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Novyandra Ilham Bahtera
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Kampus Terpadu Universitas Bangka Belitung, Desa Balunijuk, Kecamatan Merawang, Kabupaten Bangka, Provinsi Kepulauan Bangka Belitung, 33172
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Journal of Integrated Agribusiness
Published by Universitas Bangka Belitung
ISSN : 26563835     EISSN : 26862956     DOI : https://doi.org/10.33019/jia
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science
Journal of Integrated Agribusiness aims to grow as new journal for agribusiness with a focus on emerging issues pertaining to the agribusiness sector and agriculture economics. Areas relevant to the scope of the journal include Agribusiness – Value chain, Supply chain, Strategic issues; Agriculture Economics – Farm economics, Agricultural policy, Standard of living, Efficient markets, Economics surveys, Distribution of wealth, Economically efficient production.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 122 Documents
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Analisis Tingkat Kesejahteraan Petani Plasma Kelapa Sawit di Kecamatan Abab Fitri Yunda Sari; Lifianthi ,; Merynda Indriyani Syafutri
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5067

Abstract

The palm oil is one of Indonesia's main export commodities. The statistic data of a premier national estate of 2021-2023 shows palm oil plantations in the provinces of Indonesia. One of the principal producers of the Sumatra palm is the Province of Southern Sumatra. The data for the productivity of palm plantations in the province of southern Sumatra, particularly in Penukal Abab Lematang Ilir (Pali) regency shows significant potential. In 2022, the palm palm productivity in the pali regency was showing good results, especially in Abab district that became a major production. The aim of the study is to determinate the proportion food and non-food expenditures of palm oil and evaluate the welfare rate of palm oil farmers in Abad district Penukal Abab Lematang Ilir Regency. Research methode used is the survey method for collecting primary data from plasma farmers. Secondary data comes from a variety of sources, including statistical central agency, agricultural and palm company services in the region. Research shows that spending on food consumption is likely to be higher than non-food consumption expenses indicating that welfare levels are still not optimal.
Pola Produksi Sayuran di Kota Pangkalpinang Eni Karsiningsih; Ria Atlantika; Kori Kurniawan
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5146

Abstract

Vegetable production in Pangkalpinang City is very limited because much of the land in Pangkalpinang City is allocated for housing and trade. Vegetable production is mostly carried out by KWT and farmer groups. The obstacles faced by KWT and Farmer Groups are limited land for vegetable farming and production patterns have not been planned properly. This research aims to examine vegetable production patterns in Pangkalpinang City. The descriptive analysis method is used to determine vegetable production patterns. The research results show that vegetable farming by KWT is carried out using soil and hydroponics. Meanwhile, the Farmer Group only uses soil as a medium. There are 17 patterns of vegetable production using soil media and 8 patterns of vegetable production using hydroponics. Setting vegetable planting patterns is useful for regulating the amount of production and variety of vegetables.
Tingkat Kesejahteraan Keluarga Petani Padi di Kecamatan Sewon Kabupaten Bantul Eska Stefani; Artita Devi Maharani; Epsilandri Septyarini
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5147

Abstract

One indicator that can describe the general standard of living of society is poverty. Social inequality and poverty are problems faced by some communities. In Bantul Regency, the percentage of poor people from 2019-2021 continues to increase. There are still many rice farming households that have quite large expenses. The amount of this expenditure is due to the number of family members. With the same level of income, a farming family that has a relatively large number of family members is likely to have a lower welfare level than the welfare level of a farming family with a smaller number of family members. This research aims to analyze the level of welfare of rice farming families in Sewon District, Bantul Regency. The method in this research is quantitative descriptive. Based on the research results, it was found that 44.90% were included in the Prosperous Family III Plus, 8.16% were included in the Prosperous Family III, 8.16% were included in the Prosperous Family II, 10.20% were included in the Prosperous Family I, and 28.57% were included Pre-Prosperous Family.
DETERMINAN MEMPENGARUHI ALIH FUNGSI LAHAN KARET DI BELITANG III, OKU TIMUR ZAINUDIN .; Fifian Permata Sari; Yetty Oktarina
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5153

