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Jurnal Manajerial
Published by Universitas Muhammadiyah Gresik
ISSN : 23548592     EISSN : 26215055     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article reviews. The article essentially contains topics on Business Management, Financial Management, Operational Management, Human Resource Management, Marketing Management and Entrepreneurship.
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Articles 251 Documents
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THE The Influence Of Electronic Word Of Mouth (E-Wom) And Brand Trust On Brand Image And Shopee Consumers Buying Interest Priyambodo Wahyu Jatmiko; Retno Widowati; Nuryakin Nuryakin
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6263

Abstract

Background - The increase in sales on online platforms has increased since the Covid-19 pandemic began, during which period the government began implementing Large-Scale Social Restrictions (PSBB) so that the opportunity to travel to offline stores was very limited and customers did not have many choices but to fulfill their shopping needs online. Aim - This study aims to analyze the effect of e-WOM on brand image, the effect of brand trust on brand image, the effect of brand image on consumer buying interest, the effect of e-WOM on consumer buying interest, and analyze the role of brand image as mediating the effect of e-WOM and brand trust on consumer buying interest. Design /Methodology /Approach - This study uses a quantitative approach to investigate the influence between e-WOM, brand trust, consumer buying interest and brand image. The respondents of this study were shopee users. The questionnaire was distributed to 240 respondents. Then, the questionnaire data was analyzed using the Structural Equation Modeling (SEM) method with the Analysis of Moment Structure (AMOS) version 26.0 program. Findings - The analysis results show that the three hypotheses of this study are accepted. From this study it is evident that, there is a significant positive effect of e-WOM on brand image. In addition, there is also a significant positive effect of brand trust on brand image. Then there is a significant positive effect of e-WOM on buying interest. Meanwhile, brand image and brand trust have no effect on buying interest, and brand image cannot mediate the impact of e-WOM and brand trust on buying interest. Conclusion - e-WOM has a positive and significant effect on brand image, brand trust has a positive and significant effect on brand image, brand image has no effect on buying interest, e-WOM has a positive and significant effect on buying interest, brand trust has a positive and significant effect on buying interest, brand image has no effect as a mediator in the relationship between e-WOM and consumer buying interest, brand image has no effect as a mediator of the relationship between brand trust and consumer buying interest. Research implication - The results of this study indicate that e-WOM does not have a direct influence on purchase intention because it has to go through a mediating variable, namely brand image. Limitations - This research was only conducted on the people of Yogyakarta, thereby reducing the ability to generalize the research results.
Bukti Peran Perilaku Keuangan Sebagai Pemediasi dalam Literasi Keuangan, Risk Tolerance dan Keputusan Investasi Sherli Wahyuni Dwi Afriani; Isnurhadi Isnurhadi; Yuliani Yuliani
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6271

Abstract

Background – The importance of planning in making investment decisions makes a person more mature in determining investment decisions to achieve financial well-being in the future. The realization of good investment decisions depends on appropriate financial instruments to invest in to maximize their use Aim – The purpose of this research is to determine the effect of Financial Literacy and Risk Tolerance on Investment Decisions mediated by Financial Behavior Design / methodology / approach – This research uses a quantitative approach and is analyzed using SmartPLS. Data obtained by Slovin sampling technique by distributing questionnaires to 400 respondents. Findings – The results of this study indicate that Financial Literacy, Risk Tolerance and Financial Behavior have a positive and significant effect on Investment Decisions. Financial Literacy and Risk Tolerance have a positive and significant effect on financial behavior. Financial literacy has a significant positive effect on investment decisions mediated by Financial Behavior. Risk Tolerance has a significant positive effect on Investment Decisions mediated by Financial behavior. Conclusion – Investors with good financial literacy and risk tolerance and followed by good financial behavior will make investment decisions according to their risk profile and investment objectives. Research implication – This research is for investors to broaden their knowledge regarding the functions of financial literacy and risk tolerance so that they can minimize bad financial behavior and be able to think rationally in investment decisions Limitations – The limitations of this research only include the variables of financial literacy, risk tolerance, financial behavior and investment decisions
“Ada Apa Dengan Gen Z” Studi Fenomenologi Generasi Net Di Tengah Dilematisasi Antara Gaya Hidup Dan Kearifan Lokal I Putu Dharmawan Pradhana; Ni Made Prihanadi Dwi Surya Putri; Ketut Elly Sutrisni
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6196

