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Albet Maydiantoro
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Economic Education and Entrepreneurship Journal
Published by Universitas Lampung
ISSN : 25795902     EISSN : 27752607     DOI : http://dx.doi.org/10.23960/E3J
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, pendidikan ekonomi, pendidikan akuntansi, kewirausahaan, dan inovasi penelitian di bidang pendidikan ekonomi seperti pengembangan media, blended learning, dan mobile learning.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 175 Documents
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The Influence of Brand Equity, Price and Product Quality on Purchase Decisions for iPhone Brand Mobile Phones Arifin, Fakhira; Mustari, Mustari; Dinar, Muhammad; Nurdiana, Nurdiana; Hasan, Muhammad
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The purpose of this research is to see whether Brand Equity, Price, and Product Quality have partial and simultaneous effect on the Decision to Purchase Iphone Brand Mobile Phones in Minasatene Village, Pangkep Regency. This research is a quantitative descriptive study involving 50 participants. Information was collected by distributing Likert scale questionnaires. Descriptive statistical analysis and inferential statistical analysis were used to analyze the data. The results of the study reveal that the variables of Brand Equity (X1), Price (X2), and Product Quality (X3) all have a positive and significant effect on the Purchase Decision (Y) of iPhone Brand Mobile Phones in Minasatene Village, Pangkep Regency.Keywords: Brand equity, Price, Product Quality, Purchase DecisionDOI: http://dx.doi.org/10.23960/E3J/v6i1.31-41
Empowering Local Businesses: Evaluating Strategies and Proposing Solutions for Sustainable Growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibeuruem Village Maulana, Hasan Tafsir; Sudiapermana, Elih; Sulistiono, Eko
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

MSMEs are an important sector to advance the economy in Indonesia, MSMEs in Cibeureum Village have great potential to be developed, totaling around 173 MSMEs, many development efforts have been made. However, these efforts have not made much positive contribution. The purpose of this article is to analyze what is happening with the efforts that have been made and provide alternative solutions in answering the problem. existing. Using a qualitative approach, data collection using secondary and primary data. Data collection techniques using interviews, observation and documentation. Then to analyze the data that has been obtained using an interactive model, namely data collection, data reduction, data presentation and conclusion drawing. The results of this study state that efforts to develop MSMEs through training are not in accordance with training procedures, have not applied the principles of empowerment and lack of collaboration with all elements of the pentahelix. As for bridging all elements of the pentahelix, it is necessary to have an assistance team called Sahabat UMKM as an alternative solution to be able to carry out and succeed development efforts in the future. So that this research can be used to improve MSME development programs and can be a consideration for all parties who will carry out programs according to procedures. In the future, it is expected to further adjust Sahabat UMKM by optimizing the available human resources so that the application of the pentahelix elements is better.Keywords: Training, Empowerment Principles, Pentahelix, MSMEsDOI: http://dx.doi.org/10.23960/E3J/v7i1.48-56
The Effect of Product Quality, Website Quality, and Risk Perception on Purchasing Decisions on the Berrybenka Website Nazira, Nazira; Sari, Aida; Ambarwati, Dwi Asri Siti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The development of technology today makes many business actors start to appear. The number of business actors causes intense competition, requiring business actors to carry out various strategies to survive in market competition. Furthermore, the large number of internet users has changed the habits and behavior of the Indonesian people, namely changing conventional transactions to online buying and selling transactions. Indonesia has many E-commerce fashion sites that have been popular, and also has outlets in several places, one of which is Berrybenka. The purpose of this study is to determine the effect of product quality variables, website quality, and risk perception on purchasing decisions on the Berrybenka website in Bandar Lampung. The data used in this study are primary data obtained from the results of respondents' answers collected with the help of a questionnaire. The number of samples in this study were 115 respondents. The sample collection method uses purposive sampling, which is a technique used to determine the sample with criteria according to the researcher's determination. The analysis methods used in this study are validity test, reliability test, partial test (t-test), and coefficient of determination (R2). Then the analysis stage uses multiple linear regression analysis with the help of the SPSS 26 application. The results of this study indicate that product quality, website quality, and risk perception have a significant effect on purchasing decisions.Keywords: Product Quality, Website Quality, Purchase Decision, BerrybenkaDOI: http://dx.doi.org/10.23960/E3J/v6i2.207-215
The Influence of Peers and Financial Learning in Higher Education on Financial Literacy Syahnaz, Helwa Insania; Rustiana, Ade; Srigustini, Astri
