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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
 197   198   199   200   201 
HUBUNGAN RELATIONSHIP MARKETING TERHADAP LOYALITAS Syah, Nurul Hasanah; Iswanto, Heru; Rachmat Fauzan, Tribowo; Louisa Siahaya, Septina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10204

Abstract

Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh hubungan antara relationship marketing dengan kepuasan nasabah, dan loyalitas nasabah. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengumpulan data yang digunakan adalah dengan menyebarkan kuesioner yang diperoleh sebanyak 265 responden dan tehnik analisis menggunakan Smart PLS. Hasil penelitian ini menunjukkan bahwa H1 relationship marketing berpengaruh terhadap loyalitas. H2 relationship marketing berpengaruh terhadap Kepuasan. Dan H3 kepuasan berpengaruh terhadap loyalitas. Loyalitas nasabah bank dapat diukur dari berapa lama mereka menjadi nasabah bank tersebut, nasabah bank dapat diukur dari kesediaan nasabah untuk merekomendasikan bank tersebut kepada orang lain. Peningkatan loyalitas nasabah bank menjadi semakin nyata ketika bank menjadi pilihan utama layanan perbankan. Kata Kunci: Relationship Marketing, Kepuasan, Loyalitas
KEBIJAKAN SUKU BUNGA SERTA DAMPAKNYA TERHADAP PEREKONOMIAN INDONESIA Luter Purba, Martin; ES Samosir, Hendrik; M. Damanik, Hanna
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10205

Abstract

Abstrak Penelitian ini bertujuan untuk melihat kebijakan suku bunga serta dampaknya bagi perekonomian berdasarkan model Mundell-fleming. Pada penelitian menggunakan 2 persamaan yaitu model LM dan model tingkat bunga. Penelitian ini menggunakan persamaan simultan two stage least square untuk menganalisis model LM dan model tingkat bunga. Hasil dari penelitian ini menunjukkan bahwa pada model tingkat bunga, suku bunga FED berdampak positif terhadap suku Bungan acuan Bank Indonesia akan tetapi tidak signifikan sedangkan jumlah uang beredar berdampak negatif pada suku bunga acuan BI. Pada model LM suku Bungan acuan BI dan jumlah uang beredar berdampak positif pada PBB harga konstan Indonesia sedangkan inflasi memberikan dampak negatif bagia PDB harga konstan Indonesia. Penelitian menemukan bahwa suku bunga The Fed yang meningkat tidak secara nyata langsung direspon oleh BI dengan langsung meningkatkan suku Bungan acuannya, sehingga dirasa perlu untuk Bank Indonesia (BI) terus memantau dan melakukan evaluasi terhadap perubahan suku bunga Federal Reserve (FED) serta mempertimbangkan kebijakan yang dapat mengantisipasi dampaknya terhadap perekonomian Indonesia. Kata Kunci: Suku Bunga, Dampak, Perekonomian Indonesia
BRAND IMAGE, KUALITAS PRODUK, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN KOSMETIK MS GLOW DI KOTA SURAKARTA Ningsih, Lili Mulya; Suyatno, Agus; Hastuti, Indra
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10207

Abstract

Based on the controversy (research gap) regarding the influence of Brand Image, Product Quality, and Celebrity Endorsers on Consumer Purchase Interest. This study aims to determine the effect of brand image, product quality, and celebrity endorsers on consumer buying interest in MS Glow cosmetic products in the city of Surakarta. The type of research used in this research is associative with quantitative methods, namely a research problem formulation that asks the relationship between two or more variables. The research sample is 100 respondents. The population in this study are MS Glow consumers. The method used in sampling is Nonprobability Sampling with purposive sampling technique. Data collection techniques in this study using a questionnaire. Data analysis in this study used SPSS V 25. The results of proving the solution proved that all independent variables (brand image, product quality, and celebrity endorser) had a positive effect on the dependent variable, namely consumer interest. This means that according to consumers, the three independent variables are considered important when buying MS Glow cosmetic products. The conclusion of this study is that Brand Image, Product Quality, and Celebrity Endorsers are very influential on consumer buying interest for MS Glow Cosmetic Products in Surakarta City.
INOVASI DIGITAL PENGEMBANGAN DESA WISATA WAE REBO SEBAGAI CERMINAN GOOD GOVERNANCE MELALUI E-GOVERMENT Teo, Yusta Suryono Afri; Mahyuni, Luh Putu
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10209