Abstract

Background – Generation Z is a generation that grows and develops in today's rapid technological developments. This also applies to Gen Z who are part of Balinese society and are very strong in cultural nuances and local wisdom. The tourism industry and modernity coexist with the strong culture that is the pulse of people's lives, creating an interesting phenomenon for the development of Generation Z in Bali. Especially those who work in various industries or as professionals. Aim – This research aims to find out how efforts are made by Generation Z in Bali in facing various pressures which are a dilemma between excellent performance in their place of work and the full contribution expected of them to cultural organizations amid conditions in Balinese society which are strong in implementing cultural activities based on local wisdom. Design/ Methodology/ Approach – This research uses a qualitative approach with phenomenological characteristics. Researchers try to explore the various activities of the sources and enter into the personal and social lives of the sources. The data validation technique uses the triangulation method, which consists of observation, interviews, and documentation. Informants were taken using a purposive sampling technique. The validity of the data is determined by source triangulation, technical triangulation, and time triangulation. Data analysis techniques are assisted by NVivo 12 Plus software. Findings – The strong traditions that Balinese people still maintain are also rooted in Generation Z. They feel that their obligations as krama (members) of Balinese society require them to remain active in various social activities. They will tend to try to manage their time and maintain their identity as part of Balinese society. If these conflicts are not resolved, they tend to choose to switch to jobs that can create flexibility in working so that they continue to carry out their activities as part of Balinese manners by becoming part of social organizations in Bali, in this case, Sekaa Teruna-Teruni and Banjar. Conclusion - There is harmony between Gen Z and the strong cultural roots and local wisdom in work rhythms and business organizations. Research Implication – This research shows that Generation Z cannot be fully identified as a generation that closely follows various developments and puts aside traditions that are considered ancient. In several areas that are thick with local wisdom and culture, Generation Z seems to be in harmony with the existing culture and forms an identity as Generation Z who can synergize modernity and tradition, thus creating a unique combination. However, sometimes there are various problems when they cannot synergize elements of the lifestyle and characteristics of the latest Gen Z with the local wisdom they adhere to. Limitations – This research uses phenomena taken from the perspective of a limited number of informants. The characteristics of local organizations and the company's organizational culture have not been studied further. Research with a greater number of sources and a deeper level of depth in the object being analyzed is necessary.
Pengaruh Tingkat Kesehatan Dan Fundamental Makroekonomi Terhadap Kinerja Saham Pada Perbankan Go Public Di Indonesia - Malaysia Febrianti, Rahma; Isnurhadi, Isnurhadi; Husni Thamrin, Kemas Muhammad
Jurnal Manajerial Vol 11 No 01 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i01.7057