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Financial literacy is important for individuals so that individuals are better at managing their finances. Good financial literacy can prevent individuals from financial problems. This study aims to determine the effect of peers and financial learning in college on financial literacy. This research method uses a quantitative survey method with an explanatory design. The population used was students of the Department of Sharia Economics, Economics Education, Accounting, Management, Finance and Banking, and Agribusiness Class of 2020 at Siliwangi University, totaling 1013 respondents. The sampling technique used is propotional random sampling with the slovin formula. Meanwhile, the data collection technique in this case uses a questionnaire and the data analysis technique uses multiple linear regression tests. The results showed that 1) there is no positive and significant influence between peers on student financial literacy with a significance value of 0.608 2) there is a positive and significant effect of financial learning in college on student financial literacy, which is 0.000.Keywords: Financial Learning in Higher Education, Financial Literacy, PeersDOI: http://dx.doi.org/10.23960/E3J/v6i2.139-144
The Influence of Financial Literacy, Family Economic Education and Self Control on the Consumtif Behavior Students Sebelas Maret University Surakarta Mulyani, Windi; Indriayu, Mintasih; Wardani, Dewi Kusuma
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This research aims to analyze the influence of financial literacy, family economic education and self control on the consumtif behavior students Sebelas Maret University Surakarta. This research is a quantitative descriptive study with a population of 30.219 bachelor and vocation UNS students 2021/2022. The sampling technique used in this research was proportionate random sampling which resulted in a sample of 395 respondents. Data collection is carried out through questionnaires. The data analysis used is multiple linear regression analysis with SPSS 25. The results shown from this research are financial literacy has a negative & significant effect on the consumtif behavior UNS students as evidenced by the regression coefficient of -0,487, t value (12,587) > t table (1.966) and sig. (0.000) < 0.05, family economic education has a negative & significant effect on the consumtif behavior UNS students as evidenced by the regression coefficient of -0,433, t value (9,581) > t table (1.966) and sig. (0.000) < 0.05, self control has a negative & significant effect on the consumtif behavior UNS students as evidenced by the regression coefficient of -0,495, t value (6,779) > t table (1.966) and sig. (0.000) < 0.05, financial literacy, family economic education and self control simultaneously has an effect on the consumtif behavior UNS students as evidenced by the calculated F value (123,710) > F table (2.630) and the sig value. (0.000) < 0.05.Keywords: Financial Literacy, Family Economic Education, Consumtive BehaviorDOI: http://dx.doi.org/10.23960/E3J/v7i1.83-87 
The Impact of Compensation, Work Discipline, and Work Motivation on Employee Performance (Case study on students working in the MSME sector) Setiawan, Ananda; Nabela, Nazwa; Indah, Penny Kasuma
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This study aims to determine how the impact of compensation (C), work discipline (WD), and work motivation (WM) on the employee performance (EP) students who work in the Micro, Small and Medium Enterprises (MSME) sector. This study used a quantitative method with SEM-PLS to determine the results under study. The questionnaire used in this study uses a research questionnaire that has been used in previous studies. The questionnaire was responded to by 121 students who were studying while working in the Micro, Small and Medium Enterprises (MSME) sector in Universitas Lambung Mangkurat. The results showed that work discipline has a positive and significant effect on employee performance. In addition, work motivation also has a positive and significant effect on employee performance. However, compensation has no effect on employee performance. This shows that the current compensation received by students has not been able to influence students to improve performance, because the compensation received has not been in accordance with the workload carried out by students.Keywords: Compensation, Work Discipline, Work Motivation, Employee PerformanceDOI: http://dx.doi.org/10.23960/E3J/v6i1.71-82
The Development of Digital-Based Teaching Materials to Improve Student Ability in Developing Economic Learning Tools Thamrin, Thamrin
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Education personnel institutions (LPTK) are suspected of not being able to produce competent teacher candidates. The teaching materials used are still conventional, therefore information and communication technology (ICT) in the learning process is necessary to apply through digital-based learning. This research aims to: (1). identify the learning needs of the economics learning planning course desired by students. (2). test the feasibility of the developed digital-based economic learning planning teaching materials (3). tested the effectiveness of using digital-based economic learning planning teaching materials which were developed to improve students' ability to develop economic learning tools. This study used research and development (R & D) methods. The population were 115 students consisting of classes A, B and C who were attending economic learning