Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Articles
350 Documents
<![CDATA[EMPLOYEE ENGAGEMENT AS A STRATEGIC ASSET IN FOUR-STAR HOTELS: EMPIRICAL EVIDENCE FROM BATAM CITY ]]>
<![CDATA[Siti Rohani]]>;
<![CDATA[Viona Agustin]]>;
<![CDATA[Muhammad Donal Mon]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8236
<![CDATA[PURPOSE - This study examines the factors influencing employee engagement in four-star hotels in Batam City. The main focus is on motivation, commitment, training, and compensation received by employees.METHODOLOGY - Using a quantitative approach, data were collected through questionnaires distributed across various hotel departments. The results indicate that motivation, commitment, training, and compensation have a positive and significant effect on employee engagement. In addition, motivation is proven to mediate the relationship between these variables and employee engagement.FINDING - These findings are expected to provide input for hotel management to pay greater attention to employee development, reward systems, and the creation of a supportive work environment to enhance employee retention and productivity. This study also demonstrates that employee engagement is not only important for individual performance but also for overall organizational progress.]]>
<![CDATA[STRATEGIES FOR ENHANCING THE COMPETITIVENESS OF PRIVATE HIGHER EDUCATION INSTITUTIONS THROUGH INDUSTRY PARTNERSHIP PROGRAMS: AN ANALYSIS IN THE ERA OF DIGITALIZATION AND AI (2019–2024) ]]>
<![CDATA[Ajeng Handayani Purwaningrum]]>;
<![CDATA[Denny Ammari Ramadhan]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.9550
<![CDATA[PURPOSE – This study analyzes the evolution of strategies for enhancing the competitiveness of private higher education institutions through industry partnerships during the 2019-2024 period. It integrates an analysis of the impact of the COVID-19 pandemic, the acceleration of digital transformation, and the emergence of artificial intelligence capabilities.METHODOLOGY - Using a sequential mixed-method design, the study draws on quantitative data from 312 respondents across 15 private higher education institutions in the Riau Islands and qualitative data from 32 interviews with institutional leaders and six focus group discussions with industry partners. The findings identify developments in partnership models, digital maturity trajectories, and emerging challenges arising from competition with EdTech platforms.FINDING – The results show that: (1) the pandemic accelerated the adoption of digital transformation, with digital-enabled partnerships increasing from 34% in 2019 to 78% in 2024; (2) AI-integrated capabilities have become a new competitive differentiator, as institutions implementing AI-powered learning analytics achieved a 23% improvement in graduate employment outcomes; and (3) institutional partnership capacity increased significantly through the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) policy in 2020, although sustainability remains challenged by limited financial resources and gaps in faculty digital literacy]]>
<![CDATA[DIGITAL MARKETING STRATEGY, MARKETING COMMUNICATION AND PROMOTION OF IPHONE USER PURCHASE INTEREST ]]>
<![CDATA[Djoko Widagdo]]>;
<![CDATA[Budi Utami]]>;
<![CDATA[Dwi Wahyono]]>;
<![CDATA[Achiruddin Siregar]]>;
<![CDATA[Triana Agustini]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8452
<![CDATA[PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research uses a multiple linear regression analysis model.FINDING - The results of the partial analysis of digital marketing strategies and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. Marketing communication has a positive but insignificant effect on iPhone users' purchasing interest. Simultaneous results obtained that digital marketing strategies, marketing communication, and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. The results of the Adjusted R Square value were proven to be 42.3% and the remaining 57.7% was explained by other variables such as consumer behavior, product quality, and others.]]>
<![CDATA[EXAMINING THE EFFECT OF GREEN MARKETING ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION ]]>
<![CDATA[Wisnuwardhana Surya Adriansyach]]>;
<![CDATA[Muhammad Fajar Wahyudi Rahman]]>;
<![CDATA[Fresha Kharisma]]>;
<![CDATA[Dhiyan Septa Wihara]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9383
<![CDATA[PURPOSE - This study examines the impact of green marketing on consumer loyalty, with consumer satisfaction acting as a mediating variable among customers of The Body Shop categories Body Mist products in Surabaya. The study is based on the growing importance of sustainable business practices in influencing consumer behavior in the cosmetics industry.METHODOLOGY - This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 150 respondents selected through purposive sampling. Data were collected using structured questionnaires designed to measure green marketing, consumer satisfaction, and consumer loyalty variables.FINDING - The results indicate that green marketing has a positive and significant effect on both consumer satisfaction and consumer loyalty. Sustainable practices such as recyclable packaging, animal-free campaigns, refill programs, and environmentally supportive marketing activities contribute to positive consumer perceptions and stronger emotional connections with the brand. Furthermore, consumer satisfaction significantly influences consumer loyalty and acts as a mediating variable in the relationship between green marketing and consumer loyalty. These findings imply that implementing sustainable marketing strategies can serve as a key competitive advantage in enhancing long-term consumer loyalty in the cosmetics sector]]>
