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Jurnal Manajerial
Published by Universitas Muhammadiyah Gresik
ISSN : 23548592     EISSN : 26215055     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article reviews. The article essentially contains topics on Business Management, Financial Management, Operational Management, Human Resource Management, Marketing Management and Entrepreneurship.
Arjuna Subject : -
Articles 251 Documents
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Twitter Social Network Interaction As Customer Engagement In Competition For E-Commerce E-Health Performance In Indonesia Annisa Nur Navisha; Rita Ambarwati; Misti Hariasih
Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i02.5279

Abstract

Background – The presence of e-commerce e-health is a societal solution to health needs in the era pandemic. Social distancing rules cause considerable restrictions on community socialization, so they use social media alternatives to share experiences. That matter causes customers to talk about the performance of digital e-health services and create consumer engagement. Public opinion and ratings on social media become data information analyzed to improve service quality. Aim – This study aims to identify customer conversations on Twitter about e-commerce e-health to see its performance and compare e-health results networks in Indonesia. Design / methodology / approach – The research method in this study is the Social Network Analysis (SNA) approach and descriptive meaning to get the results of the formulated goals. Findings – The results of this study showed that pre-pandemic e-health users in Indonesia were more dominant in utilizing psychologist and psychiatric consultations and buying easy and practical medicines. During the pandemic, customers more often used doctor consultations related to symptoms and treatment of Covid-19, drugs and vitamins for self-isolation, supported by online payments. Research implication – This research contributes to e-health companies in Indonesia regarding suggestions for utilizing SNA through customer interaction on social media to improve the performance and competition of e-health services and determine superior strategies. Limitations – This research explores data only from social media Twitter, based on the material for data visualization is only in text. The scope of the study is only in the health business, so it can further develop in other sectors.
Kepemimpinan Transformasional Terhadap Kinerja Karyawan Dimediasi Budaya Organisasi Dan Motivasi Ahmad Qoni Dewantoro
Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i02.5437

Abstract

Background – Currently, company leaders, besides being tasked with assessing the performance of their employees, also need transformational abilities because transformational management has been proven to increase productivity in the workplace. Aim – The aims of this study were to determine the effect of transformational leadership on employee performance, both directly and indirectly through organizational culture and motivation. Design / methodology / approach – The research method refers to a positivism approach with quantitative methods, using 77 participants as a sample for filling out the questionnaire, while Path Analysis is used to analyze the data that has been collected. Findings – This study refutes the notion that transformative leadership has a direct impact on employee performance. By inspiring their employees, transformational leaders have an indirect effect on performance. Furthermore, the characteristics of organizational culture are not significantly influenced by transformative leadership. Conclusion - Transformational leaders can use various sources of inspiration to improve performance. As a result, leaders play an important role in increasing employee motivation. Research Implication - The findings of this study have managerial significance because a shift in leadership style is necessary to improve performance. These results highlight the value of transformative and motivational leadership in enhancing workplace performance. Limitations – This research only collects data from one banking company, then the characteristics of the sample have different characteristics from the others, where the bank as a sample is owned by the regional government so that it may be different if the data is taken based on ownership and also different banks.
Model Evaluasi Strategi Wisata Lontar Sewu Dalam Meningkatkan Citra Destinasi Suaibatul Aslamiyah
Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i02.5495

Abstract

Background – The development of a tourist village can improve welfare and preserve local cultural and customary values. Lontar Sewu Tourism is a tourism village in Gresik district with a uniqueness in the many step trees called lontar which are created with playing and learning arenas. However, currently lontar sewu tourism is faced with competition between natural and artificial tourism in Gresik, especially those that require control and evaluation to increase competitiveness. Aim – To evaluate the Lontar Sewu Tourism strategy in enhancing the image of the destination. Design / Methodology / Approach – This study uses qualitative methods. The research location used as the research location is Gresik Regency. The site in this research is Lontar Sewu Tourism, located in Hendrosari Village, Gresik Regency. Primary data in this study were taken from interviews and observations of 13 informants consisting of 3 managers and 10 consumers or visitors to the lontar sewu tour. Data collection techniques used in this study were interviews and questionnaires. Data analysis techniques use content analysis, content analysis and matrix as instruments. The matrices used for strategy evaluation tools are Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Balance Score Card (BSC). Findings – The current condition of Lontar Sewu Tourism has an IFE score of 3.57 and an EFE score of 3.05. This indicates a strong position in the competition, so that the IE matrix is in quadrant I, namely growing and developing. In the evaluation using the Balance Scorecard, it is known based on 5 perspectives namely: customers, employees, business processes, business ethics and social responsibility, currently the performance of lontar sewu tourism is quite good, but there is no balance yet because it has not been able to display strategic goals from a financial perspective linked from a customer perspective. The image of the Lontar Sewu Tourism destination is currently still quite good, so it needs development referring to the results of the Balance Scorecard. This finding aligns the strategic manager's that strategy evaluation is very important for organizational well-being; timely evaluation can alert management of problems or potential problems before a situation becomes critical. Conclusion - Lontar Sewu Tourism has tourism potential that will continue to grow, however, there is a need for synergy between the financial perspective and the customer in the Balance Scorecard. Research Implication – The results of this study can be used as a reference regarding the practice of strategic management studies and marketing management related to competition in the tourism business and tourism villages in particular. Limitations – Research is limited to financial data owned by strategic managers, so that the evaluation of the Balance Scorecard related to the financial perspective cannot be displayed because there is no data regarding Return of Equity (ROE).
Pengaruh Beauty Influencer Terhadap Brand Awareness, Brand Image, Brand Attitude, dan Purchase Intention Beauty Product Lokal Indonesia Ditta Shierlly Novierra
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6311

