneurial behavior becomes insignificant. This research also explains further on individual cognitive competence that is shaped through family background. The research contributes to the understanding of the complex interplay between cognitive competence, entrepreneurial mindset, and entrepreneurial behavior. Future research possibilities include investigating the moderation effect of gender and using longitudinal designs to acquire a more detailed understanding of these interactions.
How Do Young Entrepreneurs Enhance Problem-Solving Skills and Quality Business Decision Making? Understanding the Driver Factors Constantine, Winston; Thedy, Patricia Aprilia; Claudia, Jenica; Anggriawan, Claudia; Angdris, Jacqueline Fidelia; Ardyan, Elia
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.4901

Abstract

Colleges should be able to provide the ability to solve problems and make effective decisions. The aim of this study is to investigate the correlation between entrepreneurial creativity and entrepreneurial self-efficacy with problem-solving skills and the quality of business decision-making. The method of this study utilizes a quantitative research methodology, involving 195 students who are owners of firms and actively engaged in building such enterprises. Respondents must have experience in solving problems and making decisions that significantly impact their businesses. The data was analyzed using SEM-PLS. The results of this study indicate that entrepreneurial creativity can enhance entrepreneurial self-efficacy but does not improve problem-solving skills. Whereas, entrepreneurial self-efficacy can improve problem-solving skills. The improvement in problem-solving skills will have a positive impact on the quality of business decision-making.
The Influence of Social Media Influencer, Perceive Price, and Sales Promotion on Purchase Intention Rohman, Fatchur; Tambunan, Joseph Dolok Hidefumi
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.5022

Abstract

Fashion products currently face very tight competition, especially in Indonesia. Prospective buyers will consider certain factors before making a purchase. Therefore, manufacturers must be smart to survive today's competitive business environment. This research aims to identify the effects of social media influencers, perceived price, and sales promotion on the intention of people in the Special Capital Region of Jakarta to purchase Erigo products. The method used is a quantitative explanatory study that clarifies the causal relationship among related variables. Using a purposive sampling technique, 170 Erigo consumers living in Jakarta's Special Capital Region were selected as respondents. Data analysis was performed using multiple regression. The results indicated that social media influencers, perceived price, and sales promotions each positively and significantly impact the intention to buy Erigo products. It is also shown that local products are not inferior to similar products if producers focus on social media influencers, perceived price, and sales promotion.
Exploring Marketing Knowledge, Entrepreneurial Orientation, and Product Innovation on Marketing Performance of Pastry MSME Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul; Roosdhani, Mohamad Rifqy
Jurnal Entrepreneur dan Entrepreneurship Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v14i1.4610

Abstract

The performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) must be enhanced to facilitate their rapid growth and increase their contribution to the economy. A key factor influencing the advancement of MSMEs is their performance. To improve marketing effectiveness, MSMEs must adopt the most suitable marketing strategies for each of their products. Through effective marketing performance, businesses can identify challenges that may affect their competitiveness and long-term sustainability. This study aims to explore the role of product innovation, entrepreneurial orientation, and marketing expertise in enhancing the marketing performance of MSMEs. A purposive sampling method was employed to select 96 active MSMEs in the pastry industry in Bugo Village, Welahan, Jepara Regency. Data analysis was conducted using multiple regression analysis. The results indicate that product innovation, entrepreneurial orientation, and marketing expertise have significant and positive effects on marketing success. The findings suggest that strengthening product innovation, entrepreneurial mindset, and marketing knowledge can further improve marketing performance in MSMEs, particularly in the pastry industry.
Key Factors for Achieving Green Competitive Advantage through the Mediation of Green Innovation in Addressing Environmental Concerns Hadi, Jonathan Edward Surya; Indudewi, Febe Yuanita Ratna
Jurnal Entrepreneur dan Entrepreneurship Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v14i1.4801

Abstract

Environmental degradation has significantly intensified, raising global concerns, particularly in Indonesia. This issue impacts micro-businesses as consumers become increasingly environmentally conscious, especially in Surabaya. In response, businesses are adopting green innovations to meet market demands and gain a competitive advantage in sustainability. This study aims to identify the key factors for achieving a green competitive advantage through green innovations, which mediate the relationship between external environmental orientation and green dynamic capabilities. The method of this study is a quantitative methodology, utilizing a 6-point Likert scale online questionnaire for data collection. The sample comprises 142 green micro-businesses in the Surabaya region, selected using purposive sampling. Data are analyzed using SmartPLS software. The results indicate significant direct relationships between external environmental orientation, green dynamic capabilities, and green competitive advantage. Additionally, external environmental orientation and green dynamic capabilities significantly influence green innovation. The results also highlight indirect relationships between the independent variables and green competitive advantage, with green innovation partially mediating the proposed model.

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