planning courses. The sample for this study were students in the third semester of the business education study program, which consisted of two classes A and B. Class A consisted of 40 students as an experimental class and class B as a control class consisting of 40 students. The sampling technique used a random sampling technique. Data collection was carried out by conducting formative evaluations and limited trials one by one after the learning process. The results of this study indicate that digital-based teaching materials are appropriate and effective for use in planning economic learning. The t-test at α 0.05 states that the learning outcomes of planning economic lessons taught using digital-based teaching materials are higher than the group of students who are taught without digital-based teaching materials.Keywords: Digital-based teaching materials, student ability, learning toolsDOI: http://dx.doi.org/10.23960/E3J/v6i1.1-7
Analysis of Shopee Pay Digital Payment Adoption in Jakarta with Innovation Diffusion Theory Aditya, Ricky; Rivaldi, Rahmad; Al Mizan, Rama; Romadhon, Ismi Amalia; Nofitra, Muhammad Ilham
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The increase in internet users has significantly impacted people's behaviour patterns in making payment transactions from offline to online. One of the dominating online or digital payment systems with a large number of e-wallet users and frequency is Shopee Pay. The dominance of this application, which quickly outperforms its competitors, is inseparable from its users' good acceptance of something new. Technological diffusion theory explained how an innovation is adopted over time by examining the decision to adopt the process. Therefore, this research aimed to determine the factors affecting Shopee Pay services adoption in Jakarta.Data were collected from 100 Shopee Pay users in Jakarta. The descriptive statistics and statistical data analysis using Smart PLS software were carried out for outer and inner model analysis and hypothesis testing. The results showed that Relative Advantage, Observability and Perceived Risk significantly affect adoption. In contrast, Compatibility, Complexity, and Trialability have an insignificant effect on adoption. Number of respondent, coverage area of the survey and period of research. Future research is expected to be able to use other models besides the Diffusion of Innovation Theory to better identify other additional factors capable of affecting the adoption of Shopee Pay digital payment services and Shopee Pay digital payment is recommended to offer services that are more compatible with various lifestyle needs and beliefs to meet the expectations of current users. This survey has difference with previous research because of adoption level of digital payment specifically focus on Shopee Pay then using Innovation Diffusion Theory as model of research.Keywords: Information Technology Adoption, Digital Payment, Innovation Diffusion TheoryDOI: http://dx.doi.org/10.23960/E3J/v7i1.18-27 
The Influence of Financial Literacy and Socio-Demographics on the Financial Management Behavior of Migrant Students in Surabaya Cynthia, Angelina; Linawati, Nanik
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This research aims to analyze the influence of financial literacy and sociodemographic characteristics on the financial management of migrant students in Surabaya. We employed a quantitative descriptive approach and collected data through a shared Google Form. The analysis was conducted using Stata software. The results of our research reveal that a higher level of financial literacy has a positive and significant impact on the financial management abilities of migrant students. However, sociodemographic factors such as age, gender, and income do not exhibit a significant influence on their financial management. This analysis provides valuable insights into the significance of enhancing financial literacy among migrant students, thereby assisting them in improving their financial management skills.Keywords: Financial Literacy, Financial Management BehaviourDOI: http://dx.doi.org/10.23960/E3J/v7i1.13-17 
The Influence Of Need For Achievement, Locus Of Control And Self Efficacy On Interest In Entrepreneurship Nabilah, Salma; Sadiah, Ati; Srigustini, Astri
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This research aims to determine the influence of Need for Achievement, Locus of Control and Self Efficacy on Entrepreneurial Interest. This research uses a survey research method with a quantitative approach. The population of students at SMK Negeri 2 Tasikmalaya is 2,649 people. The sampling technique used was the Proportionate Stratified Random Sampling technique. So the total sample taken was 348 people according to the researchers' considerations. Data collection techniques in this research used questionnaires, statistical tests used multiple linear regression analysis. The research results show that: 1) Need for Achievement has a positive and significant effect on students' entrepreneurial interest. 2) Locus of Control has a positive and significant effect on students' interest in entrepreneurship. 3) Self Efficacy has a positive and significant effect on students' interest in entrepreneurship. 4) Need for Achievement, Locus of Control and Self Efficacy have a positive and significant effect on students' interest in entrepreneurshipKeywords: Interest in Entrepreneurship, Locus of Control, Need for Achievement, Self efficacyDOI: http://dx.doi.org/10.23960/E3J/v6i2.168-175

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