Abstract

Background – Beauty influencers are now role models for beauty enthusiasts and becoming a trend. This new trend of beauty influencers combined with the rapid expansion of the beauty sector and the local brands or beauty products in Indonesia create an entirely new phenomenon. This research represents the current trends in Indonesia such as the era of digital, the adoption of social media in daily life, the rapid growth of local brands or beauty products, and the rise of influencers. Aim – The objective of this exploration of the beauty industry in Indonesia is to discover the effect of beauty influencers’ credibility on brand awareness, brand image, brand attitude, and purchase intention on local beauty products. Design / Methodology / Approach – The approach used in this study is quantitative. The sampling procedure was performed using non-probability purposive sampling combined with snowball sampling. The data was collected over a survey with a questionnaire. The data was analyzed using PLS-SEM in SmartPLS. Findings – The credibility of beauty influencers positively impacts brand awareness, brand image, as well as brand attitude of local beauty product brands. The brand awareness and brand image then positively influence the brand attitude which eventually positively impacts the purchase intention of local beauty product brands. Research Implication – Even though beauty influencers’ credibility does not directly impact the purchase intention, this research still recommends the company or marketer to engage the beauty influencers because they can influence brand awareness and brand image of beauty products through their reviews. If brand awareness is formed and a favorable brand image is created, it will boost the brand attitude which will ultimately affect the purchase intention of local beauty products or brands. Limitations – This research is limited to respondents in Java Island and credibility as the only indicator of beauty influencers. This research has not tested the causal relationship between variables simultaneously and has not tested the variables as intervening or moderator variables.
Marketing Strategy Of Fast-Food Restaurants In Indonesia - Sosial Network Analysis On Twitter Fauline Arizka Putri; Rita Ambarwati; Kumara Adji Kusuma
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.5524

Abstract

Background – Fast food restaurants are a culinary business where competition is quite tight, especially in the Covid-19 era. To face competition between restaurants which is quite close, companies must have many strategies, one of which is related to the promotion strategy. Aim – This study aims to compare the marketing strategy content between Mcdonald's and Burger King and identify the focus of discussion of Twitter users on fast food restaurants. Design/ Methodology/ Approach – This research uses a social network analysis (SNA) approach with a qualitative descriptive research type. SNA is a form of social computing that extracts large amounts of data. This research uses secondary data sources from tweets with discussions of McDonal's and Burger King in 2017-2022 with data collection. Findings – The study results show that the marketing strategy related to promos carried out by Mcdonald's is Free Shipping, while Burger King's is Cashback. While on the menu, Mcdonald's innovates on the ice cream menu, and Burger King innovates on the burger menu. The marketing strategy related to taste at Mcdonald's and Burger King showed that the two restaurants had a delicious and delicious taste of the products produced by the two companies on the tongues of consumers Conclusion - Burger King's marketing strategy carried out via Twitter social media is superior to McDonlads' marketing strategy. Research implication –The research results show that Burger King is famous for the promos it provides, namely cashback where the promo can be used again when making subsequent purchases by consumers. Apart from that, the menu at Burger King is also very varied, starting from different colors and shapes of burgers, therefore Burger King can attract other consumers to buy their products. This strategy can be maintained to improve and maintain products at Burger King restaurants. McDonald's is famous for its delicious burgers, so this can increase consumer purchases, this strategy must also be maintained. Limitations – This study focuses on two company brands, namely Mcdonald's and Burger King, in this analysis using three marketing strategy criteria as keywords for data collection. The first keyword is a promo, the second is a menu, and the third is taste.
Dorongan Masyarakat Jawa Timur Menjadi Pekerja Migran Indonesia Maulidyah Amalina Rizqi
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.5968

