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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Analysis of Porter's Five Forces on PT. Bank Rakyat Indonesia (Persero), Tbk Juhari, Juhari; Anshori, Mochammad; Adriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The aim of this research is to analyze Porter’s Five competitive force strategies of PT. Bank Rakyat Indonesia (Persero), Tbk. To compete in the banking industry. The research method used is a descriptive qualitative method. The data used is secondary data, with data collection using documentation data. From the results of research using five competitive forces PT. Bank Rakyat Indonesia (Persero), Tbk has a competitive advantage in the field of MSME credit, in lending. In 2022, BRI distributed credit amounting to 16.05% of total national credit. In maintaining this competitive advantage, BRI develops transformation strategies innovation in facing competition and change (adaptable). BRI provides digital services in banking activities, whether opening an account or making transactions using the Brimo application, even at the medium business or corporate level use the Business Internet Banking Application (Ibbiz) with more complete facilities.
The Consequence of Price and Location Factors in Purchasing Decisions at Kokoh City Madura: A Qualitative Analysis Sutrisno, Ricy
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This research investigates the important factors that influence house purchasing decisions, specifically focusing on price and location, within the Kokoh City Madura housing complex. Using a qualitative case study approach, interviews with homeowners were conducted to analyze these variables. These findings confirm that price and location are the dominant determinants in the home purchasing decision making process. The study concluded that housing developers should prioritize these factors to improve sales and consumer decisions. Currently capable of accommodating 600 families, Kokoh City housing has attracted the interest of residents, especially from the city of Surabaya, because of its affordable price and strategic location, only 30 minutes from the city center. Accessibility and minimal traffic jams contribute to the housing’s attractiveness. The observed spike in purchasing decisions underscores the impact of price and location, validated through previous statements and research. Practically, this research provides information to property buyers regarding the important role of price and location in the decision-making process, emphasizing the importance of informed choices in residential property investment.
The Role of Ease of Digital Transactions in Increasing Customer Satisfaction at Pegadaian Faizah, Naila
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Pegadaian has a very vital role in meeting the financial needs of the diverse and broad community as one of the important financial institutions. The purpose of this study is to analyze the role of ease of digital transactions in increasing customer satisfaction at Pegadaian. The research method used is qualitative with a descriptive approach. The research sample used was 2 people with data collection methods, namely interviews and observations. This research was conducted at Pegadaian Sidoarjo Regency, located on Jl. Raya Ngelom, in Taman District. The results of this study show that this digital transaction not only simplifies the transaction process, but also provides convenience in accessing Pegadaian services more efficiently. Overall, the use of digital transactions makes the customer experience with Pegadaian more practical and affordable.
Implication of Innovation, Green and Digital Economy for MSME: Viera Oleh-Oleh Pekanbaru As A Case Study Rasyid, Muhammad; Syafi’I, Ahmad; Silviano, Haykal; Prasetia, Aditia; Nofirda, Fitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This research discusses the positive impact of innovation and the development of green and digital economies on the Viera Oleh-Oleh MSMEs. These MSMEs have successfully utilized digital currency, social media, and e-commerce to enhance transaction efficiency and product promotion. The implementation of digital technology, such as computer-based cash registers, has also contributed to improving operational productivity. Furthermore, Viera Oleh-Oleh MSMEs have enhanced product quality and environmental awareness by using sustainable local materials and reducing plastic usage. The use of digital technology and green economic principles helps Viera Oleh-Oleh MSMEs survive and thrive in the current digital and economic era. These innovations not only provide a competitive advantage but also meet the demands of consumers increasingly concerned about sustainability. Through the implementation of these strategies, Viera Oleh-Oleh MSMEs can leverage business growth and support to achieve better performance.
The Role of Brand Credibility and Consumer Engagement in Brand Expansion at PT Mayora Noviana, Noviana
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study investigates the effectiveness of brand credibility and consumer involvement in brand extension strategies at PT Mayora. Conducted through qualitative methods involving direct observation and interviews with PT Mayora consumers in Surabaya, the research reveals that the company has successfully implemented these strategies. The credibility of the brand significantly boosts consumer confidence in new product launches, fostering greater interest and involvement among consumers. These findings suggest that PT Mayora's approach contributes to increased sales and successful promotion of new products derived from brand extensions. The study emphasizes the importance of maintaining these successful strategies and encourages PT Mayora to continue building on its achievements. By consistently implementing effective brand extension strategies, PT Mayora can sustain its success, secure consumer trust, and remain competitive in the market. The research concludes that a combination of brand credibility and consumer involvement is a potent strategy for PT Mayora in navigating the market landscape, ensuring the company's continued growth and success in brand expansion.
Evaluating Service Quality: A Qualitative Analysis of Suroboyo Bus Services on the Purabaya - Rajawali Route in Surabaya City Rahayu, Putri
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Public transport is any form of transport to move passengers or goods from one place to another which is done by being hired and rewarded. This research was conducted with the aim of determining the quality of Suroboyo bus services that have been provided to the people of Surabaya City with the Purabaya - Rajawali route. The approach to this research refers to qualitative approaches and descriptive types of research. The research method used in this study is qualitative method with interview and observation data collection techniques. Data analysis is carried out in an inductive way descriptively – qualitatively. The theory used in this study is the theory of service quality from Parasuraman et al. (1988). The results of this study show that five indicators of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy have been well implicated by Suroboyo bus service providers with the Purabaya - Rajawali bus route. Even though it is considered quite qualified, Suroboyo bus officers still strive to improve service quality. In addition, officers can also maintain their hospitality by giving smiles and greetings to every passenger who comes. Smiles and greetings given by bus officers will have an impact on passengers so that they feel that they have been cared for and comfortable with the service provided by the officer.
Exploring Factors Shaping Consumer Decisions: A Qualitative Analysis of INK Helmet Purchases in Surabaya Qoyyimah, Qoyyimah
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The INK helmet is a head safety device when driving. A helmet is a head protective device that is usually made of metal or other hard materials, such as Kevlar, resin fiber, or plastic. Motorcycle riders are required to use helmets, which is an important factor in supporting safe driving. Indonesia is an area with undisclosed weather. Rain fell suddenly in the morning, afternoon, and evening. When riding a motorbike in rainy conditions, the helmet will be exposed to rainwater. This research aims to know the principles of product diversity, product quality perception, price perception, and brand trust regarding purchasing decisions. The results of the research show that product diversity has an influence on purchasing decisions. Apart from that, purchasing decisions are also determined by perceptions of product quality. Meanwhile, price perception and brand trust influence the decision to purchase an INK helmet. Thus, the opinion in the findings of this research also shows that brand trust is an important precursor to both attitude and purchase loyalty, which are two different types of brand loyalty. Brand trust influences purchasing decisions.
Evaluating the Impact of TikTok Promotions on Online Shops: Literature Study Approach Hanum, Latifah; Saputri, Ridho; Ningsih, Yeni; Armayanti, Nabilla; Nofirda, Fitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2271

