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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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The Competitive Edge of Sustainability Operational Management as a Driver of Firm Value S, James Leri; Sumayku, Imelda Regina; Soputan, Fibrillya Priskila Moreen; Lule, Benny
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1129

Abstract

Sustainability has emerged as a key factor to enhance a firm's competitive advantage. The role of operations management in achieving sustainability business practices that bring firm value remains to be studied. By means of a Systematic Literature Review approach, this paper discusses the role operations management plays in creating firm value for its competitive strategies and globalization strategy. Findings of this research indicate that firms can enjoy better financial performance from higher integration environmental practices in their day-to-day business practices. An improved reputation, brand recognition among customers and increased confidence among stakeholders will result. However, effective operations management is more efficient in use of resources and thereby lower costs or environmental footprints. This suggests those results that sustainability is not simply a demand for compliance but an asset which helps make companies more competitive in the long term. This means companies should strive to strengthen operational sustainability management at all times if they are to gain the most and best firm value in dynamic, fast-moving markets.
Analisis Efisiensi Bank Umum Konvensional di Indonesia Yewisa, Tania Dara; Satrianto, Alpon
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1130

Abstract

This study aims to analyze the efficiency level of conventional commercial banks in Indonesia based on asset classification during the 2019–2023 period. The method used is Data Envelopment Analysis (DEA) with a Constant Returns to Scale (CRS) approach. The sample consists of 29 banks, divided into two groups: 20 large-asset banks and 9 medium-asset banks. The input variables include fixed assets, equity, and operating expenses, while the output is net profit. The results show that large banks had a higher average efficiency than medium-sized banks. In 2023, the average efficiency score for large banks reached 0.7012, while medium-sized banks scored only 0.2917. The minimum efficiency scores for large and medium banks were 0.0475 and 0.0352, respectively. The percentage of large banks achieving optimal efficiency (DEA=1) ranged from 5% to 35%, while for medium banks it ranged from 5% to 22.2%. BCA and OCBC NISP consistently achieved efficiency and served as benchmarks for other banks. Differences in efficiency are influenced by business scale, technology adoption, and cost management. These findings provide a vital foundation for improving operational strategies and bank efficiency in Indonesia.
Strategi MoU Snack Video: Analisis SWOT untuk Memaksimalkan Pendapatan Agensi Live Streaming Halimah; Irawan; Sintani, Lelo; Harinie, Luluk Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1131

Abstract

This study aims to analyze the marketing strategy through the Memorandum of Understanding (MoU) between the Snack Video application and live streaming agencies to increase revenue, and identify its strengths and weaknesses. With a qualitative approach through observation, interviews, and documentation, the study found that the implementation of the MoU had a significant impact on increasing agency revenue through four main indicators: Agency Revenue & Recruitment Task to recruit new hosts, Agency Host Active Task to increase host activity through training and incentives, Agency's Old Valid Host Task to maintain the loyalty of old hosts, and Agency Revenue Level Upgrade Task which reflects the optimal results of other strategies. The advantages of this strategy include effective incentives for host recruitment and activity, duration-based training, and a strong loyalty scheme. However, its weaknesses include complicated host validation, dependence on incentives, competition between agencies, and high revenue targets. The proposed solutions are marketing strategy diversification, service innovation, community strengthening, and market expansion. This study emphasizes the importance of simplifying the validation process and reducing dependence on incentives, while offering insights to improve the partnership model in the live streaming industry.
Restructuring for Sustainability: How Organizational Culture Drives Green Strategic Initiatives Saratian, Eko Tama Putra; Akbar, Taufik; Suparno; Mukhtar, Saparuddin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1132

Abstract

Organizational restructuring for sustainability is increasingly recognized as a strategic imperative rather than a compliance-driven adjustment. This study employs a Systematic Literature Review (SLR) using the PRISMA framework to analyze peer-reviewed research from Scopus, Web of Science, and ScienceDirect, focusing on publications between 2015 and 2025. The findings emphasize that organizational culture acts as a catalyst in sustainability transitions, influencing leadership effectiveness, employee engagement, and the adaptability of structural changes. Companies that integrate environmental values into their corporate culture demonstrate higher success rates in implementing green strategies, while cultural resistance often impedes restructuring efforts. Leadership plays a crucial role in shaping sustainable practices by fostering ecological responsibility and guiding transformation processes. The study underscores the importance of aligning cultural frameworks with structural adaptations to ensure long-term sustainability success. Future research should focus on empirical validation, particularly in assessing the role of mid-level leadership in executing sustainability strategies.
The Power of Community Marketing: How Brands Are Building Loyal Audiences Lesmana, Alvin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1133

Abstract

This study investigates the impact of community marketing on audience loyalty, focusing on the mediating roles of brand trust and customer engagement. Utilizing a quantitative research design, data were collected through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that community marketing has a significant direct effect on audience loyalty, while also exerting indirect influence through brand trust and customer engagement. Both mediators were found to significantly strengthen the relationship between community marketing and audience loyalty, with customer engagement showing a particularly strong mediating effect. These findings contribute to a deeper understanding of how community-oriented strategies foster trust, increase active participation, and ultimately build lasting consumer loyalty. The study provides theoretical and practical implications for marketers aiming to develop sustainable, relationship-based brand strategies in the digital era.
Behavioral Finance in the Digital Era: Understanding Investor Psychology in a High-Volatility Market Willim, Andre Prasetya
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1134

