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Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : -     EISSN : 2656050X     DOI : 10.33822/.v3i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 201 Documents
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PENGELOLAAN KESAN DARING DALAM MERAUP “CUAN”: STUDI FENOMENOLOGI PADA INFLUENCER TIKTOK DI INDONESIA Fadhila, Sarah Annisa; Sukmayadi, Vidi; Affandi, Ahmad Fahrul Muchtar
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.5889

Abstract

Studi kualitatif ini membahas fenomena pengelolaan kesan daring oleh Influencer TikTok di Indonesia dalam upaya mereka untuk meraih keuntungan finansial atau dikenal luas dengan istilah “cuan”. Penelitian ini bertujuan untuk mengeksplorasi pengalaman kolektif para Influencer TikTok mengenai "cuan" yang mereka dapatkan dan bagaimana mereka mengimplementasikan strategi manajemen kesan untuk meraih "cuan". Metode penelitian yang digunakan adalah fenomenologi, di mana pengalaman para influencer TikTok akan dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa TikTok memfasilitasi para pengguna untuk mewujudkan diri mereka sebagai selebritas daring dan memperoleh penghasilan melalui konten mereka. Dalam upaya untuk meraih popularitas dan "cuan", para Influencer TikTok mengimplementasikan strategi pengelolaan kesan daring. Mereka berupaya membangun presentasi diri terbaiknya melalui konsistensi kreasi dan produksi konten media sosial sesuai dengan tuntutan sosial tak tersirat dari followers atau audiens mereka. Walaupun ekspektasi penggemar untuk melihat sisi terbaik dari influencer TikTok menciptakan tekanan bagi mereka, tetapi mereka tetap menjalankan gaya hidup mereka demi mendapatkan cuan, baik secara sosial maupun finansial. Hasil studi ini diharapkan dapat memberikan pemahaman yang lebih baik tentang peran media sosial dalam menciptakan tren selebritas online dan memahami dinamika sosial dari penggunaan TikTok pada masyarakat di Indonesia.
KOMUNIKASI PSEUDONYM PENGGUNA MEDIA SOSIAL WHISPER Adiyanto, Wiwid; Putra, Eagan Murtadho Dita
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6106

Abstract

Studi ini berupaya mendeskripsikan pola komunikasi pseudonym dari pengguna media sosial Whisper. Whisper menawarkan pengalaman untuk bebas berekspresi di ruang siber, termasuk mengenai isu-isu sensitif ataupun tentang orang-orang terdekat tanpa teridentifikasi langsung secara personal oleh pengguna lainnya. Di sisi lain, tidak mudah untuk menjadi sepenuhnya anonim melalui pseudonym dalam berinteraksi. Anonim bukan sesuatu yang bersifat biner. Lebih jauh lagi, alih-alih mendapatkan jaminan untuk bebas berekspresi, media sosial berbasis anonim memungkinkan penggunanya melakukan cyberbullying, pelecehan seksual, penipuan, dengan kurangnya pertanggungjawaban. Penelitian ini berusaha untuk mendeskripsikan pola komunikasi pseudonym dari pengguna media sosial Whisper. Teori Difusi Inovasi dan teori Penggunaan dan Kepuasan digunakan sebagai pijakan akademis. Penelitian ini merupakan studi etnografi virtual dengan jenis penelitian kualitatif yang bersifat deskriptif. Paradigma dalam penelitian ini adalah interpretif. Temuan penelitian ini menunjukkan bahwa komunikasi pseudonym melalui Whisper dijadikan sebagai penyalur ketidakpuasan, pengakuan, pencarian informasi, dan pencarian teman. Penelitian ini juga menemukan pelecehan dan titik masuk prostitusi. Komunikasi pseudonym tidak menjadikan para penggunanya menjadi setara. Literasi digital dan kesadaran untuk melakukan komunikasi di ruang publik berbasis internet oleh para penggunanya mutlak diperlukan.
REDUCING PUBLIC SKEPTISM THROUGH CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION Uljanatunnisa, Uljanatunnisa; Febriany; Hidayah, Della Bagusnur
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6494

Abstract

This study aims to analyze Corporate Social Responsibility communication as an effort to reduce public skepticism towards PT HM Sampoerna, this is based on the pros and cons of the CSR program and CSR communication especially in controversial industries such as cigarette companies. Using four dimensions of CSR initiative messages, namely CSR Commitment, CSR impact, CSR Motive and CSR FIT with a qualitative content analysis method, the primary data of this study are posts on the official social media account @insidesampoerna during the data collection period from 1 January 2023 to 30 May 2023 Based on the results of the coding, the researcher found that most of the company's CSR communications used the message of the CSR Impact initiative which was represented by the description "the impact that has been felt by stakeholders. Furthermore, CSR motivation, CSR Commitment and CSR Fit can also be seen in the company's Instagram posts.
Instagram sebagai Media Informasi Digital Perpustakaan Universitas Pembangunan Nasional “Veteran” Jakarta Sinaga, Saidun; Muqsith, Munadhil Abdul; Ayuningtyas, Fitria
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.5444

