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INDONESIA
Jurnal Ekonomi dan Bisnis Indonesia
Published by Universitas Teknologi Sumbawa
ISSN : 25286625     EISSN : 26219255     DOI : 10.37673
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi dan Bisnis Indonesia adalah jurnal ekonomi profesional di Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa, mencakup semua aspek di lapangan - dari penekanan tradisional jurnal pada microtheory, hingga makroekonomi empiris dan teoritis. JEBI sangat berharga bagi para ekonom profesional dan akademis serta siswa di seluruh dunia.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 158 Documents
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KONSTRUKSI MODEL MINAT BERKUNJUNG WISATAWAN MELALUI BRANDING DAN KEPUASAN: STUDI EMPIRIS PADA WISATA BATU BELIMBING KOTA SINGKAWANG Blikololong, Yohanes Gala Araftake; Sutarto, Sutarto; Saputra, Kasnur; Gloria, Syska
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7039

Abstract

This study aims to analyze the influence of brand image and brand awareness on tourists’ intention to visit Batu Belimbing in Singkawang City, with visitor satisfaction as a mediating variable. The background of this research is the increasing competition among coastal tourism destinations, which requires branding-based marketing strategies to attract tourist interest. A quantitative approach was applied through a survey method, with primary data collected from 100 respondents using a structured questionnaire. The data were analyzed using path analysis with the assistance of SPSS software. The findings reveal that brand image and brand awareness have a significant direct influence on visitor satisfaction and visit intention. Moreover, visitor satisfaction is proven to significantly mediate the relationship between brand image and brand awareness on tourists’ visit intention. These results highlight the crucial role of branding efforts and satisfying visitor experiences in shaping tourist decision-making. Practically, this study provides insights for destination managers to enhance competitiveness and increase tourist visits through stronger branding strategies and improved service quality.
BUDAYA KONSUMSI BAJU COUPLE PADA RESEPSI PERNIKAHAN PERNIKAHAN DI KABUPATEN SUMBAWA DENGAN VARIABEL MEDIASI ONLINE SHOPPING CONVENIENCE Santoso, Agus; Purnama, Yuni; Ismiyarti, Wilia
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7040

Abstract

This study analyzes the consumption culture of couple clothing at wedding receptions in Sumbawa Regency by incorporating online shopping convenience as a mediating variable. It examines the effects of consumption culture, social currency, and Digital Marketing on purchasing decisions, and the mediating role of online shopping convenience. A quantitative explanatory research design was employed. Primary data were collected through an online questionnaire using a nonprobability purposive sampling technique, involving 135 respondents who had purchased or used couple clothing for wedding receptions. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that consumption culture and Digital Marketing have a positive and significant effect on online shopping convenience, while social currency has an adverse effect with limited significance. Online shopping convenience significantly influences purchasing decisions and mediates the effects of consumption culture and Digital Marketing . However, social value did not significantly influence purchase decisions and did not mediate the effect of online shopping convenience. The dominance of cash-on-delivery (COD) payment methods and spending under IDR 200,000 indicates that purchase decisions are driven more by functional considerations and transaction convenience than by social image. These findings highlight the dominant role of cultural values ??and online convenience in shaping couples' clothing purchase decisions.
ANALISIS KESEDIAAN MEMBAYAR BIAYA PENGELOLAAN SAMPAH, STUDI KASUS PADA PENGHUNI KOMPLEK PERUMAHAN BTN PAGESANGAN INDAH Cita, Fitriah Permata; Suwardi, Didi; Vinuzia, Mala
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7041

Abstract

This study aims to analyze the factors influencing residents’ willingness to pay (WTP) and the amount they are willing to pay for solid waste management services in the BTN Pagesangan Indah Housing Complex, Mataram City. The research employs a quantitative descriptive approach using a survey method. A total of 60 household heads were selected through simple random sampling from a population of 178 households. Logistic regression analysis was applied to examine the factors affecting willingness to pay, while multiple linear regression was used to analyze the determinants of the amount of willingness to pay. The independent variables include household income, education level, number of household members, membership in environmental organizations, amount of waste generated, and perception of environmental quality. The results indicate that all independent variables simultaneously have a significant effect on residents’ willingness to pay for waste management services. Partially, household income and education level significantly influence the amount of willingness to pay. The coefficient of determination shows that the model explains 43.8 percent of the variation in the amount of willingness to pay, while the remaining variation is influenced by other factors outside the model. These findings are expected to provide useful insights for policymakers in designing community-based waste management policies in urban residential areas.
ANALISIS KETAHANAN PELUNASAN ANGSURAN KOPERASI SIMPAN PINJAM MENGGUNAKAN PENDEKATAN SURVIVAL ANALISIS Hakim, Lukmanul; Aprianti, Yuli
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7044

