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Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : -     EISSN : 2656050X     DOI : 10.33822/.v3i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 201 Documents
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Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Digital untuk Pemasaran Ikan Skala Mikro : Systematic Literature Review Leonardi, Aska; Sjafri, Aida Vitayala; Saleh, Amiruddin; Fatchiya, Anna
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6873

Abstract

Fish is a perishable commodity, so it takes fast time to reach consumers. However, many obstacles are experienced in marketing fish, such as market access, natural barriers, including distance and travel time, institutional barriers including legal restrictions on entry, tariffs, and quotas. This study was conducted to describe the current state of research on the use of ICT in fish marketing to recommend research on fish marketing communications in the future. This study uses a literature review method, by analyzing 22 journal articles based on relevant keyword searches. All samples were then described qualitatively. The results show that the adoption of mobile phones, especially from an economic perspective, can have an impact on increasing market efficiency. The main focus that becomes an opportunity to contribute to a fish marketing communication strategy is research on the competence of fish marketers in using ICT.
Implementasi Excellence Public Relations dan Coordinated Management of Meaning pada Sosialisasi Empat Pilar Utama SABar School, Banyumas Turistiati, Ade Tuti; Nan Kinasih, Eyora Jasmine; Nurcandrani, Prita Suci
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7127

Abstract

SABar School (Sekolah Alam Baturraden) applies four main pillars namely the pillars of morals, logic, leadership, and entrepreneurship in the student learning process. However, the view of the Banyumas community is that SABar School is only a school that involves more playing than learning activities. Parents are worried that sending their children to SABar School will be left behind in academics. This research aims to analyze the implementation of excellence in public relations and coordinated management of meaning towards the socialization of the four main pillars of SABar School. This research uses a qualitative descriptive research method with data collection techniques of observation and in-depth interviews with ten informants, supported by secondary data through literature studies. The research shows that SABar School's role in socializing activities on the four main pillars implements eight of the ten premises of public relations excellence. Two premises that have not been implemented are the integration premise because SABar School does not yet have a dedicated PR division and the independence premise. The management function of PR is still one with other management. Meanwhile, the results of coordinated management of meaning on the four main pillars show that SABar School has achieved a level of coordination.
Interaktivitas Netizen 24 Jam Pasca Deklarasi Bacapres AMIN Sanjaya, Mochammad Lucky Trita; Nasvian, Moch Fuad
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7169

Abstract

The 2024 election will elect a new president after Jokowi served for two terms. In the 2024 election, the Nasdem and PKB parties are nominating the pair Anies Baswedan - Muhaimin Iskandar as candidates for President and Vice President. The candidacy of AMIN's running mate invited debate. This research analyzes netizen reactions in comments on the content of recorded YouTube broadcasts of four Indonesian news channels - TvOneNews, MerdekaDotCom, METRO TV, and KOMPASTV - on the live broadcast of the declaration of Anies Baswedan and Muhaimin Iskandar as 2024 presidential candidates. The focus of this research data is using comments in the first 24 hours after declaration of couple Anies Baswedan and Muhaimin Iskandar. This research uses thematic analysis and reveals four main themes from the comment analysis are: supporters of other politicians, uninspiring politicians, established politicians, and national pride, which reflects a variety of perspectives. Anonymity on YouTube allows for the explicit expression of opinions, emotions, and socio-political affiliations. This highlights the participatory nature of social media in facilitating political discussions. However, increasing interactivity does not necessarily result in quality discussions. Further analysis of the substance of comments is needed to examine the qualities that shape online political discourse in Indonesia. This study provides an initial mapping of reactions for future researchers to build using sentiment or network analysis. The results of this research also underline the importance of understanding public discourse in a political context considering the widespread use of social media as a campaign tool.
Optimizing Positive e-Word of Mouth: Unveiling the Influence of Brand Personification, Social Presence, and Message Characteristics Kussusanti, Kussusanti; Gunawan, Imsar
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7185

