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Musamus Journal of Agribusiness
Published by Universitas Musamus
ISSN : 26553309     EISSN : 26564475     DOI : -
Core Subject : Agriculture, Social,
Agriculture, Biological Sciences & Forestry Social Sciences
The aims of this MuJaGri is to provide a venue for academicans, researchs and practitioners for publishing the original research articles or review articles. The Scope of the articles published in this journal deals with: (1) economics of cooperative marketing and management, (2) design and development of credit market institutions, (3) organizational design, (4) market structure and performance analysis, (5) supply chain management and design, (6) optimization of operational efficiency, (7) development of data and analysis for financial management, (8) strategic management, and (9) agribusiness education
Arjuna Subject : -
Articles 113 Documents
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Bauran Pemasaran Tempe UD. Tiga Putra Arema di Kabupten Sumbawa Nusa Tenggara Barat Wijayanti, Nila; Angkasa, Aries Zuhri; Nurwahidah, Siti; Wartiningsih, Alia; Fadhila, Mar
MuJAgri: Musamus Journal of Agribusiness Vol 6 No 2 (2023): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v6i2.5684

Abstract

Tempe is a traditional Indonesian food that is similar to that of the people of Sumbawa Regency. Trading business Tiga Putra Arema is one of the Tempe producers in Sumbawa Regency. The Tempe business requires an effort in marketing. The 4P marketing mix is a business strategy prioritized for product, price, location, and promotion. The purpose of this study is to describe the marketing mix of the trading business of Tiga Putra Arema Tempe in Sumbawa Regency. This research was conducted in May–July 2023. The number of samples in this research was 30 respondents. Data analysis uses descriptive analysis. The final results were obtained from the Likert scale and then entered into the weighted mean score formula. The most important aspect of marketing mix Tempe indicated that price was the component that had a high weighted mean score, namely 4.25 (very good), product with an average score of 4.21 (very good), location with an average score of 4.13 (good), and promotion with an average score of 3.83 (good).
Strategi Nafkah Pada Rumah Tangga Pembudidaya Rumput Laut Desa Laikang Kecamatan Mangarabombang Kabupaten Takalar Cahyani, Radhyta Putri Diah; Syarif, Asriyanti; Mudatsir, Rasdiana; Nailah, Nailah
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 1 (2024): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i1.5917

Abstract

The research aims to analyze the livelihood strategy of seaweed cultivator households and the applicable livelihood system and to understand the management of livelihood assets. The research was conducted in Laikang Village, Mangarabombang District, Takalar Regency, from January to February 2024. Informants were determined using the Purposive Sampling method. Five households were taken from each hamlet to obtain a total of 30 households in the category of seaweed cultivators, running a seaweed business, and also diversifying their livelihoods. Qualitative descriptive is used to analyze the data. Research shows that the most dominant livelihood strategy used by seaweed cultivators is consolidation, characterized by a greater number of stretches compared to survival, having access to credit institutions, banks and other parties (collecting traders and the private sector). Meanwhile, the livelihood system is more of an on farm – on farm system due to supportive geographical conditions and the low level of knowledge and skills possessed by cultivators, so that people still depend on nature in trying or pursuing work that does not require high skills. Management of livelihood assets for seaweed cultivators involves five capitals, namely natural, human, social, financial and physical capital which is usually referred to as the asset pentagon.
Keadaan Sosial Ekonomi Dan Tingkat Kesejateraan Petani Padi Orang Asli Papua (OAP) Di Distrik Kurik Kabupaten Merauke Astaurina, Endang; Widyantari, Ineke Nursih; Situmorang, Ferdinand C
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 1 (2024): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i1.5944

