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JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
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Articles 204 Documents
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The Effect of Anti-Stigma Campaign to Depressive Disorders on Instagram towards Students’ Anxiety Attitude Winata, Cecilia Liusca; Pratamawaty, Benazir Bona
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3488

Abstract

Digital activism has rapidly developed thanks to technological advancements, including campaigns that utilize media to address the stigma surrounding mental illness. These anti-stigma campaigns aim to reduce stigma and raise awareness about mental health. According to the WHO, depression is a common mental disorder that is associated with high rates of suicide. This study aimed to determine the effect of an anti-stigma campaign for depressive disorders on Instagram on students' anxiety attitudes using quantitative method. The presence or absence of feelings of anxiety, nervousness, anxiety, and fear of physical danger when around people with depressive disorders was used to assess anxiety attitudes. The researcher collected data by distributing questionnaires online via Google Form to respondents who met the criteria they set. The population used in this study consisted of active students aged above 18 years residing in Java Island, and the sample size for this research was 383 individuals determined using convenience sampling technique. The data from respondents was analyzed using the IBM Statistical Package for Social Sciences (SPSS) version 26 software and a simple linear regression analysis. According to the research findings, the anti-stigma campaign for depressive disorders had no significant influence on students' anxiety attitudes.
Transformation, Internalization, and Media Socialization of Core Values for State Civil Apparatus (ASN) Syaputra, Hendry; Abdullah, Aceng; Sjafirah, Nuryah Asri
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3812

Abstract

In 2021, the Ministry of PANRB launched the Core Values and Employer Branding for the State Civil Apparatus (ASN) in Indonesia, known as "BerAKHLAK." This study aims to provide an overview of the transformation, internalization, and socialization of the BerAKHLAK core values within Statistics Indonesia (BPS) as an organizational culture. Additionally, the research will explore the challenges of transforming BPS's existing core values into BerAKHLAK. The study employs a qualitative approach with a triangulation method, utilizing interviews, data archives, and observations. The findings reveal that the transformation, socialization, and internalization process is not an easy task, resulting in the formation of a network of change agents within BPS. These change agents play a crucial role as catalysts, drivers of change, problem solvers, and mediators. Dissemination and internalization of the BerAKHLAK core values among ASN at BPS are conducted through various media channels, including social media platforms such as Instagram, WhatsApp, and YouTube. Additionally, physical mediums like banners, billboards, and logo placements on uniforms, hats, folders, and even PowerPoint drafts used for presentations are utilized. Capacity building activities such as training, benchmarking, workshops, seminars, and focus group discussions are recommended to further enhance development. This study suggests further research on the transformation, internalization, and socialization of the BerAKHLAK core values as an organizational culture in other government institutions.
The Fear of Missing Out (FoMO) Phenomenon in the Use of Instagram in Communication Science Students of UIN North Sumatra Nurhayati, Sri; Azhar, Anang Anas
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3817

Abstract

The use of social media, especially Instagram media, has experienced an increase in users without exception, students also participate as Instagram users with a variety of content. However, it is a phenomenon for every user with a record of being tied to Instagram media experiencing FoMO, meaning they feel worried when they miss information or worry when they don't know about activities circulating on social media, especially Instagram media. The influence of this anxiety has an impact on the behavior and attitudes of every social media user. Feelings of FoMO can be reduced by focusing on yourself, limiting excessive use of Instagram and gadgets, seeking real connections, and respecting yourself. This study aims to find out how fear of missing out (FoMO) is for Instagram users in communication science students at UIN North Sumatra. This study uses a descriptive qualitative method with data collection methods through observation and interviews. Informants in this study amounted to 6 people. Alfared Schutz's phenomonological theory which unites scientific knowledge with life experiences and daily activities that are used as experiences. The results of the study show that FoMO occurs in Instagram users due to following trends, recommendations from friends, to fill spare time, looking for information (stalking), business and others. FoMO can be caused by two factors, namely social factors, influenced because they are afraid of being left behind by a trend and are not connected to the conversations of their friends or other people. Personal factors are influenced for fear of being left behind by existing trends, using Instagram for a long time to get satisfaction for himself. This is what can cause FoMO symptoms by someone where the person feels dependent on Instagram, checks Instagram all the time and feels anxious if they cannot access or are not connected to Instagram.
The Influence of Lecturer Interpersonal Communication on the Academic Achievement of Students of the 2019 Stambuk Communication Science Study Program, Faculty of Social Sciences, UIN North Sumatra, Medan Ramadhan, Rahmad; Ritonga, Muhammad Husni
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3819

