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JMB : Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : 23023449     EISSN : 25809490     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JMB: Jurnal Manajemen dan Bisnis (P-ISSN 2302-3449, E-ISSN 2580-9490) is an academic journal published by the Postgraduate Masters Program in Management of Universitas Muhammadiyah Tangerang. JMB: Jurnal Manajemen dan Bisnis is expected in the future to be developed as a means of disseminating information and scientific development for lecturers, students, and society in general as well as experts and practitioners in the fields of management and business economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 139 Documents
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Customer Value-Based Marketing Strategy: A Case Study of PT Sharp Electronics Indonesia in Improving Loyalty and Brand Image Ibrahim, Asep Warsa
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i1.13037

Abstract

This research focuses on customer value as a key component in modern marketing strategy, with a case analysis of Sharp Electronics Indonesia Corp. With the development of technology, companies need to adapt strategies to provide optimal value to customers through relevant products and services. This research uses descriptive qualitative methods to identify customer value-based marketing practices that focus on product quality, innovation, and responsive service. Primary data was obtained from observations of Sharp's marketing activities, while secondary data from related literature. The findings show that customer value plays an important role in driving consumer loyalty and satisfaction. Sharp, through approaches such as utilization of digital channels, loyalty programs, and product customization for the local market, strengthens its position in the market and improves brand image. This research recommends practical strategies for businesses looking to strengthen customer loyalty and engagement through a customer value-oriented marketing approach
Strategic Management of Human Resources on Organisational Quality Romadhoni, Kunni Faizah; Nurfuadi, Nurfuadi
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i1.12695

Abstract

Improving organizational quality is very dependent on effective human resource management. Strategic human resource management plays an important role in designing and implementing policies that support the achievement of an organization's goals. This research is based on the challenges faced by organizations in optimizing human resource potential to achieve superior performance. Human resource management includes a series of planned practices that aim to attract, develop, motivate and retain members who have qualifications according to the organization's needs. The aim of this research is to analyze how the implementation of human resource management strategies can improve organizational welfare, both in terms of operational efficiency and individual performance effectiveness. The benefits of implementing this strategy include increasing productivity, developing a positive work culture, and achieving long-term competitive advantage for the organization. It is hoped that the results of this research will provide insight for organizational managers in integrating human resource strategies to improve organizational quality. 
Analysis of the Implementation of Value Added Tax (VAT) with Changes in the Optimization of Tax Base (TB) in Distribution and Trading Companies in Surabaya Anam, Sahrul; Vendy, Vicky
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14413

Abstract

This research examines the implications of Value Added Tax (VAT) applied by the Calculation and Trade Distribution Company in Surabaya on the change in the PMK Number 131 rule related to the calculation of the optimized tax base to 11/12. The research method used is qualitative description. The data used is primary data with data collection techniques from observation, documentation, and interviews with parts of the accounting unit and outside accounting that are directly related to Value Added Tax (VAT). The results of the research at the Distribution and Trading Company in Surabaya explained that the calculation of the 11/12 Tax Base does not have its value for the company, the problem faced comes from the new Coretax system when inputting data to reporting Value Added Tax (VAT). This study found that the application of Tax Base optimization in Distribution and Trading Companies in Surabaya does not affect the price of goods in purchasing and sales activities, meaning that the price of goods remains the same as the application of the 11% rate , this finding shows that the optimization that occurs only changes the way the Tax Base is calculated, not the increase in the price of goods.This research provides an important dedication in optimizing the implementation of the Tax Base for VAT in companies located in Indonesia, as well as providing an understanding to the public regarding the 11% and 12% taxation phenomena that have been in effect since early 2025. Keyword: Value Added Tax (VAT) Rates, Calculation of Tax Base (TB), Distribution and Trading Companies, Coretax, Tax Regulations.
The Effect Of Influencer Credibility, Persuasive Communication Ability, Disclosure Of Sponsorsip And Brand Awareness On The Purchase Decision Of Skintific Skincare Products On The Shopee Platform In Bengkulu City Ambarwati, Ambarwati; Hidayati, Arifah; Safrianti, Sintia
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14444

Abstract

The purpose of this study is to determine how much influence Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness have on Purchasing Decisions for Skintific Skincare Products Shopee Platform in Bengkulu City. The method in this study is quantitative research. The sampling technique is purposive sampling. the data comes from the distribution of questionnaires (Google Form) which will be distributed online to consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City. The population of this study is consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City, researchers used the hair formula where 24 indicators x 5 = 120 respondents. This study uses a Likert scale, with SPSS 25 tools. The results of this study are; (1) Influencer credibility has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (2) Persuasive Communication Skills have a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (3) Disclosure of Sponsorship has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City (4) Brand Awareness has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City and (5) There is a simultaneous influence of the variables Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness on Purchasing Decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City.
Analyzing Unimar’s Positioning Strategy for Strengthening Brand Image and Increasing Student Enrollment Atmaja, Sena; Dadang, Dadang; Ayudya, Dila
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14956