Abstract

Background – NPL, NIM, ROA and CAR ratios of banks in Indonesia and Malaysia show significant differences from 2016 to 2020. NPL in Indonesia is in the healthy category, ranging between 2-3%. In contrast, NPL in Malaysia is lower than Indonesia, below 2% from 2016 to 2020 and is categorized as very healthy. Apart from financial ratio factors, macroeconomic fundamentals in Indonesia and Malaysia also showdifferences. Indonesia's inflation rate in 2022 will be 5.51%, higher than Malaysia's 3.38%. Financial ratios and macroeconomic factors are closely related to financial performance, including stock returns, dividend payments and earnings per share. Aim – This purpose of this research is to determine the influence of the level of banking health and macroeconomic fundamentals on stock performance as proxied by Earning Per Share (EPS) in banks going public in Indonesia and Malaysia Design/ methodology/ approach – This research uses a quantitative approach and data processing using Eviews. Data was obtained using a purposive sampling technique using 33 Indonesian go public banks and 6 Malaysian go public banks. The data analysis technique uses panel data regression analysis. Findings – The research results show that NPL and Interest Rate (IR) have a negative and significant effect on Earning Per Share (EPS) of Go Public Banks in Indonesia. ROA and GDP have a positive and significant effect on EPS. Meanwhile, NIM and CAR have a negative and insignificant effect on EPS and inflation has a positive and insignificant effect on EPS. Meanwhile, the results of research on go public banks in Malaysia show that NPL variable has a positive and significant influence on EPS. CAR has a negative and significant effect on EPS. ROA has a positive and insignificant effect on EPS. Other variables such as NIM, GDP, Inflation and Interest rate have a negative and insignificant effect on the Earning Per Share (EPS) of go public banks in Malaysia. Conclusion – NPL, NIM, ROA, CAR, GDP, Inflation and Interest Rates influence Stock Performance as proxied by Earning Per Share (EPS) in public banking in Indonesia and Malaysia Research implication – Bank health information and fundamental macroeconomic factors can be considered important signals for investors. This knowledge can help investors make smart investment decisions, which in turn are expected to improve the company's financial performance Limitations – The limitations of this research only include variables NIM, NPL, ROA, CAR, GDP, Inflation & Interest Rate and only cover the countries of Indonesia and Malaysia.
Optimasi Search Engine Optimization Dalam Strategi Digital Marketing Untuk Meningkatkan Penjualan Polis Asuransi Syariah Selfiani, Dwi; Nasution, Muhammad Irwan Padli; Bi Rahmani, Nur Ahmadi
Jurnal Manajerial Vol 11 No 03 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i03.8514

Abstract

Background – This study examines how Search Engine Optimization (SEO) can increase sales of sharia insurance policies at Prudential Rantau Prapat Aim – To find out how SEO optimization can be used as part of a digital marketing strategy to increase sales of sharia insurance policies at Prudential Rantau Prapat. Design/ Methodology/ Approach – This study uses a qualitative method with a case study approach and SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by businesses when implementing an SEO strategy. Findings – The results of the study indicate that the right SEO strategy can be an effective tool in digital marketing to increase sales of sharia insurance. Although there are challenges such as limited SEO knowledge and technical complexity, great opportunities such as the growth of internet users and the increasing need for sharia insurance can be utilized. Conclusion – Based on the results of the SWOT analysis, the researcher recommends a WO (Weaknesses – Opportunities) strategy. WO strategy: Overcoming weaknesses by taking advantage of opportunities. At this time, companies can invest in SEO training and skills development for the organization, as well as take advantage of opportunities from digital expansion to more effectively reach new audiences. Research Implications – This study provides insights for insurance companies to develop more effective digital marketing strategies. Research Limitations – This study is limited to one case study for Prudential Rantau Prapat.
Model E-WoM dan Perceived Value Dalam Meningkatkan E-Repurchase Intention Dengan Mediasi E-Trust Hartanto, Prasetyo; Laij, Fransisca
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7549

