Jurnal Ilmiah Edunomika (JIE)
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
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<![CDATA[THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE ]]>
<![CDATA[Ira Ningrum Resmawa]]>;
<![CDATA[Camelia Rizki Agrina]]>;
<![CDATA[Farida Akbarina]]>;
<![CDATA[Suratman Suratman]]>;
<![CDATA[Nurdin Nurdin]]>;
<![CDATA[Abdul Razak Munir]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i3.14899
<![CDATA[Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador]]>
<![CDATA[KEMAMPUAN MENGAPRESIASI DONGENG ”NAMBORU SARODING” OLEH SISWA KELAS V SD NEGERI 173194 BATUMANUMPAK TAHUN PEMBELAJARAN 2018/2019 ]]>
<![CDATA[Ipan Sihite]]>;
<![CDATA[Berliana Simanjuntak]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v7i2.13673
<![CDATA[This research aims to describe the ability to appreciate the fairy tale "Namboru Saroding" by fifth grade students at state elementary schools. 173210 Sigotom 2018/2019 Academic Year. The population in this study was class V students at SD Negeri 173194 Batumanumpak, totaling 21 students. And the research sample was a population of 21 people. The method used in this research is descriptive method. The research data collection tool is to appreciate the fairy tale "Namboru saroding". By providing 10 multiple choice questions with four options regarding theme, message, plot, setting, characterization and character. Based on the results of the analysis of the data obtained by the author after obtaining the scores and ability scores of fifth grade elementary school students, the researcher concluded that the average score of students' ability to appreciate the fairy tale "Namboru saroding" was 72.38. This average value, when consulted with the established criteria, turns out to be in category B (Good). Keywords : Fairy tale.]]>
<![CDATA[HUBUNGAN BRAND EXPERIENCE DAN BRAND AUTHENTICITY TERHADAP BRAND LOYALTY: BRAND LOVE SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Vincentia Indah Puspita Sari]]>;
<![CDATA[Margareta Ernanda Rahardani]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i1.12674
<![CDATA[Kecintaan terhadap merek dianggap sebagai keterikatan emosional antara konsumen dengan merek dan akan membuat konsumen enggan atau sulit untuk beralih ke merek lain. Kecintaan merek dapat memediasi hubungan antara pengalaman merek dan loyalitas merek serta ekspresi diri merek dengan loyalitas merek. Berkaitan dengan hal tersebut, penelitian ini bertujuan untuk mengetahui peran brand love sebagai variabel yang memediasi hubungan antara brand experience dan brand loyality serta brand authenticity dengan brand loyality. Penelitian ini menggunakan sampel masyarakat yang menggunakan sepatu brand lokal di Indonesia yaitu Ventela, Compass, Aerostreet, Patrobas dan Brodo. Merek sepatu lokal dipilih karena industri ini saat ini sedang berkembang pesat. Jumlah sampel sebanyak 150 responden. Metode pengambilannya menggunakan purposive sampling. Metode yang digunakan yaitu dengan SEM-PLS serta alat statistik yang digunakan yaitu SmartPLS 3.0. Temuan penelitian ini yaitu semua hipotesisnya berpengaruh positif dan signifikan, serta mampu menunjukkan peran brand love sebagai variabel mediasi.]]>
<![CDATA[PENGEMBANGAN MODEL MANAJEMEN WAKAF SEBAGAI INSTRUMEN PENDAPATAN ALTERNATIF PADA PENDIDIKAN TINGGI ]]>
<![CDATA[Ahmad Isnaeni]]>;
<![CDATA[Dimas Pratomo]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i3.14176
<![CDATA[Pendidikan tinggi di Indonesia terutama pendidikan tinggi negeri yang memiliki aset wakaf pada umumnya belum dapat berinovasi dalam mendapatkan sumber pendanaan alternatif selain dari APBN dan bantuan pemerintah, dimana baik perguruan tinggi negeri maupun swasta masih mengandalkan SPP mahasiswa dan alokasi bantuan pemerintah sebagai sumber utama pendanaan universitas. Jika aset wakaf dapat dimanfaatkan dengan baik,pendapatan dari aset wakaf tersebut dapat menjadi sumber pendanaan alternative bagi pendidikan tinggi untuk mendukung pengembangan institusi dan pendidikan Islam serta berkontribusi secara langsung terhadap pemberdayaan masyarakat. Penelitian ini bertujuan untuk menentukan konsep dan strategi dalam pengembangan manajemen wakaf sebagai instrumen pendapatan alternative pada pendidikan tinggi. Penelitian ini menggunakan dua role model sebagai objek penelitian, yaitu Badan Wakaf Pondok Modern Darussalam Gontor dan Social Trust Fund UIN Jakarta. Jenis penelitian ini adalah penelitian kualitatif dan analisis data yang digunakan adalah metode analisis SWOT. Hasil penelitian menunjukan bahwa strategi pengembangan terhadap manajemen wakaf yang perlu dilakukan yaitu 1) pengembangan literasi masyarakat terkait urgensi wakaf, 2) Visi misi yang terukur, 3) kolaborasi dan kerjasama dengan berbagai pihak eksternal, 4) perekrutan SDM yang berkualitas, 5) terobosan inovasi bisnis, dan 6) melibatkan masyarakat dalam pengembangan aset wakaf produktif.]]>
