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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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ANALISIS PENGELOLAAN BADAN USAHA MILIK LEMBANG (BUMLEM) DI LEMBANG TONDON LANGI’ KECAMATAN TONDON KABUPATEN TORAJA UTARA Marniati; Ellyn Patadungan; Dyon Eka Putra; Elim Baratande
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17284

Abstract

This study aims to analyze the management of Village-Owned Enterprises (BUMLem) in Lembang Tondon Langi’, Tondon Sub-District, North Toraja Regency. This research uses a qualitative method, with data collected through interviews, observation, and documentation. The results show that the management of BUMLem in Tondon Langi’ has been running optimally. Several stages of the enterprise management process have been implemented. The management planning includes the design of activity plans, which are then compiled into a structured program, including budgeting and implementation of activities. Each activity is monitored closely by the local government to ensure smooth execution and accountability.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI PADA MAHASISWA KOTA TEBING TINGGI: Studi Kuantitatif pada Mahasiswa Pengguna Laptop Acer di Kota Tebing Tingg Attila Rania Insyira Siregar; Rastiwi; Yenni Arfah; Rajagukguk, Frederik Rudy Sentosa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17295

Abstract

This research aims to examine the effect of product quality and brand image on purchasing decisions for Acer laptops among students in Tebing Tinggi City, with brand trust as a mediating variable. The purpose of the study was to analyze the extent to which product quality and brand image influence purchasing decisions, both directly and indirectly through brand trust. The research method used a quantitative approach with SEM (Structural Equation Modeling) analysis based on Smart PLS, involving 96 respondents selected by proportional random sampling from three universities. The results showed that brand image had a positive and significant effect on purchasing decisions (H2 accepted), while product quality had no direct effect (H1 rejected). However, product quality and brand image significantly increased brand trust (H3 and H4 accepted), which in turn had a positive effect on purchasing decisions (H5 accepted). Brand trust was also shown to act as a full mediator in the relationship between product quality and brand image with purchasing decisions (H6 and H7 accepted). These findings highlight the importance of brand image and brand trust in Acer's marketing strategy, while product quality needs to be communicated more effectively to influence purchasing decisions.
PENGARUH CITA RASA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MIE AYAM JAMUR “LARISSS” DI KECAMATAN BAJENIS KOTA TEBING TINGGI Cindy Anita Damanik; Dara Amalia; Fitrianingsih; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17296

Abstract

The purpose of this study is to determine the effect of Taste on Purchase Decisions, the effect of Word of Mouth on Purchase Decisions, as well as the simultaneous effect of Taste and Word of Mouth on Purchase Decisions for Mushroom “Larisss” Chicken Noodles. This research uses a quantitative approach. The population in this study consists of all buyers of “larisss” Mushroom Chicken Noodles in Bajenis Subdistrict, Tebing Tinggi City, with the sampling technique using Accidental Sampling and the Cochran formula, resulting in a total of 96 samples. The results of the study found that Taste has a significant positive effect on Purchase Decisions, Word of Mouth has a significant positive effect on Purchase Decisions, and both Taste and Word of Mouth have a significant positive effect simultaneously on Purchase Decisions.
Pengaruh Electronic Word Of Mouth (E-Wom), Varian Menu Dan Persepsi Harga Terhadap Keputusan Pembelian Bakso Ummu Akbar Tebing Tinggi Dea Nirwana Putri; Eni Anggriani; Yenni Arfah; Rajagukguk , Frederick Rudy Sentosa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17297

Abstract

The purpose of this study is to determine the effect of Taste on Purchase Decisions, the effect of Word of Mouth on Purchase Decisions, as well as the simultaneous effect of Taste and Word of Mouth on Purchase Decisions for Mushroom “Larisss” Chicken Noodles. This research uses a quantitative approach. The population in this study consists of all buyers of “larisss” Mushroom Chicken Noodles in Bajenis Subdistrict, Tebing Tinggi City, with the sampling technique using Accidental Sampling and the Cochran formula, resulting in a total of 96 samples. The results of the study found that Taste has a significant positive effect on Purchase Decisions, Word of Mouth has a significant positive effect on Purchase Decisions, and both Taste and Word of Mouth have a significant positive effect simultaneously on Purchase Decisions.
Efek Iklan Dan Kesadaran Merek Terhadap Citra Merek Serta Implikasinya Pada Loyalitas Pelanggan Followers Instagram Lemonilo Dita Triana; Winggi Tria Cahya; Sarwoto; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17298

Abstract

This study aims to determine the Effect of Advertising and Brand Awareness on Brand Image and Its Implications on Customer Loyalty of Lemonilo Instagram Followers. The analysis method used in this study is using instrument tests, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T tests and Path Analysis. The results of the study indicate that Advertising Affects Lemonilo Brand Image, Brand Awareness Affects Lemonilo Brand Image, Advertising Does Not Affect Lemonilo Customer Loyalty, Brand Awareness Does Not Affect Lemonilo Customer Loyalty, Brand Image Affects Lemonilo Customer Loyalty, Advertising Affects Lemonilo Customer Loyalty With Brand Image as an Intervening Variable, Brand Awareness Affects Lemonilo Customer Loyalty With Brand Image as an Intervening Variable.
PENGARUH IKLAN ONLINE INSTAGRAM, SISTEM PEMBAYARAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MICKEY DIMSUM TEBING TINGGI Fayza; Dinda Ameilia Putri; Sinurat, Yenni Mariani; Nursaimatussaddiya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17299

