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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 202 Documents
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Implementasi Komunikasi Online antara Dokter dan Pasien melalui Telemedicine di Masa Pandemi Covid-19 Pascaningrum Sunaryo, Silvia
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3876

Abstract

Hospitals and other healthcare institutions are required to offer patient-centred, integrated, safe, effective and timely healthcare services. .In the Covid-19 pandemic situation, the use of telemedicine is very important to ensure medical personnel can provide health services to the public without transmitting the Covid-19 virus. The purpose of this study is to determine the success of implementing online communication between doctors and patients through telemedicine during the Covid-19 pandemic. This type of research is literature review. This research uses sources from well-known journals and Googlescholar. The data analysis technique is by using data analysis techniques with discourse analysis. The results of the study show that communication via telemedicine during the Covid-19 period between patients and doctors has had a significant positive impact. Even though there are indeed several studies which state that telemedicine is not effective for diagnosing patients. Telemedicine is successfully helping patients perform Hospitals and other healthcare institutions are required to offer patient-centered, integrated, safe, effective, and timely healthcare services. Technology facilitates access to health, but good quality health services remain a top priority. In the Covid-19 pandemic situation, the use of telemedicine is very important to ensure that medical personnel can provide health services to the public without transmitting the Covid-19 virus. The use of telemedicine is very important to ensure that medical personnel can provide health services. Online health services are an alternative that is needed by the community.
Advertisement Exposure and Investment Interest: Study on Octafx Advertising Trading Platform among Students Halim, Umar; Febriyanti, Miranda; Hidayat, Nurul
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3744

Abstract

Some trading platforms are declared illegal, and since 2016 until now the Ministry of Communication and Informatics (Kominfo) has blocked a lot of illegal investment content, especially those using binary options trading systems because they are considered similar to gambling systems. Nevertheless, advertising impressions of trading platforms with binary options systems such as OctaFX can still be found by the public through advertisements on online media such as Youtube. Where advertising has become part of an e-marketing strategy that is considered more effective and efficient at a minimum cost but gets a lot of attention from the target audience. Therefore, this study aims to test the impact of OctaFX trading platform advertising exposure on students' interest in investing in Youtube ads. This research uses stimulus-response theory where advertising is used as variable X and investment interest as variable Y. This study uses an explanatory quantitative approach, with data collection techniques by distributing questionnaires to one hundred student respondents in South Jakarta. The results of this study indicate that exposure to advertisements for one of the trading platforms, namely OctaFx on the online media Youtube, significantly affects the level of interest of students in South Jakarta in investing through this trading platform.
Digital Marketing Among the Millennials Generation of MSMEs in Serdang Bedagai Regency Masril, Munzaimah; Lubis, Fatma Wardy
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3786

Abstract

This article intends to describe the phenomenon of conventional marketing transitioning to digital marketing by millennial-generation MSMEs in Serdang Bedagai Regency in marketing their products. Internet access in Indonesia is generally quite extensive; at this time, the average house has one cellphone that has an Internet connection. The millennial generation of MSME actors in Serdang Bedagai Regency has also known the benefits and advantages of digital marketing. However, the marketing method and the choice of digital platforms cannot be generalized for all types of MSMEs and their target markets. This article is based on qualitative research and descriptive analysis. The results found that most digital marketing was carried out through applications on smartphones rather than computers (laptops or desktops). The choice of media platforms is also adjusted to the target market and economic level as well as the user's understanding, so many MSME actors prefer social media based on mobile applications that are easy for them to access.
Disrupsi Fungsi Media Baru: Sebuah Studi Kasus: Sebuah Studi Kasus Prayogi, Ichsan Adil; Firdausi, Indrianti Azhar; Oktavia Putri
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3860