Abstract

Interpersonal communication is a process of communication or interaction that exchanges ideas, either language or symbols that can be understood by others through spoken, written and non-verbal channels. This interpersonal communication has the goal of obtaining a good relationship between lecturers and students in terms of academic achievement, obtaining learning information and influencing behavior patterns and attitudes of communication between lecturers and students. The academic community, including lecturers, education staff and students, must improve interpersonal communication in supporting learning activities, research and community service. The measure of the success of a student is influenced by the lecturer as a teacher who continues to provide direction, communicate and exchange information. This study aims to see how influential interpersonal communication carried out by lecturers is on student academic achievement in the 2019 Stambuk Communication Studies Program, Faculty of Social Sciences, UIN North Sumatra Medan. With a sample of 39 students from a total population of 155 people. The method used in this study is to use quantitative methods and use simple regression tests to manage data. Based on the results of research on the Effect of Lecturer Interpersonal Communication on Student Academic Achievement in the Stambuk 2019 Communication Studies Program, Faculty of Social Sciences, Uin Sumatera Utara, Medan, found results. The Effect of Lecturer Interpersonal Communication Variables on Student Academic Achievement of the 2019 Stambuk Communication Study Program, Faculty of Social Sciences, UIN North Sumatra. Based on the results of the test for the coefficient of determination in the simple regression test using the SPSS program, an RSquare value of 0.489 was obtained, which means that the independent variable is able to explain the dependent variable by 49% and the remaining 55% is explained by other variables that cannot be explained in this study.
Analysis of Interpersonal Communication Patterns of Love Scams Mode on Social Media in Female Students in Medan City Syecha; Sumanti, Solihah Titin
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3827

Abstract

One of the modes that takes the most victims, especially women, is love scams. This mode is to find a mate in cyberspace. People who don't have a soul mate or who are lonely try to find a partner through the internet. The purpose of this study was to determine the pattern of interpersonal communication mode love scams on social media in UIN North Sumatra students. This research covers various issues such as the formulation of the problem, namely, how the mode of love scams on social media among female students can occur. To answer these problems thoroughly and deeply. The research method used is qualitative content analysis using Computer Mediated Communication (CMC) Models consisting of impersonal, interpersonal and hyperpersonal. The study concluded that all three patterns are established in love scam cases. Analysis of this study will be conducted interviews with several sources and observations which will then be verified so that the research is relevant. The results of this study show that often interpersonal communication carried out via social media can create self-disclosure (self-disclosure) which creates high trust between one party which can lead to the occurrence of love scammers. Research contributions based on technological developments that continue to grow and become more sophisticated will also bring greater dangers, one of which is cyber crime, although the number of cases of cybercrime victims is very high, but only a few people dare to report. This is due to the lack of a supervisory system and law in our country, therefore users are required to be good at maintaining personal privacy to avoid crime on social media.
Communication Strategy of Jaya's Main Course and Training Institute in Attracting Students to Computer Training Hardianti, Ika; Rasyid, Abdul
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3833

Abstract

Computer training aims to develop the ability of everyone, especially in the field of computers, where computers have become a big part of a technology that cannot be separated from human life activities, both work, school and other activities. This study aims to determine how the communication strategy of the main training course institution in attracting student interest in computer training. The research method used is descriptive qualitative research method with a research focus on communication strategies with the AIDA model, namely Attention, Interest, Desire and Action. Data collection techniques are done through observation and in-depth interviews with informants face-to-face so that it will produce clear data. The research shows that the communication strategy carried out is to use an advertising strategy which includes promotion through social media instagram, facebook, youtube and website and direct marketing. The most effective strategy is direct marketing which fosters relationships so that cooperation with several schools is established. In this case, students at the Utama Jaya Course and Training Institute (LKP) have increased. Based on the results of in-depth interviews conducted directly by researchers to the management of the institution, that the communication strategy that attracts the most prospective training students is direct marketing to schools where from this collaboration the school recommends to its students, especially vocational students majoring in Computer and Network Engineering (TKJ) and Software Engineering (RPL) to take computer training at the Main Jaya Training Course Institute (LKP) with the aim that students master the material to face computer practice exams.
Strategi Komunikasi Muhammadiyah dalam Menebar Dakwah Kultural Persfektif Muhammad Abu Fatah Al-Bayanuni (Studi Kasus: Muhammadiyah Bangun Purba Deli Serdang) Syaifudin, Muhammad; Rasyid, Abdul
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3838

