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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 204 Documents
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Menghadapi Disinformasi Konten Berita Digital di Era Post Truth Amin Aminudin
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3137

Abstract

The post-truth era is an era where people are faced with indifference to the truth so that lies can camouflage with the truth. In disseminating the breadth of information in this digital era, people are faced with the emergence of information disruption in technology. This study aims to see a portrait of reality from the process of adapting conventional information to digital that avoids disinformation in the post-truth era. The method used in this study is descriptive qualitative with a literature study approach, the paradigm used in this study is the paradigm of constructivism. The results of this study show that the use of digital platforms is considered a form of change from economic to conventional to digital aspects. Along with the development of technology, it turns out that it is also accompanied by a new problem called disinformation. Disinformation can circulate when false information is knowingly shared by someone to cause harm to others. Instead of battling traditional media, digital media platforms have found new synergies. For example, with the presence of Google founded the Digital News Initiative, and Facebook by launching the Facebook Journalism Project. Both approaches are aimed at combating disinformation and can promote high-quality information services. The process is not indifferent, but if we understand from the side of the algorithm on the wrong data, we can understand it. So that the degree of trust can only come from what we understand. So we have to speak wisely then with the skills we need to be able to navigate the world of digital media in a better direction. The media ecosystem that needs to be understood in the post-truth era includes. First, the concept of mediation describes a process of social change that comes along with the growing importance of media to all stakeholders. Second, at a time of digital accessibility and social media, we face a diversity of content sources and modes of interaction.
Foto Esai Sepak Bola di Museum Olahraga Nasional: Nostalgia dan Komunitas Terbayang Deddy Setiawan; Tisna Prabasmoro; Widyo Nugrahanto
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3297

Abstract

People engage in nostalgia through museums and their experiences, but little study has been done to link the three. The article places photo essays at the National Sports Museum as a trigger for visitors' memories of events in photos related to self-identity and the nation. It explains the projection of collective identity when the visitors revisit their old memories while consuming the event documentation in the photo essays, and places the photo essays as a medium for imagined community nostalgia. The article argues that the photo essays not only help restore visitors' memories and knowledge but also build personal and collective identities that foster a sense of belonging and inclusion.
Persepsi dan Sikap Masyarakat Kota Tangerang terhadap Pemberdayaan Perempuan Aulian Khairani; Ade Irfan Abdurahman; Alfrizha Sofyanti Azzahra; Irbah Zahrah Khairunnisa
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3395

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana pemberdayaan perempuan dipersepsikan dan digambarkan oleh masyarakat di kota Tangerang. dalam penelitian ini populasi ditentukan sebanyak 25 orang dan sampel penelitian adalah sampel jenuh yang terdiri dari 25 orang. Strategi pengumpulan data berikut dalam penelitian ini menggunakan observasi, angket dan studi pustaka. Hasilnya mengungkapkan bahwa remaja perempuan di tangerang memiliki persepsi serta sikap yang cukup baik tentang pemberdayaan perempuan. Persepsi dan sikap tersebut erat kaitannya dengan tingkat kepercayaan diri yang didapatkannya melalui media sosial namun untuk partisipasi dalam pemberdayaan di lingkungannya masih kurang.
Komunikasi Pemasaran dalam Mempromosikan Aplikasi Nujek Ihda 'Ainaya Zulaikha; Nuryanti Nuryanti; S. Bekti Istiyanto
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3458

Abstract

The process of developing the Nujek application is carried out by PT Tekno Karya Nusa (Nujek) in Banyumas by promoting it through social media using either Facebook, Instagram or Tiktok social media. The results of this study are to see the implementation of Nujek Banyumas social media content as a marketing communication strategy in promoting the Nujek application. There are several indicators of social media, such as Facebook has a dominance to interact with audiences, Instagram social media has the characteristics of visualizing content to communicate, and Tiktok social media is used to disseminate promotions regarding Nujek products or applications. The purpose of this study is to determine the implementation of social content Nujek Banyumas media in conducting promotions as a form of marketing communication strategy. 
Perilaku Komunikasi Guru SMA di Kota Bandung dalam Pembelajaran Daring di Masa Pandemi COVID-19 Santi Susanti; Sukaesih Sukaesih
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3464