Abstract

The development of information technology enables libraries to improve the effectiveness and the efficiency of services to users by utilizing social media as a communication tool. UPNVJ Library chose Instagram as a platform because of its popularity and suitability of features with utility. The purpose of this study is to analyze the strategy applied by UPNVJ Library in utilizing Instagram as a communication media to improve services to users. This study uses a descriptive qualitative approach to explore the strategy of UPNVJ Library to use Instagram. The results of the study showed that UPNVJ Library uses Instagram as a communication media by using four pillars of social media strategy, namely communication, collaboration, education, and entertainment when providing information through content. In addition, UPNVJ Library adjusts a good strategic communication to notice the most aspec like caption, hashtag, story, highlight, direct message, comment, and like. The another factor which is related to planning content. However, this research found some obstacles in managing Instagram UPNVJ Library’s, the weakness of staff, the least followers in civitas, the difficulty to find them, and hot to make the captions. So to control this researches to recommended some solution, as a increase the staff, make the formation and the training, promotion and hation and make the riset socialization and make the riset of the another account library Instagram so can make the inspiration for other, the references about them and another interesting and relevant.
TIKTOK’S SPIRAL OF ANTISEMITISM: A STUDY CASE IN INDONESIA Nathanael, Garcia Krisnando; Sadjijo, Priyono; Saputra, Windhi Tia; Sutowo, Irpan Ripa’i
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.5612

Abstract

With its disruptive development as the biggest social media worldwide, TikTok poses numerous threats to the society. With 99 million users in Indonesia, TikTok has potential to propagate hate speech on its platform. Having rich history of antisemitism in Indonesia, researcher seek to identify whether TikTok propagate antisemitism in Indonesia. In order to conduct the research, quantitative methods are utilized. This research focused on antisemitism on TikTok in Indonesia, which can be perceived as cyberbullying and online hate speech, and aimed to explain how TikTok used in Indonesia, forms of antisemitism on TikTok in Indonesia (if any), and how antisemitism proliferate through TikTok. Hence, the research would attempt to verify whether TikTok propagate antisemitism in Indonesia. In order to analyze and get a better view of the theme, researcher will discuss the rise of TikTok and the phenomena of Antisemitism in Indonesia in the next sections. With 400 samples, it is found that TikTok is having a great screen time (more than 60 minutes per day) and enjoyed by most of their users in Indonesia and it is indicated that TikTok able to convey political messages/social campaign efficiently in Indonesia. This research concludes that TikTok does propagate antisemitism in Indonesia, despite its sprawling are limited.
Strategi Personal Branding Anies Baswedan dalam Membangun Komunikasi Politik Melalui Instagram Kurniasih, Erni; Setianti, Yanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6074

Abstract

Individuals employ personal branding as a strategy to establish credibility and identity in the public sphere, particularly through social media platforms like Instagram. Anies Baswedan, an Indonesian politician, effectively leveraged social media, particularly Instagram, to bolster his personal branding and political communication. This study aims to scrutinize Anies Baswedan's personal branding strategy in shaping political communication via Instagram, emphasizing its distinctiveness, relevance, and content consistency. Employing a qualitative approach, data was collected through observation and content analysis of Anies Baswedan's Instagram account (@aniesbaswedan) from October 16, 2017, to Monday, May 15, 2022. Findings reveal that Anies Baswedan's personal branding on Instagram for political communication exhibits uniqueness, relevance, and consistency, pivotal elements of his branding strategy. His authenticity and everyday life aspects fostered a relatable atmosphere with followers, coupled with a rhetorical, relaxed, natural, and persuasive communication style. Content consistently addressed current issues, delivering leadership messages through diverse visual and narrative formats. Anies Baswedan's Instagram-based personal branding strategy effectively optimizes uniqueness, relevance, and consistency to enhance political communication and strengthen audience connections. Public figures and politicians can glean insights from Anies's Instagram personal branding strategy to enhance communication and audience engagement. This underscores the significance of personal branding in the realm of political communication on social media platforms such as Instagram.
Authoritarian Parenting Practices on Korean Drama: Reception Analysis on SKY Castle Setianoto, Fiona Angeline; Primadini, Intan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6093

Abstract

The Korean drama "SKY Castle" received the highest rating of any Korean drama, coming in at 23.78%. The drama "SKY Castle" explores authoritarian parenting and rivalry in South Korean schooling, according to director Jo Hyun Tak. SKY Castle addresses social concerns that are grounded in South Korean reality and bear similarities to social realities in Indonesia. One type of authoritarian parenting that parents in Indonesia engage in is forcing their children to choose their college and university majors. This is because parents have preconceived notions about certain majors and public universities, believing that it will ensure their children's success and financial security. The Stuart Hall reception analysis method is applied in this qualitative study. Interviews and document reviews are the data-collecting methods used in this study. Based on their cultural experiences and backgrounds, the results demonstrate that every informant's viewpoint on authoritarian parenting in the Korean drama "SKY Castle" varies. Mostly because parents of the informants have preconceived notions about certain majors, particularly STEM majors like engineering, medicine, law, and public universities, which can negatively affect both the parent-child bond and the mental health of the child. The informants concurred that SKY Castle depicts parents in an authoritarian manner; nonetheless, majority of them brought up Professor Cha's family, pointing out that other families do not treat their kids harshly. The five informants are, in summary, in a negotiated position.
RUANG PUBLIK BARU DAN PERUBAHAN SOSIAL: PEMANFAATAN INTERNET UNTUK ADVOKASI DAN DISEMINASI ISU PENUNDAAN PEMILU STUDI KASUS MAFINDO DAN DRONE EMPRIT Rahman, Mila Amalia; Afifah, Zahra Nur; Ma’rifah, Iza; Laras Lestari, Dewi; Heryanto, Gun Gun; Hermansah, Tantan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6109