Abstract

In this study the authors wanted to know the Communication Strategy of the Muhammadiyah Bangun Purba Branch Leaders in spreading cultural da'wah. The author uses Muhammad Abu Fatah Al-Bayanuni's Da'wah Strategy Theory, including: Athifiy Da'wah Strategy, Aqliy Strategy, and Hissiy Method. In this study the authors used descriptive qualitative research. In collecting data the authors used three techniques, namely: participant observation, in-depth interviews, and documentation. Data validity technique with credibility test. Data analysis techniques using the Miles & Huberman model. Muhammadiyah Bangun Purba Branch Manager has its own communication strategy in spreading cultural da'wah, in carrying out the tradition of the Seven Months of Pregnancy, it is more advisable for Persyarikatan residents to Al-Quran recitations during the pregnancy process without having to enter the seventh month of pregnancy. Whereas in the Tahlilan tradition of Sending Prayers for people who have died, the Muhammadiyah Bangun Purba Branch Leader forbade it to be carried out, Muhammadiyah Bangun Purba members prioritize the nature of respecting and maintaining friendship. To show the existence that Muhammadiyah is not anti-art culture, currently the Branch Manager Muhammadiyah Bangun Purba has a dance and Martial Arts studio, Tapak Suci.
Communication Strategy to Make MAFI Fest Become a Sustainable Local Film Festival Puspita, Dinar Chandra; Suharto, Bambang
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3849

Abstract

In the last two decades, the Indonesian film ecosystem has been enlivened by the presence of local film festivals in various cities. The presence of film festivals is often seen as a space to channel interests, express creativity, build networks, and exchange knowledge and experiences. Local film festivals are generally initiated by student associations, film enthusiasts' communities, or government programs. Festival organizers also face various environmental challenges that are unstable in order to maintain their existence. It is not uncommon to find film festivals that have only been successfully held once or a few times, then postponed or discontinued for various reasons. Malang Film Festival (MAFI Fest) is the oldest local film festival initiated by a campus institution and has been able to survive from 2004 until now. This research aims to analyze the communication strategies used by the organizers to establish MAFI Fest as a sustainable local film festival, providing a space of appreciation for filmmakers to showcase their work. The research adopts a qualitative-descriptive approach, and data collection is conducted through interviews, observations, and documentation. The results of the research indicate that MAFI Fest implements repetitive, informative, and educative communication strategies through the media they use. The sustainability of the film festival is inseparable from the shrewdness of the organizers in innovating, support from stakeholders, their ability to obtain funding, and the commitment and activeness of its members. This research contributes to adding insight to academics and practitioners regarding the efforts that can be undertaken to maintain the sustainability of a local film festival in the long run.
The K-Pop Fans Perception Over a Cancel Culture Phenomenon Putri Febrianti, Nadhira; Ahmad, Zalinah; Osman, Sharifuzah; Nimatu Rohmah , Ainun
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3862

Abstract

This study examines the perception of K-pop fans towards a cancel culture phenomenon that is happening. The background of this thesis begins when cancel culture emerges and has been used against certain individual or groups of people as an act of boycott. This cancel culture is also happening within K-pop communities as an act of cyberbullying and has been used as a common term in social media platforms. This study uses qualitative as a research method with phenomenological approach to gain deeper information from the respondent. With semi-structured interview as a data collection method, this study expected to give a different experience from the respondent regarding cancel culture. As the results, six respondents have similar perception over a cancel culture phenomenon as most of them agree that cancel culture is inclined to the negative side. Although overall, cancel culture has both positive and negative sides. This research also finds that most respondents never experience the cancel culture phenomenon themselves, but someone that they know in K-pop community has experienced the impact of cancel culture. Therefore, hopefully this study can be used as an awareness from using social media platforms. It will also be able to consider a regulation to make social media platforms a safe space for people to use in the future.
The Influence Of Supporting Celebrities (@Niniramadani06) on Consumer Loyalty Ms Glow Samarinda Nahda, Hanifah; Hairunnisa, Hairunnisa
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3863

Abstract

This study employs a purposive sampling method and non-probability sampling techniques for its quantitative approach to sampling. This study used 345 respondents who are MS Glow Samarinda customers and follow the Instagram account @Niniramadani06. Analytical techniques include straightforward linear regression analysis. Using the SPSS 28 application, testing the hypothesis with a partial test (t test). Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. This study used 345 respondents who are MS Glow Samarinda customers and follow the Instagram account @Niniramadani06. Analytical techniques include straightforward linear regression analysis. Using the SPSS 28 application, testing the hypothesis with a partial test (t test). Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty.

Page 13 of 21 | Total Record : 204

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