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Dinasti International Journal of Education Management and Social Science

DIJEMSS
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Published by Dinasti Publisher

ISSN : 26866358 EISSN : 26866331 DOI : https://doi.org/10.31933/dijemss

Core Subject : Education,

Education

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which contribute to the understanding, theoretical development, theoretical concept and implementation of theories of education al any levels. This Journal publishes Original Research Articles, Review, Short Communications, Essays and Case Studies within the whole field of Education and Social Science their related and applied fields.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 1,349 Documents

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Improving Performance Through Job Satisfaction in Growing Employee Motivation at BANK BNI Muara Bungo Branch Osrita Hapsara; Ahmadi Ahmadi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2464

This research focuses on the important role of job satisfaction and employee motivation in enhancing performance at Bank BNI, Muara Bungo Branch. Job satisfaction is described as the difference between the amount of rewards received by employees and the amount they perceive they should receive, while motivation is considered as a reservoir of potential energy dependent on employees' drives, hopes, and incentives. This study employs a descriptive-verification research method with job satisfaction and work motivation as independent variables, performance as the dependent variable, and motivation as the intervening variable. Data were collected from employees of Bank BNI, Muara Bungo Branch, and analyzed using partial least squares (PLS). The results of the study indicate that job satisfaction and employee motivation are at a good and high level. Furthermore, the research reveals that job satisfaction has a significant positive influence on employee motivation, and employee motivation also has a significant positive effect on their performance. Moreover, the study supports the existence of a significant indirect effect, where job satisfaction affects employee performance through motivation. These findings underscore the importance of the leadership role of Bank BNI in paying attention to and enhancing job satisfaction and employee motivation as the company's primary resources. Leaders are expected to understand that job satisfaction and motivation play a crucial role in improving employee performance, thus enabling them to take more efficient steps to ensure leadership success and achieve beneficial outcomes for the company.

Maritime Defence Empowerment in the Development of Fishermen's Communities in Sungsang Waters, Banyuasin Regency, South Sumatra Zainubbi Zainubbi; Amin Rejo; Andries Lionardo; Muhammad Hendri Gumay
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i4.2465

According to Republic of Indonesia Law No. 34 of 2004 addressing the INAF, the duties of the Indonesian Navy are outlined in Article 9 paragraph (e): to implement Dawilhanla. Dawilhanla is the empowerment of coastal communities through Binpotmar, which is implemented by Lantamal III/JKT in Banyuasin regency, South Sumatra, coastal areas represented by Bungakarang Village, Tanjung Lago regency, Marga Sungsang, Sungsang I-IV, Pili Village, Banyuasin II regency. The purpose of organizing the Empowerment of Maritime Defense areas is: in the perspective of Hanneg's interests is to prepare maritime defense areas and support forces as early as possible to win the conflict. From a community perspective, it aims to assist in overcoming community challenges and improving the welfare of maritime communities. The purpose of this research is to analyze Lantamal/JKT's strategy for empowering marine defense areas to improve the welfare of fishing communities in Banyuasin regency, South Sumatra, as well as to develop a model of this strategy. The research employed a qualitative research approach. Data was collected from designated informants and analyzed using qualitative techniques. The findings of research on coastal community empowerment are limited by only providing assistance to fishermen, which is not optimal considering the limited budget. Synergy between agencies is not implemented in a sustainable manner that meets the needs of the fishing community. The conclusion of the implementation of the coastal community empowerment strategy to increase the income of coastal communities/fishermen in Banyuasin Regency, South Sumatra Province, was not successful.

SWOT analysis of Ecotourism development in Sembilang National Park, Banyuasin Regency, South Sumatra, Indonesia Alimin Alimin; Rozirwan Rozirwan; Elisa Wildayana; Riswani Riswani
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i4.2466

Tourism is one of the dynamic industrial activities for a country's income. Tourism can take the form of ecotourism with potential factors for nature conservation and development. Ecotourism is a form of tourism that is primarily inspired by the natural history of an area, including the area's indigenous culture. Effective sustainable ecotourism management must use strategic planning. Strategic planning can use the SWOT matrix. In general, the strengths of Sembilang National Park are the uniqueness of migratory birds from Siberia that do not exist anywhere else and the presence of exotic animal habitats. The weakness of Sembilang National Park is that transportation is still dominated by waterways and there is a lack of clean water sources. The opportunities for Sembilang TN include financial assistance and international recognition. Meanwhile, the threat to Sembilang National Park is weather conditions which greatly affect waterways. From the weighting results, it is found that the position of Sembilang TN is on the X axis with a value of 9. So it can be concluded that Sembilang TN is at a positive point on the The position of the Sembilang National Park development strategy is in Quadrant I, namely the strategy of utilizing all strengths to seize and exploit maximum opportunities.

Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry Gatot Wijayanto; Ana Fitriyatul Bilgies; Yutiandry Rivai; Rovanita Rama; Arini Novandalina
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2486

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.

The Influence of Service Quality, Price, Location, Promotion, and Product Quality on Business Partner Satisfaction in Public Areas at Terminal 3 of Soekarno-Hatta Airport PT Angkasa Pura II (Study of Business Partners in 2023 at Soekarno-Hatta Airport) Mego Setyo Putro; Juliater Simarmata; Salahudin Rafi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2501

This research explores the new strategy adopted by PT Angkasa Pura II as an airport operator to innovate to increase business partner satisfaction in the Departure Public Area of Terminal 3 of Soekarno-Hatta Airport through multiple regression research methods. This research identifies the potential for increasing business partner satisfaction with PT services. Angkasa Pura II, PT Angkasa Pura II through the Commercial Division so that they can run business directly, especially in the Departure Public Area of Terminal 3 of Soekarno-Hatta Airport. By improving service and evaluating commercial aspects, it is hoped that it will be directly proportional to increasing business partner satisfaction PT Angkasa Pura II, This research was carried out through 2 stages of analysis, namely instrument analysis which included validity and reliability tests, and Multiple Regression Analysis. Based on the results of the analysis, it was found that service and price simultaneously or together influence partner satisfaction in the Departure Public Area of Terminal 3 of Soekarno-Hatta Airport by 65%. Based on this data, opportunities to increase business partner satisfaction can still be possible by increasing competence and adjusting commercial aspects or changing business models carried out by PT Angkasa Pura II. Keywords: Business Partner Satisfaction, Terminal 3, Validity Test, Reliability Test, Multiple Regression

The Influence of Marketing Strategy Through Social Media on Retail Business Partner Satisfaction at Soekarno-Hatta Airport Aditya Pramana; Juliater Simarmata; Prasadja Ricardianto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2502

This study aims to analyze the effect of the independent variables (media interactivity, recommending affordance, immersion experience, and credibility perception) on the dependent variable (intention to continue use). Respondents in this study focused on business partners who use airports service company social media. The data used in this study is primary data that comes directly from the object of research. The research sample was selected using a purposive sampling method in order to obtain 150 respondents as the sample. The data analysis used to test the hypothesis is Partial Least Square SmartPLS 4 software PLS-SEM. The results showed that the independent variables (media interactivity, recommending affordance, immersion experience, credibility perception) had a positive effect on the dependent variable (intention to continue use). The results of this study also provide information that the existence of social media for airport service companies will increase the company’s initiative in making breakthroughs in innovation and development of its social media. In addition, social media increases the efficiency of a company, including reducing the burden of communication costs, and can also reduce research costs because social media makes it easy to conduct direct surveys of business partners. With social media, it can also increase the loyalty of retail business partners to airport service companies (brands) that they own.

Customer Loyalty Is Influenced By Brand Ambassadors And Co-Creation With Moderating Currency (Study On Ms. Glow Users In Bekasi Regency Area) Surya Bintarti; Catia Laila Ferdiansyah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2504

Along with developments in this modern era, women are required to be able to take care of themselves. Ms Glow is one of the lines under the auspices of PT. Cosmetika Cantik Indonesia was founded in 2013. Based on existing data, the Ms Glow facial care product is in third place but has won the Indonesian Best Brand Award (IBBA) in 2020 in the facial care category which is sold exclusively. This Ms Glow product has various kinds of skincare products with thousands of resellers in various cities in Indonesia.This research aims to test how much influence brand ambassadorship, co-creation has on customer loyalty which is moderated by currency in Ms Glow beauty products. This research was conducted within the boundaries of Bekasi Regency, the method used was a quantitative method with a sample size of 108 people, the technique used in sampling was nonprobability sampling with a purposive sampling method.This research tests correlation and regression with the help of the SMSRTPLS 3.0 program which is used to test validity and reliability, goodness of fit models and hypotheses. This research shows the results that: 1). brand ambassadors have an insignificant positive effect on customer loyalty, 2). co-creation has a significant positive effect on customer loyalty, 3). brand ambassador which is moderated by currency has a positive but not significant effect, 4). co-creation moderated by currency has no effect on customer loyalty.

