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Forum Manajemen
Published by Sekolah Tinggi Ilmu Manajemen Indonesia Handayani
ISSN : 08540616     EISSN : 25991299     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
FM memiliki fokus utama pada pengembangan ilmu-ilmu Manajemen. Lingkup ranah ilmu manajemen antara lain meliputi; tetapi tidak hanya terbatas pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen SDM, Manajemen Perkantoran, dan Manajemen Bisnis Pariwisata, dan Kesekretariatan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 478 Documents
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HARGA, DESIGN, KUALITAS PRODUK DAN PROMOSI PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI APV DI DEALER TOP MOTOR BATU BULAN Wiryawan Suputra Gumi; Galuh Nanda Apriyanto
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.417

Abstract

The purpose of this study was to determine the effect of Price, Design, Product Quality and Promotion on Purchasing Decisions of Suzuki APV Cars. This research was conducted at the Top Motor Dealer Batu Bulan. The population in this study were 150 Suzuki APV buyers at Batu Bulan Motor Top Dealers in 2019. The sample was selected using the Slovin formula and the number of samples was 109 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that 1) Price has a positive and significant effect on purchasing decisions; 2) Design has a positive and significant effect on purchasing decisions; 3) Product quality has a positive and significant effect on purchasing decisions; 4) Promotion has a positive and significant effect on purchasing decisions; 5) Price, design, product quality and promotion influence purchasing decisions.
ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.418

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
URGENSI HUKUM BISNIS INDONESIA YANG BERBASIS NILAI-NILAI SOSIAL BUDAYA Ida Bagus Radendra Suastama
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.419

Abstract

This paper objective is to examine the ideas related to the importance of designing and enforcing legal principles and rules that based on the values that live and applied in society, especially in the field of business law. Business Law includes, among others, company law, commercial law, investment law, civil law, intellectual property law, capital market law, banking law, consumer protection law, anti-monopoly law, and others. Some of the contents of the current provisions of business law in Indonesia are based on values that are not native to Indonesia. With the recent trend of free trade which tends to be based on capitalistic and neo-liberalistic thinking, the tendency to adopt uniform values from global relations also seems to be increasing. This paper aims to find out the importance of local / regional socio-cultural values originating from Indonesia as a source of content and regulation of business law in Indonesia. The approach method in this research is a normative legal research method with a qualitative research approach. This research comes to the conclusion that based on literature research on legal ideas, it is necessary to have an inventory of the values of original Indonesian legal principles related to the design and application of legal principles and principles that take into account the living and applied values in society, and that the original local / regional sociocultural values of Indonesia should be optimized as the source of the content and regulation of business law in Indonesia.
PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KELURAHAN RENON KECAMATAN DENPASAR SELATAN, BALI Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.420

Abstract

Digital marketing is a promotional activity and market search through digital media online by utilizing various means such as social networking. The purpose of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase their sales and profits. Attended by UMKM participants from Renon Village, South Denpasar District, Bali, the methods used in this activity were; first, an explanation using a power point slide and an LCD projector; second, sharing experiences and discussions; and finally, the direct practice of creating social media accounts (Facebook and Instagram) and how to make them attractive to buyers (images, words, stories, etc.). The results show that some business actors are actively using social media as their promotional tool and they have not separated their online store accounts from their personal accounts, some other people use them occasionally, and the rest of the participants never use social media marketing due to a lack of technology skills. All participants showed great interest in using social media marketing on a continuous basis.
PENGARUH MOTIVASI INTRINSIK, DISILPIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. BALI ADVENTURE TOURS Ida Ayu Komang Juniasih; Ni Luh Ari Artini
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.421

Abstract

This study aims to determine the effect of intrinsic motivation, work discipline, and work environment on employee performance at PT Bali Adventure Tours. The population in the study were all employees of PT Bali Adventure Tours, totaling 109 respondents. Methods of data analysis using Validity Test, Reliability Test, Multiple Linear Regression Test, and Hypothesis Test (test). Based on the results of the analysis, it shows that intrinsic motivation has a significant positive effect on the performance of PT Bali Adventure Tours employees as indicated by the t-count value of 1.204 sig 0.001 and a significant value less than ¬a = ¬ 0.05 (0.001 <0.05). Work discipline has a significant positive effect on the employee performance of PT Bali Adventure Tours, indicated by the tcount value of 2.598 sig 0.001 and a significant value less than a = 0.05 (0.001 <0.05). The work environment has a significant effect on the employee performance of PT Bali Adventure Tours, indicated by the t-count value of 5.035 sig 0.000 and a significant value less than a = 0.05 (0.000 <0.05). The conclusion is that all independent variables have a positive and significant effect on the dependent variable. From the analysis, work environment variables have the most dominant influence on performance variables.
DAMPAK PERKEMBANGAN VILLA TERHADAP KEHIDUPAN SOSIAL DAN EKONOMI MASYARAKAT KELURAHAN SEMINYAK KECAMATAN KUTA, KABUPATEN BADUNG I Nyoman Gede Pariyasa; I Wayan Sonder; Fatrisia Yulianie
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.422