Abstract

This study aims to analyze the repayment durability of cooperative loan installments and to identify factors influencing default risk. The study applies survival analysis using the Kaplan–Meier estimator and Cox Proportional Hazard regression. Secondary data were obtained from Tunggal Karya Semamung Savings and Loan Cooperative, Sumbawa Regency, covering January–October 2025, with a sample of 147 cooperative members. The dependent variable is repayment durability, while independent variables include loan size, business scale, and loan status. Kaplan–Meier results indicate a decreasing survival probability over time. Cox regression results reveal that loan size has a positive and significant effect on default risk, whereas business scale has a negative and significant effect. Loan status does not show a statistically significant effect. These findings suggest that economic capacity and loan characteristics play a crucial role in determining loan repayment sustainability in cooperative financing
PENGARUH KEUNGGULAN BERSAING TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SMARTPHONE PADA LORONG CELL CIJENGKOL KAB. SUBANG Mulyani, Dewi; Ningsih, Wida; Satria, Rendi Bayu
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7045

Abstract

The purpose of this study is analysis the influence of competitive advantage on smartphone purchasing decisions at Lorong Cell in Cijengkol, Subang Regency. The subjects of this research were consumers who purchased smartphones at Lorong Cell, with a total sample of 96 respondents. This study employed a quantitative method with a survey approach. The data sources consisted of both primary and secondary data. Data collection was conducted through questionnaires. To measure the extent of the influence of competitive advantage on purchasing decisions, data analysis included validity and reliability tests, normality and linearity tests, correlation analysis, simple linear regression, significance testing (t-test), and the coefficient of determination, assisted by SPSS version 25.0. Based on the results, the competitive advantage of Lorong Cell is categorized as fairly good, as is consumer purchasing decision-making. Hypothesis testing shows that the calculated t-value of 13.740 is greater than the t-table value of 1.985, with a significance level of 0.000 < 0.05. Therefore, it can be concluded that there is a positive and significant influence of competitive advantage on smartphone purchasing decisions at Lorong Cell in Cijengkol, Subang Regency.
PERAN PEMASARAN DIGITAL DAN BRANDING DALAM MEMPENGARUHI MINAT BELI MELALUI KESADARAN MEREK SEBAGAI INTERVENING Pramudya, Ferry Agsta; Lukitaningsih, Ambar; Cahyani, Putri Dwi
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7084

Abstract

This study aims to analyze the role of digital marketing and branding in influencing purchase intention with brand awareness as an intervening variable among Starcross consumers in Yogyakarta. This research employs a quantitative method using primary data collected through a Likert-scale questionnaire. The sample consists of 105 respondents who are Starcross consumers, selected using purposive sampling technique. Data analysis was conducted using multiple linear regression and Sobel test with the assistance of SPSS software. The results indicate that digital marketing and branding have a positive and significant effect on brand awareness. Furthermore, digital marketing, branding, and brand awareness also have a positive and significant influence on purchase intention. The mediation test results reveal that brand awareness effectively mediates the relationship between digital marketing and branding toward purchase intention. These findings highlight the importance of integrating digital marketing and branding strategies to enhance brand awareness and stimulate consumers’ purchase intention, particularly in the local fashion industry.
DAMPAK GREEN INVESTMENT, PENGUNGKAPAN ESG DAN FINANCIAL PERFORMANCE TERHADAP NILAI PERUSAHAAN PERBANKAN DI INDONESIA Andriani, Sri
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7135

Abstract

Sustainability is a crucial issue because it relates to the integration of environmental, social, and governance (ESG). Companies are not only focused on increasing profitability and corporate value but also strive to achieve sustainability through environmentally friendly products (green products). This study aims to determine the impact of green investment, ESG disclosure, and financial performance on the value of banking companies in Indonesia. The analysis uses panel data regression on companies included in the SRI-KEHATI index from 2020 to 2024. The results show that partially, green investment, ESG disclosure, and financial performance have an insignificant influence on the value of banking companies in Indonesia. However, simultaneously, green investment, ESG disclosure, and financial performance have a significant influence on the value of banking companies in Indonesia.
EVENT STUDY: RESPOND OF RETURN STOCK ON INDONESIAN PRESIDENTIAL ELECTION IN 2024 STUDY CASE IN LQ-45 INDEX Dewi, Dita Dismalasari; Laeli, Risqia Thufhil; Fitriani, Nurida
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7136

Abstract

Elections are a significant political occurrence that has a profound impact on a nation's economy. The capital market, as an economic instrument, is inherently influenced by both economic and non-economic environmental factors. The objective of this study was to examine the response of the Indonesian capital market to market anomaly events, specifically focusing on the 2024 Presidential Election. The stock market's reaction is assessed by the comparison of abnormal return and predicted return. The study focuses on the population of companies whose shares are listed in the LQ-45 index. This study employs the event study methodology. The data indicated that investors responded favorably over the four days preceding and following the Presidential Election on February 12, 2024. These characteristics suggest the presence of investor optimism over the scheduled date of the elections, which is February 12, 2024. There was a rise in the average amount of stock trading both before and after the presidential elections on February 12, 2024. Keywords: Reaction Capital Markets, Event Study, Abnormal Return, Expected Return, 2024 Presidential Election.

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