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi faktor-faktor yang mempengaruhi alih fungsi lahan di Kecamatan Belitang III Kabupaten OKU Timur. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Analisis data yang digunakan dalam penelitian ini yakni analisis regresi berganda. Hasil penelitian menunjukan bahwa Berdasrkan hasil analisis dapat disimpulkan bahwa faktor usia petani, lama pendidikan, luas lahan, dan pendapatan berpengaruh signifikan terhadap keputusan petani melakukan alih fungsi lahan karet menjadi usahatani tebu di Kecamatan Belitang III Kabupaten OKU Timur. Faktor yang paling berpengaruh terhadap keputusan petani melakukan alih fungsi lahan di Kecamatan Belitang III Kabupaten OKU Timur adalah pengalaman berusahatani tebu dengan nilai standar koefisien regresi parsial sebesar 6.049.
STRATEGI PEMASARAN SAYURAN HIDROPONIK Sumarni B; Siti Wardah; Rasdiana Mudatsir
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5183

Abstract

This study intends to design and determine a marketing strategy for hydroponic vegetable at CV. Ichira Hydro Farm, Bialo Hydroponic House, and Pallangga Hydroponic House. This study employs quantitative methods. Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT analysis are three methods of data analysis used to develop and decide on marketing strategy for hydroponic vegetable. The study's findings indicate that seven techniques are employed to sell hydroponically grown crops, including : (1) improve product quality so that consumer trust and interest increases, (2) improve the quality of service for consumers in marketing activities both in buying and selling transactions and in terms of payments, (3) enhance the quality of packaging by employing eco-friendly packaging that is branded and features product logos to establish a perception in the minds of customers, (4)expanding the product marketing network by optimizing the use of social media as a means of promotion and marketing, (5) increase marketing collaboration with similar companies, (6) Selling prices are competitive and in accordance with the quality of the vegetable products produced, and (7) increasing the volume of availability hydroponic vegetable products. Keywords: strategy, marketing, hydroponic vegetables
Strategi Pengembangan UMKM Berbasis Ikan di Kampung Patin Kecamatan Belitang Kabupaten OKU Timur fifian permata sari; Harwanto .; Yetty Oktarina
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5186

Abstract

Patin Village has great potential to continue to be developed as a center for processing catfish and developing fish-based MSMEs in East OKU Regency. Patin fish is a fishery resource that is widely available in East OKU Regency and is currently a source of income for the East OKU community apart from rice and rubber farming. This research aims to analyze strategies that can be formulated and implemented in fish-based MSMEs in Patin Village, Belitang District, East OKU Regency. The research was carried out in Belitang District, East OKU Regency at the catfish processing center (Kampung Patin) in September 2023. The research method used was the survey method and the sampling method used the purposive sampling method, where Poklahsar Barokah MSMEs in Sukosari Village and Poklahsar Sari Patin Village Triyoso as a center for processing catfish in Belitang District, East OKU Regency was chosen as a sample. The data analysis used in this research is SWOT analysis. The results of the research show that business development strategies that can be developed in East OKU Regency are increasing promotions by using existing social media to introduce products, maintaining consumer loyalty by providing maximum service, collaborating with potential distributor agents to increase market share, building or renting place production in a more strategic location and maintain the intensity of group assistants in supervising the group to increase knowledge about strategic management systems and product marketing.
Model Strategi Agribisnis Pisang Cavendish melalui Pendekatan Analisis SWOT di Sumatera Selatan Indonesia fifian permata sari; Munajat .
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5187