Abstract

Government of Indonesia issue a social restriction policy to slow the acceleration of COVID-19 spread. One of them is online learning, which uses the method of learning from face-to-face to online meetings. It is adapted to students from elementary schools to higher education. These changes have implications for changes in teacher communication behavior in conveying learning to their students. Teachers and students who were used to face to-face learning also made adaptations. This study revealed the communication behavior of high school teachers in the city of Bandung in online learning during the COVID-19 pandemic. This study uses a qualitative method with a phenomenological approach, to explore the communication behavior of high school teachers in the city of Bandung in delivering learning materials to their students online during the COVID-19 pandemic. Data were collected through interviews with selected high school teachers. We also use related sources of literature and literature as supporting data. The results showed that the communication behavior of high school teachers in the city of Bandung in online learning during the COVID-19 pandemic was essentially conveying learning material to students using internet-based media or applications. These conditions encourage teachers how to use the applications to convey learning material to students. The teachers communication behavior with students during the COVID-19 pandemic was adaptive, according to the situations and conditions they faced. Among other things, reducing the number of subjects, shortened the study hours, and duration of learning, and giving tolerance to students in conducting assignments. Communication with fellow teachers is supportive, by helping master the use of applications. The selection of learning applications adapts to the ability of teachers and students to use it. Obstacles in online learning subsist of technical and non-technical obstacles. Teachers interpret online learning as an opportunity to learn technology and apply it to learning creatively. The conclusion of this study, online learning, changes the communication behavior of teachers in conveying learning material to their students and interpreting it as an opportunity to learn to master technology.
‘Talk Me : Aplikasi Pendukung Media Komunikasi Nonverbal Penyandang Tunarungu Dalam Meningkatkan Kemampuan Berinteraksi Sosial Di Kota Ternate Lisda Simabur; Effendi M; Zainuddin Zainuddin; MS Ahmad
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3511

Abstract

Communication which is an important requirement in human life is not limited to certain groups. This need is needed by every human being from the time he is born until the end of time. Deaf people prefer to form groups and gather together to get comfort when meeting and chatting with each other. The research was conducted by applying a qualitative research method based on a descriptive approach. Data collection techniques in the form of interviews and observations to obtain relative and objective information. Interviews were conducted with four informants, namely: the head of the Ternate City Deaf Association, two Teachers who implement the SIBI language in the field of Education (Ternate City Special School) and one member of the General Public. The data analysis techniques used are literature study, data collection, drawing conclusions from FGD data), needs analysis, system design, implementation, and testing. Based on the results of the research, the main problem that occurs is the lack of interest and digital-based communication tools which are quite a big problem in helping the listening community in carrying out social interactions. And the results of making an application by applying the CNN analysis method to the Talk me application obtained quite good results and were close to the maximum results, the application sensitivity feasibility trials obtained quite good results and were close to the maximum value, the average score for 50 trials was 0, 913793, where the data will be said to be very good if the trial value is close to 1, and for the loss value (not sensitive) the average is 0.04265
Pola Komunikasi Google Meet dan Google Classroom sebagai Medium Pembelajaran Daring Unis pada Mata Kuliah Praktikum dan Non-Praktikum Luna Safitri Salsabil; Eko Febrianto; Azkiya Sayida Rachma
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid19 membuat mahasiswa mendapatkan  pembelajaran secara daring melalui google classroom dan google meet pada mata kuliah praktikum dan non-praktikum. dalam komunikasi terdapat pola komunikasi untuk menciptakan komunikasi yang efektif pada pembelajaran. tujuan penelitian adalah untuk mengetahui pola komunikasi yang digunakan dalam pembelajaran dan pola komunikasi tersebut efektif atau tidak. metode penelitian pada penelitian ini kualitatif deskriptif, hasil penelitian pola komunikasi yang digunakan adalah pola komunikasi dua arah sehingga mahasiswa pembelajaran sudah cukup efektif pada mata kuliah non-teori. sedangkan pada mata kuliah praktikum mahasiswa dan dosen merasa kurang efektif karena pembelajaran tidak bisa di uji coba secara langsung sehingga mahasiswa merasa bingung. namun harapan mahasiswa dan dosen tetap bisa melakukan pembelajaran secara offline atau hybrid (metode gabungan dalam pembelajaran).
Pengaruh Komunikasi Interpersonal Orang Tua terhadap Peningkatan Prestasi Belajar Anak di SMA Katolik Mariana Medan Niscaya Hia; Eva Margareth Sarah; Magdalena Naibaho
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3560

