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Jurnal Entrepreneur dan Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 23021802     EISSN : 25809393     DOI : https://doi.org/10.37715/jee
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Social Sciences Other
Jurnal Entrepreneur dan Entrepreneurship (e-ISSN: 2580-9393; p-ISSN: 2302-1802) is published twice a year in the months of March and September. It publishes manuscripts within the fields of entrepreneur and entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is published by the Institute of Research & Community Development of Universitas Ciputra.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 153 Documents
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The Effect of Leadership on Organizational Perfformance with the Burnout Phase as A Moderator in the IBM Student Union Organizations, Ciputra University Amos, Angvedo Bryan; Effendy, Junko Alessandro; Soetandio, Linda Laurensia
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3233

Abstract

One of the main factors in the success of an organization is leadership style. Leaders must always think about what style will be used to lead their organization so that organizational goals can be achieved with effective and efficient work patterns, and do not cause fatigue or what is commonly called burnout to every member who is a member of the organization. In this study, burnout acts as a moderator variable between leadership style and organizational performance. The purpose of this study was to determine the effect of leadership on organizational performance with burnout as a moderator at the IBM Student Union organization, Ciputra University. Respondents from this study were all 41 members of the IBMStudent Union of Ciputra University for the 2020/2021 period with the saturated sample method. The method used in this study uses the Partial Least Square (PLS) analysis method using SmartPLS software. The results of this study indicate that leadership affects organizational performance at the IBM Student Union for the 2020/2021 period and burnout does not moderate the relationship between leadership and organizational performance at the IBM Student Union for the 2020//2021 period.
Digital Marketing Business Strategy to MSME Performance in the Industrial Revolution 4.0 Era Setyawati, Amelia; Sugangga, Rayyan; Maula, Farij Ibadil; Rahma, Adelia
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3459

Abstract

This research examines how digital marketing helps SMEs in the industrial era 4.0. Seeing the phenomenon that is currently growing rapidly in the world of SMEs is very interesting and unique, the strategy for SMEs with technology needs to be studied in depth, hence the need for this research to use a qualitative descriptive method. This research examines the actors in the clothing business (distribution). This survey covers six owners and staff distribution. Observation, documentation, and participant in-depth analysis of data. Based on the results of research that has been interpreted with relevant previous research, that apparel SMEs in the industrial era 4.0 require conventional to digital growth strategies. Tokped, shopee, WhatsApp Business, and Instagram show that merchandise distortion has grown. Distortion works with small or independent bands with fans to create a selling environment. Distortion Merchandise band support pressure, goods and shipments, as well as buying and selling. On the other hand, Awesam is active in marketplaces and social media, from tokped, shopee, Lazada, Instagram, Tik Tok, and WhatsApp Business to the Awesam website which is at the top when it comes to "poor plain clothes". One account can publish two to five stories a day with interesting material. Consumer privacy hinders digital marketing. Most internet shopkeepers mark pictures or make product offers to all clients without the owner's consent. Customers sometimes get annoyed with the photos sent. The HR soft skills-technology balance is another issue to address.
Motivational Trajectories of Women Entrepreneurs as Successors to the Family Business Subadi, Lucky Cahyana; Soenartho, Ferolina; Michelle Thamrin, Jennifer
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3600

Abstract

Family enterprises are the most important contributors to Indonesia’s economic resilience. However, the issue of family business succession persists. Female heirs are capable of carrying on the family business. Female entrepreneurs and family business successors in Indonesia and around the world are uncommon. The motivations of female family business heirs will be investigated using self-determination theory. Interview protocols and Interpretative Phenomenological Analysis are used in this qualitative investigation. According to the study, female motivations for developing relationships and self-development exceed women’s autonomy. All three female informants desired cash guarantees as well as repayment to their parents and the family business. Self improvement and family business collaboration are the third motivational trajectory. According to the study, family business players must create possibilities for Indonesian female entrepreneurs’ successors to have careers, build skills, and continue the family business in order for them to feel financially secure and motivated to take over the family firm.
Effects of Career Planning and University Environment Support on Property Management at Universitas Ciputra, Surabaya Aryani, Ni Putu; Pebruanto, Dwi Sunu Widyo; Budidharmanto, Lexi Pranata; Agustina, Karina Enny; Purwadi, Kezia Victory
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3609

Abstract

The increase of high-rise buildings in Indonesia is not accompanied by an increase in the professional staff who manage them. This research was conducted because of the high demand for professional staff to manage high-rise buildings. Data were collected by distributing questionnaires by purposive sampling to 92 students in semesters 3 and 5 from two majors, namely Hotel and Tourism Business Major and Interior Architecture major. Quantitative descriptive method was usedwith multiple regression analysis which tested three hypotheses with two independent variables; Career Planning (X1) and University Environment Support (X2) and one dependent variable; Career Preparation (Y). The research results prove that career planning and university environment support have a role in career preparation independently or simultaneously. Thus, it can be concluded that students state the importance of specializing in property management in order to meet professional needs as property managers.
Understanding the Relationship Between Turnover Intention and Retention Drivers in a Pharmaceutical Company Gusanto, Angelica; Rochmiati, Ida Novida; Sintiara, Monica Febe; Sibarani, Roza Marsaulina
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3704