Abstract

This article discusses the process of disrupting the function of new media. The purpose of this study is to explain how the media has changed its function as a public information service provider to become a company that produces content with profit priority. Using a qualitative research method with a case study approach to a national-scale local media in Banten, the author attempts to describe the disruption of the function of new media. Using Vincent Mosco's political economy theory of communication and a case study on local media with a national network, the author tries to reveal how new media currently functions. The results of our research found that the Radar Banten print media has been used for political or other interests, through titles or news content that has been made, the case that happened to Ratu Atut Chosiyah, the former governor of Banten who was implicated in a corruption case, is one of them. The function of the mass media, which is to provide information to the public, is disrupted because the goals of the mass media are currently more oriented toward group interests and profit. Radar Banten as a mass media that already has a digital version, trying to meet the needs of the public even though it still has many shortcomings, the true function of new media that is carried out by Radar Banten is still in the process of getting to a better stage.
Marketing Communication in Attracting Students Meltareza, Ridma; Tawaqal, Rizki Surya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3871

Abstract

In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified the competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract the interest of prospective students, universities need to differentiate themselves through effective marketing messages and strategies. This study focuses on Universitas INABA and its efforts to communicate its unique values and advantages in terms of curriculum, facilities, faculty, and learning environment. The research begins with market analysis and identification of a target group of prospective students with similar needs and characteristics. Following market segmentation, Universitas INABA determines key messages to convey to these prospective students, emphasizing academic excellence, modern campus facilities, industry partnerships, and career development support. The selection of communication channels includes an informative and appealing university website, direct interaction through social media platforms, and participation in educational exhibitions. Effective marketing communication plays a vital role in building a positive brand image, increasing awareness and brand awareness, as well as boosting enrollment numbers. Continuous evaluation and improvement are essential for the university's marketing strategies. Data and feedback from prospective students, current students, and alumni are collected to evaluate the effectiveness of the marketing efforts. This research provides insights into the development and implementation of marketing strategies in higher education institutions, with implications for student recruitment and institutional success.
Youth Political Expression Through Tiktok Social Media Amelia Qory, Wafa; Bayu Mahadian, Adi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3948

Abstract

This research aims to find out the political expression of youth on the @presiden Gen Z account on Tiktok. This research uses descriptive qualitative method. The discourse analysis research method developed by Teun A. Van Dijk. Data was collected through observation, interviews and questionnaires. Data will be accumulated through two different methods, in terms of studying political attitudes towards the Gen Z President's TikTok account, data collection is used directly on the TikTok application, while data collection techniques are used to examine freedom of expression in the form of documentation and observation. Researchers have accumulated data in accordance with research. There are 6 total data and 4 are taken by random sampling. Based on the findings of this research, it can be seen that through Van Dijk's critical discourse analysis, the content in the Gen-Z President's Tiktok account has its own position in accordance with the prevailing discourse structure. However, on the one hand, in the micro discourse structure (rhetoric) of the graphic section, researchers do not find any graphics there. First, this content has a macro structure so it can be said to be a positive structure. While the superstructure in this content is also known there are 5 points that fill in and integrate each other between subtopics so that they are also known to be positive. Further to the positive microstructure to be found in this content is weak in graphics only. Second, this content has a positive macro structure, positive superstructure and negative microstructure in graphics. Third, content 3 has a positive macro structure, positive superstructure and negative microstructure in graphics. Fourth, content 4 has a positive macro structure, positive superstructure and negative microstructure in graphics.
Pengaruh Corporate Ability dan Strategi Integrated Marketing Communication terhadap Corporate Reputation dengan Product Involvement sebagai Variabel Moderasi Nahrian, Lutfy Azhary; Nadia, Citra
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.2629

