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Prof. Dr. H. Jufriadif Na`am, S.Kom, M.Kom
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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI Aditi, Bunga; Wardana, Miko Andi; Yuliani, Erma
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1135

Abstract

This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.
The Future of Influencer Marketing: Trust, Authenticity, and Consumer Behavior in the Social Media Age Nazara, Desman Serius; Nugrahaningsih, Hartanti; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1138

Abstract

The rapid rise of influencer marketing has reshaped the landscape of consumer engagement, particularly in the social media age where trust and authenticity play critical roles in shaping purchasing behavior. This study explores how consumers perceive and respond to trust and authenticity in influencer content and how these perceptions influence decision-making processes. Utilizing a qualitative research design, in-depth semi-structured interviews were conducted with twenty active social media users to gain insights into their emotional, cognitive, and behavioral responses to influencer marketing. Thematic analysis revealed that trust is primarily built through perceived expertise, consistency, and ethical transparency, while authenticity is constructed through personal storytelling, value alignment, and selective brand endorsement. The findings also highlight the significant influence of emotional engagement and parasocial interaction in fostering consumer loyalty. Despite these positive dynamics, challenges such as commercial pressures, algorithmic content distortion, and audience skepticism threaten the sustainability of influencer credibility. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for brands and influencers striving to maintain authentic connections in an increasingly competitive digital environment.
Artificial Intelligence in Financial Decision-Making: Opportunities and Challenges for Investment Strategies Sugiarto, Hendro; Masruchan; Siwantara, I Wayan
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1140

Abstract

This study conducts a systematic literature review to explore the integration of artificial intelligence into financial decision-making, particularly in the context of investment strategies. Drawing from 52 peer-reviewed journal articles published between 2018 and 2024, the review identifies key application areas of AI in finance, including portfolio optimization, risk management, algorithmic trading, robo-advisory services, and sentiment analysis. The findings highlight the strategic benefits of AI, such as enhanced decision accuracy, operational efficiency, and increased financial inclusivity. However, the study also underscores significant challenges, including lack of model explainability, algorithmic bias, data privacy concerns, and regulatory uncertainty. These dual dimensions emphasize the need for ethical governance, transparent model design, and interdisciplinary collaboration to maximize the benefits of AI in investment contexts. The study concludes by outlining future research directions, particularly the integration of ESG factors, adaptation to emerging markets, and long-term impact assessments of AI-driven strategies.
Impact of Inflation and Interest Rate Volatility on Corporate Capital Structure Decisions Budianto, Hendy
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1141

Abstract

This study investigates the impact of inflation rate and interest rate volatility on corporate capital structure decisions, emphasizing the mediating role of corporate profitability. Using a quantitative approach and structural equation modeling via SmartPLS, data from publicly listed firms in emerging markets were analyzed to examine the relationships between IR, CP, debt ratio, and equity ratio. The results reveal that IR significantly affects CP, which in turn influences both DR and ER. Direct effects show that IR positively correlates with DR and negatively with ER. Furthermore, CP mediates the relationship between IR and both components of capital structure, indicating that firms with higher profitability are better positioned to respond to macroeconomic shocks by optimizing their financing mix. These findings contribute to a more nuanced understanding of capital structure behavior, highlighting the interplay between external economic conditions and internal financial performance in shaping strategic financing decisions.
Strategic Analysis of the Organization's Vision and Mission in Improving Company Performance and Competitiveness Hermawan, Herman; Ibrahim, Syufriadi; Augustriandi; Pahala, Indra; Handaru, Agung Wahyu
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1149

Abstract

This research aims to analyze the role of organizational vision and mission in improving company performance and competitiveness. Using the literature study method, this research examines various relevant sources to identify how vision and mission can serve as strategic guides in decision-making. The analysis shows that a clear vision and well-defined mission contribute to the creation of a strong organizational culture, increased employee motivation, and the development of effective strategies. In addition, this study found that companies that consistently review and update their vision and mission tend to be more adaptive to market changes and able to maintain a competitive advantage. These findings provide important insights for managers and organizational leaders in formulating result-oriented strategies to improve the overall performance of the company in the era of global competition.
Slot Time Policy and Dual-Use Coordination: Managing Training Flight Operations at Banyuwangi Airport Mubarok, Ahmad; Wardana, Miko Andi; Prasetyo, Kukuh Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1159

Abstract

Regional airports increasingly face operational challenges as they accommodate both commercial aviation and pilot training activities within limited infrastructure and airspace. Banyuwangi Airport in East Java, Indonesia, represents a dual-use facility that has adopted a time-based slot allocation system to manage growing traffic from airlines and aviation academies. This study analyzes the structure and effectiveness of the airport’s slot time policy using a qualitative-descriptive approach based entirely on secondary data, including policy documents, operational manuals, and scholarly literature. The findings show that while the policy provides functional time segmentation-allocating daytime hours for commercial operations and nighttime for training-it lacks formal regulatory support and is executed through manual, informal coordination. These limitations are compounded by infrastructural constraints such as a single runway, limited apron capacity, and the absence of digital scheduling tools. Additionally, relegating flight training to nighttime hours compromises the quality of visual flight instruction. The study concludes that although the existing policy reduces immediate operational conflict, it is not sustainable in its current form. Strengthening the policy through regulatory formalization, infrastructure enhancement, and digital slot coordination platforms is essential for ensuring both operational efficiency and the long-term viability of Indonesia’s aviation training sector.
Pengaruh Teknologi Biometrik dan Jaminan Keamanan Cyber Terhadap Minat Transaksi Perbankan Online di Provinsi Lampung dalam Perspektif Islam Mufatikhaturrohmah, Salma; Zulaikah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1163

