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Albet Maydiantoro
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Jl. Prof. Dr. Soemantri Brojonegoro No. 1 Gedung Meneng, Bandar Lampung 35145
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Economic Education and Entrepreneurship Journal
Published by Universitas Lampung
ISSN : 25795902     EISSN : 27752607     DOI : http://dx.doi.org/10.23960/E3J
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, pendidikan ekonomi, pendidikan akuntansi, kewirausahaan, dan inovasi penelitian di bidang pendidikan ekonomi seperti pengembangan media, blended learning, dan mobile learning.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 175 Documents
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Leadership and Strategy Business in VUCA World Kuncoro, Setyo; Thaha, Abdurrahman Rahim
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This research aims to investigate the pivotal role of leadership and business strategy in addressing the challenges of the rapidly changing and uncertain business environment known as VUCA (Volatile, Uncertain, Complex, Ambiguous). In the context of ongoing globalization and technological transformation, organizations are facing increasing pressure to adapt and innovate. This study employs a comprehensive literature review methodology to identify key elements of effective leadership in managing the uncertainty, complexity, diversity, and ambiguity associated with VUCA. The research results yield a leadership and strategy model that integrates essential elements, including adaptive leadership, collaborative leadership, and responsive strategies. This model provides practical guidance for business leaders in developing strategies to tackle VUCA challenges and capitalize on existing opportunities. In a fast-paced business world, a deeper understanding of how to effectively combine these elements becomes the key to long-term success. This research holds significant relevance in understanding how organizations can achieve sustainability in the VUCA era and enhance their competitiveness. The proposed model offers a framework that can be applied across various industry sectors and can assist organizations in facing the challenges of an increasingly uncertain business environment more successfully.Keywords: Adaptation; Business; Leadership; Strategy; VUCA World.DOI: http://dx.doi.org/10.23960/E3J/v6i2.124-132 
ARCS Learning Model in Offline and Online Learning: A Narrative Literature Review Srimaryani, Srimaryani; Yuliyanto, Riyan; Ariyati, Izza Milenia
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The Covid-19 pandemic requires the implementation of offline learning to change to online. This condition is a challenge for teachers and students in generating learning motivation when studying online. This narrative literature review aims to empirically compare the ARCS (Attention, Relevance, Confidence, and Satisfaction) learning model with offline learning before the pandemic and online learning during the covid-19 pandemic. This article reviews and compares empirical research on the ARCS model in offline and online learning. The review of this article focuses on: (1) The ARCS model in offline learning before the covid-19 pandemic; (2) The ARCS model in online learning during the covid-19 pandemic and (3) a comparison of ARCS models in offline and online learning. The authors' findings show that the ARCS model consistently improves student motivation, learning outcomes, and activity in both offline and online learning. While other variables that are improved have differences between the ARCS model in offline and online learning, namely offline learning increases participation, collaboration, and persistence. Online learning successfully increases confidence, attention, and academic achievement. The Media used in offline learning places students as the subjects of learning activities, while in online learning the media used places students as actors in learning activities.Keywords: ARCS Model, Offline Learning, Online Learning, Covid-19DOI: http://dx.doi.org/10.23960/E3J/v6i2.233-243 
Analysis of Student Perceptions About Cryptocurrency Assets Viewed from Perceived Costs, Benefits and Risks Nurmawan, Ahmat; Putri, Rahmah Dianti; Rupaidah, Erlina
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This study aims to determine how students' perceptions of cryptocurrency investment assets are viewed from cost perception, benefit perception, and risk perception. This study used quantitative descriptive research method with survey approach. The population in this study is students of the Economic Education Study Program FKIP University of Lampung with a total of 230 students. The sampling technique in this study was Probability Sampling using the Simple Random Sampling technique and a sample of 146 students was obtained. The results stated that students of the Economic Education Study Program FKIP University of Lampung have a good perception of cryptocurrency investment assets in terms of aspects of cost perception and benefit perception. Meanwhile, in terms of risk perception, students of the Economic Education Study Program FKIP University of Lampung have a bad perception of cryptocurrency assets. Seeing the potential and development of financial instruments, students should begin to be sensitive and begin to understand all aspects in it before investing to avoid various kinds of existing risks.Keywords: Benefits, Cryptocurrency Assets. Perception of Costs, RisksDOI: http://dx.doi.org/10.23960/E3J/v6i1.110-117 
Identification of the Values of Economic Education Lampung Tribe Putri, Rahmah Dianti; Rahmawati, Rahmawati; Rufaidah, Erlina; Winatha, I Komang; Nurdin, Nurdin