Abstract

Several companies aim to enhance digital marketing communication processes to achieve desired outcomes. Strategies include brand personification, embodying a human persona for the brand, and fostering social presence, perceived through communication activities. The characteristics of the message also play a significant role. However, research on the role of brand personification, social presence, and message characteristics on Instagram remains scarce. This study investigates their influence on positive e-word-of-mouth intention within Indonesia's telecommunication service provider industry.  A quantitative research method is employed, using Structural Equation Modeling (SEM) with the Lisrel program for data analysis from 254 respondents, findings indicate significant effects. Brand personification, social presence, and message characteristics positively impact e-word-of-mouth intention, with respective influences of 0.17, 0.27, and 0.40. The study suggests telecommunication companies leverage these factors to cultivate positive e-word-of-mouth intention among customers, aiding in digital marketing effectiveness.
The Representasi Rekayasa Sosial dalam Film Unlocked (Analisis Semiotika Roland Barthes) Azwar, Azwar; Auliana, Irvanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7186

Abstract

This research is about the representation of social engineering in the film "Unlocked" using Roland Barthes' semiotics. This study aims to understand how social engineering is represented in the film "Unlocked." The research employs a descriptive qualitative method. The researcher collected data by analyzing film scenes that exhibit signs of social engineering. Data analysis was conducted using Roland Barthes' semiotic approach, complemented by Stuart Hall's representation theory. The results were drawn through triangulation techniques. The findings of this research indicate that "Unlocked" represents social engineering in the following forms: the denotative meaning of "Unlocked" represents social engineering as a criminal act carried out without a specific motive. The connotative meaning of "Unlocked" represents social engineering as this criminal act is executed through a series of staged patterns, starting from gathering victim information, developing relationships with the victim, exploiting the victim's information, launching an attack on the victim, and requiring professional assistance to complete the process. Victims of this crime are more vulnerable if they have low digital literacy. The mythic meaning in the film "Unlocked" represents social engineering as something that requires a work ethic such as discipline, consistency, and a refusal to back down in achieving its goals.    
Pengaruh Media Sosial dan Komunikasi Publik Gubernur terhadap Opini Publik (Studi Analisis Regresi Pada Kepemimpinan Gubernur Kepulauan Bangka Belitung Periode 2017-2022) Anindita, Listya
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7224

Abstract

This study aims to analyze the influence of social media and public communication of the governor on public opinion, using regression analysis on the leadership of the Governor of Bangka Belitung Islands for the period 2017-2022. The research method used is quantitative with a positivist paradigm. The population of this study is the residents of Bangka Belitung aged 17 years and above, who have the right to vote, amounting to 913,239 people. The multistage cluster sampling technique was used to obtain a sample of 600 respondents. The data analysis technique used is multiple regression analysis. The results of the coefficient of determination test which aims to measure the percentage influence of social media and the governor's public communication on public opinion indicates 19.6%, the remaining 80.4% of the variables in public opinion still cannot be explained by the variables in this research. The correlation coefficient is 0.443. This value shows that there is a positive relationship between social media variables and public communication with a moderate influence on public opinion variables. The results of testing the statistical significance of the variable influence of social media and public communication on public opinion have a positive and significant effect.
The Effort of the Election Supervisory Agency (Bawaslu RI) in Preventing Black Campaign on Digital Media During the 2019 Election Anwar Ilmar; Bahirah, Hilda Indah; Rahmawati, Restu; Yuliandri, Putrawan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7231

Abstract

This research is motivated by the black campaign phenomenon that has occurred since the 2014 eletion and the 2017 DKI regional election, and has become increasingly widespread in the 2019 election. Bawaslu is a state institution that has the duty to monitoring the implementation of the campaign which is often filled with black campaign practices. In its implementation, Bawaslu often has difficulty to prevent the spread of black campaigns on social media. This research aims to see what makes Bawaslu unable to be optimal in preventing black campaigns on social media. This research uses a qualitative approach and the type of research used is descriptive-analytical. The concepts used are participatory supervision strategies and Michel Foucault's theory of power and knowledge. This research uses data collection techniques through interviews and literature studies in the form of books, news, and previous research journals that are relevant to this research. The results of the research show that there are determinant factors that make Bawaslu not optimal in preventing and supervising black campaigns on social media, such as the weak participatory supervision strategies made by Bawaslu. There is a power relationship that occurs between Bawaslu, social media and hoax. Because the presence and spread of hoax on social media is still stronger than the prevention efforts carried out by Bawaslu. This is because social media platforms have community standards which limit the movement and supervision of Bawaslu in dealing with hoax issues.
STEREOTIP DAN PRASANGKA KOMUNIKASI ANTAR PEMERAN FILM KOS-KOSAN DENGAN PESPEKTIF WACANA KRITIS MILLS Maria Borges, Serilio Verdial; Marta, Rustono Farady; Panggabean, Hana Rochani Gustasari; Briandana, Rizki; Chinmi, Maichel
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7236