Abstract

This study analyzes the positioning strategy of Universitas Muhammadiyah A.R. Fachruddin (Unimar) in building its brand image to increase new student enrollment. Using a mixed methods approach, combining interviews with institutional stakeholders, surveys of 150 respondents, and SWOT, IFAS–EFAS, and QSPM analyses, research found that Unimar’s Islamic identity is its primary strength (recognized by 72% of respondents) but remains largely symbolic, with weak differentiation (40%), limited brand awareness (45%), and underdeveloped academic reputation. IFAS (2.60) and EFAS (2.90) place Unimar in Cell II (Grow and Build) of the IE Matrix, suggesting the need for aggressive growth strategies. QSPM results prioritize strengthening Islamic identity through integrated digital marketing, followed by the development of Islamic-modern flagship programs and enhancement of academic reputation. The study contributes theoretically to higher education marketing literature and provides practical recommendations for Unimar to enhance competitiveness and ensure sustainable student enrollment growth.
The Effect of of Long-Term Headset Use on Changes in Human Head Structure Chandra, Alfateh Farhanz; Halim, Anna Gracia; Louis, Robbin Stephen; Rahardjo, Benedictus
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14851

Abstract

Headsets are essential for daily activities such as gaming, working, and online learning. However, uneven mechanical pressure generated by excessive use of headsets can affect the skull structure. This innovative headset features a Dual-Support System that distributes pressure evenly, lightweight ergonomic pads, and an adjustable design to fit the user's head and ear size. In this study, design elements, ergonomics, and health risks associated with long-term headset use were evaluated through observation, ergonomic studies, and anthropometric measurement methods. The results showed that this design is effective in reducing the risk of skull deformation and making the headset more comfortable to use. In addition, the research also supports the achievement of Sustainable Development Goals (SDGs) 3 and 8 as it promotes health well-being and improve working conditions for individuals in digital and creative fields, who rely on headset for prolonged periods. Through an intensive study of ergonomic methods and the integration of SDG principles, this research not only addresses physical health concerns but also contributes to creating a more sustainable, productive, and comfortable environment
The Role Of Facebook In Digital Promotion At Lanta Nice Beach Resort Nuranissa, Dinda Widy; Kartini, Raden Asri; Adrial, Adrial
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14852

Abstract

This study aims to analyze the effectiveness of Facebook as a social media platform in enhancing tourist interest in Lanta Nice Beach Resort, Koh Lanta, Thailand. The research employs a quantitative approach with data collected through questionnaires distributed to tourists who have visited or interacted with the resort's social media account. The variables examined include the intensity of Facebook usage, the quality of visual content, user interaction, and its influence on visit interest. The findings reveal a significant positive relationship between Facebook-based digital promotion and the increase in tourist visits. Promotional strategies such as high-quality photo uploads, seasonal promotions, and interactive features contribute to building a positive perception of the resort's image. These findings indicate that social media, particularly Facebook, can serve as an effective promotional tool in the tourism industry if utilized strategically and consistently
The Effect Of Motivation, Organizational Culture, Work Environment, And Discipline On The Performance Of Employees At The Afiat Clinic, Pmi Hospital, Bogor Heirunissa, Heirunissa
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14507

Abstract

An employee's performance in a company can experience a decline which results in a decline in the quality of work produced. It can be seen from the lack of a good culture in communicating among employees, the instability of the output results provided by employees, and the lack of employee participation in the organizational culture held/implemented by management at the Afiat Clinic, PMI Hospital, Bogor. The purpose of this study was to analyze the influence of motivation, organizational culture, work environment, and discipline at the Afiat Clinic, PMI Hospital, Bogor. This type of research uses a quantitative approach and data collection in the form of respondent perceptions using a questionnaire. The number of samples used was 75 employee respondents with sample selection using the Purposive Sampling method. Data analysis used in this study used multiple linear regression with the help of the SPSS 26 application. The classical assumption tests used were the normality test, multicollinearity test, and heteroscedasticity test. While the hypothesis test was carried out using the F-test, T-test and coefficient of determination. The results of this study indicate that simultaneously motivation, organizational culture, work environment, and discipline influence employee performance at the Afiat Clinic, PMI Hospital, Bogor. Motivation, work environment, and discipline have a significant effect on employee performance at the Afiat Clinic, PMI Hospital, Bogor, while organizational culture partially has no significant effect on employee performance at the Afiat Clinic, PMI Hospital, Bogor. The results of the determination coefficient calculation show that the influence of motivation, organizational culture, work environment, and discipline on employee performance is 80.4%, while the remaining 19.6% is explained by other variables not included in this research model
The Influence of Organizational Culture and Employee Engagement on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at PT. Alkautsar Cater Indonesia in Java Island) Pebriyansyah, Nodi
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.13565

Abstract

PT Alkautsar Cater Indonesia is a company specializing in catering and aqiqah services. It operates its own farm, providing goats and sheep sourced internally. Currently, PT Alkautsar Cater Indonesia has expanded its operations by establishing 17 branches. This research employed a census method, wherein all members of the population were included as the sample. The total sample comprised 105 employees of PT Alkautsar Cater Indonesia. The findings indicate that organizational culture and employee engagement significantly impact job satisfaction and employee performance. Furthermore, job satisfaction has been shown to serve as a mediating variable in the relationship between organizational culture and employee engagement on performance. Based on these findings, the author recommends that PT Alkautsar Cater Indonesia continue to support and strengthen its organizational culture while enhancing employee engagement to further boost job satisfaction and overall performance.Keywords: Organizational Culture, Employee Engagement, Job Satisfaction, Employee Performance

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