Abstract

Seminyak is one of tourist destination area in Bali . The development of tourism in the Seminyak accompanied by a fairly rapid growth of villas has reach the residential areas.The existence of this phenomenon is believed impacting the social and economic life of the community. Therefore, the purpose of this study is to determine the types of impact, the factors that led to the emergence of impact and efforts to do related to the impact of un-concentrated development of villas in Seminyak area. The results showed that un-concentrated villa’s developments in the Seminyak gives social and economic impact of local communities. The social impact such as improving the quality of public education, increasing solidarity between citizens, and rising crime. Impact on the economy field such as increasing employment opportunities, incomes, and also increasing the food prices. Side factor causing the emergence of social impact in terms of the influence of foreign tourists visiting, the quantity and quality of adequate educational facilities, increasing people's income, the immigrant community, location villas scattered, weak oversight of the villa, boost the economy, and the increasing influence of the surrounding environment land prices. Side factor causing the emergence of the economic impact such as growing amount of tourism infrastructure, manpower requirements at all levels, spending and the number of tourist arrivals, the high price of handicraft products, targeted changes to the traders and travelers interest in local food. Efforts to do in the field of social such as, increase security and preserve the stability of the local culture, while in the economic field is classified according to the type of target market stalls.
PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PT. AGUNG TOYOTA CABANG COKROAMINOTO DENPASAR
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.425

Abstract

Price and brand image have an important role in purchasing decisions. This study aims to examine and analyze the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Toyota Cokrominoto Denpasar Branch. The benefit of this research is to provide information on the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Cokroaminoto Denpasar Branch This research is a quantitative study using a sample of 90 people who know about prices and brand image at PT. Agung Toyota Cokroaminoto Denpasar Branch for data collection in this study using a questionnaire distributed via the internet. In this study using a non probability sampling method, namely purposive sampling. The analysis technique used is multiple linear regression analysis, analyzed using the SPSS version 25 program for windows. The results of this study indicate that (1) price has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch; (2) brand image has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar; (3) price and brand image together significantly influence the purchase decision of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch.
ANALISIS EFISIENSI KOPERASI PEGAWAI NEGERI REPUBLIK INDONESIA DI KABUPATEN JEMBRANA Putri Anggreni; Vina Budi Agustiani
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.427

Abstract

Cooperatives are economic institutions of the people who move the economy in promoting the welfare of the people of society. The main purpose of this study is to determine the level of efficiency and performance and cooperation of civil servants existing in Jembrana district. Data used in this research is secondary data obtained from PKPRI. KPRI population in Jembrana, while the number of samples used is 5 KPRI taken by simple random sampling. The research method used is Data Envelopment Analysis (DEA). Capital cost, management, number of managers as variable input, whereas Sisa Hasil Usaha (SHU) as output variables. Results of analysis states that KPRI-KPRI cause of these inefficiencies derived from inputs that do not conform with the needs/going waste. Cost management becomes the biggest cause of inefficiency in the cooperative that is equal to 2,65 %, followed by the number of managers amounted to 0,81% and 0,81% of capital. There were 1 of 5 KPRI KPRI samples were low, There were 1 of 5 KPRI samples that have not been efficient, there are: Shad Karya KPRI: 95,93%. Suggestion for KPRI is not efficient should pay more attention to the use of inputs in order to achieve maximum output, especially the allocation of operational costs so that more attention, use of employees' needs and improve its work, and reduce the use of funds derived from loans and optimize the rotation of capital and refers to other KPRI has achieved efficiently.
ANALISIS EFEKTIVITAS PROGRAM TRAINING HEARTIST DAN KOMUNIKASI VERBAL TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA NOVOTEL BALI NUSA DUA BADUNG BALI) Anak Agung Ayu Mirah Kencanawati; I Komang Mahayana Putra; Ni Wayan Sukartini; I Made Sarjana
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.429

Abstract

The Research aims to analyze the effectiveness of the Heartist Training Program and Verbal communication towards employee performance at Novotel Bali Nusa Dua. Using the simple random sampling technique through the formula Slovin got respondents as many as 72 employees of Novotel Bali Nusa Dua. The analytical techniques used are descriptive statistical analyses. Based on the results of this study is that the minimum value of a variable training program heartist (X1) is 26 and a maximum value of 37, with an average value of 31.95 and a standard deviation of 2.89. The communication variable (X2) has a minimum value of 15 and a maximum value of 23, with an average value of 19.62 and a standard deviation of 2.23. The employee (Y) performance variable has a minimum value of 25 and a maximum value of 33, with an average value of 29.26 and a standard deviation of 2.52. This suggests that training and verbal communication programs are important factors in improving employee performance. The effectiveness of both factors became an effort in the company.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.432

Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.

Page 43 of 48 | Total Record : 478

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