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JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication)
Published by Universitas Mulawarman
ISSN : 26225050     EISSN : 26226456     DOI : -
Core Subject : Economy, Humanities, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Journal of Agribusiness and Agricultural Communication (AAC) publishes the results of researches include the aspects agricultural oeconomic, agricultural communication, agricultural extension, and other related aspects. This journal will be issued every six months on April and October.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 113 Documents
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ANALISIS EFEKTIVITAS PROGRAM YOUTH ENTREPRENEURSHIP AND EMPLOYMENT SUPPORT SERVICES (YESS) DALAM MENDUKUNG REGENERASI PETANI MUDA DI KABUPATEN TULUNGAGUNG (Analysis Of The Effectiveness Of The Youth Entrepreneurship And Employment Support Services (Yess) Program In Supporting The Regeneration Of Young Farmers In Tulungagung Regency) WIDHYARIE, YUSNITA; ASNAH, ASNAH; DYANASARI, DYANASARI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 2, Oktober 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.2.2025.18929.141-152

Abstract

This research aims to evaluate the effectiveness and impact of the YESS Program on the regeneration of young farmers in Bandung District, Tulungagung Regency, as well as analyzing the factors that influence young farmers' interest in developing businesses in the agricultural sector. The research was conducted in December 2023 using a descriptive survey method. The research sample consisted of 81 young farmers who were members of the YESS Program in Bandung District. Data analysis was carried out descriptively by calculating the percentage influence of the variables of interest, perception and role of program assistants on the regeneration of young farmers. The research results show that the interest and perception variables each have an influence of 89%, while the role of the YESS program companion has an influence of 87% on the regeneration of young farmers. Overall, the regeneration of young farmers has an effectiveness rate of 86% in supporting the success of the YESS Program. The conclusion of this research is that the YESS Program has succeeded in encouraging the regeneration of young farmers in Tulungagung Regency with very effective results. This program contributes to increasing the younger generation's interest in agriculture, positive perceptions of this sector, and provides a significant role through mentoring.
DAMPAK DIMENSI EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ; STUDI EMPIRIS KONSUMEN MEREK ULTRA MILK DI WILAYAH DKI JAKARTA (The Impact of Brand Equity Dimensions on Purchase Decision: Empirical Study of Milk Consumers in DKI Jakarta) DWIWIDYAWAN, JOHANNES ANDREW; ROSIANA, NIA
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 2, Oktober 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.2.2025.21657.153-164

Abstract

The low level of milk consumption in Indonesia presents both a challenge and an opportunity for milk producers. Packaged milk has become a preferred choice among consumers due to its convenience. Although Ultra Milk is one of the pioneers of packaged milk in Indonesia, its ranking in the 2024 Top Brand Award declined. This study aims to examine the effect of brand equity on consumers' purchasing decisions for Ultra Milk in DKI Jakarta Province. The research uses descriptive, Likert-scale, and SEM-PLS methods. The result showed that brand awareness got the highest score, while brand loyalty received the lowest score. Furthermore, the SEM-PLS method analysis showed that brand equity has a positive and significant influence on purchasing decisions. The IPMA results show that brand loyalty demonstrates the weakest performance among the four brand equity dimensions.
KARAKTERISTIK DAN TINGKAT KOMPETENSI PENYULUH PERTANIAN SWADAYA DI KABUPATEN TANAH DATAR (Characteristic Profile And Competency Level Of Independent Agricultural Extension Workers In Tanah Datar Regency) YUZINOSFRIS, YUZINOSFRIS; SYAHNI, RAHMAT; ASMAWI, ASMAWI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 2, Oktober 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.2.2025.22345.127-140

Abstract

This study aims to analyze the characteristics and competence levels of Independent Agricultural Extension Workers (IAEW) in Tanah Datar Regency. The research employed a descriptive quantitative method with a survey approach involving 85 respondents selected through a census technique. Data were collected using questionnaires and interviews, then analyzed using frequency and percentage tabulations. The findings show that most IAEWs are aged ≥50 years (62.81%), have a senior high school education (56.4%), and possess 4–6 years of extension experience (35.9%). Psychologically, the majority demonstrate high motivation (52.6%), broad cosmopolitan orientation (46.1%), and strong creativity and innovation (50%). Overall, the IAEW competence level falls into the moderate category (61.53%), followed by low (21.80%) and high (16.67%). The technical dimension shows the highest competence, while managerial, institutional, coordination, and collaboration aspects need further strengthening. These results highlight the importance of continuous managerial and institutional capacity-building programs to enhance the role of IAEWs as strategic partners of government extension workers in promoting sustainable agricultural development.

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