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Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : -     EISSN : 2656050X     DOI : 10.33822/.v3i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 201 Documents
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KONSTRUKSI LITERASI DIGITAL PADA PEMILU 2024 UNTUK MEMBENDUNG ARUS INFORMASI DAN BERITA PALSU iskandar, dudi; Suratno, Geri; Raharjo, Didik Hariyadi
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7338

Abstract

The 2024 General Election will be held on February 14th, 2024. As this nation's most significant political agenda, all groups are involved in the 2014 General Election. Because of this, there is expected to be a discourse battle in every election involving political actors, the mass media, and the public. Not only do information and news form positive discourse, but negative discourse also spreads. The public, candidates, and state actors color the public media space with clear information and good news and salt it with dirty information. Hoax on social media in media and fake news among the masses in the 2024 general election threaten social cohesion and national integration, as happened in the 2014 and 2019 general elections. There must be efforts to stem the spread of hoax and fake news. One of them is digital literacy, including digital media literacy. This research aims to analyze the construction of digital literacy, including digital media, in the 2024 general election to stem hoax and fake news in the 2024 general election. This research uses a qualitative approach with data collection techniques through observation, interviews, and library data. The research results show that, firstly, the election moment is a time that is prone to the circulation of hoax and fake news. This is where digital literacy skills, including digital media literacy, emerge. Second, at a macro level, the state is responsible for digital literacy programs, including digital media literacy. Third, public communication between the Ministry of Communication and Information and the community is a vital bridge that must continue to be maintained and improve its effectiveness and efficiency so that the state's role in building digital literacy, including digital media literacy, is realized as quickly as possible.
Model IMC dalam Bisnis Pendidikan Vokasi di Politeknik Caltex Riau untuk Menguatkan Brand Positioning Edi Tri Prayitno; Yozani, Ringgo Eldapi; Rumyeni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand positioning is an effort to position the perception of a brand for consumers. The strength of brand positioning has the power to drive consumers to provide more value than competitors, which can be supported by the Integrated Marketing Communication (IMC) model. This research is based on efforts to improve and strengthen the brand positioning held by Polytechnic Caltex Riau. This is supported by the achievement of student admissions to Polytechnic Caltex Riau, which has shown a positive trend over the past five years amidst intense competition among vocational higher education institutions. This study explores how the IMC implemented by Polytechnic Caltex Riau can help strengthen brand positioning. The research method used in this study is qualitative, with data collection conducted directly and indirectly, and the sample selection technique is purposive sampling. The results of the research analysis found that the Integrated Marketing Communication of Polytechnic Caltex Riau is divided into two categories: the high category (Sales Promotion, Advertising, Sponsorship, Exhibitions, Merchandising, Social media, and Website) and the low category (Direct Marketing, Public Relations, Packaging, and Selling and Sales Management). The implementation process of marketing communication activities at Polytechnic Caltex Riau has seven layers of marketing tools, which the researcher refers to as the wafer layer marketing communication model. It is hoped that the IMC model used by Polytechnic Caltex Riau, which has seven stages in marketing communication activities including the Report, student admission announcement, Socialization, Follow Up, Engagement Program, Workshop, and Goes to School Program, can be used by other campuses to strengthen the brand positioning of vocational higher education institutions.
Strategi Komunikasi Program Dapur Sehat Atasi Stunting Oleh BKKBN Jawa Tengah Sebagai Upaya Penurunan Angka Stunting di Kota Semarang Sutanto, Hosea Richard; Arifin, Pupung
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dapur Sehat Atasi Stunting (Healthy Kitchen Overcomes Stunting) or DAHSAT is one intervention step that was launched by BKKBN to tackle the problem of stunting. This study aimed to elucidate the communication strategy of BKKBN Jawa Tengah when implementing DAHSAT in Semarang. The Communication Strategy will be further examined in the stages of planning, implementation, and evaluation. This research was conducted using the case study method through in-depth interview techniques. BKKBN has not been optimal in developing the communication strategy of the DAHSAT Program, especially at the stage of mapping the sociodemographic aspects of the target audience. The research result indicates that BKKBN Jawa Tengah had not fully implemented a structured communication strategy. Even though it is not optimal, the health communication process that occurs in the implementation of DAHSAT has helped some communities understand what stunting is and how to prevent it.
Menyingkap Trauma Pelecehan Seksual terhadap Laki-laki pada Film Dear David Damayanti, Elsa; Sevilla, Vinta
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7559