Abstract

This study aims to analyze the development strategy of Wae Rebo village tourism and government innovations in creating digital tourist destinations as a reflection of good governance through e-government. This research used qualitative methods and was conducted in Wae Rebo Traditional Tourism Village in Satar Lenda Village, West Satar Mese District, Manggarai Regency, NTT Province. The sampling used was purposive sampling, there were 12 people from the government, tourism development institutions, traditional village leaders, business actors and tourists. Data collection techniques utilize interviews, observation and documentation. Data analysis was carried out through data collection, data reduction, data presentation, and inference. The study results found that the strategy carried out for the development of rebo village tourism was by forming a village development institution and supporting the private sector and government support to create promotional promotions through a unique website containing detailed and complete information about wae rebo tourism village. It is hoped that the website can increase tourist visits and reflect good governance through e-government. Future research is expected to examine the impact of implementing Wae Rebo village tourism promotion through the website.
STUDI PERBANDINGAN PENGGUNAAN MEDIA SOSIAL DAN FORUM DISKUSI DARING DALAM MENINGKATKAN INTERAKSI DAN KOLABORASI ANTAR MAHASISWA DI PERGURUAN TINGGI Damayanti, Desy; Nuzuli, Ahmad Khairul
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10221

Abstract

Abstract This study aims to compare the use of social media and online discussion forums as tools to enhance interaction and collaboration among students in higher education institutions. The research method employed is a quantitative approach with an experimental research design. The research sample consists of two groups of students, one group using social media as a means of interaction and collaboration, and the other group using online discussion forums. Data were collected through questionnaires measuring the level of interaction and collaboration among students in each group. Additionally, data were gathered through participatory observation to directly observe interactions. Data analysis was conducted using appropriate statistical techniques to compare the differences between the two groups. The results indicate that both groups of students experienced increased interaction and collaboration after using social media and online discussion forums. However, there was no significant difference in the increase of interaction between the two groups. Nevertheless, a significant difference was found in the level of collaboration, with the group using online discussion forums showing a more significant increase in collaboration compared to the social media group. These findings suggest that both social media and online discussion forums are effective in enhancing interaction among students in higher education institutions, but online discussion forums are more effective in fostering better collaboration among them. This study provides important insights for educational institutions in choosing and optimizing the use of communication platforms to enhance student interaction and collaboration. It also highlights the potential of online discussion forums as an effective tool in creating a more collaborative learning environment in higher education. Keywords : Social Media, Online Discussion Forums, Student Interaction
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MODERASI DI PT SINARMAS SENTRA CIPTA Yani, Ari Soeti; Sinambela, Yuni Fratika
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10260

Abstract

This aims of this research was to assess the impact of service quality, customer trust and customer satisfaction on customer loyalty at PT Sinarmas Sentra Cipta. Quantitative data collection techniques are conducted through online survey offerings. In this study, 100 samples were collected using a targeted sampling strategy. The results of this study show a quality of service T-Statics score of 2.021 > T-Table score of 1.96, and a P-value of 0.043 > 0.05, which is positive and significant. The t statistic for customer retention rate is 3.282 > t table value is 1.96 and the p-value is 0.001 > 0.05, indicating positive and significant. T-statistic 11.802 > T-table value 1.96, P-value 0.000 > 0.05. As a result, customer satisfaction reduces customer confidence in customer loyalty, which benefits PT Sinarmas Sentra Cipta. 
PENGARUH PROMOSI, HARGA, DAN WORD OF MOUTH TERHADAP MINAT BELI PENGGUNA APLIKASI TIKTOK SHOP Marta, Indri Ani Tri; Nurtantiono, Andri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10280