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The purpose of this study was to determine the general picture of the values of Family Economic Education Lampung tribe and the general pattern of the meaning of Economic Education that is applied to children within the scope of the family Lampung tribe. this study uses a qualitative design using an ethnographic approach, researchers are trying to get into the conceptual world of the subjects studied, namely the Lampung tribal family. Data collection techniques include in-depth interviews and documentation. Based on the results obtained findings 1) Piil pesinggiri regarded as self-esteem owned by the lampung tribe, Piil pesenggiri interpreted as a view of life or life guidelines Lampung tribe, 2) in managing family income, Lampung tribe family provides tanggngjawab against an isti who has full control in managing finances, 3) the implementation of Economic Education, the habit of saving from childhood, the introduction of money from an early age, the habit of saving and frugal command from parents, there is a habit to always behave based on the norms of the application of Piil Pesenggiri.Keywords: Economy, Family, Piil Pesenggiri, Lampung TribeDOI: http://dx.doi.org/10.23960/E3J/v7i1.57-62 
Achievement Motivation and Self-Efficacy in Measuring Student Adversity Quotient Astuti, Dwi Puji; Kardiyem, Kardiyem; Nuraini, Siti
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This study aims to examine and analyze the effect of achievement motivation on adversity quotient, the effect of self-efficacy on adversity quotient,  and the effect of achievement motivation and self-efficacy on adversity quotient in Economic Education students of Semarang State University. This study used a type of quantitative approach. The population in this study is students of the Department of Economic Education, Semarang State University class of 2017-2020, totaling 437 students. The sampling technique in this study used purposive sampling. The method of collecting and collecting data using questionnaire questionnaires of achievement motivation scale, self-efficacy scale, and adversity quotient scale that has been tested for validity and reliability. Data analysis techniques in this study use classical assumption testing models, path analysis and coefficient of determination (R2) tests. The results showed that there was no effect of achievement motivation on the adversity quotient of economic education students, there was an influence of self-efficacy on the adversity quotient of economic education students, and furthermore there was no effect of achievement motivation and self-efficacy on the adversity quotient of economic education students.Keywords: Learning Motivation, Self-Efficacy, Adversity QuotientDOI: http://dx.doi.org/10.23960/E3J/v6i1.42-49
Analysis of Village Budget Management in Gumukrejo Village, Pagelaran District, Pringsewu Regency Yuliana, Yuliana; Barusman, Tina Miniawti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The Village Revenue and Expenditure Budget (APBDes) is a financial plan for the village government that is determined and approved by the village apparatus and the village consultative council, which is stipulated by village regulation. Gumukrejo Village's revenue is obtained through village fund revenue, tax revenue sharing and levies. The allocation of village funds and village financial assistance aims to develop and facilitate the people of Gumukrejo Village, while the Dessa Gumukrejo expenditure budget is issued for the management of village development, education and health sectors, and transportation roads. The purpose of this research is to find out how the management of the Gumukrejo Village Revenue and Expenditure Budget in Pagelaran Sub-district, Pringsewu Regency. This research uses field research methods consisting of interviews, observations, and documentation on respondents. The approach used in this research is qualitative. The result of this research is that the management of the Gumukrejo Village Budget has been carried out in a transparent and accountable manner, this is based on the role of the community who participate in the process of reporting village budgets and expenditures, laws and regulations, and government regulations. It is hoped that further researchers can provide input and ideas related to the design of village budgets.Keywords: Village Revenue, Village Expenditure, APBDes Management, Village Fund ReportingDOI: http://dx.doi.org/10.23960/E3J/v6i2.216-223
Development Of Inquiry-Based Student Worksheets (Lkpd) To Improve Economics Learning Outcomes In Students Of Class Xi Ips 1 Sma Negeri 2 Padang Cermin Duri, Anggun Rafika; Saryantono, Buang; Mahrunnisya, Dyanti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The problems contained in this study are motivated by 1) low learning outcomes, 2) economic learning that has been implemented so far has not used teaching materials in the form of LKPD, 3) the learning process pays little attention to the condition of students in terms of abilities, talents, interests and needs, so that student learning outcomes are still low. The purpose of this study was to determine the level of validity, level of attractiveness, convenience and usefulness as well as the level of effectiveness of the development of inquiry-based worksheets to improve economic learning outcomes in KD. describes the international trade of class XI IPS 1 students of SMA Negeri 2 Padang Cermin. This research is a type of research and development, this research is used to produce certain products and test the effectiveness of these products. The resulting product is an inquiry-based LKPD in economics subjects to determine product validation, attractiveness, convenience and usefulness as well as the effectiveness of LKPD which will be developed in improving learning outcomes. The stages of the research carried out refer to the ADDIE development model which includes Analysis, Design, Development, Implementation and Evaluation. The results showed that the level of effectiveness of students' learning outcomes from this LKPD was also very good because it had a completeness percentage of 90.90% so that it showed very good student learning outcomes. So it can be concluded that the development of inquiry-based LKPD is very feasible to be developed in class XI IPS 1 students of SMA Negeri 2 Padang Cermin.Keywords: Development, Inquiry, Student WorksheetsDOI: http://dx.doi.org/10.23960/E3J/v6i2.145-152