Abstract

Background – The Covid-19 pandemic and social restrictions have spurred the growth of e-commerce in Indonesia, impacting consumer behavior and the industry, as evidenced by Shopee's success in sustaining online repurchase intentions. Aim – The purpose of this study is to analyze the relationship between various factors E-Wom, Perceived Value, and E-Repurchase Intention mediated by the E-Trust variable. Design/ Methodology/ Approach – The type of this research is descriptive verificative, and the method used is an explanatory survey with random sampling technique, involving a sample size of 174 Shopee app users. The data analysis technique employed is path analysis, utilizing IBM SPSS software version 26.0. Findings – The statistical analysis results revealed a positive and significant influence of the variables e-wom and perceived value on e-repurchase intention through the mediation of the e-trust variable, both partially and simultaneously. Conclusion - E-trust is responsible for the purchase of E-repurchase intentions. Research Implication – This study aims to contribute to management science, particularly in the fields of marketing management and the e-commerce industry, focusing on Electronic Word of Mouth, electronic trust, perceived value, and repurchase intention. It is hoped that this research can assist the e-commerce industry, such as Shopee, in developing more effective and efficient marketing strategies to enhance customer loyalty and ensure sustainable growth. Limitations – Due to the limitations of the study, the author suggests that future researchers add other variables that could enhance e-repurchase intention.
Key Influencing Factors On Ticket Purchase Decision Zeini, Cerlis Cesar; Santoso, Adi; Riawan, Riawan
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7037

Abstract

Background – Rapid technological advances are able to change all aspects of life and consumer behavior, so that consumers often make purchasing decisions using technology such as the internet Aim – The aim of this research is to prove the influence of e-WebQual, content marketing, social media marketing variables on purchasing decisions. Design/ Methodology/ Approach - This research is quantitative research with a data collection method through questionnaires distributed using Google Form to 192 respondents using accidental sampling technique by distributing questionnaires to respondents who meet the criteria such as CGV Madiun cunsumers. Data measurement uses a Likert scale of one to 5. Data analysis in this study uses SMART PLS 3.0 Findings – The research results show that e-WebQual has a significant influence on the decision to purchase CGV Madiun tickets, content marketing has a significant influence on the decision to purchase CGV Madiun tickets, social media marketing has a significant influence on the decision to purchase CGV Madiun tickets. Conclusion - It was discovered that E-WebQual, content marketing, and social media marketing have a positive and significant impact on purchasing decisions. Research Implication – This research has important implications for consumers and the CGV Madiun company. It will be beneficial for consumers in making purchasing decisions due to rapidly developing technological advances, then it will be beneficial for the CGV Madiun company, judging from the research results, the variables e-WebQual, content marketing, social media marketing can be used to explain purchasing decisions so that they can have a positive influence on the performance of CGV Madiun Limitations – This research shows that the R-Square results show that 54.5% of the dependent variable can be explained by the independent variable, while the remaining 45.5% is influenced by other variables
Faktor yang Memengaruhi Purchase Intention melalui Brand Image pada Skincare Lokal di Kota Batam Ohanna, Nida; Kesumahati, Erilia
Jurnal Manajerial Vol 11 No 01 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i01.6490

Abstract

Background – During the COVID-19 epidemic, increased consumer interest in skincare is generating commercial potential for local skincare products in Batam City. Attractive and trustworthy brand ambassadors play an important role in influencing consumers' purchase intentions for products by enhancing brand image and increasing awareness of product quality, which will ultimately motivate purchases. Aim – The purpose of this study is to analyze the relationship between various factors (attractiveness, expertise, trustworthiness of brand ambassadors, E-WOM, and social media marketing) on purchase intention of local skincare products in Batam City. Design / methodology / approach – The purposive sampling method was used to collect data from 386 individuals who have used local skincare products in Batam City. The questionnaire was distributed using Google Form in April 2023. Findings – The results of the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis show a positive and significant influence of attractiveness, expertise, trustworthiness, E-WOM, social media marketing variables on purchase intention through brand image. Conclusion - The brand image of skin care products will increase if you use a brand ambassador, where this brand ambassador has a strong influence in increasing the desire to buy skin care products. Research implication – These findings provide insight that social media marketing approaches are efficient, brand ambassadors are influential, and E-WOM is effective in improving brand image and purchase intention of local skincare customers. Limitations – The limitation of this study is that the brand image variable can only be explained by 46.5% by variables such as attractiveness, knowledge, trustworthiness, E-WOM, and social media marketing. Other variables not studied, such as respect and similarity, can explain the remaining 53.5%. Similarly, the purchase intention variable can only be explained by 39.6% by the factors considered, with the remaining 60.4% possibly influenced by other variables such as sales promotion and product quality.
Analisis Biaya Operasional, Harga dan Kualitas Produk Terhadap Peningkatan Pendapatan Pada UMKM Kuliner di Sidoarjo Hikmah, Krisila Arini; Supardi, Supardi; Febriansah, Rizky Eka
Jurnal Manajerial Vol 11 No 03 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i03.7853