Abstract

As a mass media outlet, films are entertaining and provide information for the public. This research examines the film Dear David, which was shown on a digital platform and directed by Lucky Kuswandi and intended to convey a message about men being victims of sexual harassment. This research aims to determine the representation of sexual harassment towards men conveyed in a film. This research uses Roland Barthes' semiotic theory to analyze the representation of sexual harassment against men in the film Dear David. Seven scenes were found that depicted the reality of sexual harassment experienced by the character and ended up causing trauma. The results of this research are the issue of sexual harassment by men where there is a stigma of toxic masculinity, which emphasizes that men are strong and should not appear weak so that patriarchal culture means that victims are often ignored and do not receive attention.
STRATEGI COLLABORATIVE COMMUNICATION DALAM MENCEGAH KONFLIK KEPENTINGAN PENGELOLAAN WISATA OKSIGEN GILI IYANG Arifin, Syamsul; Tini, Dwi Listia Rika; Azinuddin, Muaz; Rachmad, Teguh Hidayatul; Triandika, Lulus Sugeng
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of Gili Iyang as a new tourist destination has quite complex problems, one of which is due to mutual claims to the oxygen location point between the people of Bancamara Village and Banraas Village. Therefore, this research aims to prevent conflicts of interest between the two villages using a collaborative communication approach. This research uses qualitative methods, including observation and interview data collection methods. The results of this study show that 1) The collaboration process can occur through open communication. 2) Conflict prevention of Gili Iyang tourism management can be done through several stages: consensus, mediation, deliberation, peace declaration, and direct perception. 3) The role of collaborative communication in the joint management of Gili Iyang tourism is based on the willingness to share understanding, open dialog, commit to goals, and build trust. 4) A collaborative communication strategy is built dynamically to increase participation and willingness to build a shared understanding of the importance of joint management.
Cinderella: The Feminist Tale (A Discourse Analysis of the Story’s Adaptation through Podcast) Mardani, Puri Bestari; Christanti, Maria Febiana
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7691

Abstract

Cinderella’s character and feminist ideology are contradictory. The phrase “Cinderella Complex Syndrome,” which refers to women’s dread of independence, supports this idea. Fairy tales are full of beautiful, passive, submissive princesses, as well as bold, independent female constrained by archaic gender stereotypes. They uphold conventional norms about gender roles and value. Fairy tale adaptation is not a new phenomenon; for centuries, people have used it to further their objectives, uphold their cultural standards, and further their ideologies. The construction of feminism in Cinderella rhyme via podcast is the main focus of this study. This rendition carries the feminist ideals while representing an unexpected tale. This study uses discourse analysis methodology, relying on the ideas of liberal feminism and Linda Hutcheon’s theory of adaptation. According to this theory, adaptation encompasses both the process and the final output. It is evident from Cinderella’s podcast that retelling of the narrative is dependent on the story teller’s perception and incorporates a new ideology – liberal feminism, which is associated with the second wave of feminism. This study shows how the liberal feminism ideology in Cinderella’s rhyme is constructed through modifications in the storyline and characterization. This Cinderella portrayal gives more depth that doesn’t match the image of a traditional princess and shows that she can accomplish anything she sets her mind to. This Cinderella adaptation tale shows Cinderella active role that frees herself from her oppressor as the development of liberal feminism in her character. Cinderella’s assertive voice in voicing her demands and desires also supports the liberal feminism idea.
The New Audiobook Industry: Digitizing Reading through Hearing Razani, Nabilah; Via Lesmana
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7721