<![CDATA[IMPLEMENTASI MAQASID SYARIAH DALAM TRANSAKSI MURABAHAH PADA ENTITAS SYARIAH ]]>
<![CDATA[Miftahul Jannah]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v7i2.9137
<![CDATA[The research aims to analyze the application of maqasid Sharia in murabahah transactions in Islamic entities. This research is a study that applies a qualitative research approach. By using secondary data sources, namely international journals consisting of 9 journals as references. The results of the analysis show that the application of maqasid Sharia as daruriyat (necessity) financial statements in murabahah transactions which there are five basic elements, these elements are the spirit of Sharia because Islam suppresses and spreads them to protect them from people who ignore them. While the complementary (hajjiyat) and jewelry (tahsiniyat) is a complement to the basic needs used to eliminate difficulties or obstacles in every financial transaction.]]>
<![CDATA[IMPLEMENTASI ENVIRONMENTAL AWARENESS, ENVIRONMENTAL INVOLVEMENT, ENVIRONMENTAL REPORTING, DAN ENVIRONMENTAL AUDIT TERHADAP CORPORATE SOCIAL RESPONSIBILITY (Rumah Potong Ayam Tri Susanti) ]]>
<![CDATA[Diva Naja Restiana]]>;
<![CDATA[Martinus Budiantara]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i1.11114
<![CDATA[This research aims to describe the implementation of Corporate Social Responsibility (CSR) based on Environmental Awareness, Environmental Involvement, Environmental Reporting, and Environmental Audit at the Tri Susanti Chicken Slaughterhouse (RPA). This research uses qualitative methods with a descriptive nature. The approach uses primary data sources obtained directly from observations and interviews as well as secondary data in the form of financial report documents. The results of the research conducted show that the implementation of CSR in RPA Tri Susanti has not been fully implemented, but several aspects of the implementation stage have been carried out. Environmental reporting in RPA Tri Susanti is still carried out by presenting environmental costs as expenses outside the business and reducing company profits in the Profit and Loss Report. In this research, researchers have made improvements to the financial reports related to recording CSR costs in the Tri Susanti RPA. With improvements in recording financial reports, business actors feel helped because they can be used to improve the implementation of green accounting based on Environmental Awareness, Environmental Involvement, Environmental Reporting and Environmental Audit in order to create sustainable businesses that are friendly to the environment.]]>
<![CDATA[THE IMPINGEMENT OF AUDIT TENURE, AUDIT FEES, ABILITY AND AUDITOR’S INDEPENDENCE REGARDING AUDIT QUALITY ]]>
<![CDATA[Theresia Citra Siboro]]>;
<![CDATA[Herman Ruslim]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i1.11873
<![CDATA[Prevalent global economic competition has become increasingly fierce, both in business sectors and service industries such as Public Accountant Firm (KAP). With the growth of businesses that are listed on the Indonesia Stock Market, there is a rising demand for high-quality audit reports. Therefore, auditors must continually enhance the quality of their audits. This research looks into the effects of audit tenure, audit fees, ability, as well as auditor’s independence regarding audit quality. Primary data for this study were obtained through the distribution of questionnaires via Google Forms to the auditors in Public Accountant Firm (KAP) in the DKI Jakarta region. The research employed 45 sample size for purposive sampling. It made use of multiple linear regression in the analysis to examine information, and outcomes showed the proficiency variable significantly affects audit quality. However, audit tenure, audit fees, and auditor independence do not significantly affect audit quality.]]>
<![CDATA[“PENGARUH SALES PROMOTION, TAGLINE “GRATIS ONGKIR” TERHADAP IMPULSE BUYING PADA PENGGUNA MARKETPLACE SHOPEE DENGAN FLASH SALE SEBAGAI VARIABEL INTERVENING” ]]>
<![CDATA[Sulistyorini Sulistyorini]]>;
<![CDATA[Any Setyarini]]>;
<![CDATA[Yohana Agusrina]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i3.12439