Abstract

Background – Currently, many Micro, Small and Medium Enterprises (MSMEs) in the culinary sector are seeking to capitalize on the widespread appreciation for regional products that are embedded in the cultural fabric of Indonesian society. Likewise, in the Sidoarjo area, a multitude of culinary MSME owners are trying to attract consumers by offering products that offer typical flavors native to their respective regions. Aim – The aim of this research is to determine operational cost tests, price tests and product quality tests to increase the income of MSMEs Design / methodology / approach – This research method is quantitative research with SEM-PLS as a data analysis method with the Smart PLS 3.0 program. Data was collected through a questionnaire distributed to 100 research sample respondents, namely culinary MSMEs in Sidoarjo, with each variable measured using certain statement items. Findings – The findings of this research indicate that culinary MSMEs in Sidoarjo need to focus more on pricing strategies and improving product quality to increase their income. Operational cost efficiency does not necessarily contribute significantly to increasing revenue, possibly because human resources are an obstacle. This research provides important insights for MSME players and stakeholders in formulating effective business strategies, by emphasizing the importance of price and product quality in influencing income. Conclusion - The three variables studied were Operational Costs (X1), Price (X2), and Product Quality (X3), only the Price and Product Quality variables showed a positive and significant impact on Income Increase (Y) among culinary MSME actors in Sidoarjo. Research Implication – This research was carried out to determine whether operational costs incurred could be more effective and have a positive impact on productivity and income. Limitations – Limitations This research only involved the Sidoarjo area
Model Pengelolaan Sumberdaya Manusia Pengelolaan Objek Wisata Religi Berbasis Kearifan Lokal khuzaini, khuzaini; Setiadi, Budi; Irpan, Irpan
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7543

Abstract

Background – The development of the tourism sector based on local wisdom, in supporting the sustainable tourism sector in Selayan Kalimantan, especially historical and religious tourism, namely mosques and tombs, is very much needed. Community-based tourism applications can be carried out in three stages, namely the planning stage, implementation stage and evaluation stage. Aim – The aim of this research is to analyze the concept and implementation of a combination of aspects of sharia-based human capital policy and local wisdom. Design/ Methodology/ Approach – This research is descriptive qualitative. Data collection in this article used in-depth interviews with 2 parties from managers and HRD. Apart from interviews, data was obtained through direct observation during employee selection and documentation. Findings – The research results showed that The development of religious tourism in South Kalimantan as sustainable tourism is very worthy of development, commitment to sustainable development, community involvement in decision making and management of religious tourism facilities and infrastructure that have previously existed, such as tombs, mosques and historical buildings. Efforts to optimize the development of sustainable religious tourism are developing the concept of cultural cities, increasing regional security, improving infrastructure and drainage in several places, providing new religious tourism attractions and more attractive additional attractions. Conclusion - The development of religious tourism in Banjar Regency has problems, namely (1) tourism facilities and infrastructure, (2) local resource development, and (3) marketing development. Research implication- It is hoped that there will be the obstacles that exist in religious tourism objects are related to facilities and infrastructure, weak local resources to support tourist attractions, and weak tourism marketing. To overcome obstacles, the strategies that can be implemented are related to the development of tourism facilities and infrastructure, development of local resources, and development of marketing. Limitations – Banjar Regency has quite large potential for developing religious tourism. There are 27 religious tourist attractions in Banjar Regency, but in reality most of the existing religious tourism has not been managed optimally..

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