Abstract

This study investigates the impact of digital information overload and market sentiment on investment decision-making in the digital era, with investor confidence examined as a mediating variable. Using a quantitative research design and data collected from active retail investors through an online survey, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results reveal that digital information overload negatively influences both investor confidence and investment decisions, while market sentiment exerts a positive effect on both. Furthermore, investor confidence significantly mediates the relationship between the independent variables and investment decision-making, highlighting its central psychological role in the digital investment environment. These findings enrich the behavioral finance literature by incorporating digital-era constructs and provide actionable insights for financial platforms, educators, and regulators to foster more confident and rational investment behavior in volatile markets.
Keys to Becoming a Great Lecturer: Motivation, Competency, and Discipline Setiawan, Erwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1136

Abstract

This study explores how motivation, competency, and work discipline interact to influence lecturer performance at STP Bandung. Using a quantitative approach, data were collected via structured surveys of full-time lecturers. Path analysis revealed that motivation enhances engagement, competency ensures expertise, and work discipline maintains consistency, together accounting for about 80% of the variance in lecturer performance. These findings highlight the importance of a comprehensive lecturer development strategy that integrates recognition-driven motivation, ongoing professional development, and balanced disciplinary frameworks. Practical recommendations include implementing performance-based incentives, establishing structured training programs, promoting participatory governance, and adopting adaptive technologies. Collectively, these initiatives aim to cultivate lecturers who are empowered, skilled, and fully engaged in advancing academic excellence.
Manajemen Operasional: Perencanaan Rekrutmen Sumber Daya Manusia untuk Meningkatkan Mutu Pelayanan PT. Bank Rakyat Indonesia, Tbk Herlina; Lubis, Donly Wance; Afrizal, Fajri; Winanda, Vanny Nuari; Lusiana
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1137

Abstract

This study aims to analyze human resource recruitment planning to improve the quality of banking services at PT. Bank Rakyat Indonesia, Tbk. This research uses interviews with employees at PT. Bank Rakyat Indonesia, Tbk to gather information regarding human resource planning, recruitment processes, and the factors affecting the quality of human resources within the company. The results of the study indicate that a well-structured human resource planning process is crucial for the company to meet the staffing needs of vacant positions. The recruitment process at Bank BRI involves several stages, including job analysis, selection, interviews, psychological tests, and medical exams. Additionally, the company utilizes both internal and external recruitment sources to obtain qualified labor. The main challenge in human resource management is the varying educational backgrounds of employees, which are not always focused on economics or banking, posing a challenge to increasing productivity and banking-related knowledge. As a solution, Bank BRI provides training and development programs to enhance employee competencies in banking. With a structured and effective recruitment plan, PT. Bank Rakyat Indonesia, Tbk can build a competent workforce, ultimately leading to improved service quality and customer satisfaction.
Leadership 4.0: How Transformational Leadership Shapes Employee Engagement in the Era of Industry 5.0 Pratiwi, Elok Cahyaning; Purwanto, Fajar; Irfan, Mochamad
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1139

Abstract

In the era of Industry 5.0, where human-centric innovation and advanced technologies intersect, leadership plays a critical role in shaping sustainable employee engagement. This study explores how transformational leadership—through its core dimensions of inspirational motivation, individualized consideration, intellectual stimulation, and idealized influence—drives engagement in digitally augmented work environments. Using a qualitative research design, data were collected through semi-structured interviews with 15 professionals across technology-intensive organizations. Thematic analysis revealed that transformational leaders foster emotional resonance, developmental support, and cognitive challenge, which are essential for engagement in hybrid and AI-integrated workplaces. Additionally, the digital context emerged as a moderating layer that influences the effectiveness of leadership behaviors. The findings suggest that Leadership 4.0, when grounded in transformational principles, serves as a strategic enabler for building trust, innovation, and resilience among employees. This study contributes to leadership theory in the context of Industry 5.0 and provides practical insights for organizations seeking to enhance workforce engagement through empathetic and adaptive leadership.
The Impact of Environmental, Social, and Governance Implementation on Financial Performance Rahayu, Sari; Hastuti, Poppy Meilina Dian; Efendi, Mohamad Johan; Sutikno, Frendy
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1145

Abstract

This study investigates the relationship between Environmental, Social, and Governance implementation and financial performance, with a particular focus on the mediating roles of corporate reputation and operational efficiency. Using a quantitative research design and Partial Least Squares Structural Equation Modeling, data from publicly listed companies across ESG-sensitive industries were analyzed to test the hypothesized relationships. The findings reveal that ESG implementation does not have a statistically significant direct effect on financial performance. However, it significantly influences corporate reputation and operational efficiency, both of which serve as strong mediators linking ESG initiatives to improved financial outcomes. These results support the integration of stakeholder theory, signaling theory, and the resource-based view in understanding the ESG-performance nexus. The study highlights the importance for firms to align ESG strategies with core operations and stakeholder expectations to unlock long-term financial value. Implications for corporate managers, investors, and policymakers are discussed, emphasizing ESG as a critical driver of sustainable competitive advantage.

Page 52 of 62 | Total Record : 616

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