<![CDATA[Teknologi digital memegang peranan penting di dalam dunia pemasaran di era digital saat ini. Indonesia sudah memasuki revolusi industri 4.0 sehingga segala aktivitas dalam dunia industri harus mampu memanfaatkan teknologi digital yang telah ada. Kegiatan pembelian mahasiswa umumnya lebih mengarah pada pemenuhan kebutuhan psikologis. Beberapa E-Commerce situs website belanja online memanfaatkan teknologi digital, yaitu diantaranya Shopee. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Penelitian ini dilakukan pada mahasiswa fakultas ekonomi Universitas Semarang. metode yang di gunakan dalam pengambilan sampel yaitu probability sampling dengan menggunkan pendekatan simple random sampling karena setiap orang pada seluruh populasi yang telah ditentukan memiliki kesempatan yang sama untuk dipilih menjadi sampel. Sedangkan untuk menentukan sampel peneliti menggunakan rumus unknow population maka sampel pada penelitian ini adalah 384 responden. Fokus penelitian ini adalah menganalisis bagaimana kesuksesan strategi pemasaran yang dilakukan marketplace shopee dalam upaya mempertahankan dan meningkatkan pengunjung atau pengguna pada marketplace shopee. Hasil penelitian ini akan melaporkan baik secara langsung maupun tidak langsung faktor-faktor yang mempengaruhi impulse buying dimana hasil penelitian bahwa sales promotion, tagline “gratis ongkir” berpengaruh terhadap flash sale. Sales promotion, tagline “gratis ongkir” dan flash sale berpengaruh terhadap impulse buying. Flash sale mampu menjadi variabel intervening pada pengaruh sales promotion dan tagline “gratis ongkir” terhadap impulse buying. Kata Kunci : Sales Promotion, Gratis Ongkir, Flash Sale, Impulse Buying.]]>
<![CDATA[Bagaimana Kepuasan kerja dipengaruhi oleh The Big Five Personality di Hotel Padma Semarang ]]>
<![CDATA[Bunga Permata Putri]]>;
<![CDATA[Syamsyul Hadi]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i2.13922
<![CDATA[Human resources are the most valuable and important assets owned by an organization/company. This research aims to reveal employee job satisfaction which is influenced by The Big Five Personalities. This research was conducted at the Padma Hotel using 106 respondents from 144 current employees. This research uses a quantitative approach, namely an associative approach, which focuses on analysis to determine the relationship between two or more variables, and aims to quantitatively estimate the magnitude of the influence of changes in one or more events. From the results of the data processing and analysis carried out several conclusions were obtained. namely the five dimensions of The Big Five Personality partially influence employee job satisfaction. Likewise, the results of simultaneous testing concluded that the five dimensions of The Big Five Personality simultaneously influence job satisfaction. Key Words : Job Satisfaction, The Big Five Personality]]>
<![CDATA[PERPEKSTIF CUSTONER DALAM E-COMMERCE: STUDI KUALITATIF TENTANG PENGARUH DISKON DAN GRATIS ONGKIR TERHADAP MINAT BELI ]]>
<![CDATA[R. Taufiq Nur Muftiyanto]]>;
<![CDATA[Singgih Purnomo]]>;
<![CDATA[Faulinda Ely Nastiti]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i2.12998
<![CDATA[E-commerce has become an integral part of consumer life, with the rapid growth of this industry. Customer perceptions of purchasing drivers are crucial in understanding consumer behavior within the E-commerce ecosystem. This research aims to explore customer perceptions regarding the influence of two main factors, namely discounts and free shipping, on purchase intent in the context of E-commerce. The research methodology employs a qualitative approach through literature review to elaborate on relevant previous studies concerning customer perceptions in E-commerce, particularly in the context of discounts and free shipping. The results of the literature review reveal various perspectives and findings that can provide in-depth insights into the impact of these two factors on consumer purchase intent. The research findings highlight that discounts and free shipping play a crucial role in shaping customer perceptions, significantly influencing their purchase intent. A brief discussion presents the key findings from the literature review, illustrating the contributions of each factor to purchase decisions. The conclusion of this study provides a holistic overview of the importance of discounts and free shipping in stimulating customer purchase intent in E-commerce. Practical implications and suggestions for further research are also discussed. Keywords : E-commerce, Customer Perception, Purchase Intent.]]>
