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EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Published by STIE Syariah Indonesia Purwakarta
ISSN : 25992708     EISSN : 26548526     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Eksisbank Journal is open access published by the Sharia Economic Study Program and Syariah STIES Banking Indonesia Purwakarta. The main objective of Eksisbank is to provide a platform for scholars, academics and international researchers to share contemporary thoughts in the fields of accounting, taxation, sharia financial management, marketing management, Human Resource management, Islamic capital markets, strategic management, risk management, sharia economics , entrepreneurship, and the sharia banking business in the form of research results, feedback articles, and case reports. It also aims to promote sharia economic studies and Islamic banking, thereby becoming a leading international journal in the field of Islamic economics and Islamic banking in the world.
Arjuna Subject : -
Articles 143 Documents
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Pengaruh Pemasaran Syariah, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Di Tiktok Shop Pada Generasi Z Di Jepara Khoirondi, Ahmad; Sa'diyah, Mahmudatus
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 1 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v9i1.1462

Abstract

The rapid development of e-commerce and social media has changed the landscape of consumer behavior, particularly among Generation Z. TikTok Shop is emerging as a significant platform in influencing purchasing decisions through creative and interactive content. In this context, sharia marketing is an important aspect, as awareness of Islamic values in consumption increases. This study aims to find out the TikTok Shop purchase decision in generation Z in Jepara which is influenced by sharia marketing, product quality, and price. The population in this study is Generation Z who use the TikTok Shop application in Jepara. Sampling was done using the purposive sampling method, with a sample of 100 respondents. The method used in the study is in the form of a quantitative method with multiple linear regression analysis through SPSS software version 30. The type of data in this study is from primary data, using a questionnaire. This study found that Sharia Marketing does not have a significant influence on purchase decisions, product quality has a significant influence on purchase decisions, and Price has a significant influence on purchase decisions. These findings confirm that the integration of sharia values in digital marketing strategies can increase product attractiveness among Generation Z. In addition, maintaining product quality and price remains crucial in maintaining consumer loyalty. The practical implication of this study is the need for business people to adopt a marketing approach that is in line with sharia principles and focus on improving product quality to meet the expectations of generation z consumers in Jepara who are increasingly selective.
Peran Financial Technology (Fintech) Syariah dalam Meningkatkan Inklusi Keuangan di Indonesia: Analisis Perspektif Ekonomi Islam Supriadi, Edi
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 8 No 2 (2024): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v8i2.1551

Abstract

Amidst the development of digital technology, Sharia Financial Technology (Fintech) has emerged as an alternative solution that not only offers service efficiency but also ensures compliance with Islamic economic principles such as the prohibition of usury, distributive justice, and transaction ethics. This study aims to determine: (1) the concept of financial inclusion in conventional and Islamic economics; (2) the development and characteristics of Sharia Fintech in Indonesia; (3) Islamic economic principles such as maqashid al-shariah, distributive justice, and transaction ethics; and (4) policies and regulations that affect the Sharia Fintech ecosystem. The method used is a literature study with thematic analysis of academic literature and related regulations. The results show that Sharia Fintech has great potential in expanding fair and halal financial access, especially for groups of people who are not yet served by the conventional financial system. By integrating digital technology and Islamic values, Sharia Fintech is able to bridge the economic gap while strengthening Sharia financial literacy. However, challenges such as low public understanding of Sharia contracts and suboptimal specific regulations still need to be addressed. The implications of this study emphasize the importance of synergy between regulators, industry players, academics, and the community in building an inclusive, ethical, and sustainable Sharia Fintech ecosystem. This study also contributes theoretically to the development of a value-based financial inclusion model and provides a basis for formulating policies that are more responsive to the economic needs of the community.
Analysis Of Indonesian Muslim Intention To Give Digital Intellectual Property Rights For Productive Waqf Darfiti, Refit Gustaroska; Indra, Indra; Possumah, Bayu Taufiq
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 8 No 2 (2024): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v8i2.1520

Abstract

This study aims to analyze the factors that influence the intention of Muslims to donate their digital intellectual property rights as part of productive waqf assets using the Theory of Planned Behaviour (TPB) model. The research employs Structural Equation Modelling (SEM) and utilizes purposive sampling with primary data collected from a questionnaire distributed to selected respondents in 2022. The findings reveal that attitude toward behavior, subjective norm, and perceived behavioral control significantly and positively influence the intention to donate digital intellectual property for productive waqf. Among these, attitude toward behavior emerges as the most dominant factor. This indicates the potential for digital intellectual property to be a viable waqf asset, offering new opportunities for waqf institutions in Indonesia. The study is limited to Muslim individuals in the Jakarta area, focusing on copyright as a transferrable digital asset under Indonesian waqf and copyright laws. This research contributes to Islamic economics and waqf management by applying TPB in a digital context and providing practical insights for developing digital-based waqf programs.

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