Abstract

Background - The unemployment rate in East Java province is below the national average and the poverty rate in East Java province has decreased from the previous year. However, the number of Indonesian migrant workers originating from East Java ranks first nationally. Objectives - The aim of this research is to prove that there is a drive from within the community to become migrant workers. Researchers also want to find out what things make the people of East Java to become migrant workers. Design/ Methodology/ Approach - This study uses a Descriptive-Qualitative paradigm approach, with data collection techniques in the form of interviews with active and non-active Indonesian migrant workers (ex immigrants). Findings - Some of the elements that encourage people to become Indonesian immigrant workers are invitations from family, colleagues or friends, low income, economic improvement, living facilities and low education. Some of these elements are the encouragement or motivation of individuals to meet several needs in personal and social life and each individual wants to fulfill these needs in his life. Conclusion - This research produced several elements that encouraged the people of East Java, especially to become Indonesian immigrant workers, namely invitations from family, colleagues or friends, low income in Indonesia, economic improvement, living facilities and low education. Some of these elements are the encouragement or motivation of individuals to fulfill several needs in personal and social life. Research Implications - This research has important implications for the general public, Indonesian immigrant workers as well as for future research. The general public will know what things might happen when they become immigrant workers, and how the immigrants survive in other countries in order to improve their family's economic standard. Immigrant workers can meet their needs in life, while further researchers can dig deeper into other elements that encourage immigrant workers to work abroad. Research Limitations - This research was conducted only in certain areas. The northern region is represented by the northern coastal area of ​​Lamongan, the southern region is represented by Trenggalek Regency, the western region is represented by Ngawi Regency, and finally the eastern region is represented by Sumenep Regency and prioritizes the small island in Sumenep, namely Sapudi Island.
Increasing Epistemic Value And Rate Through Flow Value Co-Creation Perspective Of Service-Dominant Logic Theory Dimas Wibisono
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.5607

Abstract

Background – Flow value co-creation is a psychological condition where a person feels pleasure in using a product or service. This concept starts with Service-Dominant Logic Theory (SDL) which indicates that SDL tends in the domain of marketing services. Aim –This study aims to identify the mediation of Flow value co-creation (FVC) with Epistemic (EPV) and Rate (RT) variables. Design / methodology / approach – This study describes the unaffected relationship between Epistemic values and Ratings mediated by the new concept of Flow value co-creation. The PLS-SEM equation engineering model uses the retrieval technique. This study involved a total of 286 Y generations of Shopee application users Y. Findings – The results showed that Flow value co-creation increased Rate. Shopee application users especially the Y generation feel shared comfort. Conclusion - The FVC relationship to RT has a logical impact in which the more comfortable, enjoyable, and safe using an application, the better the RT. The model can be assumed that Flow value co-creation can mediate the inconsistency of complex debates from previous studies regarding Epistemic Correlation (EPV) at Rate (RT). Research implication – For startup makers in the form of applications to survive. First, updates for consumer users affect user enjoyment. Second, the evaluation of applications for target markets such as MSMEs and consumers in their use will have an impact on the market. Third, Flow value co-creation affects the stakeholders in improving application performance. Limitations – The number of respondents is only in the Bantul area and is under 300 respondents, the development of variables such as the length of time the user is used, the frequency of applications used through advertisements.
Performance Analysis BPBD Kabupaten Gresik dengan Pendekatan Key Performance Indicator (KPI) Cahyadi, Nur; Aslamiyah, Suaibatul
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6132