Abstract

Maintaining customers is important for the sustainability of every company's business. The high level of competitors can cause an increase in customer loyalty. The purpose of this study is to determine whether Online Advertising, Payment Systems, and Price Perceptions affect Mickey Dimsum Customer Loyalty. The method used is a quantitative research method. The sampling used in this study is the Non Probability sampling method and the type of sampling using Accidental sampling, the number of samples studied was 96 respondents. This study uses the help of SPSS 25 Software. Data analysis techniques in this study are Instrument Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, Determinant Coefficient Testing, Hypothesis Testing. The research that has been conducted has concluded that Online Advertising does not affect Customer Loyalty. Payment Systems do not affect Customer Loyalty. Price Perception has a Positive and significant effect on Customer Loyalty. Online Advertising, Payment Systems, and Price Perception have a simultaneous effect on Customer Loyalty. Keywords: Instagram Online Advertising, Payment Systems, Price Perception, Customer Loyalty
PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM KERIPIK AYRA DI KOTA TEBING TINGGI Andiny; Putri Nabila Ningsih Sitorus; Willy Cahyadi; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17300

Abstract

This study aims to analyze the effect of content marketing (X1) and electronic word of mouth (E-WOM) (X2) on purchasing decisions (Y) at Ayra Chips UMKM in Tebing Tinggi City. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on Y variables, where content marketing and E-WOM are able to increase purchasing decisions at Ayra Chips. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute 55.6% to the Y variable. The results of the study are consistent with the theory that states that content marketing (X1) and E-WOM (X2) are important factors that influence purchasing decisions (Y).
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING: Studi Kasus Pada J.Co Donuts & Coffee Tebing Tinggi Ramadina, Diva; Shafira Awaliyah; Dedy Dwi Arseto; Fonaha Hulu
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17301

Abstract

This study aims to determine the Influence of Promotion and Brand Image on Purchase Decisions with Buying Interest as an Intervening Variable in Consumers J.Co Donuts & Coffee Tebing Tinggi. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis methods used in the study are measurement models (outer models), namely validity tests, reliability tests, then structural models (inner models) including: determination coefficient/r-square (r2) and hypothesis testing with t-statistical tests and indirect influence tests. The results of Smart PLS 3.0 in this study are that Promotion affects Buying Interest in J.Co Donuts & Coffee, Brand Image affects Buying Interest in J.Co Donuts & Coffee, Promotion has no effect on Purchase Decision at J.Co Donuts & Coffee, Brand Image affects Purchase Decision at J.Co Donuts & Coffee, Buying Interest affects Purchase Decision at J.Co Donuts & Coffee, Promotion affects Purchase Decisions with Buying Interest as an Intervening Variable in J.Co Donuts & Coffee, Brand Image affects Purchase Decisions with Buying Interest as an Intervening Variable in J.Co Donuts & Coffee.
Presepsi Keadilan, Sistem Perpajakan, Diskriminasi, dan Tax Knowledge Terhadap Kepatuhan Wajib Pajak Mengenai Perilaku Etika Penggelapan Pajak (Tax Evasion) Cahyani, Rizkha Gita; Triyono
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17302

Abstract

This study aims to analyze the influence of perceptions of fairness, taxation systems, discrimination, and tax knowledge on taxpayer compliance related to ethical tax evasion behavior. The background of this study is based on the still low level of tax compliance in Indonesia and the high potential for tax evasion that can harm the state. This study uses a quantitative approach with a data collection method through a questionnaire distributed to 196 individual taxpayer respondents registered at KP2KP Purwodadi. The data analysis technique uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) model through SmartPLS 3.0 software. The results of the study indicate that perceptions of fairness, taxation systems, and tax knowledge have a significant effect on taxpayer compliance in the context of tax evasion ethics. However, the discrimination variable does not show a significant effect. These findings indicate that increasing fairness and understanding of taxation, as well as a transparent and efficient taxation system, can increase taxpayer compliance and reduce the potential for tax evasion. This study contributes to efforts to develop a fairer and more strategic tax system in increasing public tax compliance.
DETERMINANTS OF ACCOUNTING PRECAUTION: An Empirical Study of Consumer Non-Cyclical Sector Companies in Indonesia Dwi Haryanti, Christina; Mahameru Rosy Rochmatullah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17313

Abstract

This study aims to test and analyze the determinants of accounting prudence. The analysis is carried out by testing the influence of several indicators such as sales growth, capital intensity, and company size. Using a research sample of 42 companies in the consumer non cyclicals sector listed on the Indonesia Stock Exchange (IDX) in 2021-2023. This study analyzes several indicators using multiple linear regression. Based on the results of the tests that have been carried out, it shows that the variables of sales growth and capital intensity do not affect accounting prudence. While company size affects accounting prudence. While the moderating variables of sales growth with good corporate governance moderation, capital intensity with good corporate governance moderation show results that do not affect accounting prudence. While company size with good corporate governance moderation affects accounting prudence.

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