<![CDATA[THE EFFECT OF LEADERSHIP STYLE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE AT CV. MAJU SEJAHTERA INTI ]]>
<![CDATA[Aprillia Hestina]]>;
<![CDATA[Iskandar Ali Alam]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.8846
<![CDATA[PURPOSE - This study aims to analyze the influence of leadership style and organizational commitment on employee performance at CV. Maju Sejahtera Inti.METHODOLOGY - The study used a quantitative survey design with all 34 employees as census sampling. Data were collected through a structured questionnaire and analyzed using SPSS version 27, including data quality testing and multiple linear regression.FINDING - The results showed that leadership style has a positive and significant effect on employee performance, indicating that the leadership's ability to provide clear direction, motivation, role model, and effective communication can improve employee performance. Organizational commitment also has a positive and significant effect, indicating that employees sense of belonging and willingness to contribute improve their performance. Simultaneously, leadership style and organizational commitment have a significant effect on employee performance, emphasizing the importance of an integrated approach]]>
<![CDATA[WORK READINESS OF INDONESIAN STUDENTS: PHENOMENOLOGICAL STUDY OF INTERNATIONAL INTERNSHIP EXPERIENCE AND WORK MOTIVATION IN TAIWAN ]]>
<![CDATA[Andriana Indah Kurniawati Laia]]>;
<![CDATA[Bayu Ade Prabowo]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.8888
<![CDATA[PURPOSE - This study explores how international internship experiences in Taiwan shape work readiness and work motivation among Indonesian business students from STIEPARI Semarang. Limited research examines the phenomenological dimensions of how students subjectively experience international internships, particularly in the Indonesia-Taiwan educational mobility pathway.METHODOLOGY - A qualitative phenomenological design employed purposive sampling of seven STIEPARI students: three currently interning in Taiwan and four returned to Indonesia. Data were collected through semi-structured interviews (45-60 minutes) guided by 25 open-ended questions across nine thematic domains. Braun and Clarke's (2006) six-phase thematic analysis was applied, with trustworthiness established through member checking, thick description, audit trails, and reflexivity journaling.FINDING - Five themes emerged: (1) international internship as transformative cultural immersion; (2) multidimensional skill development through authentic work engagement; (3) cross-cultural challenges as catalysts for resilience and adaptability; (4) work motivation evolution from extrinsic to intrinsic orientations; and (5) enhanced work readiness integrating competencies with psychological confidence and global cultural intelligence. Findings validate Experiential Learning Theory and Self-Determination Theory while extending work readiness frameworks to include global competence as a critical fifth dimension, offering implications for higher education institutions designing international programs]]>
<![CDATA[THE EFFECT OF WORK ENVIRONMENT, LEADERSHIP STYLE, AND WORKLOAD ON TURNOVER INTENTION FROM THE PERSPECTIVE OF ISLAMIC BUSINESS ETHICS ]]>
<![CDATA[Yunita Dewi]]>;
<![CDATA[Siska Yuli Anita]]>;
<![CDATA[Ghina Ulfa Saefurrohman]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8462
<![CDATA[PURPOSE – Study this analyze influence environment work, style leadership, and burden Work to Turnover intention at PT. JNE in Bandar Lampung. Background This appear Because increased turnover intention due to environment lack of work conducive and burdensome high work, even though some units have apply style good leadership. Research this also aims give understanding about management source Power man in perspective ethics business Islam.METHODOLOGY - Study this use approach quantitative descriptive with sample of 80 selected employees use formula Slovin. Data collected through questionnaire and analysis using SmartPLS through Validity test Reliability as well as testing hypothesis.FINDING – Research result show that environment work influential positive and significant to turnover intention It means the more bad environment Work will the more tall turnover intention. Leadership style influential negative and significant to turnover intention, meaning the more Good style leadership so will the more low turnover intention. Workload influential positive and significant to turnover intention, meaning the more big burden Work so will the more high turnover intention.]]>