Abstract

Background – Gresik Regency is one of the regencies located in East Java Province which is influenced by various factors that cause various kinds of disasters, both natural and human disasters, namely demographic, geographical, hydrological and geological factors, which can cause environmental damage and cause loss of property and property. In 2021, the spotlight relating to the performance of the Gresik Regency BPBD is the news in the mass media where the Minister of Social Affairs, namely Mrs. Risma's annoyance, saw that there were residents who were victims of the rain-flood disaster which resulted in residents getting cold and forced to set up makeshift tents with tarpaulins on the side of the village road. The Social Minister's annoyance raised doubts about the performance of the Gresik Regency BPBD in the process of disaster prevention and management, especially floods. Aim – to find out the performance of BPBD Gresik Regency in the process of overcoming and preventing natural disasters, especially floods in 2021 using the Key Performance Indicator (KPI) approach. Design / methodology / approach – The method used in this study is descriptive qualitative so it is necessary to collect data from the field results needed to support this research. After the data has been collected, it is necessary to reduce the data or summarize according to the information obtained, which is then displayed or presented in accordance with the performance indicators of BPBD Gresik Regency. To strengthen the research results, it is necessary to test the validity of the data using the source triangulation method through member checks. Findings – The achievement of the performance of the Regional Disaster Management Agency (BPBD) of Gresik Regency obtained results with good criteria but the results were still not optimal. BPBD Gresik Regency cooperates with stakeholders in the context of providing services and handling of natural disasters that occur. In addition, BPBD has conducted training activities in the context of disaster prevention and mitigation. Meanwhile, in terms of responsiveness, BPBD Gresik Regency is categorized as good, because it has handled emergency actions quickly and spontaneously in carrying out aid, rescue, search and health services and social services for residents affected by disasters or as victims of disasters. Meanwhile, in terms of accountability, it was found that the BPBD of Gresik Regency had been carried out in accordance with existing and applicable standards. Research implication – Based on the results of the conclusions obtained, it is hoped that the Gresik Regency Regional Disaster Management Agency (BPBD) can continue to improve performance in accordance with the Key Performance Indicator (KPI) and the planned activities to be implemented. The need for special management to deal with disasters that are located quite far from the district BPBD office. Gresik, so as to minimize the disaster area. Tools (facilities) in disaster management must be added, equipped and modernized, because with modern and complete tools it is hoped that the disaster management process can be handled properly. as well as Human Resources (HR), in this case the Apparatus must be added and their capabilities increased, so that in the implementation of disaster management can be carried out in a professional manner.
Be Agile Or Be Gone? A Three-Way Interaction Of Goal Congruence And Knowledge Sharing Imanirrahma Salsabil; Mariah Rabiatul Qibtiyah
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6348

Abstract

Background – Digital startups in Indonesia are starting to face decline within the last 2 years, faced by rapid technological changes and fierce competition, leading some of these startups to carried out employee layoff. Aim – This study aims to identify and explore the drivers of employee agility in digital startups in Indonesia through the influence of intellectual capital. It also considers the moderating role of knowledge sharing and goal congruence. Design /Methodology /Approach – With quantitative analysis, this study chooses 250 digital startups employees as respondents, determined using purposive sampling method. The data is obtained through survey with online questionnaire, and is analyzed using conditional process analysis with SPSS Macro-PROCESS. Findings – Intellectual capital positively influences employee agility, and this influence is strengthened by the existence of knowledge sharing and goal congruence between employees in the digital startups. Conclusion – The importance of intellectual capital as a strategic asset for organizations operating in dynamic and competitive environments, while highlighting some of the conditional factors underlying the relationship. In addition, the moderating role of knowledge sharing and goal congruence has provided new insights into this relationship. Research implication – This study has implications for both academia and industry, emphasizing the significance of investing in and managing intellectual capital to foster a more agile workforce in this rapidly evolving sector. Limitations – The present study is carried out within the specific context of digital startups in Indonesia with its own characteristics, thus the finding might not be able to be generalized to other settings.
The The Mediating Role of Competence on the Effect of Organizational Culture and Readiness To Change on Organizational Entrepreneurship Dyah Pikanthi Diwanti
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6244

Abstract

Background – An increasingly dynamic environment keeps the organization moving. To stay relevant, it is necessary to support readiness for change, especially related to the Human Resources (HR) competence. The sustainability of an organization is influenced by independence through entrepreneurial activities to contribute to independent funds Research purposes – This research aims to determine how readiness to change runs in organizational culture for human resources by improving organizational entrepreneurship competencies Design/ Methodology/ Approach – This study applied quantitative research with survey techniques and SEM AMOS analysis tools. Statements were distributed using a Likert scale of 1-5. Based on the results of the validity and reliability test, it was declared valid and reliable. Before testing the hypothesis with a structural model, a model suitability test (Fit) based on data processing was carried out using the SEM-AMOS analysis tool. Results and Discussion – 1) Organizational culture has a significant effect on Organizational Entrepreneurship. 2) Organizational culture has a significant effect on competence. 3) Organizational culture positively affects organizational entrepreneurship with Competence as a mediator variable. 4) Readiness to change does not have a positive effect on organizational entrepreneurship. 5) Readiness to change in HR has a positive effect on competence. 6) Readiness to change has a positive effect on organizational entrepreneurship with competence as a mediator variable. 7) Competence has a positive effect on organizational entrepreneurship. Conclusion – The influence of readiness for change in human resources on organizational entrepreneurship with competence as a mediator variable resulted in significant and positive results of the influence of independent variables on the dependent variable with human resource competence as a mediator variable. Research implications – This research provides knowledge to readers/business actors/stakeholders that the readiness to change human resources towards organizational entrepreneurship with competency as the moderator variable has a significant influence. Research limitations – This research discusses the mediating role of competence on the effect of organizations and readiness to change on organizational entrepreneurship

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