The Effect of Marketing and Commitment to Consumer Satisfaction at the ENT Clinic of Hospital Dustira Cimahi City Rita Zahara
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2509

The purpose of this research departs from the problems that occur at the ENT Clinic of Dustira Hospital, Cimahi City. The purpose of this research relates to Marketing and Commitment to Customer Satisfaction, because there are still employees who do not understand a professional service. The variables that will be measured in this study are Supriyanto & Ernawaty Marketing (2010: 21) are Internal Marketing, Interactive Marketing, External Marketing, Commitment Theory according to Newstorm in Wibowo (2017: 215) including Affective Commitment, Continuing Commitment, Normative Commitment while Satisfaction according to Irawan (2014: 2) Product quality, Price, Service Quality, Emotional Factors, Cost, and other factors. The research method used is a correlational quantitative approach to find Marketing Relationships and Commitment with Customer Satisfaction at the ENT Clinic of Dustira Hospital, Cimahi City, how to collect data using saturated sampling techniques of 11 respondents. The research instrument is in the form of a questionnaire containing statements to respondents using the Likert scale method using the theory from Sugiono (2014). Based on data calculations of respondents' responses to Work Discipline, the responses are in the good criterion (70%), the response to Professionalism is in the good criterion (68%), while the Employee Performance is also in the good criterion (67%). The results of the correlation analysis calculation, there is a large influence with a value of 0.5 between variable X and variable Y. Determination analysis shows that it is known that the coefficient of determination is found in the Adjusted R Square value of 0.742, this means that the ability of the independent variable to explain the dependent variable is 74.2%, the remaining 26.8% of the explanation is the variable that affects but is not tested, the correlation coefficient test results state that H0 is rejected and H1 is accepted. Based on the results of the analysis of the discussion in this thesis, it is necessary to take various actions to further enhance the role of satisfaction and to improve or increase the marketing and commitment of the ENT Clinic of Dustira Hospital, Cimahi City. Thus it can be concluded that there is an Effect of Marketing and Commitment on Customer Satisfaction at the ENT Clinic of Dustira Hospital, Cimahi City.

The Effect of Marketing Mix on Satisfaction and Its Implications for Visitor Loyalty Rita Zahara
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2510

The purpose of this study was to determine and analyze: Marketing Mix on Satisfaction and its implications on Visitor Loyalty a survey of visitors at Alamendah Tourism Village, Rancabali District, Bandung Regency), both simultaneously and partially. The research method used in this research is descriptive and verification method, the unit of analysis in this research is the visitors in A;amendqah Tourism Village, Rancabali District, Bandung Regency with a sample of 30 people. And the analysis method used is quantitative analysis and path analysis. Based on the results of the study, it was found that the marketing mix on satisfaction and its implications on visitor loyalty visitor surveys at Alamendah Tourism Village, Bandung Regency can generally be said to be good, the marketing mix at Alamendah Tourism Village, Bandung Regency is currently considered good. The marketing mix simultaneously affects visitor satisfaction at Alamendah Tourism Village, Bandung Regency. However, partially visitor satisfaction dominantly affects visitor loyalty than the marketing mix. Because satisfaction dominantly affects visitor loyalty, the first priority in improving the marketing mix at Alamendah Tourism Village, Bandung Regency is expected to remain consistent in maintaining existing conditions, thereby increasing the quality of comprehensive visits/tourists.

The Effect Of Product Quality On Purchasing Decisions Rita Zahara
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2511

In this study there are two variables, namely variable X (Product Quality) and variable Y (Purchase Decision). This research was conducted to determine the Product Quality at PT. X, Purchase Decision at PT. X, and the effect of product quality on purchasing decisions at PT. X. The methods used in this research are descriptive methods and verification methods. The data used are primary and secondary data generated through observation, interviews, questionnaires (questionnaires) and literature. Sampling was done with purposive sampling technique. The hypothesis of this study is that there is an effect of product quality on purchasing decisions at PT. X. To measure the influence of these variables, the classical assumption test, simple linear regression, and the coefficient of determination are used with the help of the software application system (SPSS). Based on the results of data analysis using statistical methods, the results of the classical assumption test are valid and reliable, the results of the correlation coefficient are included in the strong category, and the coefficient of determination (KD) is large. Based on these results it can be concluded that product quality has a positive and significant effect on purchasing decisions at PT. X.

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Ebit Bimas Saputra

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+6282287504359

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Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location
Kota tangerang selatan,

Banten

INDONESIA