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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 423 Documents
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PENERAPAN STRATEGI DIGITAL MARKETING MELALUI MEDIA SOSIAL PADA UMKM LUP DUP INDONESIA Revita Sari; Firqin Fuad; Ary Rizky Akbar
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20485

Abstract

Dalam era disrupsi teknologi dan informasi yang semakin berkembang, lingkungan tempat bisnis beroperasi secara global telah mengalami transformasi fundamental. Strategi pemasaran digital telah menjadi keniscayaan bagi berbagai skala usaha, memungkinkan mereka untuk menjangkau audiens yang lebih luas, membangun brand awareness, dan meningkatkan penjualan secara lebih. Penelitian ini menganalisis strategi pemasaran yang digunakan UMKM "Lup Dup Indonesia". Dengan menggunakan strategi STP dan marketing mix. Selain itu adanya pemanfaatan media sosial dalam meningkatkan promosi. Melalui pendekatan kualitatif deskriptif, data dikumpulkan dari wawancara mendalam, observasi langsung, dan dokumentasi terkait aktivitas promosi dan interaksi pelanggan. Hasil penelitian, dengan mengandalkan platform seperti Instagram dan WhatsApp Business, LUPDUP mampu membangun komunikasi yang lebih dekat dengan pelanggan, mempermudah akses informasi produk, serta menjalankan promosi secara efisien dan tepat sasaran. Konten visual yang menarik, promo yang kreatif, serta interaksi langsung dengan konsumen menjadi kekuatan utama dalam membentuk loyalitas pelanggan.
PENGARUH BRAND AMBASSADOR, DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA PADA MAHASISWA UNIVERSITAS NEGERI PADANG Sovia Octaviana; Rose Rahmidani
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20557

Abstract

This study aims to was conducted to determine the influence of Brand Ambassadors, Digital Marketing and Electronic Word of Mouth on Purchasing Decisions for Emina Cosmetic Products for Padang State University Students. The type of research used is causative research with a quantitative approach. The number of samples in this study were 100 Padang State University students, using purposive sampling technique. The data collection technique was carried out using a questionnaire with a Likert scale. This instrument has passed the validity and reliability tests, using the multiple linear regression analysis method with SPSS version 22 which has passed the classical assumption prerequisite test, namely the normality test, multicollinearity test and heteroscedasticity test, the hypothesis is then tested using the f-test, t-test, and coefficient of determination. The results of this study indicate that (1) Brand Ambassadors have a significant influence on Purchasing Decisions, (2) Digital Marketing has a significant influence on Purchasing Decisions, (3) E-WOM has proven significant to purchasing decisions, (4) Brand Ambassadors,Digital Marketing and Electronic word of mouth (E-WOM) have a significant influence on purchasing decisions
PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN PENDAPATAN TERHADAP PERILAKU KEUANGAN GENERASI Z DI KABUPATEN NABIRE Nuril Fikri Mukti Pramundari; Teti Anggita Safitri
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20626

Abstract

This study aims to determine the influence of financial literacy, lifestyle, and income on the financial behavior of Generation Z in Nabire Regency. This study used quantitative research with multiple regression analysis. The sample used was students, employees, young workers, entrepreneurs, government or private sector employees belonging to the Generation Z category who reside in Nabire Regency, have a source of income, and are active in personal financial activities.The results obtained after data analysis indicate that financial literacy has a significant influence on the financial behavior of Generation Z in Nabire Regency. Lifestyle and income do not significantly influence the financial behavior of Generation Z in Nabire Regency. Simultaneously, financial literacy, lifestyle, and income influence the financial behavior of Generation Z in Nabire Regency.
ANALISIS PENGARUH IDEALISASI, MOTIVASI INSPIRASI, STIMULASI INTELEKTUAL, KEPERHATIAN INDIVIDU TERHADAP KETERIKATAN KARYAWAN DI LEMBAH KARYA TENUN Muhammad Sholikhul Huda; Noor Arifin
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.20693

Abstract

This study aims to analyze the idealization influence, inspirational motivation, intellectual stimulation, and individual attention as dimensions of transformational leadership toward employee engagement at Lembah Karya Tenun Troso. Type of research is quantitative with a Structural Equation Modeling (SEM) approach based on SmartPLS 4 as an analysis tool. The research sample was 75 respondents who were permanent employees of Lembah Karya Tenun. The results of the analysis show that three of the four dimensions of transformational leadership have a positive and significant effect to employee engagement, namely inspirational motivation (T-statistic = 2.853; P = 0.004), intellectual stimulation (T-statistic = 3.211; P = 0.001), and individual attention (T-statistic = 6.850; P = 0.000). Meanwhile, the idealization influence of leader has no significant effect (T-statistic = 0.441; P = 0.659). Value of R-square of 0.870 indicates that the model has high predictive power. These findings indicate that inspirational motivation, intellectual stimulation, individual attention are the key factors increasing on employee engagement.
DAMPAK KOMPENSASI, BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. X Dyna Arofatul; Kustini Kustini
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.20694

Abstract

Compensation is a form of company to help improve the standard of living of employees. Workload is the extent to which the individual potential of employees is desired in fulfilling all responsibilities. The work environment is all aspects both external and internal that are around employees. This study aims to analyze the effects of compensation, workload, and work environment on performance at PT. X. The research method is quantitative. The population in this study consists of 45 employees. For the sampling technique using the saturation sampling method, the data analysis technique used in this study uses Structural Equation Modeling (SEM) based on Partial Least Square (PLS) operated with Smart PLS version 3. From the results of the study a proven that: (1) compensation has a positive and significant effect on employee performance, (2) workload has a positive and significant effect on employee performance, (2) positive and significant effect on employee performance.
PENGARUH PERSEPSI KONTEN ONLINE DESTINASI WISATA TERHADAP INTERAKSI PEMASARAN DIGITAL DAN KEPUTUSAN PEMBELIAN Kakanita Ari Puspitasari; Asep Rokhyadi Permana Saputra
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20703