Abstract

Technological developments have changed how people communicate and read, especially audiobooks. Initially, audiobooks were aimed at helping people with special needs and reading difficulties. However, with digitalization, audiobooks are becoming a more popular format and have platforms with subscription services. This research aims to explore recent developments in the audiobook industry and re-evaluate the concept of reading by ear in the digital era. This research uses a literature review method by collecting and analyzing various library sources relevant to audiobooks. The audiobook industry is experiencing rapid growth as digital audiobooks become increasingly popular. Audiobooks are an alternative to printed books and an independent medium that offers a different reading experience. Audiobooks have also been shown to improve general literacy skills, positively impact older people's mental health, and improve sleep quality and meaning. The development of the audiobook industry has revolutionized how humans consume literary content, opening a new window into the world of stories and knowledge through hearing. The development of the audiobook industry influences how people read literature by making access more accessible, increasing engagement, and enriching the reader's experience. This shows the importance of adapting to technology in forming new ways of reading and listening to literary works. Audiobooks also have a role in various aspects of human life, such as education, literature, entertainment, and health.
COMMUNICATION EFFECTIVENESS MODEL FOR VACCINATION PARTICIPATION IN SEMARANG CITY PERTIWI PUTRI, ARFIKA; Budiono, Taruna; Triyomo, Agus
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.6215

Abstract

The vaccination program is an important effort to combat the pandemic, starting from the initial doses of vaccines to booster shots. However, the program has not yet achieved its intended target. In August, the booster vaccination coverage in Semarang City was only 53%, falling short of the desired 80% (KompasTV, 2022). Therefore, there is a pressing need for persuasive measures to enhance knowledge, awareness, and decision- making regarding vaccination. This study aims to identify an effective model of vaccine persuasion for public communication in Semarang City. It is an exploratory study that applies the Elaboration Likelihood Model (ELM) theory and the diffusion of innovations, involving a sample of 100 respondents. The collected data was analyzed using PLS 3.0. The results reveal that persuasion using different lines of thought (central route and peripheral route) leads to distinct stages of innovation diffusion. Both new media and traditional media are considered suitable platforms for vaccine persuasion, provided they incorporate key elements such as high-quality information, credible sources, accessibility, well-structured messages, and interactivity.
Netnography Study of Warganet's Response to Flexing Action on ASN in @official iNews Youtube Video "Mario Dandy Satriyo, Official's Son Likes to Show Off Wealth on Social Media #iNewsSiang 23/02" ni wayan suryatini
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.7513

Abstract

The surge in social media usage has sparked a trend known as the flexing phenomenon, where individuals, not just celebrities but also regular people, showcase their wealth. This shift was highlighted by a viral YouTube video on the Official iNews channel titled " Mario Dandy Satriyo Anak Pejabat Gemar Pamer Harta di Media Sosial #iNewsSiang 23/02" drawing criticism from viewers. This research employs the netnography method to analyze netizens' reactions to the video. It reveals three main themes in the comments: a cynical perspective on flexing, calls for appropriate consequences for those who flaunt their wealth, and skepticism towards governmental institutions. The predominant sentiments expressed are anger and disappointment, with negative responses prompting demands for government transparency regarding the potential link between flexing and corruption allegations.
The Use of Social Media in Adolescents as a Trigger for Bullying Behavior: A Study on High School Students in Bogor Ratih Siti Aminah; Permana, Restiawan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.7643

Abstract

Bullying that occurs at the high school level is very urgent to get an immediate solution. This is considering that high school students are potential successors to development. Indonesia will enter the golden period, in 2045. Adolescents who are free from bullying will be ready to participate in development. Internet media is one of the triggers for bullying. Therefore, it is very important to know the use of adolescent internet media in relation to bullying.This study analyzes the relationship between adolescent social media use and bullying behavior among high school students in Bogor City. Data was collected from 100 respondents with an age range of 17-19 years, consisting of 57% women and 43% men. The analysis showed a significant relationship between adolescent characteristics and communication with peers (β = 3.225), as well as a relationship between adolescent characteristics and social media use (β = 1.835). In addition, a relationship was also found between adolescent characteristics and bullying behavior (β = 0.780). These results underscore the importance of paying attention to factors such as adolescent characteristics and interaction with social media in understanding bullying behavior among adolescents. These findings highlight the need for a holistic approach to the prevention and management of bullying behaviors that includes parental supervision as well as a better understanding of adolescents' social media use. Social media has a significant role in shaping adolescents' attitudes regarding bullying, family communication contributes to the occurrence of bullying behavior in adolescents.

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