Abstract

This research analyzes the impact of promotion via TikTok on online shops and finds that using TikTok as a promotional tool has a significant positive effect. TikTok, with its appeal of creative and interactive short video content, allows online shop owners to reach a wider audience and increase their brand exposure. The results of this research show good improvements in terms of brand awareness, sales growth, and stronger relationships between customers and brands. In addition, TikTok provides an ideal platform for promotions that attract shopper attention, such as discounts and free shipping. Thus, this research confirms that promotion via TikTok is an effective strategy and has a positive impact on online shops in expanding their market share and increasing their sales results.
Perceived Value of Online Reviews, Trust, Risk Perception, Purchase Intention and Actual Purchase Sembiring, Timothy Hudson; Nisa, Puspita Chairun
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2274

Abstract

The development of technology today greatly affects the stability of the economy, especially in Indonesia. All types of buying and selling activities that are usually done directly with the seller, now we can easily shop online using only a smartphone. Shopee is one of the growing e-commerce in Indonesia. Shopee creates a safe, fun, and easy shopping experience for consumers, because there are positive online reviews that can motivate consumers to trust a brand. This study aims to explore the empirical understanding of the effect of perceived value in online reviews, trust, and risk perception on purchase intention and analyze the impact of purchase intention on actual purchases. The population taken in this study is the Bekasi community. The selected sample amounted to 100 with the criteria of customers who use shopee e-commerce, male and female, with the age of the respondent between 18 and 60 years old who made at least one online purchase during the last month at shopee. The analysis method used is Partial Least Square Structural Equation Modeling. The results of the study state that the perceived value of online reviews, trust, perceived risk can increase online purchase intentions have a positive effect on actual purchases. Future research is expected to expand the range of regions and add other variables related to actual purchases such as product quality. Keywords: Actual Purchase, Online Purchase Intention, Perceived Risk, Perceived Value of Online Reviews, Trust
The Effect of Odd Price on Purchasing Decisions Mediated by Processing Fluency Kholifah, Kholifah; Mahyuzar, Hari
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2275

Abstract

Setting odd prices is one of the pricing strategies applied in retail. Setting odd prices can help one of their goals, which is to get more customers. It is a tool that companies use to influence consumer buying decisions. Consumer purchasing decisions are a reason for how consumers determine the choice of purchasing a product in accordance with their needs, desires, and expectations so that it can lead to satisfaction with product dissatisfaction and odd prices can have an impact on setting odd prices because it can make consumers feel satisfied and benefited and can lead to customer satisfaction. Ease of calculation fluency (processing fluency) will change their price perception and increase purchase intention for a final price that is consistent between the original price and the selling price is much cheaper than under inconsistent conditions, even though the magnitude of the discount under conditions of consistent final prices is lower than under inconsistent final price conditions. This research is a quantitative study and the respondents in this study were 100 respondents. In this study, the samples were taken by means of nonprobability sampling, namely by accidental sampling technique. Based on data analysis, it is known that there is an effect of odd prices on purchasing decisions, there is an effect of processing fluency on purchasing decisions and processing fluency mediates the relationship between odd prices and purchasing decisions.

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