Abstract

The purpose of scientific work is to identify internal-external factors and recommended strategies for increasing Cavendish banana production in South Sumatra Province. The research was conducted in Jayapura District as the center of East Cavendish OKU banana production in March 2022. The sampling method used an unbalanced layered random method. Based on several related articles about Cavendish bananas, there are no articles that discuss strategies to increase Cavendish banana production using the SWOT analysis in Jayapura District, OKU Timur Regency. The results of the analysis show that the recommended strategies for increasing Cavendish banana production are strategies to increase the role of local governments as facilitators and price stabilization, partnership patterns with the private sector in terms of marketing Cavendish bananas, the need for technology utilization starting from input, process and output, intensive development of Department of Food Crops and Horticulture, and human resource development through Cavendish banana cultivation assistance. The conclusion of the study shows that it is necessary to implement strategies that can be recommended to increase Cavendish banana production, including the need for partnerships for Cavendish banana farmers and continuing to increase production standards so that East OKU Cavendish bananas can compete with imported Cavendish bananas.
Faktor-Faktor Penyebab Rendahnya Minat Petani di Kabupaten Pamekasan untuk Membudidayakan Jagung Hibrida M Syahiral Layalie; Teti Sugiarti; Gita Pawana
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.3227

Abstract

This study aims to analyze and describe the internal factors among farmers, such as capital ownership, land area, farmer knowledge, the role of women farmers, and farming objectives, and how these affect the low interest in cultivating hybrid corn. Additionally, it examines external factors including production costs, cultivation techniques, availability and affordability of quality seeds, intensity of pest attacks, irrigation water needs, harvest period, product quality (color and taste), product shelf life, market opportunities, and selling price of hybrid corn. The findings of this study can serve as a basis for formulating future government or private sector programs to boost corn production in Pamekasan Regency, taking into account specific local conditions to support community welfare.
Analisis Rantai Pasok Madu di CV. Madu Apriari Mutiara, Kecamatan Cimanggis, Kota Depok, Jawa Barat Veralianta Br Sebayang; Annisa Oktaviana Putri; Dhita Icha Prameswara; Fajrina Nur Farizan; Fathiya Najmaayyubi; Kristina Leonita Nainggolan; Saddam Cahya Malleon; Tasya Angelita
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5256

Abstract

The supply chain is a series of business processes connecting various entities to enhance product value and deliver it to consumers. This research aims to describe and analyze the honey supply chain at CV. Madu Apriari Mutiara, a small-to-medium enterprise based in Cimanggis, Depok, West Java. The study employs both descriptive qualitative and quantitative methods, utilizing primary data gathered through surveys and interviews, and secondary data from relevant literature. Findings reveal two main marketing channels: direct-to-consumer sales and sales via retailers. CV. Madu Apriari Mutiara encounters challenges related to significant price fluctuations, with the highest marketing margins observed in longer supply chains (Rp165,000-Rp175,000) and higher farmer share values in shorter channels (36%-42%). To improve supply chain efficiency, it is recommended to diversify marketing channels through e-commerce, adopt technology-driven supply chain management, and enhance marketing strategies. Furthermore, partnerships with farmers should be reinforced through training programs and stable price guarantees.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan PT Poci Kreasi Mandiri di Kota Bogor Veralianta Br Sebayang; Tasya Angelita; Agtris Herlinawati; Fastabiqul Khairat; Glori S Napitupulu; Rachel Sofia Audina; Rachmawati Rezeki Utami; Reindra Rahman
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5259

Abstract

Marketing meets consumer needs and desires by involving social processes that include the creation and exchange of products and values. This research examines the marketing strategy for Teh Poci products managed by PT Poci Kreasi Mandiri, aiming to identify, evaluate, and formulate priorities for an appropriate marketing mix strategy. This study applies the Analytic Hierarchy Process (AHP) method to determine a priority from various options, focusing on identifying the marketing mix strategy (4P) already implemented by PT Poci Kreasi Mandiri, evaluating consumer perceptions of these strategies, and formulating suitable priorities for future marketing mix strategies. The analysis reveals that promotion is the primary aspect needing improvement, particularly through collaborations with relevant parties. Direct distribution is also identified as a critical second priority to expand market reach. Product variety should receive further attention to enhance consumer appeal, and the pricing aspect, especially regarding cup sizes, should be adjusted for optimal profit. The findings provide insights into marketing strategies that can support PT Poci Kreasi Mandiri in Bogor City in increasing sales of Teh Poci products.

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