Abstract

Interpersonal communication in the family involves communication between parents and children. Parents have a responsibility and an important role in the learning process that excels and guides children. To improve children's learning achievements, they need parental support. Even though they are busy, the relationship between parents and children must be open to each other to share every activity that is carried out. This study aims to determine the extent of the influence of parent-child interpersonal communication in improving children's learning achievement at Mariana Catholic High School Medan. The type of research used is quantitative research with a correlational study approach. The population in this study is all parents of Mariana Catholic High School students in Medan, and the sample in this study amounted to 55 parents of students using the Yamane formula using a purposive sampling technique. Data collection techniques in this study used documentation and questionnaires distributed to respondents and data analysis techniques using Product Moment Correlation. This study resulted in a significant relationship between interpersonal communication and learning achievement with evidence that the value of 5.479 (>) was greater than the value of 1.674, which means Ho is rejected and Ha is accepted with a significance value of 0.000 0.05. So it can be concluded that there is a strong level of relationship between variable X and variable Y from the correlation results calculated using the SPSS version 25 program, namely 0.601, which is at the level of a strong correlation interval, namely (0.60–0.799), so that from the calculation of data analysis there is the influence of parental interpersonal communication on improving children's learning achievement at Mariana Catholic High School Medan. Interpersonal communication and learning achievement are key terms.
Strategi Komunikasi Pengembangan Pariwisata di Kelurahan Matakando Kota Bima Irham Irham; Tasrif Tasrif
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3572

Abstract

The implementation of tourism development policies in the Matakando Village Kota Bima requires an appropriate communication strategy. Mapping a communication strategy is one way for the government to develop regional potential in 10 Matakando Villages with all forms of available Natural Resources. Researchers examine tourism development through the implementation of communication strategies in understanding existing regulations as well as describing the use of government communication strategies to collaborate with various parties in tourism development in local areas. This situation requires a relevant collaborative approach and analysis of the suitability of the concept of implementing a communication strategy originating from regulations, observational data, collection of complementary documents to meet the needs of research on tourism development. Examined from this context, the researchers used a type of qualitative research through a literature review approach. This position places researchers to sort, select, analyze phenomena that occur within the scope of implementing communication strategy policies through a number of supporting documents, articles, tourism narratives in interpreting various issues regarding tourism development communication strategies. Based on the results of observations in the field and the results of document analysis, it was found that a number of implementations of policy communication strategies were found in the communication strategy for tourism development in Matakando Village, including adaptation to facility development and implementation of strategic policies. Facility development adaptation is related to environmental management through various supporting facilities in the development of local area spatial planning. Facility development adaptation is related to environmental management through various supporting facilities in the development of local area spatial planning. Meanwhile, the implementation of strategic policies is related to government collaboration with various parties in assisting tourism development in the Matakando sub-district.
Strategi Komunikasi Pemasaran Pelayanan Kesehatan Rumah Sakit Pemerintah Untuk Masyarakat Umum Tri Agus Yuarsa; Sari Narulita; Nafiah Ariyani
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3681

Abstract

A good communication strategy is a strategy that can establish or position a person appropriately in communication with his or her communication partner, so as to achieve the stated communication goals. The research objective was to determine the effect of advertising, sales promotion, publicity on direct marketing in government hospital health services for the general public. Data analysis using path analysis method. The sample was selected using probability sampling technique. The research sample was 100 general hospital visitors because the number was considered to be representative of the existing population. Classical assumption testing is carried out using the normality test, linearity test, heteroscedasticity test, and multicollinearity test. Data were analyzed by multiple linear regression analysis, path analysis, and path diagrams. Processing of data analysis using SPSS software version 26.00. The research results show that there are direct and indirect positive and significant influences between advertising, promotion, publicity on direct marketing. This means that the more advertising, sales promotion, and publicity, the more direct marketing. The conclusion of the study shows that direct marketing can be increased through marketing communication strategies consisting of advertising, sales promotion and publicity. Advertising isn't the only influence on direct marketing.

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