Abstract

Abstract. This research examines the issue of postponing the 2024 election which has gone viral on social media. The Coordinating Minister for Marves claims that 110 million netizens support postponing the 2024 election, in contrast to what the Founder of Drone Emprit shared: 91% are against and 6% are pro for postponing the election. Researchers focus on analyzing advocacy and disseminating the issue of postponing the 2024 election in new public spaces. Previous research agrees that the internet can disseminate election information and influence society, while this research focuses on Twitter and the role of Mafindo and Drone Emprit in mapping issues. Twitter as social media has become a space for unlimited public discussion, election issues have become a widely discussed discourse. This research aims to understand Twitter as a new public space and social changes in society related to the issue of election delays. Researchers use a qualitative approach and case studies, collecting data using interviews, observations, and literature studies, then analyzing and describing them using a critical paradigm. Researchers found that conversations on Twitter were dominated by narratives of criticism and opposition to the postponement of the 2024 elections, not only by the public but also by politicians, legal experts, observers, and high-ranking party officials. The emergence of figures advocating the postponement of the 2024 elections does not affect public opinion. In this case, the typology of internet users falls into two typologies, namely, disseminator and propagandist typologies.
KOMUNIKASI ANGGOTA KELUARGA UNTUK PENGASUHAN ANAK CEREBRAL PALSY Resman Muharul; Lubis, Djuara P; Puspitawati, Herien; Muljono, Pudji
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6179

Abstract

Pengaruh komunikasi anggota keluarga untuk pengasuhan anak cerebral palsy terdiri dari : pengaruh proses interaksi terhadap interaksi; pengaruh tindakan dukungan terhadap dukungan sosial; pengaruh komunikasi anggota terhadap komunikasi konvergen; pengaruh kesepakatan pengasuhan terhadap kualitas hidup orang tua; pengaruh orang tua terhadap anak; Pengaruh dukungan sosial terhadap kualitas hidup anak; Pengaruh interaksi terhadap hubungan komunikasi; Pengaruh hubungan komunikasi terhadap komunikasi konvergen; pengaruh komunikasi anggota keluarga terhadap proses interaksi; pengaruh orang tua terhadap anggota keluarga; pengaruh dukungan sosial terhadap komunikasi anggota keluarga; pengaruh komunikasi konvergen terhadap kesepakatan pengasuhan. Komunikasi anggota keluarga disukai oleh anak Cerebral Palsy yaitu kakak perempuan sedangkan tidak disukai oleh anak cerebral palsy adalah om atau bibi. Pengasuhan anak cerebral palsy paling sering dilakukan oleh angggota keluarga untuk kategori Cerebral palsy ringan dan Berat diasuh oleh Kakek-nenek; kemudian kategori Cerebral palsy sedang diasuh oleh kakak perempuannya sedangkan anggota keluarga yang jarang mengasuh diseluruh kategori Cerebral Palsy adalah Om-bibi.
Process of Adopting Information and Communication Technology (ICT) Innovations in Vocational Learning for Autism Spectrum Disorder (ASD) Students during the Covid-19 Pandemic Firmansyah, Dwi; Lubis, Djuara P.; Muljono, Pudji; Purnaningsih, Ninuk
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.6295

Abstract

Online learning demands specific teacher preparation, particularly in the effective utilization of Information and Communication Technology (ICT) innovations tailored to the unique needs and capabilities of students with autism spectrum disorder (ASD). This study focused on the ICT innovations adopted by educators at the London School Beyond Academy (LSBA), a vocational school catering to autistic students in Jakarta, during the COVID-19 pandemic. A total of 8 main informants who are educators were selected by snowbowling sampling. Data collection involved multiple methods, including in-depth interviews, observations, and literature reviews. Documentation included archiving interview recordings, interview transcripts, and observation notes. The data analysis technique was carried out by adopting the conceptual framework of "School Improvement" (Huberman & Miles, 1984). The findings revealed that the adoption of technological innovations at LSBA is a collaborative effort involving school administrators, educators, and academics, all of whom work together to tailor the use of ICT to the unique abilities of each ASD student. During the assessment of new students, psychologists and educators encountered challenges in conducting online observations. Consequently, this circumstance necessitated adjustments to the learning system to accommodate the diverse abilities of ASD students.

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