Abstract

This research aims to examine the determinant factors related to lowering turnover intention in a pharmaceutical company. The variables used in this research are succession planning (SP), employee engagement (EE), job satisfaction (JS), and turnover intention (TI). This research seeks to determine which variables are directly related to gain more insight in order to formulate the best strategy in the future. This research was conducted on a population of 2,359 employees at anIndonesian multinational pharmaceutical company. With Slovin’s determination method, the minimum required sample size is 331. However, a total sample size of 529 is obtained. The variables are analyzed with PLS-SEM. The result depicts that EE and JS have a direct effect on TI. Meanwhile, because SP influences both EE and JS but not TI, thus EE and JS may have a mediating effect.
The Influence of Teamwork and Leadership Style towards Employee Productivity in Retail Store Jasmine, Sephia; Hongdiyanto, Charly
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.3326

Abstract

Employees are one of the most critical assets considered the driving force of operations in a company. Many companies can determine their success by paying attention to employee productivity. In the retail store, the employee’s productivity relates to how employees can carry out daily operational to-do list targets, punctuality, and initiative. Several factors, such as Leadership, teamwork, and environment, can influence employees' productivity in a company. The support of the organization is critical in creating a comfortable environment for the employees to work. Trust can be given through Leadership and a comfortable co-team. With the proper support from the externals, the employee can perform better on the work. This research was conducted to analyze the effect of teamwork and leadership style on employee productivity with Trust as a mediator. This research was conducted quantitatively, and the data will be analyzed using PLS. The subject includes employees of a store. The sampling technique used is saturated sampling. The results of this study indicate that Trust mediates the effect of leadership style on employee productivity. In addition to the mediation test, it can be concluded that Trust mediates the effect of teamwork on employee productivity.
Effects if Autonomy in Joining and Legitimation of Succession on the Family Company Successor’s Commitment Saputra, Teddy; Padmawidjaja, Liestya; Putri, Dominica Prima Kurnia Kharismatika
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3536

Abstract

The purpose of this research is to study empirically the effect of autonomy in joining and legitimation of succession towards successors’ commitment to a family business. This research is conducted with a sample of 109 successor family businesses at the UC Family Business Community. The research shows that autonomy or the freedom in making choices has a significant effect on forming affective commitment, while legitimation also has a significant influence at a lower level. Autonomy in joining or freedom in making choices has a significant effect to form normative commitment, while legitimation of succession also has a significant effect at a lower level. Thestudy further shows that legitimation must be supported by autonomy to form an affective commitmentto the successor.
The Effect of Price, Product, Promotion Towards Consumers’ Purchase Intention at T4U Indonesia, West Surabaya Branch valentina sutanto, gracia; Gunawan, Lenny
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4003

Abstract

As Food and Beverage industry growth is still claimed as the one of the highest growth potential, many retailers offer food and beverage in many forms. By observing this opportunity, Entrepreneurs are motivated in starting F&B businesses. With the COVID-19 impacting sales figures in most business specially involving dine-in activities, the researcher would like to investigate further how price, product, promotion influences the purchase intention in T4U Taiwanese beverage branch in West Surabaya. The researcher uses three variables based on the consumers’ survey result which are Price, Promotion, and Product. The purpose of this research is to know the significance level all of those variables have effect towards the consumers’ purchase intention at T4U Surabaya. The total samples are 112 respondents taken from the population people who know T4U is unknown, thus sample number is decided based on Lemeshow method. The responses are collected through questionnaire and selected with purposive sampling method then, run using SPSS. The Multiple Regression Analysis is used to analyze the data of the respondents and the result is Price, Promotion, and Product have positive and significant effect towards Consumers’ Purchase Intention at T4U Surabaya.
Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty of UC Makassar Wijaya, Justin; Putra, Sinar Dharmayana
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4084

Abstract

Economic development in recent years has been driven among others by the service industry. The fierce competitive situation has driven competing businesses to continually develop themselves to provide superior quality services and an excellent brand image to gain customer satisfaction and loyalty. This study aims to examine the relationships between service quality, brand image, customer satisfaction, and customer loyalty of UC Makassar. We collect research data from 68 students using a convenient sampling technique. We adopted the conceptual model from prior studies. PLS-SEM was conducted to test the relationships in the conceptual models. The outcomes indicate that customer satisfaction has a positive impact on customer loyalty. The findings also found that service quality positively affects brand image and customer satisfaction but not loyalty. Likewise, brand image has a positive effect on customer satisfaction but not on loyalty. The implications of this research, limitations, and directions for further research can be found below.
Impact of Content Marketing, Brand Image, & Social Media on Buying Behavior Andasari, Alfina; Anshori, Mohamad Yusak
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4086

Abstract

This research aims to investigate the influence of Content Marketing, Brand Image, and Social Media on purchase intention and purchase decision for Sambal Ning Niniek, a small and medium-sized enterprise (SME). A quantitative research method was employed, with three independent variables, namely content marketing, brand image, and social media, and two dependent variables, namely purchase intention and purchase decision. A total of 216 respondents were included in the study. The analysis involved both outer model and inner model assessments. The results revealed that content marketing did not have a significant positive impact on purchase intention. However, brand image and social media demonstrated a positive and significant impact on purchase intention for sambal Ning Niniek. Furthermore, purchase intention was found to have a positive and significant effect on purchase decisions at Sambal Ning Niniek. Regarding the influence on purchasing decisions, content marketing, and brand image were identified as significant and positive factors for Sambal Ning Niniek. However, social media did not exhibit a significant positive impact on purchasing decisions.

Page 13 of 16 | Total Record : 153

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