Digital Marketing as an Investment in Micro, Small and Medium Enterprises (MSME) of Fruit Plant Nurseries Kurnia, Aang
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Digital marketing through social media can be an effective marketing strategy, because it can reachconsumers widely. Digital marketing is also a form of investment to increase sales results and increase the value of business assets. This study aims to determine the type of digital marketing used in Micro, Small and Medium Enterprises (MSME)  Naura Flower fruit plant nursery as a form of investment that can make these MSME more advanced and developed. Data collection techniques in this study used triangulation by combining observation, interview and documentation techniques. This research was conducted at the Naura Flower fruit plant nursery Micro, Small and Medium Enterprises (MSME). Based on the results of the study that Micro, Small and Medium Enterprises (MSME) of Naura Flower fruit plant nursery have used Social Media Marketing (SMM) through social media WhatsApp and Facebook as a form of digital marketing investment. Naura Flower only uses one type of digital marketing, namely Social Media Marketing (SMM). Naura Flower also states that digital marketing is one part of a long-term investment for the progress and sustainability of Micro, Small and Medium Enterprises (MSME) in increasing sales results and increasing the value of business assets. This research is expected to provide insight for Micro, Small and Medium Enterprises (MSME) to be able to utilize and use digital marketing as a strategy.Keywords: Digital Marketing, Investment, Micro Small and Medium Enterprises (MSME)DOI: http://dx.doi.org/10.23960/E3J/v7i1.88-93
Marketing Strategy Analysis on the Competitive Advantage of Culinary MSMEs in Makassar City Rachmawaty, Rachmawaty; Riesso, Andi Sawe; Angka, Andi Werawe; Nurdiana, Nurdiana; Hasanah, Dillah Faradillah
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This article analyzes the marketing strategies culinary Small and Medium Enterprises (SMEs) in Makassar City to maintain a competitive advantage. This study aims to understand effective marketing strategies in increasing the competitiveness of culinary SMEs in the local market. The research method used is qualitative with data collection techniques with data-based mass media, ebooks, journals, and online news portals. The analysis results show that effective marketing strategies include using social media, superior product quality, product differentiation, local promotion, and partnerships with local suppliers. In the face of intense competition, culinary SMEs need to consider these factors to remain the main choice of consumers. This article provides insights and recommendations for other culinary SMEs who want to increase their competitive advantage in Makassar City.Keywords: Markets, Strategy, Small and Medium EnterprisesDOI: http://dx.doi.org/10.23960/E3J/v6i1.83-88
Analysis of Financial Literacy of Economics Teacher Prospectives in the 4.0 Era in Relation to Sustainable Human Resource Formation Pujiati, Pujiati; Nurdin, Nurdin; Rahmawati, Rahmawati
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Financial literacy of prospective teachers in the 4.0 era plays an important role in relation to realizing sustainable human resources. This study aims to determine the influence between the financial literacy of prospective economics teachers in the 4.0 era on the formation of sustainable human resources. This study used quantitative methods. Data was collected by questionnaire dissemination techniques through google forms. The respondents in this study were 188 active student representatives from the classes of 2019, 2020, 2021, and 2022 in students of the economic education study program FKIP University of Lampung. The data were analyzed in a quantitative descriptive. The results of this study show that the financial literacy of prospective economics teachers in the 4.0 era is related to the formation of sustainable human resources. This is proven by a simple linear regression analysis with a significance value of 0.000 < 0.05 which means that the financial literacy of prospective economics teachers in the 4.0 era has a significant effect on sustainable human resource development with an influence of 71.1% and 28.9% influence by other factors that were not studied in this study. Research recommendations should be that higher education institutions can massively foster integrated financial literacy in learning and provide contextual experiences such as the practice of investing through the capital market, saving, and using several financial applications related to financial transactions in everyday life.Keywords: Financial Literacy, Sustainable Human Resources FormationDOI: http://dx.doi.org/10.23960/E3J/v7i1.28-33

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