Abstract

The objectives of the study are: (1) Knowing the socio-economic conditions of local rice farmers (OAP) in Kurik District, Merauke Regency. (2) determine the welfare level of local rice farmers (OAP) in Kurik District, Merauke Regency. This research will be conducted in December 2023-January 2024. The population in the study was 48 people. The sampling method uses the census method. The sample in this study was 48 people. The data used are primary data obtained through structured interviews. This research uses Descriptive Qualitative and Descriptive Quantitative data analysis techniques. The analysis methods used are Cost Analysis, Income Analysis and Farmer Exchange Rate Analysis. Social conditions of local rice farmers (OAP) in Kurik District, Merauke Regency; the age aspect of local rice farmers (OAP) is still on average productive age of 26-35 years old by 60%, the education aspect of local rice farmers (OAP) is on average at the high school education level of 30%, the aspect of the number of dependents of families of 1-3 people is as much as 83%; and the health aspect of local rice farmers (OAP) is 100% utilizing a healthy public center without hesitation in using health facilities to carry out treatment. The socio-economic conditions of local rice farmers (OAP), capital aspects, and costs that must be prepared by farmers consist of fixed costs and variable costs, with an average total cost of IDR 8.002.262 per production and an average total cost of IDR 11.885.436 per year. The income of local rice farmers (OAP) is quite low, with an average income of Rp 11.885.436 in one-time production and Rp 23.770.869 in annual income of local rice farmers (OAP) per year. The welfare level of local rice farmers (OAP) using farmer exchange rate analysis (NTP) was obtained at 0.75, meaning that if the farmer exchange rate (NTP) <1, then the local rice farmer family (OAP) has a welfare level that is not feasible to meet daily needs.
Efektivitas Pendistribusian Pupuk Bersubsidi Berdasarkan Prinsip 6 Tepat di Kabupaten Sumbawa Wijayanti, Nila; Nurwahidah, Siti; Hartono, Yadi; Mastar, Syahdi; Pebriana, Lulu
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 1 (2024): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i1.5957

Abstract

It is very crucial to evaluate the distribution of subsidized fertilizer through the application of the six rights principles (right price, quantity, type, quality, time, and place) by the government. This research aims to determine the effectiveness of the distribution of subsidized fertilizer based on the six rights principles in the Sumbawa Regency. This study is conducted in May–July 2023. The research location was determined using purposive sampling. The sample in this study was 111 people, including distributors, retailers, and farmers. The research results show that the effectiveness of subsidized fertilizer distribution based on the six correct principles varies. The right place and quality belong to very effective criteria, the right type belongs to effective criteria, and the exact amount falls into the ineffective formula. At the same time, the right price and on time belong to very ineffective criteria.
Analisis Pengaruh Peran Kelompok Tani Dalam Peningkatan Produksi Padi di Kampung Sumber Mulya Distrik Kurik Kabupaten Merauke Kwanimba, Herlin Rosanti; Widyantari, Ineke Nursih; Suriani, Wa Ode
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 1 (2024): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i1.6002

Abstract

This research aims to analyze the variables that have an influence on increasing rice production in Sumber Mulya Village, Kurik District, and Merauke Regency. The research was conducted in January–February 2024. Quantitative descriptive methodology is the fundamental approach taken in this research. The deliberate selection was carried out in selecting the research location, namely in Sumber Mulya village, where the study was conducted. The purposive sampling technique was used in the sampling. Seventy-four respondents were used as the research sample size. Primary and secondary data were collected by interview, observation, and questionnaire. Multilinear regression analysis is the method used. The data is processed using SPSS 25. The results of this research show that the variables production vehicle, information vehicle, collaboration vehicle, and learning vehicle have a significant effect on increasing rice production with a significance level of 0.05. The learning vehicle variable is the dominant variable and has a positive influence with a regression coefficient value of 0.420 and a significance value of 0.000.
Kinerja Usaha Namar Farm Hidroponik Menggunakan Balanced Scorecard di Kabupaten Rejang Lebong Bengkulu Pratama, Dicky Rolanda; Mulyasari, Gita; Reswita, Reswita; Cahyadinata, Indra; Windirah, Nola
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 1 (2024): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i1.6121

Abstract

Namar Farm Hydroponics is a business that cultivates vegetables using a hydroponic system, so the impact on investment and production costs is more significant than that of the conventional vegetable cultivation process. This research aims to analyze the performance of the Namar Farm Hydroponic vegetable business in Rejang Lebong Regency, which includes financial aspects (financial perspective) and non-financial aspects (perspective, customers, internal business process perspective, and growth and learning perspective). The research location was determined deliberately or purposively, and the analysis used was a balanced scorecard (BSC). The results showed that (1) the financial aspect, from a financial perspective, scored 50% in the sufficient category. The average profit per month received by the Namar Farm Hydroponics business is Rp. 6,373,800.75. The R/C Ratio value is 1.68, while the BEP value in Rupiah is Rp. 3,740,649.13. (2) In the non-financial aspect, it is categorized as sufficient with a score of 50%. The following is the score for each perspective. From the customer perspective, it is known that the Namar Farm Hydroponic customer satisfaction score is 76.2 (satisfied). From the internal business process perspective, it is 82.66% with the category "good." From the learning and growth perspective, employees' satisfaction with the Namar Farm Hydroponics business is 80%, and they are "satisfied." In comparison, the retention of workers is 50% (less), so the performance from the learning and growth perspective is categorized as "adequate." (3) The results of the overall performance measurement using the Balanced Scorecard (BSC) method in the Namar Farm Hydroponics business obtained a score of 50% with the "enough" category.
Analisis Kelayakan Usahatani Jeruk Siam (Citrus nobilis Var Microcarpa) Fauzi, Fadhillah Nur; Ginting, Nina Maksimiliana; Nurliah, Nurliah
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 2 (2024): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i2.5947