Abstract

Visual media is a very popular communication media in society, with short films being particularly accessible and easily interpreted by viewers. This research aims to analyse a short film titled "Kos - Kosan", which address the issue of prejudice and stereotypes related to religious conflict, focusing on the subject-object position, author-reader positions depicted in the scenes shown. Using Sara Mills' Critical Discourse Analysis and a descriptive qualitative analysis method, this study seeks to describe the impact on women and explore the perspective and actions taken by viewers of the short film plot towards the object, women. This study found that the conflict that occurs is primarily due to misunderstandings in communication, where the subject directs the object toward an understanding that negative connotation. Similarly, viewers tend to perceive women in terms of immorality and promiscuity rather than discrimination and intolerance. One of the factors causing misunderstandings in communication between the actors of this short film is nonverbal communication, including facial expressions and body language, which often lead to misinterpretation.
Respon Warganet Mengenai Pernikahan Beda Agama Riesardhy, Anastasia Winanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7288

Abstract

Indonesia's diversity creates opportunities for interfaith marriages. Although these marriages cannot be legally registered in Indonesia, their prevalence is increasing. This controversy stems from the belief that marriage is a private matter and shouldn't be regulated by the state. This study aims to describe public sentiment towards interfaith marriage through the Cretivox YouTube video "Suami Kristen, Istri Islam." In communication, interaction in social media, in this case commenting on YouTube videos, falls into the category of computer mediated communication (CMC). CMC theory is a type of integrable communication in which two or more people can only communicate or exchange information through a computer or referring to any kind of communication in which computer technology is used as a medium to connect individuals or groups of people to talk to each other. In research using CMC theory, Netnography is the most suitable approach where netnography is defined as a qualitative research methodology that adapts ethnographic research techniques to study the culture and community that occurs in CMC. This research found that public sentiment is generally positive, though some responses disagree. Some public argue against interfaith marriages, citing contradictions with Islamic values, while others oppose them as a precaution. Some comments shared their own interfaith marriage experiences, and some expressed hesitation or plans to enter such marriages.
Strategi Komunikasi BBPPMPV BMTI dalam Mensosialisasikan Adaptasi Penggunaan Energi Terbarukan : - Mira Kumala; Santana, Septiawan; Wiwitan, Tresna
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7322

Abstract

The dominant use of fossil energy in Indonesia, especially petroleum and coal, has resulted in its availability becoming increasingly depleted, so Renewable Energy (RE) is needed to anticipate this. The use of RE is the best alternative as an effort to reduce the use of fossil energy. The government must pay attention to this. To support the Government in implementing the conversion of fossil energy to RE, outreach to the public is needed. This research aims to find out the steps in planning a communication strategy in socializing the adaptation to the use of renewable energy carried out by Quality Assurance Development Center For Vocational Education in Mechanical and Industrial Engineering (BBPPMPV BMTI), there are three important elements in planning communication strategies, namely the application of the SMART formulation in determining communication targets (audience), selecting target groups and how to convey messages. The method used in this research is qualitative, data collection techniques are carried out through observation, interviews and literature studies. Research findings and results show that Indonesia needs socialization related to RE in the form of direct teaching which contains the practice of using, manufacturing or constructing RE Power Generation (PLET) devices that can be utilized by the community. Communication strategy carried out by BBPMPPV BMTI in Socializing Adaptation to the Use of RE through TET Training. The TET training conducted by BBPPMPV BMTI is a form of socialization in which there is direct teaching containing the practice of using, manufacturing or constructing RE Power Generation (PLET) devices that can be utilized by the community.

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