Abstract

This study aims to analyze the effect of Promotion, Price, and Word of Mouth on Buying Interest of users of the mobile application; TikTok Shop. The population used for the study is the users of TikTok Shop in which the population samples are taken by applying purposive sampling method. The data are obtained by using questionnaires distributed to 97 respondents. Several data analysis techniques are being used for the analysis such as validity test, reliability test, classic assumption test as well as multiple linear regression analysis. The result of the study shows that promotion has no significant effect partially on buying interest, while price and word of mouth significantly affect partially buying interest. In simultaneous testing, the Promotion, Price, and Word of Mouth Variables have influence on Buying Interest.
KEPUTUSAN PEMBELIAN DITINJAU DARI CITRA MEREK, GAYA HIDUP, DAN KERAGAMAN PRODUK MEREK HANASUI DI SUKOHARJO Nur Insani, Alifia Dhea; Sudarwati, Sudarwati; Marwati, Fithri Setya
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10294

Abstract

This research aimed to evaluate how factors like as brand image, lifestyle, and product diversity influence consumers’ decision to purchase Hanasui cosmetic in Sukoharjo. A quantitative strategy has been used in its research. The population used 636 customers of one of the agents in Sukoharjo, and the sampel size is set at 100 customers thanks to a non-probability, purposive sampling technique. In Sukoharjo, the variables of brand image, lifestyle, and product diversity all had a positive influence in purchase decision of Hanasui brand cosmetic items, and this influence is statistically significant as well. The modified R-Square value showed that 70,4%, which suggest that factors such as brand image, lifestyle, and product diversity play a role in the decision of whether or not to purchase Hanasui product in Sukoharjo. Another factors that are not include in this study was influenced 29,6%. Keywords : Brand Image, Lifestyle, Product Diversity, Purchasing Decisions
PENGARUH KUALITAS PELAYANAN ISLAMI DAN RELIGIUSTITAS TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI Sudirjo, Frans; Aslichah, Aslichah; Diana Sari, Mila; Muhammadong, Muhammadong; Siregar, Achiruddin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10304

Abstract

Perbankan syariah atau biasa di kenal dengan bank syariah menjalankan kegiatan usaha yang berdasarkan prinsip dan hukum Islam. Penelitian ini menguji pengaruh kualitas pelayanan Islami dan religiustitas terhadap loyalitas dengan kepuasan sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengumpulan data yang digunakan adalah dengan menyebarkan kuesioner yang diperoleh sebanyak 210 responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan Islami dan religiusitas berpengaruh terhadap loyalitas nasabah. Dan kepuasan sebagai variable moderasi mampu memoderasi kualitas pelayanan Islami dan religiusitas terhadap loyalitas nasabah. Kata Kunci: Loyalitas Nasabah, Kualitas Pelayanan Islami, Religiusitas, Kepuasan
PENGARUH SPIRITUALITAS TERHADAP ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) DENGAN SPIRITUALITAS TEMPAT KERJA SEBAGAI MODERASI Bian Raharjo, Itot; Risal Tawil, Muhamad; Machin, Machin; Wisnu Dyatmika, Sutama
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10305

Abstract

Organizational citizenship behavior (OCB) merupakan salah satu bentuk perilaku prososial, perilaku sosial yang positif, konstruktif dan bermakna. Organizational citizenship behavior (OCB) mengubah suasana organisasi formal menjadi lingkungan yang santai dan kooperatif untuk mengurangi ketegangan antar karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian explanatory. Teknik pengumpulan data dilakukan dengan survei. Populasi penelitian terdiri dari 250 karyawan BRI yang tersebar di Indonesia. Jumlah populasi adalah populasi tak terhingga, kemudian besarnya sampel ditentukan berdasarkan teknik analisis. Teknik pengambilan sampel adalah purposive sampling, dengan kriteria memilih responden yang merupakan karyawan BRI riil yang yang telah bekerja lebih dari 6 bulan. Dan teknik analisis menggunakan software Smart PLS. Hasil penelitian menunjukkan bahwa spiritualitas tidak berpengaruh terhadap organizational citizenship behavior (OCB). Kemudian spiritualitas tempat kerja mampu memoderasi spiritualitas terhadap organizational citizenship behavior (OCB. Kata Kunci: Organizational Citizenship Behavior (OCB), Spiritualitas, Spiritualitas Tempat Kerja

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