<![CDATA[EXPERIENTIAL MARKETING AND USER-GENERATED CONTENT AS PREDICTORS OF REPURCHASE INTENTION IN LOCAL-CULTURE RESTAURANTS ]]>
<![CDATA[Robi Rojaya Simbolon]]>;
<![CDATA[Mukaram Mukaram]]>;
<![CDATA[Hidya Indira Lastari]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9493
<![CDATA[PURPOSE - The increasingly competitive culinary industry in Indonesia has encouraged restaurants to strengthen customer retention through experience-based and digital marketing strategies. This study aims to examine the partial and simultaneous effects of experiential marketing and user-generated content on consumer repurchase intention at a local-culture-based experiential restaurant in Bandung, West Java.METHODOLOGY - This study employed a quantitative approach with a cross-sectional explanatory survey design. Data were collected through structured questionnaires from 170 valid respondents who had visited the restaurant and had been exposed to related UGC. The data were analyzed using multiple linear regression with SPSS.FINDING – The results show that experiential marketing has a positive and significant effect on RI (β = 0.514; t = 14.286; p < 0.001). User-generated content also has a positive and significant effect on RI (β = 0.541; t = 15.019; p < 0.001), making it the slightly stronger predictor. Simultaneously, experiential marketing and user-generated content significantly predict RI (F = 437.589; p < 0.001) with strong explanatory power (Adjusted R² = 0.838). These findings indicate that authentic in-store experiences and peer-generated digital content complement each other in encouraging consumer repurchase intention.]]>
<![CDATA[THE INFLUENCE OF JOB SATISFACTION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE ]]>
<![CDATA[Widya Wati]]>;
<![CDATA[Iskandar Ali Alam]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.8850
<![CDATA[PURPOSE - This study aims to analyze the influence of job satisfaction and work discipline on employee performance at Citra Oleh-Oleh Bandar Lampung.METHODOLOGY - This study uses a quantitative approach with a causal associative research design. The population in this study were all 33 employees of Citra Oleh-Oleh Bandar Lampung, with a sampling technique using saturated sampling. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression analysis with the help of the SPSS program.FINDING - The results of the study indicate that job satisfaction has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and job satisfaction and work discipline simultaneously have a positive and significant effect on employee performance at Citra Oleh-Oleh Bandar Lampung. These findings indicate that increasing employee job satisfaction and work discipline can encourage optimal performance improvement. Therefore, companies are advised to continue to pay attention to aspects of job satisfaction and the consistent implementation of work discipline to improve employee performance and support the achievement of company goal.]]>
<![CDATA[DIGITAL READINESS, DIGITAL LEADERSHIP, AND ORGANIZATIONAL CAPABILITIES AS DRIVERS OF ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THE BROADCASTING INDUSTRY ]]>
<![CDATA[Ashisyah Meitul Kholidiah]]>;
<![CDATA[Dhiyan Septa Wihara]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9573
<![CDATA[PURPOSE - This study investigates how digital readiness, digital leadership, and organizational capability affect organizational performance at JTV East Java. As regional broadcasters confront rapid digital disruption, it is essential to understand how readiness, leadership, and internal capabilities together shape performance outcomes—an area that remains underexamined in the Indonesian broadcasting context.METHODOLOGY - This study used a survey with a quantitative explanatory design to identify factors affecting organizational performance. A 24-item online questionnaire yielded 105 valid responses from 118 JTV East Java employees (an 89% response rate). Instrument validity and reliability were established using Pearson’s r (r = 0.190) and a Cronbach’s alpha above 0.60. Before performing multiple linear regression in SPSS version 27, standard assumption checks for normality, heteroscedasticity, and multicollinearity were performed to confirm the data were suitable for analysis.FINDING - All three variables partially influence Organizational Performance positively and significantly: Digital Readiness (t = 4.378; p < 0.001; β = 0.393) is the most dominant predictor, followed by Organizational Capability (t = 3.348; p = 0.001) and Digital Leadership (t = 2.911; p = 0.004). Simultaneously, the three variables explain 82.3% of the variance in Organizational Performance (F = 156.715; p < 0.001; R² = 0.823). These findings imply that JTV East Java should prioritize investments in digital infrastructure, cultivate digital leadership, and strengthen organizational adaptive capabilities to sustain performance amid ongoing digital transformation in the broadcasting industry.]]>