Abstract

This study aims to determine the effect of cooperate ability and integrated marketing communication strategy on corporate reputation moderated by product involvement. This research is classified as quantitative research which aims to test the specified hypothesis. Respondents in this study were employees at Astra Honda Motor companies and branches in the Jabodetabek area. The sampling technique is randome sampling, taking 100 employees as a sample. Research data were obtained through questionnaires distributed through G-Form. The data collected was then analyzed with Path analysis assisted by the Smart PLS application. Based on the test results, it is known that corporate ability and IMC have a significant positive effect on corporate reputation, and product involvement has not been able to moderate the relationship between corporate ability and IMC on corporate reputation. Based on these findings, it is expected that the Astra Honda Motor company can always pay attention to communication and develop its capabilities in depth regarding aspects and indicators to maintain corporate reputation.
Analisis Semiotika John Fiske Mengenai Representasi Maskulinitas Perempuan Dalam Film Disney Cruella Pranaya, Rolla Sancha; Wijaksono, Dimas Satrio
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.3885

Abstract

Disney has been known to produce films with female main characters, not only Disney Princesses but also Disney Villains. This study aims to analyze the concept of female masculinity in the female main character of the Disney film Cruella, which we know as one of the Disney Villain characters. This study uses a qualitative research method with a constructivist paradigm, through John Fiske's semiotic analysis which has a level of reality, a level of representation, and a level of ideology. The results of the research through the reality level show that Cruella has masculine traits such as being dominant, aggressive, ambitious, analytical, able to rely on herself, able to protect herself, able to be a leader, able to make decisions at critical times, and dare to take risks for her actions. At the representation level, it is found that the meaning of masculinity in Cruella is also supported by the technique of taking pictures, audio, and characters in several cut scenes. At the ideological level, the film Cruella presents the ideology of third-wave feminism because this wave also voices recognition of masculine women and feminine men. Many women spread the ideology of feminism with the punk band style in this third wave, where this fashion style was also used by Cruella.
Tahapan Pencarian Informasi Mahasiswa (Studi Kasus Program Magister Kenotariatan Universitas Sumatera Utara) Dirmansyah; Siahaan, Hotlan; Veronica, Afryna; Sinulingga, Abraham Putra
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.3984

Abstract

The purpose of this study was to determine the information search behavior of USU Master of Kenotariatan students. This research uses a descriptive method with a qualitative approach. The data of this research was taken by using interview techniques with informants as many as 4 people. The results showed that: First, at the starting stage the informant will first understand what information he needs and discuss with others about the research being carried out; Second, at the chaining stage the informant will see other references that might be used; Third, at the browsing stage the informant will search for information via the internet or by visiting the library; Fourth, at the monitoring stage the informant wants to stay up to date by visiting an information source regularly, or by asking directly to a lecturer or colleague; Fifth, at the differentiating stage the informant will distinguish the information found based on the relevance to the topic and the age of the information; Sixth, at the extracting stage the informant will take the important points of the information that has been found by reading and summarizing; Seventh, at the verifying stage the informant will double-check the identity and references used by the author; Eighth, at the ending stage the informant will re-evaluate the information to be used, At this stage, informants will also look for other information that might be useful for research. Based on the research results, all eight stages made by David Ellis have been carried out by informants. This research contributes that students who generally utilize libraries and the internet as a source of information and the campus provides information search education to students.
Eksistensi Radio: Tantangan dan Peluang di Era Digital dan Post-Pandemic COVID-19 (Sebuah Pendekatan dengan Metode Tinjauan Literatur Sistematik) Sinabariba, Santa Cicilia
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.4002

Abstract

Radio became an actor in the development of digitalization of technology, which began with the arrival of the internet. The existence of radio is questioned during the emergence of internet-based technology, one of which is due to the view that sees radio as something old-fashioned and difficult to adapt to changing times. However, the fact is that radio today still continues to survive even during the COVID-19 pandemic, radio listeners globally and in Indonesia have increased. This is a turning point in the rise of radio listeners. This paper looks at how radio can maintain its existence and what the radio industry should do in the midst of the digital era and after the COVID-19 pandemic by using a systematic literature review (SLR) with the Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines.  This approach is carried out by looking at, analyzing and comparing a number of studies from international journals that have been published and related to the topic discussed. The results show that radio still has a future, both public and community radio. Radio still has a great opportunity to continue to grow. The study used in this paper shows that radio still has a bright future if it emphasizes the quality of programs and the affordability of media technology.

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