Abstract

This research is quantitative. It has several objectives, including examining the effect of online information quality on digital marketing interactions, user-friendly accessibility on digital marketing interactions, digital marketing interactions on purchasing decisions, online information quality on purchasing decisions, and user-friendly accessibility on purchasing decisions. All questionnaire items used in this study were valid and reliable. All classical assumption tests, including normality, heteroscedasticity, and multicollinearity, were found to have passed and were suitable for use. For data analysis, the researcher used multiple linear regression analysis using IBM SPSS Statistics 26 software. The study involved 60 respondents. The results showed that online information quality had no significant effect on digital marketing interactions, user-friendly accessibility had a significant effect on digital marketing interactions, digital marketing interactions had no significant effect on purchasing decisions, online information quality had a significant effect on purchasing decisions, and user-friendly accessibility had no significant effect on purchasing decisions.
STUDI LITERATUR TENTANG HUBUNGAN ANTARA MOTIVASI EKSTRINSIK DAN INTRINSIK DENGAN KINERJA DAN KESEJAHTERAAN KARYAWAN Liena Prajogi; Dewi Melati; Taufik Hidayat; Tri Yuni Susilowati
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.20719

Abstract

This study aims to explore the relationship between extrinsic and intrinsic motivation and their impact on employee performance and well-being. Drawing on Self-Determination Theory (SDT), this research emphasizes that both types of motivation are essential drivers influencing employees’ engagement, creativity, and intention to stay within an organization. While extrinsic motivation is often linked to compensation, performance-based incentives, workload, and communication effectiveness, intrinsic motivation is shaped by empowerment, recognition, and competence development. Understanding these factors provides a more holistic perspective on managing human resources in a dynamic work environment. This research employs a qualitative literature review method, analyzing 40 selected scientific publications from 2020–2025 obtained through databases such as Google Scholar, Scopus, and ScienceDirect. The articles were reviewed and thematically analyzed to identify patterns, similarities, and differences in the findings regarding how extrinsic and intrinsic motivations interact in the workplace context. The findings indicate that extrinsic motivation ensures employees’ sense of security, fairness, and recognition, while intrinsic motivation fosters creativity, commitment, and sustainable engagement. When applied together, both types of motivation complement each other in enhancing performance and well-being. Organizations are therefore encouraged to balance extrinsic and intrinsic motivators to create sustainable productivity and long-term employee satisfaction
ANALISIS KEPUTUSAN PEMBELIAN PADA DISTRO BLOOD BOUND Muchamad Ilham Nazarudin; Supriyono
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20675

Abstract

This study aims to examine the influence of price perception and product quality on purchase decisions at Distro Blood bounD in Porong, Sidoarjo. A quantitative approach was applied, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS) for data analysis. Data were collected through questionnaires distributed to 98 respondents selected using non-probability sampling with an accidental sampling technique. The research instrument was developed based on indicators of each variable and measured using a five-point Likert scale. The findings indicate that both price perception and product quality have a positive and significant effect on purchase decisions. These results highlight the importance of maintaining stable pricing strategies and offering high-performance products to influence consumer purchasing behavior
THE ROLE OF ATTITUDES AND INTENTIONS IN SHARIA FINANCIAL BEHAVIOR OF MSMES: A THEORY OF PLANNED BEHAVIOR APPROACH Abdul Hafiz; Suaryansyah, Berandi; Sari, Willa Fatika; Fauzi, Ahmad; Azelya, Iis
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.20024

Abstract

The objective of this research is to examine how attitudes and intentions influence the sharia-compliant financial behavior of MSME practitioners, employing the Theory of Planned Behavior (TPB) as a theoretical framework. TPB explains that actual behavior is influenced by intention, which is formed by attitudes and control of perceptual behavior. The research adopts a quantitative explanatory approach and applies the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method for data analysis. The sample consisted of 35 micro, small, and medium enterprise (MSME) actors located in Toboali District, South Bangka, selected via purposive sampling. Data were collected through a structured questionnaire based on a five-point Likert scale, measuring four main constructs: attitude (ATT), perceived behavioral control (PBC), intention (INT), and actual behavior (BEH). The results of the study show that attitude has a significant effect on actual intentions and behaviors. Intention also plays a key role as a key predictor of actual behavior, strengthening the SDG framework. However, perceptual behavior control did not show a significant effect on intentions or behavior. These findings affirm the importance of forming a positive attitude and strengthening intentions in encouraging the adoption of Islamic finance practices among MSMEs. Strategic interventions need to be directed at increasing literacy, understanding sharia values, and strengthening the internal motivation of business actors so that Islamic financial transformation can run sustainably and equivocally.
AN ANALYSIS ON EMPLOYEE PERFORMANCE IN THE TECHNICAL SERVICE DIVISION AT PT X Annisa Mumtaz; Sulastri Irbayuni; Sugito
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20662

Abstract

This study aims to analyze the effect of workload and communication on employee performance in the technical service division. Employee performance refers to the results achieved by individuals in carrying out their duties in accordance with the operational standards set by the company. The method used in this study employs a quantitative approach. The study population consists of 48 employees, using a saturated sampling technique where all employees are included as samples. The data collected is primary data, obtained through questionnaires and interviews, and the data is processed and analyzed using Partial Least Square (PLS). The results of the study indicate that workload contributes to employee performance, as does communication. This study is expected to provide benefits for companies to pay more attention to workload and communication to improve employee performance.

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