Abstract

Analyzing production costs, income and survival of Siamese orange farming is the aim of this research. Telaga Sari Village was deliberately chosen for this research because it is one of the main producing areas of Siamese oranges in Kurik District, Merauke Regency. The sample size was 56 respondents grouped based on the age of Siamese orange plants, obtained using census sampling techniques. Qualitative and quantitative descriptive methodologies were used in data analysis. Production costs are IDR 22,505,313.70 for plants aged <5 years, IDR 54,497,518.63 for plants aged 6-10 years, and IDR 63,580,349.36 for plants aged >10 years. For plants aged <5 years, revenue is IDR 74,639,696.97; plants 6-10 years IDR 376,390,476.19; and >10 years IDR 498,000,000.00. Plants <5 years old, income of IDR 52,134,383.27; those who have 6-10 years old plants earn IDR 321,892,957.56; and those whose plants are >10 years old earn income of IDR 434,419,650.64. Based on the R/C Ratio analysis, the viability of Siamese orange farming is 3.32 for plants <5 years old, 6.91 for 6–10 years old, and 7.83 for >10 years old. Therefore, Siamese orange cultivation in Telaga Sari Village is worthy of development.
Analisis Kelayakan Usahatani Padi (Oryza sativa L.) Varietas Ciherang di Desa Bontomatene Kecamatan Turatea Kabupaten Jeneponto Yusuf, Andi Muh.; Syafruddin, Reni Fatmasari; Asriadi, Andi Amran
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 2 (2024): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i2.6232

Abstract

The purpose of this study was to determine the income and feasibility of the Ciherang variety of rice farming business. The location of the study was determined by purposive sampling. The sample was taken as many as 35 people who work as rice farmers. The analysis methods used were cost analysis, revenue, income and feasibility. The results of the research show that the average value of total effort Rp. 8,307,117 per planting season, obtaining a total of Rp. 39,397,338 per planting season and an income of Rp. 31,063,169 per planting season. Ciherang rice farming has an R/C ratio of 4.74> 1, meaning that Ciherang rice farming is feasible.
Analisis Efisiensi Alokatif Faktor Produksi Usahatani Ubi Kayu di Desa Makkawaru Kecamatan Mattirobulu Kabupaten Pinrang Aliah, Amaliah Fitrah; Mudatsir, Rasdiana; Asriadi, Andi Amran
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 2 (2024): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i2.6239

Abstract

Agriculture is critical to Indonesia's development and poverty alleviation efforts. In Pinrang District, South Sulawesi, cassava cultivation is a major driver of the local economy, especially in Mattiro Bulu Sub-district. The study aims to analyze how efficient the allocation of the use of input factors in cassava production is. The study used a random sampling method where samples were taken randomly, involving 32 cassava farmers from a population of 215 people. Findings in the Cobb Douglass regression testing research of the independent variables that have a real effect on cassava production are X1, X2, X3 and X4 have no real effect. Meanwhile, the allocative efficiency that X1, X2, X3 and X4 are at the level of inefficient allocation. This condition occurs because the efficiency value of production factor inputs has not reached 1. This needs to be adjusted by reducing the number of inputs used in the cassava production process.
Analisis Pendapatan Petani Padi Sawah di Kecamatan Balinggi Kabupaten Parigi Moutong Sulawesi Tengah Safitri, Dian; Erny, Erny; Kalaba, Yulianti; Alamsyar, Al
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 2 (2024): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i2.6386

Abstract

Rice, a major food crop that thrives throughout Indonesia, allows you to fulfill your need for food without relying on imports. The objective of this study is to determine the income earned by wet-rice farmers in Balinggi Sub-district, Parigi Moutong District. Expenditures on activities carried out from the provision of means of production to harvesting affect farmers' income. An income analysis will be used, which shows that wet-rice farmers in Balinggi Sub-district earn a low income, amounting to IDR 21,042,084 per growing season for 0.84 ha of land, or IDR 25,124,876 per ha.

Page 11 of 12 | Total Record : 113

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