Abstract

The increased use of online banking has created new challenges in terms of security. Biometric technology and cybersecurity assurance are alternatives for increase user protection and trust. The purpose of this study is to analyze the influence of biometric technology and cyber security guarantees on the interest in online banking transactions of Lampung people in an Islamic perspective. This research applies a quantitative approach with primary data from 100 active online banking users respondents who are active online banking users. The analysis method applied is multiple linear regression. The results prove that biometric technology (β = 0.436; p < 0.001) and cyber security guarantee (β = 0.504; p < 0.001) have a positive and significant effect on transaction interest. Adjusted R value Square value of 0.594 shows the contribution of the independent variables by 59,4%. This research applies the theory of Technology Acceptance Model and Theory of Planned Behavior. In an Islamic perspective, security and trust are important factors in making financial decisions.
Pengaruh Pengalaman dan Kepuasan Pelanggan terhadap Keputusan Pembelian Cat Tembok Merek X Dameria, Yanti; Ericka, Anastacia; Gamelawati, Hanes Siti Praselia; Winarto, Jacinta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1168

Abstract

This abstract aims to determine the extent to which customer experience and customer satisfaction influence the purchasing decision of wall paint X. A quantitative method was employed, using surveys distributed via questionnaires to consumers in Bandung district and city who have previously used brand X wall paint. This method was selected to objectively examine the relationship between variables in this research using numerical data suitable for statistical analysis. The research falls under the causal-explanatory category, which aims to explain the cause-and-effect relationship between the variables of customer experience X1, customer satisfaction X2, and purchasing decision Y. The sampling technique used was purposive sampling, with respondents selected based on specific criteria, namely those who have prior experience using the wall paint product of brand X. Primary data were collected directly from respondents through structured questionnaires as the main data collection tool. The results show that customer experience has a significant influence on purchasing decisions. Likewise, customer satisfaction significantly affects product purchasing decisions. Moreover, the analysis reveals that both customer experience and satisfaction together contribute 80.8% to the variation in purchasing decisions. Therefore, it is recommended that the company improve the quality of customer experience and satisfaction to strengthen its marketing strategy and customer loyalty in a highly competitive market.
The Role of Flight Instructors in Building Safety Culture among Student Pilots at API Banyuwangi Cahyo, Dimas Hari; Rumani, Daniel Dewantoro; Kurniawanto, Hari; Chairustakmal
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1172

Abstract

Safety culture in aviation training is fundamentally shaped by the interpersonal and instructional behaviors of flight instructors. Instructors not only deliver technical content but also model risk awareness, communication norms, and emotional discipline that shape how student pilots internalize safety values. This literature-based analysis focuses on flight training practices at API Banyuwangi and identifies three core mechanisms that drive safety culture development: instructor competence, leadership style, and institutional reinforcement. Competent instructors who demonstrate reflective pedagogy and consistent behavioral modeling are shown to foster higher levels of psychological safety and long-term risk accountability among trainees. Moreover, institutions that integrate safety objectives across curricula, performance evaluations, and infrastructure further amplify these effects. The synthesis highlights that effective safety education emerges from the convergence of individual instructional capacity and organizational alignment. Embedding safety as a shared ethos rather than a procedural obligation requires intentional design at both the pedagogical and institutional levels.
Aplikasi Pengolahan Data Kelahiran, Kematian, Datang dan Pindah Menggunakan Bahasa Pemrograman PHP Zalmadani, Hendro; Hartomi, Zupri Henra
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1175

Abstract

Padang Birik-Birik Village is one of the villages in North Pariaman District, Pariaman City. The process of recapitulating birth, death, arrival, and moving letters received at the Padang Birik-Birik Village Office has problems, namely the process of making a cover letter for birth certificates and death certificates as well as arrival and moving letters. For the cover letter for birth certificates, it is done by filling out form F-2.09, for the cover letter for death certificates, it is done by filling out form F-2.20, to make a cover letter for arrival, it is done by filling out form F-1.01, Furthermore, for and moving letters, it is also done by filling out form F-1.04 which is done by hand. Another problem is the difficulty of finding archives/files of population data in the filing cabinets that are piled up and so many, because the process of finding archives/data files is done conventionally, namely looking at documents one by one. In developing the system, the author uses the waterfall method where the data collection techniques used include observation and interviews. For the development method using a structured method with several tools and work techniques such as flowcharts, use cases and activity diagrams. The programming language used in designing and implementing the system is PHP and the database used is MySql. The results of the study obtained that with the existence of this Application information system can facilitate village staff for the Process of Filling Death Forms, Births, coming and moving can be done quickly and efficiently.

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